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Breaking Down the Metrics: What the Numbers Tell Us About Chinese EV Growth

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Exclusive Interview with Paige Lingwood, Insights Consultant, CARMA – Author of the “CARMA: Driving Change” report.

As Chinese electric vehicle manufacturers rapidly expand their global footprint, their media strategies are fundamentally reshaping how automotive innovation is communicated to consumers worldwide. In this exclusive interview, Paige Lingwood, Insights Consultant at CARMA and author of the “Driving Change” report, reveals how brands like BYD are capturing an unprecedented 41% of positive media coverage, while established automakers scramble to adapt their communication strategies.


How do Chinese EV brands’ media strategies differ from how traditional automakers typically approach innovation marketing?

Established brands have the ability to tether to their rich heritage, which can allude to brand loyalty and trust, while Chinese brands are currently needing to build this rapport.

Your report suggests that BYD alone generated 41% of all positive coverage. Could such media concentration around a single brand lead to distorted market expectations for other Chinese players trying to enter the EV space?

I wouldn’t necessarily say it distorts market expectations, but it does demonstrate just how much BYD is dominating coverage on behalf of Chinese brands. It also shows a level of white space that other CN OEMs have to play in with their Communications strategies, giving them the ability to understand what media are talking about in similar manners for BYD to emulate this for themselves.

How did Chinese automakers’ media resilience compare to established players during industry disruptions like chip shortages?

The Semi-Conductor shortages became a significant issue in the industry after the main wave of the COVID pandemic, therefore, this is slightly premature to the main insurgence of Chinese OEMs truly disrupting the industry. However, the incredible upcoming of Chinese automotive brands adds to the turbulence that the industry has faced over the past five or so years, having experienced COVID-19, into semi-conductor shortages, into Chinese brands shaking up the industry exponentially. It will be interesting to see what comes next!

A front three-quarter shot of a BYD Yangwang U8L parked outdoors under blue skies on a platform
BYD Yangwang U8L

What drives the UAE’s 75% innovative positioning of Chinese brands, while many other established markets remain skeptical of Chinese EVs?

UAE also supplied a large share of innovative positioning of established brands, demonstrating that media within the market are not necessarily aligning with one or the other, especially given its long-term affiliation and loyalty with some Asian legacy manufacturers. From our sampled coverage, a similar volume of media outlets highlighted both BYD and Tesla as being technologically innovative.

What do you believe Chinese automakers still underestimate in terms of building long-term brand loyalty beyond price and tech?

Long term loyalty comes with just that – longevity in the industry, something that is difficult to win over, just look at how dominant the likes of Nissan are in the UAE. We conducted a study at the end of 2024 that focused on car owners in the UAE where multiple nationals stated that they would continue purchasing the Patrol simply because it’s the Patrol – this is a very difficult mindset for other OEMs to overcome.

How are legacy OEMs interpreting this surge in media confidence for Chinese EV brands? Do you see a reactive shift in their PR and communication strategies, especially in this region?

On global scale, we have observed a substantial global shift in recent years, indicating a desire to innovate beyond conventional frameworks. For example, OEMs are shifting out of being labelled a volume brand to premium, then premium to luxury etc.

In a similar vein, more OEMs are wanting to shift to the title of “technology brand”, showcasing their innovative technological advancements. It will be interesting to see how legacy brands continue to future proof and look ahead from a technological point of view, especially when it has been proven that Chinese brands have the agility and speed to launch faster than their established counterparts.

Automotive

Dubai Ride-Hailing App Zed Strengthens Leadership with Appointment of Shobhit Singhal to Shape Its Future

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Zed, the Dubai-born ride-hailing app and part of Al Ghurair Mobility, has appointed Shobhit Singhal, former Chief Operating Officer of Southeast Asian super app Gojek, to lead its business and strategic direction. Built in Dubai and designed around the unique mobility needs of those who live and work in the city, Zed is entering a new period of development, with a renewed focus on strengthening its position in the Dubai mobility sector, advancing homegrown technology and building a scalable platform for the region.

Singhal brings extensive experience in leading technology-driven businesses across international markets. As Chief Operating Officer of Gojek, he oversaw the company’s mobility, food delivery and consumer logistics operations, having previously led cross-functional teams across Southeast Asia. His earlier career includes leadership roles at Apple in Singapore, and as a consultant with Bain & Company, specialising in technology services and telecommunications.

In his new role, Singhal will focus on enhancing the customer experience and driving innovation across Dubai’s mobility ecosystem. His priorities will centre on deploying scalable technology to build a smarter, more forward-looking ride-hailing experience for customers.

Shobhit Singhal, Head of Business at Zed, said: “Dubai is one of the world’s most dynamic markets for innovation, and there is a real opportunity to build an app designed around the unique needs of the people who live here. Our ambition is to make Zed the go-to app for rides across Dubai, whether it’s an everyday taxi journey or a premium experience. My priority is to turn that ambition into reality by delivering a reliable, seamless service that customers choose time and again. By getting the fundamentals right in Dubai, we can build a homegrown success story with the potential to grow across the wider region.”

Badr Al Ghurair, CEO of Al Ghurair Mobility commented: “Shobhit’s appointment represents an important step in Zed’s growth journey. At Al Ghurair Mobility, we see Zed as a key part of our vision for the future of mobility in Dubai. His experience in scaling complex mobility businesses, combined

with his understanding of technology and operations, brings valuable expertise to the company. We have a clear vision for Zed as a homegrown platform that can deliver meaningful value to customers and partners alike. With Shobhit’s leadership, our focus is on turning that vision into consistent execution and building a strong foundation for sustainable growth.”

With its roots in Dubai, Zed is focused on developing homegrown mobility technology tailored to the needs of Dubai residents. By strengthening its operations and building on its understanding of the local market, the company aims to establish a scalable platform.

Singhal holds an MBA from Northwestern University’s Kellogg School of Management and a Bachelor of Technology in Engineering from the Indian Institute of Technology Delhi.

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Automechanika Shanghai 2026: A platform connecting Middle East ambition with global automotive innovation

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Automechanika Shanghai 2026 will bring together the global automotive supply chain from 2 to 5 December at the National Exhibition and Convention Center in Shanghai, offering businesses access to parts, components, equipment and aftermarket services. As the Middle East region advances automotive manufacturing and electric mobility, the exhibition offers an ideal platform to support sourcing and industry collaboration.

The 21st edition of the fair will occupy 390,000 sqm across 16 halls and the mezzanine floor, hosting around 7,600 global exhibitors. The fair welcomed 253,691 visitors from 190 countries and regions in its previous edition (2025). More than an exhibition, Automechanika Shanghai presents itself as a unified platform, integrating the show floor with a robust programme of conferences, workshops and 100 fringe events.

Technologies and innovations take centre stage
Covering the entire supply chain from manufacturing to the aftermarket, upgrades in parts & components, electrics & electronics, accessories, diagnostics, body and paint, tyres, and wheels showcase advanced components, smart tyres, lightweight wheels, maintenance for new energy vehicles, infotainment electronics, and high-performance enhancements for both passenger and commercial vehicles.

The Parts & Components and Electrics & Electronics sector, the largest at the fair with over 4,200 exhibitors, showcases advancements in materials, lightweight design, intelligent technologies, and electrification for ICE, EV, and hybrid vehicles, covering chassis, powertrain, new drive technologies, thermal management, standard parts, and more.

Driven by the rapid transformation of electrification, nearly half of Automechanika Shanghai’s exhibitors focus on new energy products and services. The New Energy & Connectivity sector grows 20%, featuring 700 exhibitors in electric powertrains, autonomous driving, AI, charging and battery swapping, intelligent chassis, and thermal management, alongside hybrid, fuel cell, and hydrogen solutions enhancing performance and safety. The newly established Global Quality Alliance Hub, centered on the IATF 16949 standard, unites standards bodies, trainers, certifiers, and regulators to strengthen quality management.

Fringe events guide insights into global trends

More than 480 global experts will participate in the 2026 conference and events programme.

The programme comprises five complementary pillars. Flagship events will address industry trends, policy and innovation, while the Tech series will focus on emerging technologies and R&D collaboration. The Talent series will connect companies with skilled professionals through educational initiatives.

Connect will facilitate collaboration between carmakers and suppliers throughout the year. The Automotive Supply-Demand Matching Series and Global Collective Forum will bring manufacturers, suppliers and technology companies together to discuss supply-chain development, investment and international partnerships.

Automotive+ will explore the convergence of artificial intelligence, vehicle-road-cloud systems, new energy solutions, hardware-software integration and robotics. The Innovation4Mobility platform will provide a dedicated showcase for these technologies and their applications across the automotive industry.

Middle East market developments create sourcing opportunities

The GCC’s new light vehicle market continues to grow, expanding the regional vehicle base and driving demand for parts distribution, maintenance equipment and aftermarket services. Electric vehicle adoption is also rising across the region, bringing further servicing requirements for diagnostics, charging systems and new energy powertrains. In addition, manufacturing and trade partnerships continue to develop across the Middle East. These developments underline growing opportunities for Middle Eastern businesses to source parts, equipment and technologies through international platforms such as Automechanika Shanghai.

Automotive manufacturing has rapidly developed across Asia as well, with many countries becoming key manufacturing hubs. These manufacturing centers not only fulfill domestic demand but also produce complete built-up (CBU) vehicles and parts for export across the region and beyond. China is a dominant player, leading vehicle production and exports with a significant volume that translates to tens of billions of dollars in trade value. For example, Chinese automakers shipped approximately $117 billion worth of vehicles globally, with a notable emphasis on new energy vehicles. Other major Asian automotive exporters including Thailand, India, Japan, and South Korea collectively contribute substantial export values, underscoring the integrated and competitive nature of the region’s automotive industry.

These developments highlight opportunities for cooperation between Middle Eastern businesses and international suppliers across automotive manufacturing, parts distribution and aftermarket services.

An ecosystem that needs the aftermarket to keep running

Automechanika Shanghai, Asia’s largest automotive fair of its kind, with product categories spanning across manufacturing and aftermarket, also attracts strong participation from across Asian countries and across the world. In a market dominated by an aging, largely combustion-powered fleet, this aftermarket focus remains highly relevant even as EV adoption grows. While traditional parts are still in high demand, continuous innovation is essential to keep pace with a vehicle base that is both aging and evolving. This reinforces Automechanika Shanghai’s position as the Asia’s largest in serving this sector, at a time when maintaining reliable and affordable vehicle operation is a key priority throughout the region.

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Mazal Launches First-of-its-kind Escrow-Protected Marketplace for Premium Number Plates Trading

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Mazal has officially launched its new digital platform, introducing what it describes as the UAE’s first escrow-protected ecosystem dedicated to the buying, selling and trading of premium Dubai number plates.

The platform was unveiled at an exclusive launch event held at a cutting-edge digital and vibrant event venue, bringing together industry stakeholders, collectors, investors and enthusiasts to mark a new chapter in Dubai’s premium number plate market.

The event also featured a live auction – the first of its kind taking place in the UAE for secondary number plates. Mazal premium number plates and premium Mazal IDs were also auctioned, lifting the energy of the evening to an all-time high.

Built around the principles of trust, transparency and security, Mazal aims to bring greater structure and efficiency to a market that has traditionally relied on informal transactions, independent brokers and manual ownership transfers. The platform provides users with a centralised environment where number plates are secured under Mazal’s custody before being made available for trading

Commenting on the occasion, Abdulla Al Meer, Co-Founder & Chairman, Mazal, said: “Building a credible market requires more than technology; it requires trust, governance and a clear framework around ownership and transactions. With my experience in Dubai’s number plate industry and its regulatory landscape, I have seen first-hand the importance of creating processes that protect both the asset and the people involved in a transaction. Mazal brings these principles together through verified ownership, secure payments and a transparent transaction journey, setting a stronger standard for the market.”

Adding to this, Ahmad Al Nasser, Co-Founder & CEO, Mazal, said: “Dubai’s premium number plate market has developed into a sophisticated trading environment, with plates increasingly recognised for their scarcity, value and long-term potential. Having spent years close to the commercial side of this industry, I have seen the need for a platform that can bring greater efficiency, transparency and accessibility to the way these assets are traded. Mazal is designed to provide that structure while preserving what makes this market unique.”

Mazal enables users to browse and list premium number plates, participate in live auctions and complete transactions through a protected escrow process. Under its transaction framework, buyers’ funds are securely held from the moment a deal is agreed and are released only once the official ownership transfer has been confirmed.

To further support secure and convenient transactions, Mazal has partnered with Transguard to facilitate reliable cash collection services for clients who choose to make payments through this method. The partnership adds an additional layer of convenience for customers while supporting the platform’s broader focus on secure and transparent transactions.

The platform also introduces data-driven valuations, with premium plates assessed against factors including transaction history, market demand, rarity and number patterns. This is designed to give buyers and sellers greater visibility into the value of an asset and reduce the uncertainty traditionally associated with premium number plate transactions.

Alongside its technology and transaction infrastructure, Mazal is investing in building a team that reflects the UAE’s talent and leadership ambitions. Through its partnership with TASC, the company is sourcing and recruiting top Emirati talent to support its growth and contribute to the development of a locally rooted business with regional ambitions.

Mazal’s launch comes at a time when premium number plates are increasingly being viewed as collectible and investment assets. According to the company’s market assessment, Dubai’s premium number plate market records approximately 55,000 transactions annually, with the market growing by around 20%. Premium plates can command significant values, with the highest recorded sale cited at AED 55 million and the premium plate market having recorded a value of AED 1.7 billion over three years.

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