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Innovate Living Secures Prime Waterfront Plots on Dubai Islands for AED 1.4bn Ultra-Luxury Development Expansion

Innovate Living has secured a collection of prime waterfront plots on Dubai Islands in a landmark acquisition, laying the foundation for a long-term AED 1.4 billion (USD 400 million) development pipeline. This strategic move underscores the company’s commitment to shaping Dubai’s residential landscape and being at the forefront of the city’s next-generation ultra-luxury developments.
As Dubai continues to evolve as a global destination, it is attracting investors and high-net-worth individuals, fueling demand for exclusive, boutique waterfront properties that reflect effortless sophistication and innovation. Dubai Islands is a one-of-a-kind destination where world-class golf meets island serenity, setting a new benchmark for ultra-luxury living. Spanning 17 square kilometres across five islands, this meticulously planned enclave offers over 20 kilometres of pristine beaches, lush parks and premium golf courses overlooking the Arabian Gulf. Located right across from Downtown Dubai, it combines beachfront tranquillity with elite sporting luxury for an exceptional lifestyle. Its proximity to key destinations like J1 Beach and Jumeirah Bay Island further enhances its investment appeal. By securing these plots at an early stage, Innovate Living is not only capitalising on the rising value of waterfront real estate but also spearheading bespoke, design-led residential experiences.
Kareem Fahmy, Founder and CEO of Innovate Living, emphasised the strategic vision behind this acquisition, highlighting: “Dubai Islands is an extraordinary opportunity for us to bring ultra-luxury waterfront living to life in a way that reflects our core values of being intentional, curated and design-led in everything we do. This destination offers the rare combination of both beachside serenity and world-class golf courses, making it an exceptional setting for our developments. We have been particularly impressed by the extensive infrastructure efforts, especially the work being done by the master developer and RTA to enhance connectivity, including bridges that will provide direct access to the heart of the city. Our goal is to create beautiful homes that prioritise residents’ wellbeing and convenience while ensuring long-term value. This acquisition is the next step forward in our journey to elevate residential excellence, delivering unparalleled exclusivity and sophistication.”
Dubai’s real estate transactions reached a record-breaking AED 522.5 billion in 2024, marking a 36.5% increase from the previous year. The ultra-luxury segment experienced significant appreciation, with prime residential capital values rising by 6.8% in 2024 and projections indicating growth up to 9.9% in 2025. Dubai Islands, aligning with the Dubai 2040 Urban Master Plan, is poised for substantial land value appreciation, making it an attractive investment for high-net-worth buyers seeking exclusivity and long-term returns.
As a Dubai-based developer, Innovate Living plays a key role in the city’s fast expanding luxury real estate market. With a legacy of delivering bespoke ultra-luxury developments, the developer has set a new benchmark in opulence with architectural masterpieces on Palm Jumeirah, including the N Collection Villas, G-Frond Villa ‘Allegra’—and Palme Couture, an exclusive beachfront residential project that epitomizes contemporary elegance and design in Dubai. Investors have seen substantial capital appreciation, reinforcing Innovate Living’s ability to deliver not just high-end living, but also high-value investments. The acquisition of prime plots on Dubai Islands is an extension of this vision, solidifying the developer’s position as a leader in curating extraordinary residential experiences that cater to the city’s most elite clientele.
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TISSOLI SIGNS HISTORIC AGREEMENT WITH PININFARINA TO BRING PALAZZO TISSOLI TO AL MARJAN ISLAND VALUED AT AED 1.2 BILLION

Tissoli, a real estate and investment collective redefining luxury living, has officially signed an agreement with world-renowned Italian design house Pininfarina to deliver Palazzo Tissoli, a landmark development on Al Marjan Island in Ras Al Khaimah valued at AED 1.2 Billion. This marks the first Pininfarina architectural project in Ras Al Khaimah. The partnership was inked at a signing ceremony held at Fairmont The Palm, in the presence of Khaled Assaf, Commercial Director of Marjan, Pooja Rathore, COO of Tissoli, Fabio Calorio, Senior Vice President of Pininfarina, and Umar Bin Farooq, Founder & CEO of One Broker Group (OBG).
Set along Al Marjan Island’s prime waterfront, Palazzo Tissoli introduces an unprecedented fusion of Italian design heritage and contemporary luxury. The development will feature fully furnished residences with panoramic views of the Arabian Gulf, and also in close proximity to the upcoming island’s iconic gaming and leisure destinations.
Speaking on the occasion, Arch. Abdulla Al Abdouli, CEO of Marjan , said: “We are thrilled to welcome Palazzo Tissoli to Al Marjan Island. This landmark project reflects the high calibre of collaborations that continue to power Ras Al Khaimah’s transformation into a world-class investment and lifestyle destination. Palazzo Tissoli will not only introduce a new dimension of design excellence but also further enhance Al Marjan I sland’s stature as a premium destination for luxury living, global tourism and international investment.”
Palazzo Tissoli is the flagship project from Tissoli’s ambitious development pipeline. Reflecting on the milestone, Pooja Rathore, COO of Tissoli, said: “Palazzo Tissoli is the embodiment of our vision to create places that inspire, elevate, and redefine modern living. We are extremely proud to partner with a globally renowned design house like Pininfarina to bring this vision to life through our flagship project. Palazzo Tissoli will be an architectural marvel that blends art with life, design with function, and tradition with modernity. With its striking architecture, resort-style amenities, and a philosophy rooted in community, Palazzo Tissoli sets a new benchmark for branded living on Al Marjan Island.”
Drawing inspiration from the geometric beauty of Ras Al Khaimah’s Hajar Mountains, Palazzo Tissoli reflects Pininfarina’s 95-year legacy of design excellence. The design powerhouse is one of the world’s leading designers of branded spaces and will be designing the Palazzo Tissoli as their first architectural masterpiece in RAK. With a portfolio of more than 1,950 projects worldwide, Pininfarina brings its signature philosophy of uniting beauty with performance, balancing art with industry, and tradition with innovation, creating residences that embody timeless Italian style and precision.
Commenting on the partnership, Fabio Calorio, Senior Vice President of Pininfarina, added “We are delighted to partner with Tissoli on this landmark project. For more than 95 years, Pininfarina has pursued the perfect balance of beauty and performance across architecture, automobile design, and cultural icons. Palazzo Tissoli is a unique opportunity for us to bring this heritage to the emerging emirate of Ras Al Khaimah. With this project we will be translating our Italian DNA into a project that reflects both the natural beauty and the dynamic lifestyle that is evolving in Al Marjan Island. Every detail has been crafted to offer residents a home that is not only functional but also an authentic expression of Italian design excellence.”
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Reflex Angelo Joins MERED’s Dubai Project to deliver a full Pininfarina experience

MERED, the award-winning international real estate developer, has partnered with Reflex Angelo, the global Italian luxury furniture brand, to provide Pininfarina branded furniture able to enhance the one of a kind living experience at ICONIC Residences Design by Pininfarina, the developer’s flagship project in Dubai. This collaboration marks Reflex Angelo’s debut partnership with a real estate developer in the UAE.
Apartments in ICONIC Residences will feature custom-design built-in furniture by Pininfarina. As part of collaboration with Reflex, residents will have the option to complete their homes with a Pininfarina furniture premium collection, enjoying exclusive perks and benefits that bring the full Italian experience throughout their living space. Located in Dubai Internet City, the 290-metre tower will be the tallest in the area, offering 310 luxury apartments with sea views and convenient access to hotspots like Palm Jumeirah and Dubai Marina.
Reflex Angelo and Pininfarina have been collaborating since 1997, delivering masterpieces such as the Vela Armchair and the Orizzonte collection, a modular seating system that balances form and function. This long-standing relationship ensures that the optional furniture offered at ICONIC Residences reflects the same design language as the apartments themselves, creating a cohesive look throughout the home.
Michael Belton, CEO of MERED, commented: “Our partnership with Reflex Angelo is part of our goal to deliver genuine quality and design consistency and full Pininfarina experience at ICONIC Residences. We want to ensure that residents experience a fully integrated premium home, from structure to interior. As Dubai’s elite lifestyle sets new benchmarks for global luxury, our project reflects both the city’s ambition and the expectations of a global, design-conscious audience.”
Luciano Lucatello, Chairman of Reflex Angelo added: “This project stands out in our global portfolio, not only as our first collaboration with a real estate developer, but also because of the shared commitment to design integrity and material quality. Working alongside Pininfarina and MERED gives us a meaningful platform to bring our Italian craftsmanship into a market that values sophistication.”
Dubai’s luxury property market is set to outpace all others in price growth in 2025. A recent Knight Frank survey found that 69 percent of high-net-worth individuals are interested in purchasing a branded residence in Dubai, underlining strong demand for projects associated with established design and architectural firms. At the same time, the UAE’s residential market is on track to exceed $400 billion in 2025, reflecting sustained investment in high-end, design-driven developments.
As MERED expands its footprint in the Middle East, the company remains focused on delivering projects that reflect international design standards and long-term impact.
Home Integrator
Natuzzi Italia Illuminates Spaces with the Poetry of Light

A New Chapter in Lighting Design Crafted in Italy
Natuzzi Italia, synonymous with the art of Italian living, unveils a radiant ensemble of lighting creations designed in collaboration with Italamp. Each piece is not merely a lamp, but a sculpture of light—crafted to transform spaces into theatres of elegance, intimacy, and emotion.
This new collection embraces the essence of Mediterranean sophistication: essential lines, exquisite materials, and a dialogue between tradition and modernity. Every lamp is 100% made in Italy, celebrating artisanal mastery while infusing interiors with luminous artistry.
The Collection: A Symphony of Light
Rosè (Design: Danilo De Rossi)
Inspired by the delicate silhouette of an upside-down glass, Rosé pays homage to the soft, warm hues of a desert sunset. Its refined finish and timeless elegance make it an icon of grace, transforming light into a radiant expression of beauty.
Solene (Design: Danilo De Rossi)
With a crystal heart carved by hand, Solene filters light through blown glass, creating an atmosphere of intimacy. It is the meeting point of tradition and innovation—a luminous secret whispered in elegance.
Nola (Design: Defne Koz & Marco Susani)
Suspended with ethereal grace, Nola recalls the pure form of a bell. Its delicate presence enhances interiors with brilliance, a quiet statement of lightness and refinement.
Aura (Design: Italamp Studio)
A luminous embrace, Aura softens and harmonizes every environment. Available in diverse sizes and compositions, it adapts seamlessly—whether enriching a vast hall or orchestrating dramatic scenographies.
Frida (Design: Roberta Vitadello & Stefano Traverso)
Minimal yet profound, Frida embodies the purity of light. A suspended glass sphere radiates warmth and intimacy, crafting an atmosphere that is timeless and deeply human.
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