Hospitality
Moscow Travel GCC: Why UAE & Gulf Tourists Are Choosing Moscow
Moscow travel GCC is growing rapidly, as more tourists from the UAE and Gulf countries discover the city’s unique blend of history, culture, and modern attractions. In this exclusive Q&A, Regina Gleim, Head of the International Cooperation Division of the Moscow City Tourism Committee, shares insights with Hospitality Integrator on why Moscow is becoming a top destination for Middle Eastern travelers.
1. Growth in GCC Tourism to Moscow
Q: How has Moscow experienced growth in tourist inflow from the UAE and GCC in recent years?
Over the past few years, Moscow has seen consistent growth in inbound tourism from the Gulf region. In fact, in 2024 alone, the city welcomed 337,400 visitors from the Middle East — a 1.4-fold increase compared to the previous year. Notably, the UAE is among our fastest-growing markets, with arrivals rising from 18,200 in 2019 to over 62,100 in 2024.
This upward trend is no coincidence. It is supported by improved air connectivity, simplified entry procedures, and tailored travel experiences. Moreover, satisfaction levels are high, with Middle Eastern visitors giving Moscow an average rating of 8.2 out of 10, according to our research. Clearly, we are moving in the right direction when it comes to accessibility, comfort, and hospitality.
2. Why GCC Travelers Should Visit Moscow
Q: Why should travellers from the UAE and GCC consider Moscow as their next holiday destination?
Moscow offers a compelling mix of centuries-old landmarks and modern flair. For example, Red Square, the Kremlin, the Bolshoi Theatre, and the Tretyakov Gallery are iconic sites that continue to attract Emirati and GCC visitors.
In addition, families enjoy attractions such as Dream Island Park, the Moscow Zoo, and the Central Children’s Store. Meanwhile, art lovers are increasingly drawn to the GES-2 House of Culture and the Museum of Russian Impressionism. Furthermore, Moscow City, with its skyscrapers and luxury shopping, provides a distinctly contemporary experience. Additionally, green urban spaces like Zaryadye Park and VDNH showcase ecological design and interactive museums.
Ultimately, the diversity of experiences — whether it’s exploring historic estates, cruising along the Moskva River, or enjoying panoramic views from Europe’s tallest Ferris wheel — makes Moscow a destination that appeals to all ages and travel styles.
3. Initiatives for Middle Eastern Tourists
Q: What initiatives has Moscow introduced to cater to Middle Eastern tourists?
To better serve Middle Eastern visitors, we’ve launched several targeted initiatives. These include regional marketing campaigns, strategic partnerships with tour operators, and active participation in key travel industry events.
For instance, in 2024, we hosted UAE Culture Days in Moscow, which welcomed more than 300,000 attendees and celebrated cultural exchange. Additionally, we developed the Muslim-Friendly Guide to Moscow, offering information on halal restaurants, prayer facilities, and cultural points of interest.
Moreover, five major tourist centres across the city now assist in Arabic and English. Over 100 certified guides are available in multiple languages. We also introduced a Welcome Pack for Middle Eastern guests, featuring discounts on accommodation, wellness, restaurants, and local experiences.
Thanks to the Discover Moscow portal and our official Snapchat account, visitors can easily access up-to-date tips and recommendations in both English and Arabic. As a result, planning a trip to Moscow has never been more convenient for GCC travelers.
4. Family-Friendly Experiences in Moscow
Q: How does Moscow cater to family experiences?
Moscow is increasingly recognized as a family-oriented destination. The city offers a wide variety of experiences for all ages — from nature-filled eco-parks and green boulevards to aquaparks, interactive museums, and amusement parks like Dream Island.
One of the highlights is the ‘Summer in Moscow’ festival. Designed with families in mind, it includes open-air theatre, live music, creative workshops, and cultural markets. These events are held in parks, estates, and central boulevards, encouraging families to explore the city together in a festive atmosphere. Best of all, most events are free and open to everyone — from Muscovites to international guests.
Consequently, with its safe infrastructure, welcoming hospitality, and child-friendly programming, Moscow continues to position itself as a top choice for families from the UAE and the broader GCC.
5. New Attractions in Moscow This Summe
Q: What are the newest attractions or experiences that Moscow is offering this summer season?
Summer is the perfect time to visit Moscow. From June to August, the city hosts the annual ‘Summer in Moscow’ festival, featuring over 1,000 outdoor events across parks, cultural venues, and heritage sites. Key highlights include:
- Moscow Estates Festival – Over 40 historic estates host theatrical performances and immersive heritage activities.
- Theatre Boulevard – A 92-day cultural season with more than 600 live shows across 14 open-air stages and over 3,000 performers.
- Gardens and Flowers Festival – Rare botanical installations and vibrant floral displays transform city parks and public spaces.
- Music in the Parks – Live jazz, rock, electronic, and acoustic music in iconic venues like Gorky Park and VDNH.
- Forum Moscow 2030 – A citywide forum-festival designed to immerse youth and families in the technologies, culture, and lifestyles of tomorrow’s world.
In conclusion, these seasonal events allow visitors to enjoy Moscow’s artistic and cultural energy in a refreshing and engaging environment. For those looking beyond the summer months, Moscow in winter is equally enchanting — with snow-covered streets, sparkling decorations, festive markets, and traditional seasonal events. Therefore, whether in summer or winter, Moscow is a year-round destination offering unforgettable experiences.
Hospitality
LOVE WITH A VIEW: A MAGICAL VALENTINE EXPERIENCE AWAITS AT JOE’S CAFÉ DUBAI

Love deserves a setting as iconic as the moment itself. This Valentine’s Day, Joe’s Café Dubai creates an unforgettable Valentine experience; from golden-hour moments to the sparkle of the fountain shows, every detail unfolds effortlessly. Located in the prestigious Dubai Mall within the Fashion Avenue, the elegant Joe’s Café offers a seamless blend of Knightsbridge sophistication and modern Middle Eastern hospitality.
Overlooking the majestic Burj Khalifa and the Dubai Fountain, Joe’s Café sets the stage for an intimate celebration designed to linger in memory. Whether it’s your first Valentine together or a tradition you hold close, the experience is thoughtfully curated to bring warmth, flavour, and connection to the forefront.
Guests can indulge in exclusive Valentine’s set menus for breakfast, lunch, and dinner, complemented by thoughtful romantic touches and uninterrupted skyline views. Each Valentine’s menu is crafted to delight the senses offering signature Joe’s Café classics with a romantic twist: strawberry matcha, Joe’s Pancakes, Risotto Al Mare, La Bolognese, Wagyu Rib-Eye Steak, Golden Lobster Risotto and sweet ending- Strawberry Cheesecake or Joe’s Dubai Chocolate.
The experience is elevated further with complimentary Valentine’s gestures including non-alcoholic champagne and table set up with flowers and little surprises, because romance is found in the details.
Date: Valentine’s experience is available from 13th to 15th February, 2026
Time: From 09:00 AM to 12:00AM. Advance booking required to enjoy a complimentary non-alcoholic champagne and decorated table set-up just for you.
Location: Joe’s Café Dubai, Fashion Avenue, First Floor, Dubai Mall, Downtown Dubai
Whether it’s a sun-kissed breakfast, a leisurely afternoon lunch, or an enchanting candlelit dinner, Joe’s Café offers a Valentine’s experience where romance flows as seamlessly as the fountain below.
Born on Sloane Street, London in the early 1980s, Joe’s Café brings its iconic fashion-heritage charm to Fashion Avenue at The Dubai Mall, offering relaxed luxury dining with unrivalled views of Dubai’s most celebrated landmarks.
Hospitality
CELEBRATE LOVE WITH A BESPOKE EXPERIENCE AT INTERCONTINENTAL RESIDENCES DUBAI BUSINESS BAY
InterContinental Residences Dubai Business Bay invites couples to an intimate celebration overlooking the Dubai Canal and the iconic city skyline this Valentine’s Day. Priced at AED 3,500 per couple, the Valentine’s package includes a one-night stay in a One-Bedroom Residence Burj Khalifa and Dubai Canal View, and breakfast.
The offer also comprises a romantic three-course set menu prepared exclusively for the occasion, accompanied by a bottle of prosecco to toast the evening. The dinner begins with a choice of starters including Salmon Carpaccio, Heirloom Tomato and Burrata, or Clam Chowder. For the main course, couples will indulge in a Surf and Turf of Tomahawk and Grilled Prawns, followed by a decadent dessert of Chocolate Fondue and Molten Chocolate Cake.
Designed for those seeking privacy and distinction, the hotel’s Valentine’s offer focuses on curated moments away from the crowds. Couples can enjoy a bespoke dinner served on a private balcony, providing a front-row seat to the Burj Khalifa and picturesque Dubai Canal.
By combining high-end service with intimate setting, InterContinental Residences Dubai Business Bay offers a premium romantic escape without the typical bustle of the city dining. This year’s packages are crafted to provide a memorable experience, ensuring every detail, from the view to the menu, feels personal and exclusive.
The Details
- What: Valentine’s Day Escape at InterContinental Residences Dubai Business Bay
- When: 13th to 15th February
- Inclusions: One-night stay for two in a One Bedroom Residence Burj Khalifa and Dubai Canal View, inclusive of breakfast, three-course set menu and a bottle of prosecco
Hospitality
ALEPH HOSPITALITY SIGNS THIRD HOTEL IN RWANDA
Aleph Hospitality, the largest independent hotel management company in the Middle East and Africa, has signed a hotel management agreement with DND Developers for the Best Western Premier – Royal Golf View, Kigali in Rwanda.
Marking Aleph Hospitality’s third hotel in Kigali, the capital of Rwanda, the Best Western Premier – Royal Golf View is expected to open in July 2027. Located in Kigali’s upscale Kacyiru neighbourhood, near the Kigali Golf Club, the property will feature 60 hotel rooms and 41 branded residences as well as two food & beverage outlets, a health club and pool.
Daniel Mehari, Managing Director of DND Developers, said, “We are pleased to partner with Aleph Hospitality on the management of the Best Western Premier – Royal Golf View, Kigali. Their deep understanding of both the Rwandan market and the wider region, combined with their proven operational expertise, gives us great confidence in the future success of this landmark development.”
Bani Haddad, Founder and Co-CEO of Aleph Hospitality, said, “With a forecasted 1.65 million visitor arrivals, and the tourism sector’s economic contribution expected to grow by 13 %, there’s a clear demand for premium accommodations in Rwanda. The property will be a standout addition to the capital’s hospitality landscape, and we are fully committed to delivering an elevated guest experience while driving strong operational performance for our owners.”
Stefan Dubbeling, Managing Director Development EMEA and Managing Director Managed Hotels Kingdom of Saudi Arabia, BWH Hotels, commented: “Rwanda is one of Africa’s most promising hospitality markets, and Kigali continues to attract growing international demand. Best Western Premier – Royal Golf View, Kigali strengthens our premium presence in the region and reflects our commitment to expanding with trusted partners. Together with Aleph Hospitality and DND Developers, we look forward to delivering an exceptional guest experience in the capital.”
The partnership reflects Aleph Hospitality’s continued dedication to supporting hotel developers across Africa. In its expansion across Africa and the Middle East, Aleph Hospitality’s current portfolio counts 80 hotels, including 50 in operation and 30 under development.
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