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Global Interest for Gulfood 2026 Surges Days After the Mega Food Event’s Expansion Announcement at 2025 Show

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gulfood 2026

Building on the hugely successful Gulfood legacy, and in response to record demand from the global F&B community, Dubai World Trade Centre’s (DWTC) announcement of Gulfood 2026 has already attracted interest from key industry sectors during the 2025 show. Marking a milestone in its evolution, the expansion taking place 26-30 January 2026, allows Gulfood to further advance its pivotal role in creating value and impact for the global food sector, enabling it to fully service the entire F&B network, and firmly placing the event as the epicentre of international food trade.

Two Venues, Double the Impact

Dubai Expo City, host of both Expo 2020 Dubai and COP28, is on course to become a premier international business district, and the largest purpose-built indoor events and exhibitions venue in the region. With the twin-venue offering greater capacity to grow and meet swelling space demand, it will include new sectors to the existing Gulfood umbrella offering tremendous added value to participants, expanding the food trade and innovation ecosystem necessary to boost the advancement of the global food industry.

The Future of Gulfood Celebrated

Aligned with its robust growth trajectory, Gulfood 2026 will present immense opportunities for disruptors and new product innovations, giving exhibitors a first-mover advantage in a ripe market at the first major food event of the year. Leading and new-to-market F&B brands will have ample opportunities to showcase a broader array of products and services on the expansive show floor; more creative presentation capabilities and first-time exhibitors will have a brand-new platform to showcase ground-breaking innovation to a diversified global community of buyers across the industry.  

“Gulfood 2025 has been a huge success for all our brands and after the announcement of 2026, we have already booked our stands for next year and 2027. We have been exhibiting at Gulfood for 27 years, and this strategic move to have two locations is something we are excited about. I believe separating the exhibitors will make it easier for our target consumers to find and visit us, benefiting everyone involved in 2026,’ comments Bhushant Ghandi, Division Manager at Truebell.

Having exhibited for the past four editions Jordi Montfort, Secretary General, Spanish Poultry and Meat Association offered. ‘With the business we are developing here in the region, it’s very exciting to know what’s ahead. Gulfood 2026 will be a strategic point for the Spanish meat sector’s plans as we are continuing to establish and scale our business in the UAE and wider GCC region.’

‘Gulfood 2025 has allowed us to get more than 500 leads to business, so we are excited for Gulfood 2026.  Gulfood’s expansion for next year will make it easier to differentiate between the segments and easier for visitors to navigate throughout the space,’ added Anand Bhesdadiya, Director at Stallion Commodities (India) Pvt LTD.

Food Universe in One Show: Expanded Sectors and Incorporation of Other Gulfood Events

New sectors on tap for the 2026 edition include: Digital Innovation, Startups, Logistics, Fresh & Perishables, Health, Wellness & Functional Foods, Next-Gen Food and Beverages, Hospitality, HoReCa, Foodservice Innovation, and more. Existing sections, Power Brands, Pulses & Grains, Fats & Oils, Meat & Poultry, Beverages, World Food and Dairy will return.

Other events under Gulfood will be incorporated into the mega show’s new format. Gulfood Green, a platform for the entire food ecosystem to exchange insights on sustainable practices, food security, food waste and solutions from farm to fork. Gulfood Startups connects the entire global F&B start-up community with venture capitalists (VCs), angel investors, incubators, accelerators and innovation builders.

Catering to the burgeoning HoReCa and food service industry, GulfHost, MENA’s premier hospitality and foodservice equipment event will join. The addition presents a significant opportunity for the industry to explore the latest in smart kitchens, artificial intelligence (AI) & automation, sustainable solutions, and modular innovations designed to help elevate operations and customer experiences.

Gulfood Logistics, a new addition, will bring together all aspects of logistics, from supply chain management and cold chain solutions to cutting-edge innovations in transportation and storage, offering a wide-ranging view of the logistics ecosystem shaping the F&B industry will be added.

Comprehensive operational preparations are already underway to ensure a smooth citywide experience for exhibitors and visitors during the event, with special attention placed on parking solutions, visitor flow, easily accessible premium hotel accommodation, airport proximity and connective public transport to accommodate the large number of expected attendees across both venues, for a seamless experience, reflecting Dubai’s leading position in hosting world-class mega-events. Registrations for inclusion in Gulfood 2026 are now open.

Hospitality

TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND

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Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.

Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.

Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.

Event schedule

  • Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
  • Mr. Kind Show  + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor  
  • Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall

With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.

At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.

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Hospitality

BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

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This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.

Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.

At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.

To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.

Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.

Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.

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Hospitality

THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID

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The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.

Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.

Guests booking during the promotional period will enjoy a curated collection of premium benefits:

  • 25% off the Best Available Rate
  • AED 1,000 daily resort credit
  • Underground secure parking
  • Complimentary 60-minute daily padel session
  • Complimentary daily fitness classes
  • Complimentary daily laundry service

The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.

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