Hospitality

Sun Siyam Marks 35 Years with Culture-Led Brand Transformation

Published

7 months ago

October 1, 2025

Guests dancing at sunset beach celebration with traditional Maldivian performers at Sun Siyam resort

Sun Siyam today unveils a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand (r)evolution introduces a bold new brand statement anchored in The Home of the Maldivian Spirit, reinforcing the group’s position as one of the Maldives’ most culturally authentic resort operators. The transformation elevates guest journeys with new Signature Experiences introduced across all six resorts and strengthens direct relationships with customers through Siyam Rewards. A single identity now unites the group’s five Maldivian resorts and its Sri Lankan retreat under The House of Siyam. To help guests and partners navigate the portfolio, each property is now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

Luxury Collection: elevated by the elements and steeped in the sublime, this is the highest calibre of island indulgence. Sun Siyam Iru Fushi now leads the Luxury Collection, offering premium exclusivity and a perfect sun-soaked paradise.

Lifestyle Collection: vibrant, energetic and designed for dreamlike adventure. The Lifestyle resorts are Sun Siyam Olhuveli and Siyam World, brimming with entertainment, recreation, and a wide mix of experiences for families, friends, and couples alike.

Privé Collection: intimate barefoot hideaways where privacy and bespoke comforts come first. Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah in Sri Lanka form the Privé Collection, romantic havens for travellers seeking soulful escapes.

Central to this evolution are a series of Signature Experiences, designed to go beyond the villa and bring Maldivian heritage and imagination into every stay. Guests can immerse themselves in Maldivian Roots, weekly culinary and cultural journeys celebrating heritage through story and flavour. They can book the Maldives’ first overwater photo studio, the Insta Villa, for envy-inducing moments in six-star surrounds. And they can join the island’s most vibrant scene at the Sun Siyam Beach Club, where afternoons of relaxed lounging turn into evenings of music and dancing under glowing tangerine skies. From the ceremonial Wow Welcome to Hidden Treasure Chests, the culinary journey of Plant Based Bliss and Moonlit Cinemas, each stay is enriched with unexpected moments of joy.

The brand (r)evolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests. Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking. Every stay continues to support marine conservation and community projects through the group’s sustainability platform, Sun Siyam Care.

Reflecting on this milestone, Hon. Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said: “When we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple, to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

Deepak Booneady, Chief Executive Officer, added: “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel.”

The group selected the best experts in their fields to orchestrate the rebrand: JHAGGER&CO as lead brand advisors, driving a year‑long project that began with in‑depth audience research and an internal reset of vision, purpose, and values; Lee McNichol and Jose Rivero, Founders and Creative Directors of London based StudioSixty7, to refine, restyle and refresh interior environments; and Maldives hospitality pioneer, Dominik Ruhl, who helped the team to develop and implement new operational standards as well as signature experiences, embedding the new brand standards in the day to day service. With an incredible execution by the island operations team, General Managers and Resort Managers, led by VP of Operations at Sun Siyam, Abdulla Thamheed, as well as Sun Siyam’s brand sales, marketing, and public relation teams, the result is a warm, vibrant design system that retains its Maldivian soul while embracing a contemporary edge.

Hospitality

STAY DOWNTOWN, SAVE MORE

Published

9 hours ago

May 1, 2026

Integrator Web-Admin

Address Downtown, Address Dubai Mall, Address Sky View, Vida Dubai Mall, and Palace Downtown invite guests to a memorable family staycation designed to reconnect, explore, and delight together. Step away from the pace of everyday life and discover Downtown Dubai from a fresh perspective, where families and friends can enjoy quality time, exciting attractions, and the warmth of exceptional hospitality in the heart of the city.

Guests can enjoy:

• Daily breakfast
• Early check-in from 11:00 AM and late check-out till 4:00 PM
• 30% off dining and spa treatments
• Kids Stay and dine free (up to 11 years old)
• Complimentary ticket to one Emaar Entertainment attraction per stay, choose between Dubai Aquarium & Underwater Zoo, Sky Views Observatory with Slide, or Dubai Ice Rink
• Prime location steps away from Dubai Mall and Downtown Dubai attractions

Families can explore, play, and create lasting memories while dining at the hotel’s signature restaurants, such as Thiptara, Ewaan, Solara, and Cetara.

Rediscover Downtown Dubai and embrace a city escape made for connection, fun, and memorable experiences. It’s time to unlock your next moment. Moments continue. Experiences evolve.

Hospitality

UBK AT MÖVENPICK JUMEIRAH LAKES TOWERS RAISES A GLASS FOR DUBAI’S MOST LOYAL COMPANIONS WITH “PAWS & POUR”

Published

1 day ago

April 30, 2026

Integrator Web-Admin

Some things in life stay beautifully constant, and for many Dubai residents, that has been their pets. Through everyday routines, slow days, and everything in between, pet parents have built their lives around their four-legged companions in the most natural, heartwarming way. UBK at Mövenpick Jumeirah Lakes Towers is celebrating that bond with Paws & Pour, a feel-good gesture for guests who stayed in Dubai with their pets during the recent period of regional uncertainty.

Visit UBK, show a photo of you and your pet from the past two months in Dubai, and enjoy a complimentary non-alcoholic drink on the house every Sunday only from 12pm-12am. Just a simple cheer to a not-so-simple bond. Because UBK has always been proudly pet-friendly, especially with Paws & Play running Sunday to Thursday from 12pm to 7pm, where dogs are very much part of the vibe. Plus, guests can enjoy 30% off food and beverages while spending time with their furry plus-ones.

Paws & Pour is UBK doing what it does best, keeping things easy, welcoming, and full of personality. A little toast to loyalty, companionship, and the pets who make every day better just by being in it.

Hospitality

YOUR FAMILY HOLIDAY JUST GOT A WHOLE LOT MORE INTERESTING AT SIYAM WORLD

Published

1 day ago

April 30, 2026

Integrator Web-Admin

Part of the Lifestyle Collection of Sun Siyam, Siyam World has never really done “ordinary.” And with two of its most high-energy island experiences now firmly on the weekly roster, families, groups and anyone with a competitive streak have even more reason to book that trip.

Lace Up: The Siyam World 3K Wellness Run:

Every week, guests gather at the start line for the Siyam World 3K Wellness Run, where good vibes meet great views. Clearly marked pathways guide the way to a marathon-style route around the island but the rules are simple: go at your own pace, take in the views, and enjoy the moment. Run it, jog it, or power-walk it with a smoothie in hand. No judgment here. Cross the finish line and you’ll earn an exclusive Siyam World 3K Run badge, the most stylish souvenir you’ll take home, and the ultimate bragging rights for completing a 3K on the most epic island in the Maldives. It’s all about moving, smiling, and enjoying the moment.

Game Faces On: The Amazing Race

For families and groups ready to turn up the heat, The Amazing Race is exactly what it sounds like, chaotic, competitive, and seriously good fun. Teams of up to five kick off at the starting point before racing across the island, completing challenges and hunting down clues at every turn. Five challenges. Multiple locations. Zero time to waste. It’s a test of speed, teamwork and quick thinking with a generous helping of chaos thrown in for good measure. And the rewards? Very worth running for. The winning team takes home a complimentary excursion, second place hits the waves on a banana boat, and third place gets behind the wheel at the Maldives’ first-ever resort based electric go-kart circuit. Not a bad consolation prize.

Whether you’re chasing that runner’s high, racing your kids across the island, or just looking for something a little different from the usual sun-lounger routine, Siyam World delivers. Every experience is designed to bring people together, keep the energy high, and create the kind of memories that don’t fade with the tan.

A World Beyond Your Wildest.

Siyam World’s summer offer makes it easier than ever to say yes. Save up to 45% off, enjoy USD 150 resort credit, and settle in to Premium 24hrs WOW! All-inclusive from the moment you arrive. Stay 4 nights and a seaplane transfer is on the house — stay 7 and that extends to two guests, plus a floating breakfast for two. And for families, children under 12 stay completely free when sharing with adults. The only question is how long you can stay. Book your stay NOW.