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GM Middle East brings industry’s broadest range of EVs

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General Motors

Marking a pivotal year in its transformation, General Motors (GM) Middle East is charging ahead toward the future of mobility as it brings to the region the widest range of electric vehicles and activates its personal autonomous future across various propulsions with GM’s award-winning advanced driver assistance system (ADAS), Super Cruise enabled by OnStar, spanning Chevrolet, GMC and Cadillac.

From attainable stylish utility models, capable off-roaders to bespoke ultra-luxury coupes, GM is committed to offering an EV for every wallet and redefining what customers can expect from their vehicles today and into the future. The diverse lineup offers industry-leading driving range and is powered by advanced software and connectivity through OnStar. GM will also introduce Super Cruise to the region, paving the way towards autonomous driving, and available across the majority of GM’s EV and internal combustion engines (ICE) portfolio.  

With customers at the center of its strategy and recognizing that EV adoption and connectivity will vary across markets, GM’s portfolio will be a mix of electric vehicles alongside its internal combustion engine (ICE) vehicles to ensure greater flexibility to meet diverse customer preferences. The key additions to GM’s EV portfolio include the Chevrolet Spark EUV, Chevrolet Equinox EV, Cadillac’s first compact SUV electric vehicle in the region OPTIQ, which will be followed by LYRIQ, VISTIQ, ESCALADE IQ and ESCALADE IQL. With the youthful and fun Chevrolet Spark EUV being the entry-level EV to GM’s vast lineup, the manufacturer is also offering several mid-range options, such as the Chevrolet Equinox EV to drive mass adoption.

Moreover, many of GM’s next-gen EVs will be equipped with a turnkey home solution charging unit and intelligent battery technology that gives customers real-time data through their vehicle mobile apps Once activated this includes EV target charge level, stop-charge commands, and a smarter, more intuitive location experience to find electric charging stations seamlessly. 

Through a smart mobility lens, GM is introducing the first true hands-free driving technology for the highway – Super Cruise, a foundational technology for GM’s personal autonomous future, in the Gulf Cooperation Council (GCC), powered by OnStar. OnStar is GM’s pioneering in-vehicle connectivity technology and is offered across gas-powered and all-electric vehicles in connected markets. Connectivity is essential for Super Cruise, ensuring that drivers have access to real-time communication and assistance that enable the safest hands-free driving experience ever. Super Cruise is also the first and only hands-free ADAS to offer hands-free trailering, a common practice across the Gulf by many adventurous customers

Super Cruise requires a combination of cameras, radars, GPS and high-definition LiDAR maps to keep the vehicle centered in the lane while providing a hands-free driving experience. Therefore, GM is the first to obtain the licenses required to commence digital LiDAR mapping across the region to ready Middle Eastern roads for GM’s 2026 range of models equipped with Super Cruise.

Jack Uppal, President and Managing Director, GM Africa and Middle East said: “This year, we are delivering on our promise and vision of Zero Crashes, Zero Emissions, Zero Congestion with software at the heart of our future. We’re accelerating our electric vehicle rollout with new models arriving at an impressive pace empowered by innovative battery platforms that enable an unparalleled customer experience when coupled with connected services. This is our goal toward zero tailpipe emissions as well as zero crashes as we bring technologies that reduce human error, thereby, preventing road accidents. Together, with our industry-first true hands-free Super Cruise technology, we are envisioning a future where our roads and vehicles are much safer, and cities are less congested to give customers back precious time. In the meantime, our ICE and electric vehicles will coexist, because our customers will ultimately define the pace of the transition. Now more than ever, we are committed to building and bringing world-class products our customers love, honoring our 99 years legacy in this region.”

Luis De La Cruz, Managing Director of OnStar and Digital Services, GM Africa & Middle East, added, “With the introduction of Super Cruise, we are marking a significant step toward personally autonomous vehicle (PAV) driving. General Motors is working closely with governments and regulatory frameworks to bring these enhanced safety features to support a future with Zero Crashes and Zero Congestion. GM has already completed Super Cruise mapping in Kuwait, Oman and Bahrain, and is actively expanding this technology across additional connected countries, further strengthening GM’s portfolio in the Middle East.”

As part of its ongoing commitment to educate the community on what the future of mobility will look like, GM Africa and Middle East is launching the #ZeroLimits campaign, a bold regional initiative that engages and empowers the public with knowledge, while reinforcing GM’s commitment to an accessible, inspiring future of mobility. Featuring expert insights, local voices, and real-world tools, the campaign fosters meaningful dialogue and connects innovation to everyday life.

Vehicles are just one part of the equation. Infrastructure development is a critical pillar in the Middle East’s transition to sustainable transportation. GM is actively collaborating with governments and industry stakeholders to advance national electrification and smart mobility goals. Through turnkey charging solutions, GM will accelerate EV adoption across the region, while also shaping regulatory frameworks and policies that foster innovation.

Automotive

Emarat Showcases Emojet’s Aviation Fuel Leadership at Dubai Airshow 2025

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Emarat Showcases Emojet’s Aviation Fuel Leadership at Dubai Airshow 2025

Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, will highlight the strength of its aviation fuel business at Dubai Airshow 2025 through its aviation subsidiary, Emojet, one of the leading into-plane fuel service providers at Dubai International Airport and Al Maktoum International Airport (Dubai World Central). Emojet will host airline, airport and industry partners at Chalet A52 from 17–21 November 2025, between 10:00 AM and 5:30 PM at Al Maktoum International Airport.

A key pillar of Emarat’s portfolio, aviation fuel is delivered through Emojet, which has proudly served the UAE’s world-leading aviation industry since 1992. Today, Emojet supplies aviation fuel to many of the world’s leading international airlines at Dubai International Airport and Al Maktoum International Airport, delivering award-winning into-plane services built on safety, reliability and service excellence.

Ali Khalifa Al Shamsi, Chief Executive Officer of Emarat, said, “Dubai Airshow is a natural platform for Emarat and Emojet. For more than three decades, we have been privileged to fuel the growth of the UAE’s aviation sector and support Dubai’s rise as a global hub for passengers and cargo. Through Emojet, we combine best-in-class infrastructure, rigorous safety and operational discipline with a partnership mindset that puts our customers’ network and growth ambitions at the centre. At Dubai Airshow 2025, we look forward to reinforcing our commitment to the aviation ecosystem and exploring new collaborations that will help shape the future of air connectivity in our region.”

At Dubai Airshow 2025, Emojet will focus on deepening existing relationships and building new partnerships with airlines, cargo operators, airports, and logistics players from across the region and beyond. This follows Emojet’s July 2024 agreement with Emirates SkyCargo to supply aviation fuel for the airline’s cargo operations at Al Maktoum International Airport – a model of the strategic collaborations the brand aims to replicate and expand during the show.

Salem Bin Suloom, Vice President – Aviation Sales at Emarat, said, “Emojet’s promise is simple – safe, reliable and efficient fueling, every time. Our customers operate in highly demanding environments, and they rely on us to deliver on-time performance, technical excellence and responsive service across every flight and every turnaround. At Dubai Airshow 2025, our focus is on listening to our partners, understanding their evolving operational needs and identifying new ways we can support them – whether through long-term supply agreements, expanded into-plane services, or new collaborations with airports and operators across the wider region. We warmly invite existing and prospective partners to visit us to discuss how Emojet can fuel their future plans.”

Emojet stands apart through its modern fleet of refuelling equipment, advanced control systems and highly trained operational teams. The company utilises the latest electronic data capture and interface systems to drive efficiency, accuracy and transparency, ensuring that its operations and equipment exceed mandated IATA standards.

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How Machine Learning Makes Super Cruise Smarter Every Day

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An over the shoulder shot of the GM SuperCruise in action in a GM-branded vehicle.

When technology works effortlessly, it’s easy to forget the incredible engineering behind it. That was the goal with GM’s Super Cruise hands-free driver assistance technology. Super Cruise is designed to execute precise lane centering, perform smooth lane changes, interact with a driver’s requests and handle steering maneuvers. These advanced capabilities are managed by a single, modular software stack called the Unified Lateral Controller, or ULC. Looking inside, GM engineers built a self-learning system made up of machine learning algorithms to update the vehicle’s dynamics and controls. The algorithm makes quick decisions to ensure efficiency.

Imagine you’re driving with Super Cruise engaged, and you initiate a left lane change with the turn signal. Super Cruise then starts to shift the vehicle into the left lane. But let’s say you then decide to stay in the current lane, so you signal to the right. Super Cruise will respond by bringing you back to the center of the original lane – a seemingly effortless transition, but one that requires complex and rapid calculations.

Super Cruise needs to maneuver as naturally as possible for drivers to remain comfortable and confident as they drive hands free. Diving deeper, the ULC must consider many data inputs: The curvature of the road from the LiDAR map data, lane geometry from the cameras, trajectory of the vehicle based on current speeds, vehicle load, current weather conditions, and the behavior of surrounding vehicles–all in a matter of seconds.

One of the unique features of Super Cruise is its ability to maintain precise hands-free lane centering while towing a trailer – a capability unmatched in the industry. One of Super Cruise’s standout features is its ability to maintain precise, hands-free lane centering even while towing a trailer—a capability unmatched in the industry and currently available on select GM vehicles. With a trailer attached, ULC automatically accounts in real time for the additional mass and its effects on vehicle dynamics, optimizing steering commands to control both the vehicle and the trailer.

The self-learning system analyzes real-time sensor data, enabling Super Cruise to make more accurate decisions and perform proactive adjustments, improving driver comfort and confidence over time. That allows Super Cruise to adapt for each vehicle and each driver in different environmental conditions.

Let’s go back to our trailering example: Tight lateral control is important for keeping both the vehicle and the trailer centered in the lane. The model learns how the presence of the trailer changes the vehicle’s steering response and works with the ULC to optimize its responses and keep the vehicle and trailer centered in the lane. This model also scales Super Cruise enabled by OnStar , and is now available across 13 vehicle models on select trims, and counting . No matter the shape, size, or weight of the vehicle, the ULC and our self-learning algorithms can adapt, reducing complexity. We’re bringing Super Cruise to consumers on more models, offering consistent, predictable, safe hands-free driving.

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Goodyear and Peugeot Drive the Future of Intelligent Mobility with the Polygon Concept Car

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A side-angle shot of the tire of the Polygon Concept Car made in partnership by Goodyear and Peugeot.

Goodyear and Peugeot have partnered to shape the future of intelligent mobility with the unveiling of the Peugeot Polygon concept car. This next-generation vehicle features Goodyear SightLine—an advanced suite of intelligent tire technologies—integrated directly into the cockpit for the first time alongside three bespoke Goodyear tires tailored to the car’s versatile configurations.

The Peugeot Polygon is designed to adapt to a range of driving styles through three distinct configurations, Urban, Player and Explorer, and Goodyear’s tires and solutions are uniquely designed to support the vehicle’s purpose.

The collaboration marks a milestone moment and a bold move toward seamless connectivity between vehicle and tire, delivering enhanced safety, performance, and driver confidence.

Goodyear SightLine Technology: Intelligence at Every Turn

Goodyear SightLine is a proprietary suite of smart tire technologies that provides real-time insights for safety and performance improvements in vehicles, from tire properties estimation, tire health information to road conditions. These insights can be displayed directly on the driver’s heads-up display, ensuring clarity and control throughout every journey, or it can be integrated into other advanced systems of a vehicle, allowing it to mitigate situations that are driver dependent today.

Across all Polygon configurations, SightLine features are accessible from the cockpit, offering:

• Tire Maintenance: Integrated tire wear monitoring enables vehicles to automatically adjust performance settings as tires age—helps ensuring optimal handling and safety throughout their lifecycle.

• Safe Driving: SightLine predicts and detects aquaplaning risks, allowing vehicle control systems to respond instantly and maintain stability, even in challenging conditions.

Goodyear delivers insightful journeys to Polygon drivers thanks to its integration with Peugeot Drive-by-Wire technology.

Ben Glesener, senior technology director, Product Development, Consumer EMEA, commented:

“SightLine represents more than technology—it’s a vision for connected mobility. By partnering with Peugeot, we are envisioning an ecosystem where tires become active contributors to vehicle intelligence, shaping a smarter future.”

Already available in several global markets, Goodyear SightLine is not just a concept—it’s a proven smart tire service ready for real-world applications.

Goodyear Tires: Built for Today’s Roads and Tomorrow’s Possibilities

As part of this visionary collaboration, Goodyear engineered three unique tires—each custom-designed to match the aesthetic and performance needs of the Polygon’s configurations:       

  • The Urban and Player tires feature the legendary Eagle F1 tread pattern, celebrating its 45th anniversary in 2025—a symbol of high-performance heritage.
  • The Explorer tire pays tribute to the iconic Goodyear Wrangler, incorporating its rugged tread design to deliver traction to unleash unforgettable off-road experiences.

Beyond performance, the sidewall designs were crafted to visually express a new era of automotive innovation using coloring and laser technologies —where tire aesthetics and functionality converge to push the boundaries of design.

This collaboration showcases Goodyear’s long-standing expertise in combining craftmanship with premium manufacturing technologies to deliver the highest levels of customization from product performance to aesthetics.

Together, Goodyear and Peugeot are setting new trends and driving a new era—where every journey is smarter and more expressive.

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