Financial
The Evolution of Hospitality Finance
From Bookkeeping to Strategic Leadership; Exploring how the role of the CFO in hospitality has shifted from traditional financial management to becoming a strategic partner in brand growth, sustainability, and innovation.
By Hiral Patel, CFO & Operations Director, Chalet Berezka
The Evolution of Hospitality Finance: From Bookkeeping to Strategic Leadership
Over the past few decades, the hospitality industry has experienced significant transformation, fundamentally altering how businesses operate and respond to shifting market dynamics. Central to this evolution is the role of the Chief Financial Officer (CFO), which has transitioned from that of a traditional financial steward focused on bookkeeping and regulatory compliance to a strategic partner instrumental in driving brand growth, sustainability, and innovation. This evolution is characterized by the increasing integration of technology, particularly artificial intelligence (AI) and data-driven methodologies, which have not only reshaped financial management but also the broader landscape of hospitality.
The Traditional CFO: Focused but Reactive
Historically, CFOs primarily functioned as custodians of financial records, ensuring meticulous documentation and the preparation of comprehensive financial statements for stakeholders—practices that afforded limited insights into forthcoming operational strategies. Their predominant attention was directed toward the analysis of historical financial data, with an overarching goal of cost control and the preservation of profitability. These responsibilities, though essential, often restricted their capacity to engage proactively with dynamic business environments.
Furthermore, significant portions of their time were consumed by the necessity to ensure compliance with stringent financial regulations and reporting standards, diverting focus from strategic initiatives. Consequently, while traditional CFOs played a key role in safeguarding financial integrity, their influence was predominantly characterized by a reactive stance, with limited involvement in shaping forward-looking strategies that could drive long-term growth and innovation.
The Shifting Landscape of Hospitality
As the hospitality industry confronted intensified competition, rapid technological advancements, and changing consumer preferences, the need for a more integrated and proactive financial strategy became increasingly apparent. This evolution brought forth various challenges and opportunities that required a fundamental reassessment of the CFO’s role.
The emergence of alternative lodging options like Airbnb and the rise of boutique hotels demonstrated that reliance on traditional financial metrics was insufficient for strategic decision-making. Modern travelers now value personalized experiences and sustainability, prompting hospitality brands to pivot quickly to remain relevant and appeal to a more conscientious clientele. Moreover, the growing availability of AI tools, machine learning, and advanced data analytics has introduced powerful new frameworks capable of transforming how decisions are made across an organization.
With guests and stakeholders alike demanding greater transparency and accountability, especially around sustainability and social responsibility, hospitality companies are being compelled to revise their business practices not only from a financial perspective but also from an environmental and ethical one.
The Emergence of the Strategic CFO
In response to this evolving landscape, the role of the CFO has undergone a profound transformation. Today’s CFO is no longer simply a monitor of financial health—they are a critical player in shaping corporate strategy and long-term vision. Leveraging financial insights and market data, CFOs influence decision-making across brand development, investment prioritization, operational optimization, and geographic expansion.
This strategic shift necessitates a comprehensive understanding of both internal financial dynamics and external market trends. With the support of data analytics, CFOs can now anticipate market movements and evaluate competitive landscapes more effectively than ever. These capabilities inform decisions around resource allocation and capital investment, directly contributing to sustainable growth.
Furthermore, CFOs are increasingly working cross-functionally, aligning closely with departments such as marketing, operations, and HR. This collaborative approach ensures that financial decisions are synchronized with operational realities and business goals. It fosters a more holistic perspective on company performance—one that considers both balance sheets and customer satisfaction metrics.
AI and Data Analytics: Tools of Transformation
A major force driving this transformation is the integration of artificial intelligence and data analytics into the financial domain. These technologies allow CFOs to move beyond traditional analysis and embrace predictive models, scenario planning, and real-time decision support.
By applying machine learning to historical performance data, CFOs can more accurately forecast revenue, predict consumer behavior, and fine-tune pricing strategies based on seasonality and competitor dynamics. For example, predictive models can analyze booking trends and optimize revenue management strategies, helping maximize RevPAR without over-relying on discounting.
AI also enhances operational efficiency through automation. Tasks such as data entry, compliance checks, and invoice processing are increasingly being handled by intelligent systems, reducing human error and freeing up finance teams to focus on strategic initiatives. Additionally, AI-driven platforms provide interactive dashboards and real-time visualizations of key performance indicators (KPIs), enabling CFOs to communicate financial narratives more clearly to stakeholders.
Embedding Sustainability into Financial Strategy
As sustainability becomes a pillar of modern business, CFOs are assuming a leading role in integrating environmental and social responsibility into financial frameworks. This includes developing metrics that quantify the financial impact of sustainability programs—from investments in energy-efficient systems and waste reduction to sustainable sourcing and ethical labor practices.
CFOs are tasked with evaluating the return on these investments, not only in terms of direct cost savings but also in how they affect brand equity, stakeholder trust, and regulatory compliance. For instance, investing in smart energy systems might yield long-term financial savings, but also enhances the company’s reputation among environmentally conscious consumers.
Moreover, transparency in sustainability reporting has become a critical expectation. CFOs play a vital role in crafting reports that convey both progress and accountability, cultivating confidence among investors, guests, and the broader public. Their ability to connect sustainability goals with financial outcomes helps shape corporate strategies that are both responsible and resilient.
Enhancing Customer Experience through Financial Insight
The CFO’s role has also extended into the domain of guest experience. Through data analysis, CFOs can contribute to personalized engagement strategies, identifying what drives satisfaction and loyalty. Booking patterns, seasonal preferences, and guest feedback can all be mined for insights that inform strategic planning.
For example, by analyzing demand surges, CFOs can advise on optimal staffing levels or service availability to ensure both cost-efficiency and high service standards. Real-time feedback analysis allows CFOs to spot trends in satisfaction and recommend changes that impact both operational effectiveness and revenue growth.
This guest-centric financial leadership is particularly valuable in a highly competitive market where brand reputation and experience differentiation drive repeat business.
Leading Through Change: Challenges and Responsibilities
Despite the opportunities presented by AI and data-driven strategies, several challenges remain. Chief among them is the need for cultural and skillset transformation. Many finance teams are not yet fully equipped to implement or interpret AI-powered tools, making workforce upskilling a top priority. CFOs must champion learning, adaptability, and innovation within their departments.
Cybersecurity and data privacy are also growing concerns. As data analytics becomes more integral to operations, CFOs must work closely with IT to establish governance frameworks that ensure compliance with regulations and protect sensitive information.
Finally, implementing AI tools often demands a shift in organizational mindset—from instinct-driven to data-informed. CFOs must lead this shift by promoting a data-centric culture that values cross-departmental collaboration and strategic experimentation.
The Future CFO: Adaptable, Insightful, and Purpose-Driven
Looking ahead, the role of the CFO in hospitality will continue to expand. As the industry evolves, future CFOs will be expected to act as catalysts for brand innovation, drivers of sustainability, and architects of organizational resilience. Their ability to navigate uncertainty—be it economic volatility, geopolitical disruptions, or shifting consumer behavior—will be critical.
CFOs who embrace AI, champion sustainability, and foster collaboration will be best positioned to guide their organizations through complexity and position them for lasting success.
Conclusion: From Numbers to Narrative
The transformation of the CFO’s role in hospitality—from traditional financial management to strategic leadership—marks a turning point in how organizations approach growth, innovation, and responsibility. Today’s CFOs are not just stewards of financial health; they are storytellers of value, architects of strategy, and leaders of change.
By harnessing data, embracing sustainability, and shaping holistic financial frameworks, CFOs are helping build a hospitality industry that is not only profitable, but purpose-driven and future-ready.
Financial
Bridging Global Finance and Regional Demand in the UAE
With a strategic foothold in the UAE, global financial players are tailoring platforms, Sharia-compliant solutions, and tech-driven experiences to meet the region’s evolving trading demands.
Here is an exclusive interview with Pavel Spirin, Chief Growth Officer, Rostro Group.
Scope Markets is planning to expand into the UAE. What strategic importance does this region hold for your global operations?
The UAE plays a key role in our global strategy. While the population may be relatively small at around 10 million, the country is a gateway into the wider MENA region, where we see strong and growing demand for financial services. We’ve already received provisional approval from the Securities and Commodities Authority and are in the final stages of securing our full license. This market allows us to bring decision-making closer to our regional clients and establish a meaningful presence in a fast-growing financial hub.
How is Scope Markets differentiating itself in the highly competitive UAE financial services and trading space?
We’re focused on building products and experiences that genuinely reflect what clients here want. That means offering Sharia-compliant and swap-free account options, streamlining transactions to ensure instant deposits and withdrawals, and optimizing our platforms for mobile use. We’re also committed to being fully licensed and regulated in the UAE, which we believe is essential for building trust. Ultimately, our goal is to provide a responsive and tech-forward experience tailored to the unique needs of traders in this region.
What has been your experience working within the UAE’s regulatory frameworks, and how do you view the country’s role as a global financial hub?
Our experience with the Securities and Commodities Authority has been very constructive. The regulatory process is clear and well-structured, which gives firms like ours confidence in long-term planning. We’re currently finalizing our licensing and taking the required regulatory exams. What stands out to us is how fast the UAE has developed its financial infrastructure. It’s building frameworks for crypto, fintech, and online trading at a pace we haven’t seen elsewhere, and that positions the country as an increasingly important global financial center.
How are you tailoring your offerings, platforms, or services to better serve traders and investors in the UAE and the wider GCC region?
We’re building out our product range and services to reflect the regional demand for asset classes like gold, along with culturally aligned features such as Sharia-compliant accounts. We’ve also seen that mobile-first experiences, fast execution, and automation are priorities for traders here, so those are central to our platform development. On the service side, we’re looking to establish regional support functions to make sure our clients in the UAE and GCC are well served and engaged.
What major trends do you see shaping the future of online trading and fintech in the Middle East, and how is Scope Markets positioned to respond to them?
We’re seeing rapid growth in mobile-first fintech adoption, a strong push for automation, and increased regulatory clarity in areas like crypto. Traders are becoming more sophisticated and expect seamless user experiences, fast payments, and localized features. There’s also strong interest in diversification, particularly in gold, which continues to attract attention due to global uncertainty. We’re positioning ourselves to meet these needs through tech development, regulatory compliance, and regional product adaptation so we can evolve with the market.
What message would you like to share with your UAE-based clients and stakeholders about Scope Markets’ long-term plans in this market?
We’re here for the long term. We’re committed to being fully licensed, transparent, and responsive to the needs of traders in the UAE. This includes delivering regionally relevant products, building local infrastructure, and continuing to invest in the tools and technology that matter to our clients. Our aim is to support traders with a platform that’s reliable, compliant, and built around how people in this market want to trade.
Financial
Emerging Trends Shaping Financial Empowerment and Inclusion in the UAE Workforce
By Claudio Di Zanni, Managing Director, Edenred Middle East

One of the most critical issues faced by low-income employees across the UAE and the broader Gulf region is achieving true financial empowerment. In the UAE, over 60% of the workforce comprises low-income migrant workers earning less than AED 5,000 per month. These employees are the backbone of the nation’s key industries, yet many still struggle to access the benefits of a fully digital financial ecosystem.
While the UAE’s Wage Protection System (WPS) was introduced to safeguard workers’ rights—ensuring salaries are paid accurately, on time, and through traceable digital channels—the banking system’s minimum salary requirement prevents a large portion of the workforce from opening traditional accounts. This creates a structural gap that payroll solutions are designed to fill, enabling compliant salary payments and basic access to digital finance.
As the Middle East accelerates its digital transformation and workforce reforms, how workers are paid and supported financially has become as important as how they contribute to growth. This shift has put a renewed spotlight on the systems managing their wages and day-to-day financial needs. For low-income employees, these systems determine not just how they are paid, but how securely they live—affecting access to savings, remittances, and their ability to handle emergencies.
When Digital Pay Isn’t Enough
The introduction of the Wage Protection System marked a turning point in the UAE’s journey toward fair and transparent wage practices. Today, nearly all employees are paid through digital channels, ensuring salaries are disbursed accurately and on time. Yet despite these advances, a significant percentage of wages are still withdrawn in cash each month, showing that digital pay does not automatically translate into digital financial inclusion.
For many employees, limited digital literacy, mistrust of financial systems, and unfamiliarity with digital tools prevent them from engaging fully with the digital economy. As a result, the very system designed to protect and empower workers can feel more like a compliance obligation than an opportunity for empowerment.
This is where payroll providers play a critical role. Too often, the industry stops at compliance—ensuring wages are delivered digitally—without addressing the human factors that determine whether employees can truly benefit from financial technology. Empowerment comes not from the transfer itself, but from helping workers understand, trust, and use digital money confidently. Only then can payroll innovation translate into lasting financial well-being and equal access to economic opportunity across the UAE.
Digital salary management platforms have already transformed how employees receive and manage their earnings. Mobile apps and prepaid cards now give workers immediate access to their wages, allowing them to make purchases, send remittances, and track expenses in real time. Many solutions integrate seamlessly with the WPS, enabling even unbanked employees to participate in the digital economy for the first time. A recent study found that organizations implementing mobile-accessible payroll solutions report up to 25 percent higher employee satisfaction, underscoring the clear business value of digital inclusion.
Empowering Through Education
Financial literacy programs are equally critical in helping employees make informed decisions about saving, budgeting, credit, and long-term planning. In the UAE, less than 31 percent of the population demonstrates basic financial literacy, highlighting a major opportunity to empower workers through education.
From workshops to mobile-based learning tools, such programs can equip employees with the practical skills to use digital salary systems effectively, avoid debt traps, and build savings or plan remittances. Employers that distribute salary cards directly at worker accommodations and provide multilingual support during onboarding see much higher adoption rates, as these field-level activations build trust and make digital tools easier to use.
Employers who take financial education seriously often see a clear business impact. Companies that invest in onboarding sessions and field engagement consistently report higher digital adoption rates. These activations not only build trust but also transform digital payroll from a compliance task into a tangible employee benefit.
When workers understand and trust digital tools, they gain control over their finances—and that stability shows at work. Financial stress is one of the most common challenges among low-income employees, limiting their ability to manage urgent expenses and affecting productivity, retention, and overall well-being. In sectors such as construction, this stress can even impact concentration and safety, as employees distracted by financial worries are less able to perform at their best.
Partnerships between employers and fintechs like Edenred are expanding this approach, combining digital wage tools with financial education programs that improve confidence, satisfaction, and long-term well-being.
The Next Phase of Financial Empowerment
Employers remain central to driving inclusion. By choosing payroll partners that provide multilingual support, education, and easy mobile access, companies can reduce disputes, strengthen retention, and improve overall workforce stability.
A growing number of organizations are now exploring earned wage access programs, which allow employees to access a portion of their earned income before payday. Surveys show that most low-income workers value this flexibility to cover urgent expenses, medical bills, or family emergencies—without resorting to high-interest loans or informal borrowing. When paired with education and budgeting tools, earned wage access can provide not just relief in emergencies but also encourage more responsible money management.
This flexibility can increase employees’ sense of financial security, yet it should complement—not replace—broader financial literacy and planning initiatives. The most successful models combine accessible financial products, user education, and ongoing engagement, ensuring workers have both the tools and the confidence to manage their finances effectively.
As technology evolves, artificial intelligence and data analytics will make financial support more personalized and accessible. Predictive models can help employers identify employees under financial strain, while new digital products can guide users toward healthier financial behaviors. But technology alone will not close the gap.
Real progress will depend on collaboration between fintechs, employers, and regulators to build an ecosystem that blends technology, education, and empathy. Businesses increasingly recognize that supporting workers in their financial journeys fosters a more engaged and loyal workforce, directly impacting productivity and retention. Selecting payroll partners that combine compliance with education, multilingual support, and mobile accessibility helps companies reduce payroll disputes and improve satisfaction.
The trajectory of financial empowerment for low-income employees in the UAE is promising. The next stage will depend on how effectively stakeholders align innovation with understanding—ensuring every salary payment becomes an opportunity for inclusion and growth. When that happens, financial empowerment will move from aspiration to reality.
Financial
MultiBank Group and Khabib Nurmagomedov Launch an Exclusive Worldwide Multi-Billion-Dollar Joint Venture to Build the World’s First Regulated Tokenized Sports Ecosystem
Multibank Group, the financial derivatives institution, has entered into an exclusive worldwide multi-billion-dollar joint venture with global sports icon and undefeated UFC champion Khabib Nurmagomedov (29-0) to create a first-of-its-kind regulated ecosystem connecting global finance, sports and technology.
The partnership will culminate in the creation of a multi-billion-dollar joint venture, MultiBank Khabib LLC, uniting two global powerhouses: MultiBank Group, a leader in regulated financial excellence, and Khabib Nurmagomedov, undefeated in the octagon and whose influence extends far beyond sport. The company will operate from MultiBank Group’s headquarters in Dubai, building a worldwide network of high-end sports ventures and real-world digital assets. This structure fulfills the vision of MultiBank Group Founder and Chairman, Naser Taher, for an exclusive global joint venture, granting MultiBank exclusive rights to develop and promote projects under the Khabib Nurmagomedov brand name, including the development of 30 state of the art Khabib gyms, Gameplan and Eagle FC brands.
The entire venture is backed by MultiBank Group’s regulated digital ecosystem and powered by its cornerstone $MBG Token being the driving force behind its expanding portfolio of real-world-asset (RWA) technologies and initiatives.
Naser Taher, Founder and Chairman of MultiBank Group, stated: “From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets (RWSA). Together with Khabib Nurmagomedov, and powered by our ecosystem token, $MBG, we are uniting finance and athletics into a single transparent, technology-driven ecosystem — one built on trust, innovation, and the strength of the MultiBank framework. This initiative proudly aligns with the UAE’s vision of becoming a global hub for digital asset innovation and world-class sports.”
Khabib Nurmagomedov added: “This partnership with MultiBank Group is built on shared values of strength, respect, and discipline. Together with Multibank, we are building real global opportunities that go beyond sport, empowering athletes, and fans through a regulated and innovative digital ecosystem. This is only the beginning.”
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