Financial
The Evolution of Hospitality Finance
From Bookkeeping to Strategic Leadership; Exploring how the role of the CFO in hospitality has shifted from traditional financial management to becoming a strategic partner in brand growth, sustainability, and innovation.
By Hiral Patel, CFO & Operations Director, Chalet Berezka
The Evolution of Hospitality Finance: From Bookkeeping to Strategic Leadership
Over the past few decades, the hospitality industry has experienced significant transformation, fundamentally altering how businesses operate and respond to shifting market dynamics. Central to this evolution is the role of the Chief Financial Officer (CFO), which has transitioned from that of a traditional financial steward focused on bookkeeping and regulatory compliance to a strategic partner instrumental in driving brand growth, sustainability, and innovation. This evolution is characterized by the increasing integration of technology, particularly artificial intelligence (AI) and data-driven methodologies, which have not only reshaped financial management but also the broader landscape of hospitality.
The Traditional CFO: Focused but Reactive
Historically, CFOs primarily functioned as custodians of financial records, ensuring meticulous documentation and the preparation of comprehensive financial statements for stakeholders—practices that afforded limited insights into forthcoming operational strategies. Their predominant attention was directed toward the analysis of historical financial data, with an overarching goal of cost control and the preservation of profitability. These responsibilities, though essential, often restricted their capacity to engage proactively with dynamic business environments.
Furthermore, significant portions of their time were consumed by the necessity to ensure compliance with stringent financial regulations and reporting standards, diverting focus from strategic initiatives. Consequently, while traditional CFOs played a key role in safeguarding financial integrity, their influence was predominantly characterized by a reactive stance, with limited involvement in shaping forward-looking strategies that could drive long-term growth and innovation.
The Shifting Landscape of Hospitality
As the hospitality industry confronted intensified competition, rapid technological advancements, and changing consumer preferences, the need for a more integrated and proactive financial strategy became increasingly apparent. This evolution brought forth various challenges and opportunities that required a fundamental reassessment of the CFO’s role.
The emergence of alternative lodging options like Airbnb and the rise of boutique hotels demonstrated that reliance on traditional financial metrics was insufficient for strategic decision-making. Modern travelers now value personalized experiences and sustainability, prompting hospitality brands to pivot quickly to remain relevant and appeal to a more conscientious clientele. Moreover, the growing availability of AI tools, machine learning, and advanced data analytics has introduced powerful new frameworks capable of transforming how decisions are made across an organization.
With guests and stakeholders alike demanding greater transparency and accountability, especially around sustainability and social responsibility, hospitality companies are being compelled to revise their business practices not only from a financial perspective but also from an environmental and ethical one.
The Emergence of the Strategic CFO
In response to this evolving landscape, the role of the CFO has undergone a profound transformation. Today’s CFO is no longer simply a monitor of financial health—they are a critical player in shaping corporate strategy and long-term vision. Leveraging financial insights and market data, CFOs influence decision-making across brand development, investment prioritization, operational optimization, and geographic expansion.
This strategic shift necessitates a comprehensive understanding of both internal financial dynamics and external market trends. With the support of data analytics, CFOs can now anticipate market movements and evaluate competitive landscapes more effectively than ever. These capabilities inform decisions around resource allocation and capital investment, directly contributing to sustainable growth.
Furthermore, CFOs are increasingly working cross-functionally, aligning closely with departments such as marketing, operations, and HR. This collaborative approach ensures that financial decisions are synchronized with operational realities and business goals. It fosters a more holistic perspective on company performance—one that considers both balance sheets and customer satisfaction metrics.
AI and Data Analytics: Tools of Transformation
A major force driving this transformation is the integration of artificial intelligence and data analytics into the financial domain. These technologies allow CFOs to move beyond traditional analysis and embrace predictive models, scenario planning, and real-time decision support.
By applying machine learning to historical performance data, CFOs can more accurately forecast revenue, predict consumer behavior, and fine-tune pricing strategies based on seasonality and competitor dynamics. For example, predictive models can analyze booking trends and optimize revenue management strategies, helping maximize RevPAR without over-relying on discounting.
AI also enhances operational efficiency through automation. Tasks such as data entry, compliance checks, and invoice processing are increasingly being handled by intelligent systems, reducing human error and freeing up finance teams to focus on strategic initiatives. Additionally, AI-driven platforms provide interactive dashboards and real-time visualizations of key performance indicators (KPIs), enabling CFOs to communicate financial narratives more clearly to stakeholders.
Embedding Sustainability into Financial Strategy
As sustainability becomes a pillar of modern business, CFOs are assuming a leading role in integrating environmental and social responsibility into financial frameworks. This includes developing metrics that quantify the financial impact of sustainability programs—from investments in energy-efficient systems and waste reduction to sustainable sourcing and ethical labor practices.
CFOs are tasked with evaluating the return on these investments, not only in terms of direct cost savings but also in how they affect brand equity, stakeholder trust, and regulatory compliance. For instance, investing in smart energy systems might yield long-term financial savings, but also enhances the company’s reputation among environmentally conscious consumers.
Moreover, transparency in sustainability reporting has become a critical expectation. CFOs play a vital role in crafting reports that convey both progress and accountability, cultivating confidence among investors, guests, and the broader public. Their ability to connect sustainability goals with financial outcomes helps shape corporate strategies that are both responsible and resilient.
Enhancing Customer Experience through Financial Insight
The CFO’s role has also extended into the domain of guest experience. Through data analysis, CFOs can contribute to personalized engagement strategies, identifying what drives satisfaction and loyalty. Booking patterns, seasonal preferences, and guest feedback can all be mined for insights that inform strategic planning.
For example, by analyzing demand surges, CFOs can advise on optimal staffing levels or service availability to ensure both cost-efficiency and high service standards. Real-time feedback analysis allows CFOs to spot trends in satisfaction and recommend changes that impact both operational effectiveness and revenue growth.
This guest-centric financial leadership is particularly valuable in a highly competitive market where brand reputation and experience differentiation drive repeat business.
Leading Through Change: Challenges and Responsibilities
Despite the opportunities presented by AI and data-driven strategies, several challenges remain. Chief among them is the need for cultural and skillset transformation. Many finance teams are not yet fully equipped to implement or interpret AI-powered tools, making workforce upskilling a top priority. CFOs must champion learning, adaptability, and innovation within their departments.
Cybersecurity and data privacy are also growing concerns. As data analytics becomes more integral to operations, CFOs must work closely with IT to establish governance frameworks that ensure compliance with regulations and protect sensitive information.
Finally, implementing AI tools often demands a shift in organizational mindset—from instinct-driven to data-informed. CFOs must lead this shift by promoting a data-centric culture that values cross-departmental collaboration and strategic experimentation.
The Future CFO: Adaptable, Insightful, and Purpose-Driven
Looking ahead, the role of the CFO in hospitality will continue to expand. As the industry evolves, future CFOs will be expected to act as catalysts for brand innovation, drivers of sustainability, and architects of organizational resilience. Their ability to navigate uncertainty—be it economic volatility, geopolitical disruptions, or shifting consumer behavior—will be critical.
CFOs who embrace AI, champion sustainability, and foster collaboration will be best positioned to guide their organizations through complexity and position them for lasting success.
Conclusion: From Numbers to Narrative
The transformation of the CFO’s role in hospitality—from traditional financial management to strategic leadership—marks a turning point in how organizations approach growth, innovation, and responsibility. Today’s CFOs are not just stewards of financial health; they are storytellers of value, architects of strategy, and leaders of change.
By harnessing data, embracing sustainability, and shaping holistic financial frameworks, CFOs are helping build a hospitality industry that is not only profitable, but purpose-driven and future-ready.
Financial
GCC TRANSFER PRICING TIGHTENS IN 2026 AS ENFORCEMENT MATURES
Dhruva, a tax advisory firm with deep expertise across the Middle East, and global markets, stated that the Gulf Cooperation Council (GCC) is at a clear inflection point in its fiscal evolution. Transfer pricing is moving beyond first-wave rulemaking into an enforcement-led environment where it is increasingly treated as a core element of corporate governance.
Drawing on the UAE Year in Review 2025 report recently launched by Dhruva, the region is moving past inaugural filing seasons and confronting the limits of reactive, post-facto compliance. “The past year has been transformative, representing not merely technical adjustments but a strategic recalibration of the region’s economic architecture,” said Nimish Goel, Leader, Middle East at Dhruva. In this environment, the behavioral reality of a business must align with its legal documentation, as tax authorities raise expectations around demonstrable economic substance.
A central theme in this scrutiny is Key Management Personnel (KMP). Where decision-making occurs, who exercises control, and how governance is evidenced are becoming determinative factors in how profits are attributed and defended. Inconsistencies across HR contracts, organization charts, board minutes, operational reality, and transfer pricing files are increasingly treated as a credibility gap, not a documentation error.
This recalibration is being accelerated by a shift in audit approach. Tax authorities across the GCC are moving from form-based reviews to more sophisticated, data-led scrutiny. Kapil Bhatnagar, Partner at Dhruva, stated that, “A key focus is the ‘invisible backbone’ of many regional groups, common-control and related-party transactions that sit at the heart of multilayered conglomerate structures. Informal arrangements historically treated as low-risk are increasingly being evaluated through an arm’s length lens, including interest-free shareholder loans, uncharged centralized services, legacy intercompany balances, and balance-sheet support. For forward-looking organisations, transfer pricing is no longer a compliance obligation but a strategic enabler.”
In parallel, the UAE has signaled stricter arm’s length expectations for Qualifying Free Zone Persons, with transfer pricing increasingly functioning as the mechanism through which substance is demonstrated under the Corporate Tax regime.
The stakes are further elevated by Pillar Two global minimum tax developments. Effective 2025, most GCC jurisdictions, including the UAE, Qatar, and Bahrain, either implemented or were in the final stages of implementing Domestic Minimum Top-up Taxes (DMTT). Under these rules, intercompany pricing can no longer be treated purely as a compliance variable, since it can materially influence a group’s effective tax rate and potential top-up exposure.
“In response, leading groups are shifting toward operational transfer pricing, embedding pricing policies into ERP workflows to improve year-round accuracy, data integrity, and audit readiness. This is increasingly relevant as audits begin to rely more heavily on data analytics, ERP trails, and transaction-level evidence, with deeper linkage expected between transfer pricing documentation, financial statements, tax returns, and support evidence,” added Kapil.
At the same time, demand is rising for certainty and dispute-prevention mechanisms, including Advance Pricing Agreements (APAs) and Mutual Agreement Procedures (MAPs), particularly for complex cross-border arrangements where predictability is commercially valuable. The UAE has already established a formal framework for clarifications and directives including APAs, confirmed unilateral APA applications from Q4 2025, and introduced a schedule of APA fees effective from January 1, 2026.
As the region moves into its next phase of maturity, Kapil concluded, “The message is clear, the era of fixing and filing is over. The era of governance, digitization, and transparency has begun.”
Financial
RETHINKING THE FUTURE OF VENTURE CAPITAL IN AN AI-DRIVEN WORLD
Dara Campbell, Senior Executive Officer, Hashgraph Ventures Manager
Venture capital isn’t what it used to be and that’s a good thing. The old playbook of “spray and pray,” waiting a decade for liquidity, and celebrating paper mark-ups is a thing of the past. In 2026, our industry is becoming faster, leaner, more intentional, and, ironically, deeply human.
We are standing at the intersection of the two most powerful technological waves of our generation: digital assets and artificial intelligence. This is not to say that these are the trending sectors for investment, but it is rather that funding the financial and digital infrastructure will define how value moves, how intelligence is deployed, and who ultimately owns the systems we will depend on.
We need to collectively acknowledge that programmable money and machine learning will be the drivers of the next generation of wealth. We are entering into an era where AI will help allocate, transact, and streamline capital in a faster and more efficient and adaptive way.
The most agile founders we see today are building with intent, efficiency, and transparency. They are building solutions in payments, logistics, supply chains, identity, and data ownership using real time AI infrastructure with blockchain rails underneath. When these two levels come together, you unlock productivity and scale in a way the traditional systems still can’t process.
Despite all this advancement, at its core venture capital remains a people-centric business. The biggest edge is access to conviction. When you meet a founder who can articulate why they are building something, not just what they are building, that’s where the signal lies. In my experience, the best investors will be those who can recognize that clarity early, match the founder’s passion, and stay in the trenches long after the initial cheque is written.
This is where the transformation is starting to show. As we move into 2026, we are also entering a new phase of infrastructure and DeFi 2.0. The dull layers – the rails, the protocols, the identity frameworks are becoming the foundation for this shift. From AI agents paying autonomously to real-world assets being tokenized at scale, these systems will underpin the next wave of innovation.
This is where Abu Dhabi is making strides on the global venture landscape. The emirate has rapidly emerged as a serious capital hub because it understands alignment. They are not replicating an ecosystem that’s been done before and has been successful – they are building something from the ground up that works for the region, for the new era of investors who are riding the wave of innovation.
The next generation of investors will be those who can successfully practice agility within the realm of regulation and who can integrate AI without compromising on the power of human instincts. The future of venture capital isn’t about replacing humans with machines; it’s about embedding systems in place where these two elements amplify each other. It’s a delicate balance, but that’s where the outliers are built.
Financial
UAE MOVES TOWARDS A MORE COMPLIANCE-FOCUSED TAX LANDSCAPE WITH RECENT VAT REFORMS: DHRUVA
Dhruva, a premier tax advisory firm with deep expertise across the Middle East, India, and Asia, stated that the UAE’s latest amendments to the VAT Law and the Tax Procedures Law, issued by the Federal Tax Authority (FTA) which are effective from 1 January 2026, represent a significant shift toward a more structured, and risk-focused tax environment. These amendments are expected to reinforce responsible compliance behaviors and reduce administrative friction for UAE businesses.
Dhruva noted that one of the most practical and welcoming changes is that it eliminates the requirement for taxpayers to self-issue tax invoices for imports subject to the reverse charge mechanism, which provides a lot of ease to businesses. Post series of amendments and clarifications issued by the FTA in 2025 in relation to self-issuance of tax invoices for imports, while a general exception was granted for such requirement for import of services, the same were required in case of import of goods for record-keeping purposes. This often-added administrative complexity without impacting the actual tax liability or input tax entitlement. Under the updated rules, taxable businesses have removed the obligation entirely, and hence, businesses will only need to maintain standard supporting documentation, such as invoices, contracts, and transaction records.
However, the firm highlighted that while some administrative burdens are being eased, compliance expectations are tightening elsewhere. One of the amendments gives the FTA authority to deny input tax recovery in cases linked to tax evasion – where a taxpayer knew or, critically, should have known, that a supply or its broader supply chain was connected to tax evasion. The law clarifies that taxpayers will be deemed to have been aware if they fail to verify the validity and integrity of the supply in accordance with procedures to be issued by the FTA.
Dhruva explained that historically, the responsibility to account for VAT rested primarily with the supplier, and recipients focused mainly on validating the tax invoice and meeting standard input-tax recovery conditions. In practice, however, the FTA has often linked a recipient’s input-tax eligibility to the supplier’s discharge of output VAT, denying recovery where gaps existed. The latest amendment now formally embeds this position in law, imposing additional due-diligence obligations on the recipient.
Ujjwal Pawra, Partner at Dhruva Consultants, commented, “This is a significant change. It is a clear message that the right to input tax recovery comes with the responsibility to validate the integrity of one’s suppliers and supply chain. Businesses must now demonstrate that they exercised practical, documented, and consistent due diligence. Clean invoices alone are no longer enough; what matters is a clean process.”
While the procedures and conditions are awaited, Dhruva advised that companies reassess onboarding procedures, supplier-vetting protocols, and documentation trails to ensure they align with the FTA’s expected standards.
Another material operational change is the introduction of a defined timeframe to act on credit balances. Under the amended framework, businesses will generally have up to five years from the end of the relevant tax period to request a refund of a credit balance or use that balance to settle tax liabilities, with targeted flexibility in specified cases where credits arise late in the cycle.
Transitional relief is also available for certain older credits around the changeover, which can help businesses address legacy positions in an orderly way. Dhruva said these changes reduce the risk of credits remaining unresolved on the balance sheet, improve cash flow planning, and encourage clearer internal ownership of refund positions.
Ujjwal further added, “The UAE has introduced a more robust operating framework for credit balances and refunds in line with international best practices. The message is simple: know your credits, map the deadlines, and file claims that are clear, complete, consistent, and easy to validate.”
Dhruva advised UAE businesses to act now with a finance-led approach. This starts with building a central credit-balance register by tax type and tax period, assigning an accountable owner, and tracking action dates so credits are either utilised or claimed in time. Businesses should also treat refund submissions as audit-ready files by preparing reconciliations, supporting documents, and a concise explanation of how the credit arose and why the amount is correct before submitting, rather than rebuilding the file after queries begin. In parallel, companies should prioritise older credit positions to assess whether they fall within the transitional relief window and avoid last-minute filings.
The firm also advised businesses to monitor any binding directions issued by the FTA and align their tax positions, documentation, and system settings accordingly to minimize interpretational differences and strengthen consistency over time.
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