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World Backup Day: Toshiba Highlights the Importance of Data Resilience

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Toshiba emphasises the importance of this year’s World Backup Day. Observed annually on the 31st of March, it serves as a reminder of the critical importance of regular data backups to ensure data resilience.

Data is increasingly recognised as one of our most valuable assets, the significance of data backup cannot be overstated – yet consumer awareness levels remain relatively low. A recent independent report by Acronis reveals that of the 2,500 consumers surveyed, about a third of the respondents said that they do not backup their data regularly. More concerning is that 4%, which equates to 100 people, do not even know what ‘backup’ means.

“Consumers need to take control of their digital lives,” says Eun-Kyung Hong, Senior Specialist Product Marketing Management, Storage Products Division, Toshiba Electronics Europe GmbH. “Our smartphones store photos, videos, contacts, passwords, and more. Most people use some form of cloud storage for backup, but relying on it as a sole solution is not recommended. It is best practice to perform regular backups using different methods.  This could be a combination of cloud services or a mix of cloud and external storage, such as a USB-connected portable hard drive like a Toshiba Canvio Flex.”

Toshiba’s Canvio Flex external hard drive allows users to backup their data directly from their smartphone – without needing a laptop or PC. It also works interchangeably with most major device platforms and operating systems. Preformatted for Macs, Windows PCs, smartphones, and tablets, this hard drive allows seamless access to data and sharing between devices.

Automotive

NIO’s Industry Leading Innovations Set New Benchmarks for Intelligent, Premium Electric Mobility

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A front three-quarter shot of a NIO ET5 driven on a winding road.

NIO, a global leader in premium smart electric vehicles, sets a new benchmark in intelligent mobility in the Middle East. With a full-stack suite of smart computing, software, and sensing technologies, all NIO vehicles are purpose-built for performance, safety, and adaptability.

At the heart of NIO’s digital intelligence is ADAM, its advanced central computer cluster, capable of processing high-performance tasks in real time, including autonomous driving operations and intelligent cockpit engagement. Banyan, NIO’s proprietary operating system, powers seamless user interaction with adaptive learning, continuous enhancements via OTA (over-the-air) updates, and an intuitive, user-friendly interface that evolves with the driver’s preferences.

Supporting this digital ecosystem is Aquila, NIO’s super sensing system equipped with 33 high-performance sensing units, including LiDAR, radar, cameras, and ultrasonic sensors, offering 360° environmental awareness and precision driving feedback.

Interior of a NIO ET5

Completing the intelligent package is NOMI, the in-vehicle AI assistant that brings a human touch to technology. While built on advanced AI, NOMI is designed to interact with empathy – learning the driver’s habits, moods, and routines to personalize the in-car experience and create a more natural, conversational interface.

True to NIO’s design philosophy, each vehicle follows NIO’s Design DNA of Pure, Human, Progressive and Sophisticated. Exterior styling draws inspiration from the purity of aerodynamic efficiency while delivering progressive silhouettes that exude elegance in motion. Inside, NIO vehicles are crafted with premium tactile materials, customizable ambient lighting, and ergonomics designed for driver and passenger harmony. Every detail, from seamlessly integrated screens to intuitive controls, reflects a commitment to a functional and sophisticated human space.

Manufactured with rigorous standards, NIO’s lineup delivers smooth ride quality, structural integrity, and uncompromising safety, validated by 5-star Euro NCAP safety ratings across many of its products.

Available in the Middle East, NIO’s electric lineup include the flagship six-seat EL8, the dynamic coupe SUV EC6, and the sleek, mid-size sedan ET5. Each of these models have been engineered for local conditions, including enhanced AC compressors to tackle high temperatures and locally configured software to optimize performance in desert environments. The driving experience is elevated further through standard luxurious features such as ventilated massage seats, a 7.1.4 Dolby Atmos sound system, a panoramic glass roof, and hidden air vents, all meticulously designed to reflect understated opulence.

Setting NIO apart is its Battery Swapping technology, a game-changer for EV users in the region. In as little as three minutes, drivers can swap a depleted battery for a charged one, ensuring minimal downtime and maximum convenience. This service is backed by NIO’s expanding Power Swap Station infrastructure, integrated with the NIO App for effortless scheduling and vehicle management.

Beyond the car, the NIO ecosystem, including NIO House, NIO Power, and the NIO App offers a lifestyle experience that blends community, tech, and sustainability. Whether it’s accessing exclusive lounges, booking a swap session, or exploring vehicle features, every touchpoint is thoughtfully designed around the user.

“Our vision goes far beyond electric vehicles. We are building an intelligent, premium, and user-centric ecosystem that reimagines what mobility can be. With our in-built tech, NIO is bringing not just products, but a new paradigm of smart, luxurious, and sustainable transportation, said Mohammed Maktari, Chief Executive Officer of NIO MENA.

As the Middle East accelerates its transition to clean energy and digital infrastructure, NIO stands ready to shape the future, where intelligent vehicles become platforms for personal expression, efficiency, and global innovation.

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Automotive

DEEPAL S05 Set to Launch Across the Middle East and Africa

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A front-three-quarter shot of a Deepal S05 parked on the road in the midst of a desert.

DEEPAL, the intelligent electric mobility brand under Changan Automobile, is expanding its regional footprint with the launch of the DEEPAL S05 across key Middle East and Africa (MEA) markets starting July 2025. Following a successful first unveiling in the United Arab Emirates, the S05 will soon be available in Saudi Arabia, Kuwait, Bahrain, Egypt, Morocco, Jordan, Ivory Coast, Angola, and Palestine.

With its 216HP, 0-100 acceleration in less than eight seconds, large space and intelligent driving experience, the DEEPAL S05 represents a bold new chapter for electric vehicles in the MEA region.

“With the launch of the DEEPAL S05 across MEA markets, we’re introducing a product that reflects the everyday needs of modern, tech-forward drivers,” said Mr Xiao, General Manager of Changan Automobile’s Middle East and Africa Division. “It’s smart, versatile, and designed to meet the growing regional demand for clean, connected mobility.”

An interior shot of the Deepal S05

Accessible Electric Innovation Built for the Region

The DEEPAL S05 is a next-generation compact SUV, offering two versions to suit varying driving patterns and infrastructure:

  • EV variant: Delivers a pure electric range of up to 460 km
  • REEV variant: Offers a 160 km electric range with a built-in 1.5L range extender for longer distances and charging flexibility, and the combined range is more than 900 km

Built on DEEPAL’s advanced CPA architecture, the S05 is engineered for performance, safety, and seamless connectivity. Its agile size and futuristic cockpit design make it ideal for MEA cities where innovation and practicality go hand-in-hand.

Notable Features

  • Performance: Rear-wheel drive layout with 160 kW(REV)/175KW(BEV) power output
  • Interior: Panoramic sunroof, zero-gravity seats, AR-HUD
  • Tech: 15.4” central display, smart voice assistant, OTA upgrades
  • Design: Aerodynamic form, frameless window, hidden door handles
  • Safety: Active and passive driver assistance systems, radar technology

The S05 stands apart as a product that delivers the premium feel and innovation of high-end EV brands at a more accessible price point. Its dual-power flexibility (REEV and EV) also ensures adaptability in markets where charging infrastructure is still developing.

MEA Rollout Begins July 2025

After a strong start in the UAE, DEEPAL is partnering with leading local distributors to bring the S05 to customers across MEA. The launch is part of DEEPAL’s long-term commitment to offering clean, intelligent vehicles that suit local driving needs and environmental ambitions.

Customers in participating MEA markets will soon be able to register interest and book showroom appointments to experience the S05 firsthand. Specific market launch dates, pricing, and test drive details will be announced in July.

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Tech News

PROVEN Reality Launches Comprehensive VR Lab Service Across the GCC

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a front-quarter shot of a man wearing a VE headset interacting with it
Pavel Makarevich, Vice President at PROVEN Solution
Pavel Makarevich, Vice President at PROVEN Solution

PROVEN Reality, a leading Virtual and Augmented Reality company, has announced the launch of a new service to help organizations establish a fully operational Virtual Reality (VR) lab. This service will help organizations set up a place to seamlessly integrate VR into their operations for education, training, and more.

The full-service offering will be an all-inclusive step-by-step solution designed for schools, universities, hospitals, and enterprises looking to adopt VR technologies without the hassle of going through a complex setup process.

“Virtual reality has moved from novelty to necessity,” said Pavel Makarevich, Vice President at PROVEN Solution. “With our VR lab service, PROVEN Reality can help institutions across the GCC take that critical leap—from passive learning and limited training models to immersive, high-impact experiences that improve outcomes and operational efficiency.”

A VR lab can be a dedicated, purpose-built space where everyone can experience immersive simulations using VR technology ideal for:

Universities – Using VR enables a more hands-on learning experience. For example, engineering students can now simulate complex machinery and electrical systems while medical students can safely practice procedures without risk.

Schools – VR transforms traditional classroom learning by making subjects interactive and engaging. The result is deeper engagement, improved comprehension, and stronger knowledge retention.

Enterprises – Businesses can use VR for onboarding, product design, and skill training simulations, such as crisis management and equipment handling, in a risk-free environment. VR can be utilized for real-time collaboration among remote teams and allow product prototyping in shared virtual spaces.

Hospitals – Medical students and professionals can safely practice surgeries and patient care scenarios in lifelike VR environments. Hospitals can also use VR to train staff in emergencies.

Backed by Expertise and Strategic Partnerships

PROVEN Reality draws on extensive  experience in the GCC market, with a regional presence in Riyadh and Dubai. The company’s VR solutions are powered by partnerships with global hardware vendors, including HTC, PICO, Apple, and Magic Leap.

PROVEN Reality’s unique blend of in-house R&D, subject-matter experts, and a vast consultant network ensures sector-specific insight and robust implementation across any industry.

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