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STARZPLAY partners with BytePlus to introduce AI-powered features for an enhanced streaming experience

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STARZPLAY is set to revolutionise the streaming experience in partnership with BytePlus. Through innovative features like short dramas, recommendations, and in-app shopping, AI-powered upgrades will deliver a smoother, more intuitive experience, allowing users to fully immerse themselves in their favourite content like never before.

BytePlus’ proprietary technologies will facilitate intuitive navigation across STARZPLAY’s app, making browsing seamless. The platform will be introducing new content genres, including short-form dramas, to further diversify its offerings. Users will also enjoy a vertical scrolling experience specifically designed to enhance the viewing experience and cater to today’s on-the-go consumption habits.

STARZPLAY, leveraging BytePlus’ AI-powered content recognition and machine learning technology, will introduce in-app item detection and generate shoppable content. Through this integration, users will be able to effortlessly browse and purchase items and clothing featured in their favourite movies and shows directly within the app for an interactive viewing experience.

Further enhancing personalisation, STARZPLAY will combine its existing AI personalisation engine with BytePlus’ machine learning capabilities to offer enhanced recommended carousels and advanced algorithms. This hybrid approach aims to enhance the STARPLAY viewer experience by delivering even more tailored content recommendations.

“At STARZPLAY, our goal is to redefine the streaming experience by continuously innovating for our users. Our partnership with BytePlus reflects our commitment to leveraging cutting-edge AI technologies to make content discovery seamless and engaging. With these new features, we are introducing transformative ways for users to connect with their favourite shows and movies, delivering an entertainment experience that is more intuitive, personalised, and interactive than ever before,” said Maaz Sheikh, CEO of STARZPLAY.

“At BytePlus, our mission is to empower partners like STARZPLAY with cutting-edge AI solutions that redefine how people engage with content. By combining our advanced machine learning and content recognition technologies with STARZPLAY’s commitment to innovation, we’re enabling a more personalised, interactive, and seamless viewing experience. Together, we’re setting a new benchmark for streaming in the region, making every user interaction intuitive and meaningful,” said Li Long, MEA General Manager of BytePlus

This announcement follows STARZPLAY’s recent confirmations of AI upgrades coming to the platform, in order to ensure a best-in-class streaming experience for its users in the region.

By partnering with BytePlus, STARZPLAY is further delivering innovative, personalised media discovery and consumption, ultimately enriching the way viewers connect with their favourite content. The addition of a new short-form format also positions the brand as a trailblazer in the entertainment space.

The rollout of these new features will begin from Q2 this year for all STARZPLAY users to enjoy.

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New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments

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New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments

AI agents represent the biggest opportunity and the biggest threat to organizations everywhere. Rubrik, Inc., the Security and AI Operations Company, today announced the launch of the Rubrik Agent Cloud to accelerate enterprise AI agent adoption while managing risk of AI deployments.

AI transformation is now mandatory for most organizations. However, IT leaders are constrained because Agentic AI has significant risks including hallucination as well as compromise by threat actors. Rubrik Agent Cloud is designed to monitor and audit agentic actions, enforce real-time guardrails for agentic changes, fine-tune agents for accuracy and, finally, undo agent mistakes. Built on the Rubrik Platform that uniquely combines data, identity and application contexts, Rubrik Agent Cloud gives customers security, accuracy, and efficiency as they transform their organizations into AI enterprises.

“IT and security leaders often don’t know what their AI agents are doing or how to undo their mistakes. Rubrik wants to help them answer: ‘What agents do I have?’ ‘What are they capable of doing?’ ‘How are they performing?’ ‘What did they do?’ and ‘Can I undo that when they screw up?’ said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. “AI agents have the potential to cause 10x the damage in 1/10 of the time. With Rubrik Agent Cloud, we uniquely address this challenge by leveraging our leadership in data, identity, and resilience to help our customers deploy AI agents with peace of mind.”

Accelerate Enterprise AI Deployment and Resilience 

Rubrik Agent Cloud will offer comprehensive agent management capabilities that encompass the entire AI agent lifecycle – from observability and control to performance management and simulation. 

  • Agent Monitor:
    • Auto-discovers both infrastructure-as-a-service (Azure/AWS) agents as well as platform-as-a-service (M365/AgentForce) agents. 

○ Automatically discovers and maps active agents across popular agent builders such as OpenAI, Microsoft Copilot Studio, Amazon Bedrock and other popular agent building tools. 

○ Continuously monitors agent activity and data access, and maintains immutable audit trails capturing context from data, identity, and applications. 

  • Agent Govern:
    • Tracks agent usage, evaluates performance against prompts, and gives teams the tools to control destructive/undesired actions.

○ Defines and enforces agent behavior, access, and action policies in real-time. 

○ A centralized tool to provide integration with enterprise identity systems—helping ensure secure, compliant, and controlled innovation.

  • Agent Remediate:
    • Announced in August 2025, Agent Rewind integrates with Rubrik Security Cloud to provide the industry’s only solution for precise time and blast radius rollback of undesirable or destructive actions.

○ Goes beyond observability to allow organizations to instantly undo unwanted or destructive actions, without any downtime or data loss. 

○ Selective rollback of agent-driven changes ensures continuous protection for critical data and systems, and immutable recovery.

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UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom

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UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom

The UAE’s Artificial Intelligence (AI) market is forecast to hit Dh170 billion (USD 46.33 billion) by 2030, according to new data from Grand View Research (GVR) in a study that underscores the country’s accelerating dominance in the region’s USD 166 billion (Dh610 billion) AI boom.

Close on the heels of the UAE unveiling its first Arabic-language AI model earlier this year, the new research by the California headquartered- firm reveals that the MENA AI market, valued at USD 11.92 billion (Dh43.7 billion) in 2023, is set to expand almost fifteen-fold to USD 166.33 billion (Dh610 billion) by 2030, growing at an annual rate of 44.8 percent.

“The Middle East, and especially the UAE, is no longer just an adopter of global AI technologies – it’s, in fact, shaping its own playbook,” said Swayam Dash, Managing Director at Grand View Research. “With sovereign funds backing innovation, and policies like the UAE’s new Strategic Plan 2031 leading the way with focus on utilising artificial intellegence in achieving greater financial efficiency for the federal government, the region is becoming a laboratory for how AI can drive both governance and growth.”

GVR’s report further highlights that nearly three in four UAE companies have maintained or increased their AI investments in the past year. Machine learning and deep learning remain the backbone of this transformation, particularly in healthcare, logistics, and financial services.

According to the report, the AI in Healthcare market in the Middle East and Africa, valued at USD 193.1 million (Dh 709 million) in 2023, is projected to reach USD 1.47 billion (Dh 5.39 billion) by 2030 growing at a CAGR of 33.6 per cent, while the region’s legal AI sector – currently at USD 43.3 million (Dh 159 million) – is expected to almost triple to USD 121.5 million (Dh 446 million) at a CAGR of 18 per cent over the same period.

“The release of region-specific AI metrics for the first time quantifies what many have sensed – that the UAE and its neighbours are at the tipping point of a generational transformation,” Dash added. “And the next wave of opportunity will come from specialisation. Sectors like healthcare and legal technology are still emerging here and hence the potential is immense. With the AI in regional healthcare market alone projected to touch USD 8.39 billion (AED 30.8 billion) by 2033, we’re looking at a decade of exponential growth. Likewise, the legal AI space, though currently small, represents a first-mover opportunity in digitising governance, compliance, and regulatory frameworks – areas where the Middle East can define its own benchmarks rather than follow global ones.”

The study also notes how the MENA region is further emerging stronger as one of the world’s most dynamic AI frontiers driven particularly by government-led digital transformation agendas, rapid urbanisation, and the rollout of AI-enabling technologies such as 5G, cloud, and IoT,

“Machine learning and deep learning continue to dominate adoption across smart-city initiatives, healthcare, and urban management ­– with the UAE leading the charge in real-world integration,” said Dash.

The full Grand View Research MENA AI Market Report offers an in-depth analysis of these evolving trends, uncovering how data, policy, and innovation are converging to redefine the region’s digital economy.

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.

K.S. Parag, Managing Director, FVC:

“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”

SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.

Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:

“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”

The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.

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