Hospitality
Moscow Travel GCC: Why UAE & Gulf Tourists Are Choosing Moscow
Moscow travel GCC is growing rapidly, as more tourists from the UAE and Gulf countries discover the city’s unique blend of history, culture, and modern attractions. In this exclusive Q&A, Regina Gleim, Head of the International Cooperation Division of the Moscow City Tourism Committee, shares insights with Hospitality Integrator on why Moscow is becoming a top destination for Middle Eastern travelers.
1. Growth in GCC Tourism to Moscow
Q: How has Moscow experienced growth in tourist inflow from the UAE and GCC in recent years?
Over the past few years, Moscow has seen consistent growth in inbound tourism from the Gulf region. In fact, in 2024 alone, the city welcomed 337,400 visitors from the Middle East — a 1.4-fold increase compared to the previous year. Notably, the UAE is among our fastest-growing markets, with arrivals rising from 18,200 in 2019 to over 62,100 in 2024.
This upward trend is no coincidence. It is supported by improved air connectivity, simplified entry procedures, and tailored travel experiences. Moreover, satisfaction levels are high, with Middle Eastern visitors giving Moscow an average rating of 8.2 out of 10, according to our research. Clearly, we are moving in the right direction when it comes to accessibility, comfort, and hospitality.
2. Why GCC Travelers Should Visit Moscow
Q: Why should travellers from the UAE and GCC consider Moscow as their next holiday destination?
Moscow offers a compelling mix of centuries-old landmarks and modern flair. For example, Red Square, the Kremlin, the Bolshoi Theatre, and the Tretyakov Gallery are iconic sites that continue to attract Emirati and GCC visitors.
In addition, families enjoy attractions such as Dream Island Park, the Moscow Zoo, and the Central Children’s Store. Meanwhile, art lovers are increasingly drawn to the GES-2 House of Culture and the Museum of Russian Impressionism. Furthermore, Moscow City, with its skyscrapers and luxury shopping, provides a distinctly contemporary experience. Additionally, green urban spaces like Zaryadye Park and VDNH showcase ecological design and interactive museums.
Ultimately, the diversity of experiences — whether it’s exploring historic estates, cruising along the Moskva River, or enjoying panoramic views from Europe’s tallest Ferris wheel — makes Moscow a destination that appeals to all ages and travel styles.
3. Initiatives for Middle Eastern Tourists
Q: What initiatives has Moscow introduced to cater to Middle Eastern tourists?
To better serve Middle Eastern visitors, we’ve launched several targeted initiatives. These include regional marketing campaigns, strategic partnerships with tour operators, and active participation in key travel industry events.
For instance, in 2024, we hosted UAE Culture Days in Moscow, which welcomed more than 300,000 attendees and celebrated cultural exchange. Additionally, we developed the Muslim-Friendly Guide to Moscow, offering information on halal restaurants, prayer facilities, and cultural points of interest.
Moreover, five major tourist centres across the city now assist in Arabic and English. Over 100 certified guides are available in multiple languages. We also introduced a Welcome Pack for Middle Eastern guests, featuring discounts on accommodation, wellness, restaurants, and local experiences.
Thanks to the Discover Moscow portal and our official Snapchat account, visitors can easily access up-to-date tips and recommendations in both English and Arabic. As a result, planning a trip to Moscow has never been more convenient for GCC travelers.
4. Family-Friendly Experiences in Moscow
Q: How does Moscow cater to family experiences?
Moscow is increasingly recognized as a family-oriented destination. The city offers a wide variety of experiences for all ages — from nature-filled eco-parks and green boulevards to aquaparks, interactive museums, and amusement parks like Dream Island.
One of the highlights is the ‘Summer in Moscow’ festival. Designed with families in mind, it includes open-air theatre, live music, creative workshops, and cultural markets. These events are held in parks, estates, and central boulevards, encouraging families to explore the city together in a festive atmosphere. Best of all, most events are free and open to everyone — from Muscovites to international guests.
Consequently, with its safe infrastructure, welcoming hospitality, and child-friendly programming, Moscow continues to position itself as a top choice for families from the UAE and the broader GCC.
5. New Attractions in Moscow This Summe
Q: What are the newest attractions or experiences that Moscow is offering this summer season?
Summer is the perfect time to visit Moscow. From June to August, the city hosts the annual ‘Summer in Moscow’ festival, featuring over 1,000 outdoor events across parks, cultural venues, and heritage sites. Key highlights include:
- Moscow Estates Festival – Over 40 historic estates host theatrical performances and immersive heritage activities.
- Theatre Boulevard – A 92-day cultural season with more than 600 live shows across 14 open-air stages and over 3,000 performers.
- Gardens and Flowers Festival – Rare botanical installations and vibrant floral displays transform city parks and public spaces.
- Music in the Parks – Live jazz, rock, electronic, and acoustic music in iconic venues like Gorky Park and VDNH.
- Forum Moscow 2030 – A citywide forum-festival designed to immerse youth and families in the technologies, culture, and lifestyles of tomorrow’s world.
In conclusion, these seasonal events allow visitors to enjoy Moscow’s artistic and cultural energy in a refreshing and engaging environment. For those looking beyond the summer months, Moscow in winter is equally enchanting — with snow-covered streets, sparkling decorations, festive markets, and traditional seasonal events. Therefore, whether in summer or winter, Moscow is a year-round destination offering unforgettable experiences.
Hospitality
SUPPERCLUB LAUNCHES COMMUNITY INITIATIVE ENCOURAGING UAE RESIDENTS TO SUPPORT LOCAL RESTAURANTS

As the region continues to navigate the current climate, many residents are choosing to remain in the United Arab Emirates, where they feel safe, and to continue supporting local businesses while spending time together with friends and family.
Restaurants across the UAE have long played an important role in bringing people together, serving as spaces where communities reconnect, share stories, and celebrate culture. This is particularly true during moments of uncertainty.
In response to the recent developments, Dubai-founded premium dining and lifestyle platform SupperClub is encouraging residents to rediscover the city’s restaurants and experiences while continuing to support the hospitality venues that define the country’s social fabric. With school holidays brought forward and many international trips postponed, and Ramadan in its final days, the coming weeks present a natural moment for residents to explore the city’s dining scene while spending time together locally.
To further support both residents and restaurants, SupperClub has introduced a community-focused initiative for March, offering complimentary Diamond memberships for twelve months. SupperClub partners with leading restaurants and hospitality venues across the UAE and globally, including homegrown Dubai brands like Reif Kushiyaki and Lila Molino, as well as popular venues such as ROKA, Josette, and other acclaimed dining destinations.
SupperClub is also giving back to residents who support the UAE’s restaurant community by rewarding them for dining out more. Members who dine at three different SupperClub partner restaurants within 60 days will receive AED 300 in dining credit towards their next booking.
Those signing up for the complimentary Diamond membership can enjoy a range of benefits, including:
- Available for free when signing up in March 2026, using the promo code UNITY
- Unlimited access to privileges for 12 months
- Dedicated WhatsApp Concierge
- Unlimited Bookings, Unlimited Guests
- Seamless Bookings
Muna Mustafa, Co-Founder of SupperClub said, “Moments like these remind us how important it is to support the restaurants and hospitality teams who provide a place for us to come together to share meals, conversation, and a sense of normality. The UAE’s dining scene has always been built on community, and it’s encouraging to see residents continuing to gather and support the venues that make this country so vibrant.”
Hospitality
ME BY MELIÁ DUBAI PARTNERS WITH UAE FOOD BANK TO DONATE 100 IFTAR MEALS DURING RAMADAN

In the spirit of generosity and community that defines the Holy Month of Ramadan, ME By Meliá Dubai is proud to announce its participation in this year’s Ramadan Food Donation initiative in collaboration with the UAE Food Bank under Dubai Municipality.
As part of its commitment to responsible hospitality and meaningful community engagement, the hotel will prepare and donate 100 thoughtfully assembled food bags to support individuals and families in need. Each bag will include a freshly prepared cooked Iftar meal featuring Majboos and Raita, along with bottled water, a laban drink, whole fruit, and dates to help provide a nourishing and complete meal at sunset.
Through the UAE Food Bank, these donations will be distributed to communities, families in need, and mosques across Dubai during Iftar time, ensuring that the spirit of Ramadan reaches those who need it most.
This initiative forms part of ME By Meliá Dubai’s broader Corporate Social Responsibility efforts, reflecting the brand’s dedication to social impact, sustainability, and inclusive community support. By aligning with the UAE Food Bank’s mission to reduce food waste and redistribute surplus food responsibly, the hotel continues to champion initiatives that create lasting positive change.
In addition, the hotel’s leadership team and Heads of Department will be invited to take part in packing the food bags, fostering a culture of collaboration, inclusivity, and hands-on engagement. By involving team members directly in the preparation process, ME By Meliá Dubai aims to strengthen internal unity while reinforcing the true essence of Ramadan: compassion, generosity, and shared purpose.
Through this initiative, ME By Meliá Dubai reaffirms its commitment to serving not only its guests, but also the wider community, contributing to a more connected and caring society during the Holy Month and beyond.
Hospitality
JD MALAT GALLERY X AFRICAN QUEEN KOJO MARFO INSTALLATION LAUNCHES DURING RAMADAN AT J1 BEACH

African Queen Dubai unveils a special collaboration with JD Malat Gallery which operates in Downtown, Dubai and Mayfair, London, presenting an installation of works by Ghanaian-British artist Kojo Marfo at its J1 Beach location. Launching during the holy month of Ramadan through to summer, Marfo’s vibrant paintings enter into dialogue with the spirit of African Queen – the iconic Mediterranean restaurant founded on the French Riviera in 1969.
Installed throughout the venue, the works transform African Queen into an immersive cultural setting where gastronomy, art and atmosphere converge. From sunlit interiors to open terraces overlooking the shoreline, guests encounter contemporary African art within a space defined by Riviera elegance and cosmopolitan energy.
Born in 1980, Kojo Marfo is recognised for his distinctive AfroGenesis style – an Afrocentric “new beginning” that fuses Cubist visual language with Akan artistic traditions. His layered figurative works explore identity and spirituality, reframing African heritage through a contemporary lens. Rooted in Ghanaian artistic traditions while engaging with European modernism, Marfo’s work is expressive, symbolic and internationally resonant.
This dialogue between heritage and reinterpretation mirrors African Queen’s own story. Founded in 1969 in Beaulieu-sur-Mer, African Queen embodies Mediterranean art de vivre, where cuisine, culture and celebration unfold in an atmosphere of warmth and timeless glamour. Inspired by the 1951 film The African Queen, the venue’s layered textures and design create an environment that feels transportive yet refined.
At J1 Beach, the concept transitions seamlessly from relaxed daytime dining to vibrant evening gatherings.
Throughout Ramadan, African Queen welcomes guests for sea-view Iftar gatherings, offering a curated set menu designed for sharing. The experience begins with dates and lentil soup, followed by Arabic mezze with warm bread, lamb samosa and stuffed vine leaves. A choice of lamb, beef kebab, chicken tagine or vegetarian tagine follows, concluding with seasonal fruit. Soft drinks, coffee and tea are included per person.
The JD Malat Gallery and African Queen Kojo Marfo installation runs from February 2026 through summer 2026.
À la carte dining is available daily. Iftar is served from sunset throughout Ramadan, Iftar is served from sunset until 9:00 PM, with set menus starting from 296 AED per person, including welcome dates and apricot, sharing starters, a choice of main course, and dessert. The Suhoor menu is available throughout Ramadan from 10:30 PM until 1:30 AM, with last orders taken at 12:45 AM.
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