Financial
The Evolution of Hospitality Finance

From Bookkeeping to Strategic Leadership; Exploring how the role of the CFO in hospitality has shifted from traditional financial management to becoming a strategic partner in brand growth, sustainability, and innovation.
By Hiral Patel, CFO & Operations Director, Chalet Berezka
The Evolution of Hospitality Finance: From Bookkeeping to Strategic Leadership
Over the past few decades, the hospitality industry has experienced significant transformation, fundamentally altering how businesses operate and respond to shifting market dynamics. Central to this evolution is the role of the Chief Financial Officer (CFO), which has transitioned from that of a traditional financial steward focused on bookkeeping and regulatory compliance to a strategic partner instrumental in driving brand growth, sustainability, and innovation. This evolution is characterized by the increasing integration of technology, particularly artificial intelligence (AI) and data-driven methodologies, which have not only reshaped financial management but also the broader landscape of hospitality.
The Traditional CFO: Focused but Reactive
Historically, CFOs primarily functioned as custodians of financial records, ensuring meticulous documentation and the preparation of comprehensive financial statements for stakeholders—practices that afforded limited insights into forthcoming operational strategies. Their predominant attention was directed toward the analysis of historical financial data, with an overarching goal of cost control and the preservation of profitability. These responsibilities, though essential, often restricted their capacity to engage proactively with dynamic business environments.
Furthermore, significant portions of their time were consumed by the necessity to ensure compliance with stringent financial regulations and reporting standards, diverting focus from strategic initiatives. Consequently, while traditional CFOs played a key role in safeguarding financial integrity, their influence was predominantly characterized by a reactive stance, with limited involvement in shaping forward-looking strategies that could drive long-term growth and innovation.
The Shifting Landscape of Hospitality
As the hospitality industry confronted intensified competition, rapid technological advancements, and changing consumer preferences, the need for a more integrated and proactive financial strategy became increasingly apparent. This evolution brought forth various challenges and opportunities that required a fundamental reassessment of the CFO’s role.
The emergence of alternative lodging options like Airbnb and the rise of boutique hotels demonstrated that reliance on traditional financial metrics was insufficient for strategic decision-making. Modern travelers now value personalized experiences and sustainability, prompting hospitality brands to pivot quickly to remain relevant and appeal to a more conscientious clientele. Moreover, the growing availability of AI tools, machine learning, and advanced data analytics has introduced powerful new frameworks capable of transforming how decisions are made across an organization.
With guests and stakeholders alike demanding greater transparency and accountability, especially around sustainability and social responsibility, hospitality companies are being compelled to revise their business practices not only from a financial perspective but also from an environmental and ethical one.
The Emergence of the Strategic CFO
In response to this evolving landscape, the role of the CFO has undergone a profound transformation. Today’s CFO is no longer simply a monitor of financial health—they are a critical player in shaping corporate strategy and long-term vision. Leveraging financial insights and market data, CFOs influence decision-making across brand development, investment prioritization, operational optimization, and geographic expansion.
This strategic shift necessitates a comprehensive understanding of both internal financial dynamics and external market trends. With the support of data analytics, CFOs can now anticipate market movements and evaluate competitive landscapes more effectively than ever. These capabilities inform decisions around resource allocation and capital investment, directly contributing to sustainable growth.
Furthermore, CFOs are increasingly working cross-functionally, aligning closely with departments such as marketing, operations, and HR. This collaborative approach ensures that financial decisions are synchronized with operational realities and business goals. It fosters a more holistic perspective on company performance—one that considers both balance sheets and customer satisfaction metrics.
AI and Data Analytics: Tools of Transformation
A major force driving this transformation is the integration of artificial intelligence and data analytics into the financial domain. These technologies allow CFOs to move beyond traditional analysis and embrace predictive models, scenario planning, and real-time decision support.
By applying machine learning to historical performance data, CFOs can more accurately forecast revenue, predict consumer behavior, and fine-tune pricing strategies based on seasonality and competitor dynamics. For example, predictive models can analyze booking trends and optimize revenue management strategies, helping maximize RevPAR without over-relying on discounting.
AI also enhances operational efficiency through automation. Tasks such as data entry, compliance checks, and invoice processing are increasingly being handled by intelligent systems, reducing human error and freeing up finance teams to focus on strategic initiatives. Additionally, AI-driven platforms provide interactive dashboards and real-time visualizations of key performance indicators (KPIs), enabling CFOs to communicate financial narratives more clearly to stakeholders.
Embedding Sustainability into Financial Strategy
As sustainability becomes a pillar of modern business, CFOs are assuming a leading role in integrating environmental and social responsibility into financial frameworks. This includes developing metrics that quantify the financial impact of sustainability programs—from investments in energy-efficient systems and waste reduction to sustainable sourcing and ethical labor practices.
CFOs are tasked with evaluating the return on these investments, not only in terms of direct cost savings but also in how they affect brand equity, stakeholder trust, and regulatory compliance. For instance, investing in smart energy systems might yield long-term financial savings, but also enhances the company’s reputation among environmentally conscious consumers.
Moreover, transparency in sustainability reporting has become a critical expectation. CFOs play a vital role in crafting reports that convey both progress and accountability, cultivating confidence among investors, guests, and the broader public. Their ability to connect sustainability goals with financial outcomes helps shape corporate strategies that are both responsible and resilient.
Enhancing Customer Experience through Financial Insight
The CFO’s role has also extended into the domain of guest experience. Through data analysis, CFOs can contribute to personalized engagement strategies, identifying what drives satisfaction and loyalty. Booking patterns, seasonal preferences, and guest feedback can all be mined for insights that inform strategic planning.
For example, by analyzing demand surges, CFOs can advise on optimal staffing levels or service availability to ensure both cost-efficiency and high service standards. Real-time feedback analysis allows CFOs to spot trends in satisfaction and recommend changes that impact both operational effectiveness and revenue growth.
This guest-centric financial leadership is particularly valuable in a highly competitive market where brand reputation and experience differentiation drive repeat business.
Leading Through Change: Challenges and Responsibilities
Despite the opportunities presented by AI and data-driven strategies, several challenges remain. Chief among them is the need for cultural and skillset transformation. Many finance teams are not yet fully equipped to implement or interpret AI-powered tools, making workforce upskilling a top priority. CFOs must champion learning, adaptability, and innovation within their departments.
Cybersecurity and data privacy are also growing concerns. As data analytics becomes more integral to operations, CFOs must work closely with IT to establish governance frameworks that ensure compliance with regulations and protect sensitive information.
Finally, implementing AI tools often demands a shift in organizational mindset—from instinct-driven to data-informed. CFOs must lead this shift by promoting a data-centric culture that values cross-departmental collaboration and strategic experimentation.
The Future CFO: Adaptable, Insightful, and Purpose-Driven
Looking ahead, the role of the CFO in hospitality will continue to expand. As the industry evolves, future CFOs will be expected to act as catalysts for brand innovation, drivers of sustainability, and architects of organizational resilience. Their ability to navigate uncertainty—be it economic volatility, geopolitical disruptions, or shifting consumer behavior—will be critical.
CFOs who embrace AI, champion sustainability, and foster collaboration will be best positioned to guide their organizations through complexity and position them for lasting success.
Conclusion: From Numbers to Narrative
The transformation of the CFO’s role in hospitality—from traditional financial management to strategic leadership—marks a turning point in how organizations approach growth, innovation, and responsibility. Today’s CFOs are not just stewards of financial health; they are storytellers of value, architects of strategy, and leaders of change.
By harnessing data, embracing sustainability, and shaping holistic financial frameworks, CFOs are helping build a hospitality industry that is not only profitable, but purpose-driven and future-ready.
Financial
Long-term wealth investing: first paycheck to million


By Raaed Sheibani, UAE Country Manager, StashAway
Long-term wealth investing is how you turn a first paycheck into lasting freedom in the UAE. With long-term investing, you build a safety net, automate contributions, and let compounding do the heavy lifting—so today’s income becomes tomorrow’s options.
Long-term wealth investing basics: start here
Before your first trade, set a safety net. Build an emergency fund covering 3–6 months of expenses. Keep it liquid and low risk. Then, park it in a cash management solution rather than an idle current account. Inflation erodes purchasing power; a sensible yield helps you sleep at night and stay invested during shocks.
Two engines of long-term wealth investing: DCA & compounding
Dollar-cost averaging (DCA). Invest a fixed amount on a schedule—regardless of headlines. Sometimes you buy high; often you buy low. Over time, your average cost smooths out, emotions calm down, and you capture the market’s trend. Historically, many of the market’s best days cluster near the worst; therefore, timing often backfires, while DCA keeps you in the game.
Compound growth. Returns earn returns. Start earlier, and compounding does more of the work. For example, with a 6% annual return, investing about $490 per month from age 25 can reach $1 million by age 65. Wait until 35 and you’ll need roughly $952; at 45, it’s about $2,023. Time in the market beats perfect timing.
Build your core portfolio for long-term wealth
Your core is the engine. Aim for a globally diversified, long-only mix across equities, bonds, and real assets. Avoid “home bias”; spread exposure across regions and sectors. Moreover, automate contributions so the plan runs while you work.
Consider risk in layers. Equities drive growth. Bonds dampen drawdowns and fund rebalancing. Real assets, including gold, add diversification. Rebalance periodically to lock in discipline: trim winners, top up laggards, and keep risk aligned to your goals.
Make the math work for you
Consistency compounds. Invest $1,000 monthly for 20 years at 6% and $240,000 in contributions can grow to over $440,000. The gap is compounding plus habit. Likewise, fees matter. Lower costs leave more return in your pocket, and tax-aware choices improve after-fee, after-tax outcomes.
Add satellites—without losing the plot
Once the foundation is solid, consider a core–satellite approach. Keep 70–80% in the core. Then, use 20–30% for targeted themes: clean energy, AI, healthcare innovation, or specific regions. Thematic ETFs can express these views efficiently. Because satellites carry a higher risk, cap their size and set clear review dates. If a theme drifts off the thesis, rotate back to the core.
Look beyond public markets as wealth grows
For qualified, higher-net-worth investors, private markets can broaden opportunities. Many large, fast-growing companies stay private longer. Select exposure to private equity, private credit, or venture—sized prudently—may enhance diversification and long-run returns. However, consider liquidity, fees, and manager quality. Align commitments with your time horizon so you never become a forced seller.
Guardrails that keep you on track
Write an Investment Policy Statement (IPS). Define risk level, contribution cadence, rebalancing rules, and when you’ll make changes. Then, automate to reduce decision fatigue. Additionally, track a few metrics: savings rate, fee drag, drawdown tolerance, and progress to goals. Celebrate streaks—months contributed, quarters rebalanced—to reinforce behavior.
A simple roadmap to your first million
- Fund 3–6 months of expenses.
- Automate DCA into a diversified core.
- Rebalance on a set schedule.
- Add satellites thoughtfully, 20–30% max.
- Review fees, taxes, and liquidity.
- Increase contributions as income rises.
Long-term wealth investing is not a secret. It’s a system: foundations first, habits next, scale last. Start small if needed, start now if possible, and let time do its quiet work.
Check Out Our Previous Post on UAE depreciation rules: real estate’s tax edge
Financial
UAE depreciation rules: real estate’s tax edge

By Shabbir Moonim, CFO, The Continental Group
UAE depreciation rules just gave real estate a quiet but valuable upgrade. For owners who elect the realisation basis—deferring tax until sale—the guidance now allows a capped annual deduction up to 4% on original cost or written-down tax value even when properties sit at fair value. That tweak won’t change the reasons to own property; it will change how the asset performs inside a tax-aware portfolio.
UAE depreciation rules: what changed

Historically, businesses faced a trade-off. If you valued property at fair value, you gained market-reflective reporting but lost depreciation. If you used historical cost, you kept depreciation but sacrificed market alignment. The new guidance removes that friction. Consequently, you can keep fair-value reporting and recognise year-on-year tax relief—while still taxing gains on realisation.
How UAE depreciation rules lift internal returns
Property isn’t judged only by appreciation. Cash flow, tax outcomes, and reinvestment capacity matter just as much. Here, the annual deduction acts like an efficiency dividend: it offsets taxable income, raises post-tax returns, and frees cash for debt reduction, maintenance capex, or growth. Even at 4%, the effect compounds across multi-year holds and multi-asset portfolios, especially where liquidity needs are modest.
Fair value plus depreciation: a cleaner model for allocators
With depreciation now available under fair value, asset allocators can compare real estate more cleanly with private equity, listed securities, and insurance portfolios. Assumptions for tax and cash flow become clearer. Moreover, fair-value carrying amounts keep balance sheets aligned with market conditions, while the deduction provides recurring relief that supports stable planning.
CFO checklist: capturing the UAE depreciation benefit
1) Confirm the realisation basis. Ensure the election is in place and tied to the relevant entities.
2) Map the cap. Model the 4% limit by asset; prioritise where cash-flow uplift is most material.
3) Align books and tax. Keep fair-value for reporting; maintain disciplined tax bases and schedules.
4) Optimise structure. Revisit SPVs, intercompany leases, and financing so deductions land against income.
5) Pre-commit reinvestment. Direct freed cash to deleveraging, resilience capex, or higher-yield opportunities.
6) Document governance. Evidence valuations, elections, and controls to reduce audit friction.
Risks and realities: keep perspective
This is a tailwind, not a thesis. Real estate remains a long-horizon asset with rate, liquidity, and operating-cost sensitivities. Tenancy quality, interest cover, and capex discipline still drive outcomes. Cross-border groups should coordinate transfer pricing and substance to avoid leakage. In short, use the rule to improve performance; don’t rely on it to create performance.
Strategic takeaway: predictability that compounds
Small, rules-based changes can meaningfully enhance strategy. The updated UAE depreciation rules convert property from a passive store of value into an active contributor to tax planning and capital management. Just as importantly, they signal policy predictability—guidance that supports investment without favouring any single structure. For owners building across decades, that predictability underpins steadier decisions, clearer reporting, and healthier reinvestment cycles.
Bottom line: Real estate still stores capital, diversifies risk, and stabilises wealth. Now, with fair-value depreciation in play, it also works harder inside the portfolio.
Check out our previous post, Wio Xero integration simplifies UAE SME accounting
Financial
Wio Xero integration simplifies UAE SME accounting

Wio Bank PJSC has taken a practical step that many UAE founders have been waiting for. With the new Wio Xero integration, Wio Business customers can connect their accounts to Xero in a few clicks, turn on direct bank feeds, and reconcile transactions automatically. As a result, owners and accountants gain real-time visibility on cash flow, while manual entry and end-of-month chaos finally recede.
Why the Wio Xero integration matters
SMEs run on time and trust. Therefore, every minute spent chasing statements or keying in data is a minute not spent on sales, service, or product. By piping transactions straight from Wio into Xero, teams eliminate repetitive work, reduce errors, and shorten the month-end close. Moreover, automatic invoice matching and smart suggestions help users spot issues early—before they become a cash-flow surprise.
What customers get on day one
Once connected, bank feeds flow directly into Xero several times a day. Consequently, reconciliations move from hours to minutes. Owners can check live balances, compare inflows and outflows, and track payables and receivables without exporting spreadsheets. Meanwhile, accountants gain cleaner audit trails, clearer narratives for management reports, and fewer back-and-forth emails asking for “the latest statement.”
Designed for UAE workflows
Local context matters. Wio Business already streamlines onboarding, payments, and expense management for entrepreneurs. Now, with Xero in the loop, daily finance operations feel cohesive. Card transactions and transfers appear in Xero quickly; rules and bank-reconciliation suggestions accelerate matching; and dashboards surface the metrics that matter. Additionally, because the integration is direct, there’s no third-party connector to maintain, which means fewer points of failure and greater data control.
Leaders’ view: smarter banking, better decisions
Wio’s Chief Commercial Officer, Prateek Vahie, frames the move simply: make business banking smarter, faster, and more efficient so owners can focus on growth. Likewise, Colin Timmis, Regional Director EMEA at Xero, highlights the benefit for UAE businesses that want better visibility with less admin. In practice, both sides are pushing toward the same outcome—time back, clarity up.
Automation that compounds
Automated reconciliation is more than convenience. It compounds into stronger decision-making because the books stay current. With fresher data, founders can approve hires with confidence, negotiate supplier terms, and plan inventory with fewer assumptions. Furthermore, advisors can deliver forward-looking guidance instead of spending billable hours cleaning transactions.
Independence and control
Because the connection is direct, businesses keep ownership of their data pathways. There’s no rekeying, no CSV juggling, and no waiting for middleware to sync. Therefore, finance teams can standardize processes, document controls, and scale with fewer manual touchpoints. That discipline pays off during funding rounds, audits, and rapid growth phases.
Getting started
Setup takes minutes. In Wio Business, navigate to integrations, select Xero, and authorize the secure connection. Then map your accounts, confirm the start date for feeds, and turn on reconciliation rules inside Xero. From there, keep an eye on unmatched items, refine rules weekly, and enjoy the calm that comes with clean, current books.
Ultimately, the Wio Xero integration gives UAE SMEs what they need most: time and visibility. With direct bank feeds, automated reconciliation, and real-time insight in one workflow, teams spend less energy on admin and more on the work that moves the business forward.
Check out our previous post on Whish Money Mastercard Move: seamless Lebanon remittances
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