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Rasha Al Mubarak on Empowering UAE Creators: Redefining Music Rights in Hospitality and Beyond

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Rasha Al Mubarak, Founder and Chairwoman of Music Nation, portrait in black abaya against modern office interior background.

By: Rasha Al Mubarak, the visionary Founder & Chairwoman of Music Nation

  1. Can you tell us a bit about your background and what drew you to the world of music rights?

I was fortunate to grow up in a family that deeply valued culture, justice, and humanitarian work. At the same time, I have always been passionate about music, art and storytelling as powerful ways to share our heritage. The intersection of these influences: law, humanitarianism, and creativity, naturally drew me to music rights, where I saw an opportunity to protect creators, empower communities, and ensure that culture remains accessible and celebrated.

  • How would you describe Music Nation’s mission and the role it plays in supporting artists and the creative economy as a whole?

Music Nation was founded with a clear and compelling mission: to support music creators and rightsholders within the UAE by protecting and licensing their copyrighted works to businesses that use music, but also offering guidance on their career development throughout the music industry. We empower creators to understand the business landscape, cultivate meaningful industry relationships, and effectively monetize their work.

  • Congratulations on Music Nation’s Collective Management Organization (CMO) permit award by the Ministry of Economy and Tourism. What does this milestone mean for music creators as well as the hospitality sector, and why is such recognition so important for all parties?

For me, this historic milestone is about recognition. It means that music creators in the UAE, and from around the world, now have an official, trusted body that protects their rights and ensures they are fairly compensated whenever their music is played. That sense of security allows them to focus on their craft, knowing their work is valued and protected.

At the same time, hotels, restaurants, and other venues also benefit from this system. Instead of navigating a gray area, they now have a clear legal framework to play music, while respecting the creators behind it. This creates a healthier, more transparent ecosystem where everyone wins: artists are rewarded, businesses have peace of mind, and audiences get to enjoy music in spaces that honor creativity.

  • Your collaboration with global entities BMI and SoundExchange is notable. How do these partnerships enhance Music Nation’s capacity to meet international standards in rights management?

I’m grateful for the opportunity to work alongside our partners BMI and SoundExchange; organizations with long-standing, global reputations. BMI helped us build the foundation for public performance licensing in the UAE years ago. Their expertise ensures that songwriters and publishers are properly supported and compensated through proven technology and systems.Our partnership with SoundExchange has taken things further in the neighboring rights space. Their advanced technology, data tools, and administration capabilities are the best in the business, and these systems allow us to collect and distribute royalties for performers and producers/labels with speed, accuracy and transparency.

What this means for our artists is that they’re getting world-class rights protection and royalty distribution. For me, it’s a source of pride to bring these advanced systems home to the UAE, so that artists here benefit from fairness, clarity, and credibility that matches what creators around the world expect and deserve.

  • It can be problematic when it comes to businesses playing music because of the complexity and legal risks involved. How does Music Nation simplify this process for restaurants, hotels, and other F&B operators?

In the past, music licensing was cumbersome and essentially ambiguous. Today it is just the opposite. Our leadership recognizes the positive impact of the UAE’s creative and cultural industries and has introduced robust copyrights legislation to protect and nurture our creatives and provide them with the opportunity to build sustainable careers through royalty distribution. The ambiguity of the past has been resolved through regulation, and using music today without a license is considered copyright infringement, carrying significant risks. With Music Nation, we facilitate all of that licensing officially, seamlessly and throughout the UAE.

Music Nation was built for this purpose. In the world of music copyright law, we have authors rights that protect the authors and publishers of a song  and we have neighboring rights (also known as related rights) that protect the performers and producers/labels of recorded music. In most other markets, a business would have to pay a license fee to one society for author/publisher rights and another fee to another society for neighboring rights. Music Nation is the one-stop solution for licensing all of these rights under a single umbrella. This simplifies things enormously, and we believe we are the first Collective Management Organization in the world to natively achieve this. Rather than juggling multiple contracts with multiple parties or risking unlicensed use, hospitality licensees like restaurants and hotels can now secure clear, legal access to music with one efficient license from Music Nation.

  • Music is often seen as culture, but it’s also a powerful economic driver. How do you see licensed music contributing to the growth of the UAE’s creative economy?

I’ve always believed that music is both a cultural heartbeat and an economic engine. When music is properly licensed, it ensures that creators are fairly compensated, which in turn encourages more artists to invest their time, talent, and resources into making more music. This cycle doesn’t just benefit artists; it supports businesses, creates jobs, and attracts investment into the wider creative industries.

In the UAE, this has an even greater significance. The country has placed the creative economy at the center of its National Strategy for Cultural and Creative Industries 2031, aiming to make it one of the nation’s key growth sectors. Licensed music plays a direct role in that vision: it gives artists a reliable income stream, provides venues and businesses with legal clarity, and builds trust in the ecosystem.

  • As a successful Emirati entrepreneur, what lessons have you learned on your journey that you would like to pass on to the next generation of women leaders?

One of the most important lessons I’ve learned is to take the time to truly search for your passion. It’s not always obvious at first, but once you find what excites you, what gives you energy, that’s where your strength lies. And when you do discover it, I encourage you to think about how to turn that passion into something both innovative and meaningful, while staying authentic. Something that not only allows you to express your creativity but also benefits the community around you.

For me, combining my love for law, humanitarian work, and the arts led to building organizations that protect creators and give back to society. That balance is what keeps me motivated.

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Hospitality

A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN

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Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.

Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.

Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi

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Hospitality

PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT

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Project Chaiwala branded takeaway iced chai cup, canvas tote bag, and rolling suitcase covered with brand stickers being carried while walking through an airport terminal

Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.

With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.

“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.

“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.

“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.

Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.

Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.

Activation Locations at DXB:

●      Project Chaiwala, Concourse C, S34, Terminal 3

●      Project Chaiwala, Daily DXB, Concourse B, Terminal 3

●      Project Chaiwala, Concourse A, Terminal 3

●      FIX Coffee, Daily DXB, Terminal 1

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Hospitality

DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

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Families and children queue around a colourful HAG AL LEILA activation inside a Dubai shopping mall, where staff distribute sweets and lead festive activities in a decorated central atrium

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.

Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.

Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.

Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.

Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.

Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”

With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.

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