Hospitality

Sun Siyam Marks 35 Years with Culture-Led Brand Transformation

Published

7 months ago

October 1, 2025

Guests dancing at sunset beach celebration with traditional Maldivian performers at Sun Siyam resort

Sun Siyam today unveils a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand (r)evolution introduces a bold new brand statement anchored in The Home of the Maldivian Spirit, reinforcing the group’s position as one of the Maldives’ most culturally authentic resort operators. The transformation elevates guest journeys with new Signature Experiences introduced across all six resorts and strengthens direct relationships with customers through Siyam Rewards. A single identity now unites the group’s five Maldivian resorts and its Sri Lankan retreat under The House of Siyam. To help guests and partners navigate the portfolio, each property is now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

Luxury Collection: elevated by the elements and steeped in the sublime, this is the highest calibre of island indulgence. Sun Siyam Iru Fushi now leads the Luxury Collection, offering premium exclusivity and a perfect sun-soaked paradise.

Lifestyle Collection: vibrant, energetic and designed for dreamlike adventure. The Lifestyle resorts are Sun Siyam Olhuveli and Siyam World, brimming with entertainment, recreation, and a wide mix of experiences for families, friends, and couples alike.

Privé Collection: intimate barefoot hideaways where privacy and bespoke comforts come first. Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah in Sri Lanka form the Privé Collection, romantic havens for travellers seeking soulful escapes.

Central to this evolution are a series of Signature Experiences, designed to go beyond the villa and bring Maldivian heritage and imagination into every stay. Guests can immerse themselves in Maldivian Roots, weekly culinary and cultural journeys celebrating heritage through story and flavour. They can book the Maldives’ first overwater photo studio, the Insta Villa, for envy-inducing moments in six-star surrounds. And they can join the island’s most vibrant scene at the Sun Siyam Beach Club, where afternoons of relaxed lounging turn into evenings of music and dancing under glowing tangerine skies. From the ceremonial Wow Welcome to Hidden Treasure Chests, the culinary journey of Plant Based Bliss and Moonlit Cinemas, each stay is enriched with unexpected moments of joy.

The brand (r)evolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests. Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking. Every stay continues to support marine conservation and community projects through the group’s sustainability platform, Sun Siyam Care.

Reflecting on this milestone, Hon. Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said: “When we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple, to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

Deepak Booneady, Chief Executive Officer, added: “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel.”

The group selected the best experts in their fields to orchestrate the rebrand: JHAGGER&CO as lead brand advisors, driving a year‑long project that began with in‑depth audience research and an internal reset of vision, purpose, and values; Lee McNichol and Jose Rivero, Founders and Creative Directors of London based StudioSixty7, to refine, restyle and refresh interior environments; and Maldives hospitality pioneer, Dominik Ruhl, who helped the team to develop and implement new operational standards as well as signature experiences, embedding the new brand standards in the day to day service. With an incredible execution by the island operations team, General Managers and Resort Managers, led by VP of Operations at Sun Siyam, Abdulla Thamheed, as well as Sun Siyam’s brand sales, marketing, and public relation teams, the result is a warm, vibrant design system that retains its Maldivian soul while embracing a contemporary edge.

Hospitality

Celebrate Eid Al Adha with a Relaxing City Escape at Four Points by Sheraton Sheikh Zayed Road, Dubai

Published

14 hours ago

May 13, 2026

Integrator Web-Admin

This Eid Al Adha, elevate your celebrations with a thoughtfully curated staycation at Four Points by Sheraton Sheikh Zayed Road, offering the perfect blend of comfort, indulgence, and quality time with loved ones.

Designed for families and friends looking to unwind in the heart of the city, the exclusive Eid Al Adha getaway promises a seamless escape paired with added value and memorable experiences.

Guests booking a Classic Room will enjoy a complimentary upgrade to the next room category (subject to availability), along with a one-night stay in a comfortable room or spacious apartment. The experience includes a hearty breakfast, with a choice of lunch or dinner on the house, ensuring a relaxed and indulgent stay.

To enhance relaxation, guests can unwind with a complimentary 15-minute massage, while also enjoying 25% off across selected dining outlets. The celebration continues with welcome drinks at the hotel’s rooftop venue, offering stunning city views, along with a guaranteed late check-out until 4:00 PM.

Whether it’s a short family getaway or a festive retreat with friends, Four Points by Sheraton Sheikh Zayed Road invites guests to create unforgettable moments this Eid Al Adha.

Offer: Complimentary room upgrade (subject to availability) | One-night stay in room or apartment | Breakfast with lunch or dinner included | Complimentary 15-minute massage | 25% discount on selected dining outlets | Welcome drinks at the rooftop venue | Guaranteed late check-out until 4:00 PM | Location: Four Points by Sheraton, Sheikh Zayed Road

Unwind This Eid Al Adha with a Comfortable City Escape at Four Points by Sheraton Bur Dubai

Celebrate Eid Al Adha with a relaxing city retreat at Four Points by Sheraton Bur Dubai, where comfort, convenience, and thoughtful touches come together for an effortless festive getaway.

Perfect for those looking to take a break from the everyday, the hotel’s Eid Al Adha package is designed to offer a seamless stay with added value and moments of indulgence.

Guests booking a Classic Room will enjoy a complimentary upgrade to the next room category (subject to availability), along with a stay that includes a wholesome breakfast and a choice of lunch or dinner on the house, making it easy to savour the occasion without any planning stress.

To elevate the experience, guests can unwind with a complimentary 15-minute massage and enjoy 25% off across selected dining outlets. The package also includes a guaranteed late check-out until 4:00 PM, allowing guests to extend their stay in comfort.

Whether it’s a quick escape or a laid-back celebration, Four Points by Sheraton Bur Dubai offers the perfect setting to relax, recharge, and create meaningful moments this Eid Al Adha.

Offer Highlights: Complimentary room upgrade (subject to availability) | Breakfast with lunch or dinner included | Complimentary 15-minute massage | 25% discount on selected dining outlets | Guaranteed late check-out until 4:00 PM | Validity: Until June 01, 2026, | Location: Four Points by Sheraton, Bur Dubai

Hospitality

Celebrate Eid Al Adha with Flavours of Royal India at Mausam

Published

14 hours ago

May 13, 2026

Integrator Web-Admin

This Eid Al Adha, gather your family and loved ones for a festive culinary experience at Mausam as the restaurant launches Flavours of Royal India, a special Curry Week inspired by the rich traditions of India’s royal kitchens.

Drawing inspiration from the rich flavours of Awadh, Rajasthan, and Hyderabad, the limited-time menu showcases aromatic slow-cooked curries, bold spice blends, and timeless regional recipes. Guests can enjoy signature dishes such as Gosht Rezala, Murgh Begum Bahar, and Machhli Jaisamandi, alongside comforting classics like Maa Channe Ki Dal and freshly baked traditional breads including Missi Roti and Khameeri Naan. The experience begins with flavourful chaat selections such as Nadru Ki Chaat, setting the tone for a festive feast designed for sharing.

Marking the start of Mausam’s new month-by-month culinary journey celebrating India’s diverse regional cuisines, the series will spotlight a different region’s flavours, culture, and traditions with each edition. Offer: Flavours of Royal India – Eid Al Adha Curry Week | Date: 26th May to 31st May, served throughout the day | Location: Mausam, Dubai Mall

Hospitality

A JOYFUL EID AL ADHA GATHERING AT AL JADDAF ROTANA

Published

14 hours ago

May 13, 2026

Integrator Web-Admin

For the hi-res images, please click HERE
Celebrate the spirit of Eid Al Adha at Al Jaddaf Rotana with a specially curated dining experience designed for sharing and togetherness. Priced at AED 220 per person, the offer invites guests to indulge in a festive feast across 27th to 29th June, with an added group benefit, book for 10 guests and the 11th dines complimentary, making it the perfect choice for family gatherings and group celebrations.
Offer Details

Date: 27th to 29th June | Group Offer: Book for 10 guests and the 11th guest dines complimentary (Terms and Conditions apply)