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Moscow Travel GCC: Why UAE & Gulf Tourists Are Choosing Moscow

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Regina Gleim, Head of the International Сooperation Division of the Moscow City Tourism Committee


Moscow travel GCC is growing rapidly, as more tourists from the UAE and Gulf countries discover the city’s unique blend of history, culture, and modern attractions. In this exclusive Q&A, Regina Gleim, Head of the International Cooperation Division of the Moscow City Tourism Committee, shares insights with Hospitality Integrator on why Moscow is becoming a top destination for Middle Eastern travelers.

1. Growth in GCC Tourism to Moscow

Q: How has Moscow experienced growth in tourist inflow from the UAE and GCC in recent years?
Over the past few years, Moscow has seen consistent growth in inbound tourism from the Gulf region. In fact, in 2024 alone, the city welcomed 337,400 visitors from the Middle East — a 1.4-fold increase compared to the previous year. Notably, the UAE is among our fastest-growing markets, with arrivals rising from 18,200 in 2019 to over 62,100 in 2024.

This upward trend is no coincidence. It is supported by improved air connectivity, simplified entry procedures, and tailored travel experiences. Moreover, satisfaction levels are high, with Middle Eastern visitors giving Moscow an average rating of 8.2 out of 10, according to our research. Clearly, we are moving in the right direction when it comes to accessibility, comfort, and hospitality.

2. Why GCC Travelers Should Visit Moscow

Q: Why should travellers from the UAE and GCC consider Moscow as their next holiday destination?
Moscow offers a compelling mix of centuries-old landmarks and modern flair. For example, Red Square, the Kremlin, the Bolshoi Theatre, and the Tretyakov Gallery are iconic sites that continue to attract Emirati and GCC visitors.

In addition, families enjoy attractions such as Dream Island Park, the Moscow Zoo, and the Central Children’s Store. Meanwhile, art lovers are increasingly drawn to the GES-2 House of Culture and the Museum of Russian Impressionism. Furthermore, Moscow City, with its skyscrapers and luxury shopping, provides a distinctly contemporary experience. Additionally, green urban spaces like Zaryadye Park and VDNH showcase ecological design and interactive museums.

Ultimately, the diversity of experiences — whether it’s exploring historic estates, cruising along the Moskva River, or enjoying panoramic views from Europe’s tallest Ferris wheel — makes Moscow a destination that appeals to all ages and travel styles.

3. Initiatives for Middle Eastern Tourists

Q: What initiatives has Moscow introduced to cater to Middle Eastern tourists?
To better serve Middle Eastern visitors, we’ve launched several targeted initiatives. These include regional marketing campaigns, strategic partnerships with tour operators, and active participation in key travel industry events.

For instance, in 2024, we hosted UAE Culture Days in Moscow, which welcomed more than 300,000 attendees and celebrated cultural exchange. Additionally, we developed the Muslim-Friendly Guide to Moscow, offering information on halal restaurants, prayer facilities, and cultural points of interest.

Moreover, five major tourist centres across the city now assist in Arabic and English. Over 100 certified guides are available in multiple languages. We also introduced a Welcome Pack for Middle Eastern guests, featuring discounts on accommodation, wellness, restaurants, and local experiences.

Thanks to the Discover Moscow portal and our official Snapchat account, visitors can easily access up-to-date tips and recommendations in both English and Arabic. As a result, planning a trip to Moscow has never been more convenient for GCC travelers.

4. Family-Friendly Experiences in Moscow

Q: How does Moscow cater to family experiences?
Moscow is increasingly recognized as a family-oriented destination. The city offers a wide variety of experiences for all ages — from nature-filled eco-parks and green boulevards to aquaparks, interactive museums, and amusement parks like Dream Island.

One of the highlights is the ‘Summer in Moscow’ festival. Designed with families in mind, it includes open-air theatre, live music, creative workshops, and cultural markets. These events are held in parks, estates, and central boulevards, encouraging families to explore the city together in a festive atmosphere. Best of all, most events are free and open to everyone — from Muscovites to international guests.

Consequently, with its safe infrastructure, welcoming hospitality, and child-friendly programming, Moscow continues to position itself as a top choice for families from the UAE and the broader GCC.


5. New Attractions in Moscow This Summe

Q: What are the newest attractions or experiences that Moscow is offering this summer season?
Summer is the perfect time to visit Moscow. From June to August, the city hosts the annual ‘Summer in Moscow’ festival, featuring over 1,000 outdoor events across parks, cultural venues, and heritage sites. Key highlights include:

  • Moscow Estates Festival – Over 40 historic estates host theatrical performances and immersive heritage activities.
  • Theatre Boulevard – A 92-day cultural season with more than 600 live shows across 14 open-air stages and over 3,000 performers.
  • Gardens and Flowers Festival – Rare botanical installations and vibrant floral displays transform city parks and public spaces.
  • Music in the Parks – Live jazz, rock, electronic, and acoustic music in iconic venues like Gorky Park and VDNH.
  • Forum Moscow 2030 – A citywide forum-festival designed to immerse youth and families in the technologies, culture, and lifestyles of tomorrow’s world.

In conclusion, these seasonal events allow visitors to enjoy Moscow’s artistic and cultural energy in a refreshing and engaging environment. For those looking beyond the summer months, Moscow in winter is equally enchanting — with snow-covered streets, sparkling decorations, festive markets, and traditional seasonal events. Therefore, whether in summer or winter, Moscow is a year-round destination offering unforgettable experiences.

Hospitality

CELEBRATE EID WITH FAMILY AT AL HALLAB – A FEAST OF LEBANESE FLAVOURS AND FESTIVE SURPRISES

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As the joyous occasion of Eid draws near, Al Hallab, the UAE’s beloved Lebanese dining destination, welcomes families to celebrate togetherness, flavour, and festivity across its Dubai branches. From Garhoud to Dubai Mall and Mall of Emirates, Al Hallab is setting the stage for a heartwarming Eid experience where every member of the family can indulge, relax, and create lasting memories.

This Eid, Al Hallab transforms into a vibrant haven for families. Children are greeted with colorful balloons, while a special surprise awaits to make their Eid extra magical. The restaurant’s spacious and inviting setting allows families to gather comfortably, celebrate, and enjoy the festive spirit together, making it the perfect destination for multi-generational gatherings.

The menu is a true celebration of authentic Lebanese flavours, bringing families together over a generous spread of classics and signature favourites. Guests can indulge in a generous spread of authentic Lebanese favourites, from freshly prepared mezze such as hummus, moutabal, and vine leaves to perfectly marinated mixed grills, shish taouk, and lamb, followed by traditional desserts including kunafa, baklava, maamoul, and more. 

Eid is a time for connection and joy, and Al Hallab provides the perfect backdrop for families to reconnect, celebrate milestones, and enjoy a memorable meal together.

Whether it’s a celebratory breakfast after Eid prayers, a leisurely lunch, or a family dinner, Al Hallab promises a feast that satisfies the senses and warms the heart.

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A NEW CHAPTER BEGINS AT ARTISAN BAKERS’ THE GARDEN CONCEPT

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Artisan Bakers has announced the reopening of its The Garden Concept following a complete refurbishment and expansion, marking an important evolution for the brand’s sixth outlet in Dubai. The refreshed space brings together elevated design, an enhanced menu, and a more seamless guest experience, while staying true to Artisan Bakers’ roots as a warm, neighbourhood bakery and café.

Founded more than 23 years ago and formerly known as Bakemart, Artisan Bakers is a home-grown UAE brand built on European artisanal baking traditions and a deep commitment to craftsmanship. Founded by master baker TK Khaleel, the brand is known for its 18-year-old sourdough culture, preserved in the Puratos Sourdough Library in Belgium, and its focus on handcrafted breads, pastries, and all-day café offerings made using premium ingredients. Today, Artisan Bakers operates six locations across Dubai, combining time-honoured techniques with a modern, community-led café experience.

Located on Sheikh Zayed Road in Al Quoz (Industrial Area 3), the reimagined The Garden Concept has been designed as a relaxed yet elevated space that invites guests to slow down and stay awhile. Open daily from 8 AM – 11 PM, the interiors draw inspiration from classic European café warmth, layered with natural woods, stone textures, and soft lighting. Through its collaboration with The Garden Concept, the space introduces the garden-inspired elements throughout the dining area, including lush greenery, floral accents, and koi fish features, creating a calming indoor-outdoor atmosphere.

The menu at The Garden Concept has been thoughtfully refined to match the upgraded space while remaining rooted in Artisan Bakers’ core offering. Alongside the brand’s full signature bakery range, the refreshed menu introduces upgraded savoury dishes, refreshed breakfast favourites, and a stronger focus on specialty coffee. Weekly specials will rotate exclusively at this location, while a newly introduced Business Lunch (AED 89 for 2 two-course meal and AED 103 for a three-course meal) adds to its all-day appeal.

Signature dishes at The Garden Concept include the Benedict Royale (AED 55), a refined take on the breakfast classic featuring perfectly poached eggs and rich hollandaise, and the Prawn Chilli Herb Cream with Saffron Rice (AED 68), a comforting yet elevated dish that showcases bold flavours and careful technique. Other highlights include Fish & Chips with Tartare Sauce and Artisan’s Morning Delight Toast, while bakery favourites such as the Plain Croissant, Pain au Chocolat, Pistachio Croissant, Mango Mousse Cake, and Kifaya Cake remain at the heart of the experience.

A standout feature of the outlet is the live baking counter, where guests can watch artisan breads and pastries being prepared in real time, reinforcing the brand’s commitment to transparency and craft. The space also features improved display systems for cakes and viennoiserie, a dedicated coffee station, and an enhanced grab-and-go section designed for guests on the move.

With the reopening of The Garden Concept, Artisan Bakers continues to strengthen its presence across Dubai, offering spaces designed for every part of the day, whether stopping in during a morning walk for freshly baked croissants, settling in for a relaxed lunch, or picking up artisanal breads and cakes to take home. Thoughtfully designed and rooted in craftsmanship, the refreshed The Garden Concept brings together elevated café culture and everyday comfort, reaffirming Artisan Bakers as a neighbourhood favourite where guests return time and again.

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BLINGWOOD LAUNCHES AS THE MIDDLE EAST’S FIRST MICRO-DRAMA OTT PLATFORM

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BlingWood launches as Middle East’s first dedicated micro-drama OTT platform, expanding access to vertical short-form series through multilingual and dubbed content for diverse audiences. The platform features original vertical micro-dramas that combine regional storytelling with global production standards, serving changing viewing habits and demand for short-form premium content, with early BlingWood Originals including titles such as Kadak Coffee, Dooriyan Hi Hai Zaroori, and Forget Me Not.

Designed for today’s digital-first audiences, BlingWood delivers sharp, snappy, and engaging narratives through a proprietary micro-drama format. Each series consists of 30 episodes, with each episode running for two minutes, creating a complete 60-minute mini-series. This structure enables immersive storytelling in digestible chapters, maintaining narrative depth and character development while aligning with modern attention spans.

BlingWood’s content offering is entirely curated and professionally produced. Unlike user-generated platforms, all programming is scripted, written, and produced by industry professionals to ensure consistent editorial and production quality. The platform features professionally produced micro-drama series available in eight or more languages through original, dubbed, and localized versions, including English, Hindi, Urdu, Arabic, Korean, and others, reinforcing its commitment to language accessibility and cross-market reach. BlingWood focuses on original micro-dramas that resonate culturally while meeting international benchmarks, with the slate spanning romance, character drama, and high-concept fiction, including titles such as Bot Ne Bana Di Jodi and The Perfumer.

Commenting on the launch, Mohammad Faizan, Founder & CEO of BlingWood, said: “With BlingWood, we are introducing a new storytelling format to the Middle East that reflects how audiences consume content today. Micro-dramas allow us to deliver powerful, emotionally engaging stories in a concise format, without compromising on quality or narrative depth. Our vision is to create a platform that champions regional voices while operating at global production standards, positioning the Middle East as a key player in the future of short-form entertainment.”

The launch comes at a time of rapid global growth for the micro-drama category, which has demonstrated strong engagement and monetization potential. Globally, the format has attracted more than 830 million viewers, with approximately 60 percent identified as paying users. Leading platforms in the space have reported significant year-on-year growth, pointing to sustained audience retention and repeat viewing behavior, with BlingWood’s Originals line-up built around this high-retention episodic model.

BlingWood has been strategically designed for rapid global expansion, with an initial focus on key markets including the UAE and India, followed by a broader international rollout. While global in ambition, the platform remains rooted in regional storytelling, offering narratives that reflect local culture while appealing to a worldwide youth audience, supported by a growing slate of BlingWood Original micro-drama series.

With its launch, BlingWood aims to redefine how premium entertainment is created and consumed in the Middle East, establishing micro-drama as a mainstream OTT format and setting a new benchmark for short-form storytelling in the region.

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