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Sun Siyam Marks 35 Years with Culture-Led Brand Transformation

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Guests dancing at sunset beach celebration with traditional Maldivian performers at Sun Siyam resort

Sun Siyam today unveils a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand (r)evolution introduces a bold new brand statement anchored in The Home of the Maldivian Spirit, reinforcing the group’s position as one of the Maldives’ most culturally authentic resort operators. The transformation elevates guest journeys with new Signature Experiences introduced across all six resorts and strengthens direct relationships with customers through Siyam Rewards. A single identity now unites the group’s five Maldivian resorts and its Sri Lankan retreat under The House of Siyam. To help guests and partners navigate the portfolio, each property is now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

Luxury Collection: elevated by the elements and steeped in the sublime, this is the highest calibre of island indulgence. Sun Siyam Iru Fushi now leads the Luxury Collection, offering premium exclusivity and a perfect sun-soaked paradise.

Lifestyle Collection: vibrant, energetic and designed for dreamlike adventure. The Lifestyle resorts are Sun Siyam Olhuveli and Siyam World, brimming with entertainment, recreation, and a wide mix of experiences for families, friends, and couples alike.

Privé Collection: intimate barefoot hideaways where privacy and bespoke comforts come first. Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah in Sri Lanka form the Privé Collection, romantic havens for travellers seeking soulful escapes.

Central to this evolution are a series of Signature Experiences, designed to go beyond the villa and bring Maldivian heritage and imagination into every stay. Guests can immerse themselves in Maldivian Roots, weekly culinary and cultural journeys celebrating heritage through story and flavour. They can book the Maldives’ first overwater photo studio, the Insta Villa, for envy-inducing moments in six-star surrounds. And they can join the island’s most vibrant scene at the Sun Siyam Beach Club, where afternoons of relaxed lounging turn into evenings of music and dancing under glowing tangerine skies. From the ceremonial Wow Welcome to Hidden Treasure Chests, the culinary journey of Plant Based Bliss and Moonlit Cinemas, each stay is enriched with unexpected moments of joy.

The brand (r)evolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests. Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking. Every stay continues to support marine conservation and community projects through the group’s sustainability platform, Sun Siyam Care.

Reflecting on this milestone, Hon. Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said: “When we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple, to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

Deepak Booneady, Chief Executive Officer, added: “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel.”

The group selected the best experts in their fields to orchestrate the rebrand: JHAGGER&CO as lead brand advisors, driving a year‑long project that began with in‑depth audience research and an internal reset of vision, purpose, and values; Lee McNichol and Jose Rivero, Founders and Creative Directors of London based StudioSixty7, to refine, restyle and refresh interior environments; and Maldives hospitality pioneer, Dominik Ruhl, who helped the team to develop and implement new operational standards as well as signature experiences, embedding the new brand standards in the day to day service. With an incredible execution by the island operations team, General Managers and Resort Managers, led by VP of Operations at Sun Siyam, Abdulla Thamheed, as well as Sun Siyam’s brand sales, marketing, and public relation teams, the result is a warm, vibrant design system that retains its Maldivian soul while embracing a contemporary edge.

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Hospitality

RAMADAN NIGHTS: IFTAR UNDER THE STARS AT LA PISCINE, AL RAHA BEACH RESORT & SPA

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Outdoor Iftar dining setup at AL RAHA BEACH RESORT & SPA featuring beachfront tables under palm trees with warm string lights during evening.

Al Raha Beach Resort & Spa has announced its Ramadan Iftar offering, “Ramadan Nights: Iftar Under the Stars,” available throughout the holy month at La Piscine.

The Iftar is priced at AED 245 per person on weekdays and AED 260 per person on weekends. Children aged 5 to 12 years receive 50% off, while children below 5 years dine complimentary.

Guests can enjoy favourites such as Arabic hot and cold mezzeh, an Ouzy corner, and an Arabic mixed grill and carving station. The experience is hosted at La Piscine’s beachfront and poolside outdoor restaurant lounge, featuring private gazebos and a relaxed, open-air setting.

A range of special offers is available during Ramadan. Guests can enjoy 15% off with the Early Bird offer when bookings are confirmed with a deposit before the start of Ramadan. For group bookings, one guest dines complimentary for every 10 full-paying adults.

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Hospitality

ROHINI AT MÖVENPICK JLT PRESENTS A REPUBLIC DAY SET MENU, FEATURING TRICOLOUR-INSPIRED DESSERTS

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A styled plate of Indian desserts from Rohini, featuring assorted mithai and sweets arranged on a teal platter, including a layered dessert served in a glass, a rectangular mithai slice, and syrup-soaked sweets, displayed on colorful festive boxes against a leather seating backdrop.

This Republic Day, Rohini at Mövenpick Hotel Jumeirah Lakes Towers is adding a cheerful tricolour moment to the table with three new desserts inspired by the colours of the Indian national flag. Created especially for the Republic Day weekend, the desserts bring a playful and visually striking element to the dining experience, giving guests a fresh reason to stop by.

Drawing from familiar Indian sweets, the dessert selection offers a lighthearted nod to the occasion. The trio includes Tiranga Kalakand, Pistachio Malai ke Motichur, and Jalebi with Kesar Rabdi, adding a sweet finish that feels both nostalgic and timely. Served as part of Rohini’s Republic Day set menu, the desserts stand out as a highlight worth saving room for.

Available from 24th to 26th January, the Republic Day set menu also features a well-rounded selection of vegetarian and non-vegetarian starters and mains. Guests can choose from popular favourites such as Dahi Bhalla, Zafrani Murgh Tikka, Dal Makhni, Rajasthani Laal Maas, Paneer Methi Malai, and Purani Dilli-style pulao, offering plenty of choice across classic Indian flavours.

A familiar name for Indian dining in JLT, Rohini offers a comfortable and welcoming setting for those dining out over the long weekend. With its Republic Day set menu and tricolour-inspired desserts, it makes for an easy and enjoyable way to mark the occasion.

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Hospitality

CHRIS HEMSWORTH AND ELSA PATAKY’S FAMILY-FRIENDLY ABU DHABI ITINERARY

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A man and woman walk side by side across Abu Dhabi desert sand dunes at sunset, leading a saddled horse over rippled golden sands.

Looking back on their recent visits to Abu Dhabi, Chris Hemsworth shared how it’s the perfect choice for family travel, with days that mix high-energy fun with quality time you’ll remember for years to come.

“I love travelling to Abu Dhabi with the kids because there’s so much on offer. From action-packed thrills to calm, immersive and educational moments, Abu Dhabi has it covered. Experiencing nature, culture, and adventure together reminds us of what really matters: time shared, moments made, memories locked in.”

For Elsa Pataky, the easy mix of experiences makes travelling here so enjoyable as a family: “Abu Dhabi has this beautiful balance: thrilling adventures for the kids, cultural experiences for the adults, and endless opportunities for the whole family to connect and enjoy time together.”

Here’s where Chris and Elsa went on their latest visit

  1. CLYMB Abu Dhabi

Try indoor climbing and skydiving on Yas Island. During their visit, Chris and Elsa’s family tried it all, with routes for all ages and experience Challenge yourself in the skydiving chamber or try to tackle progressively harder climbing routes, from beginner level to advanced.

  1. Surf Abu Dhabi

On Hudayriyat Island, Surf Abu Dhabi offers controlled wave conditions suitable for first-time surfers and almost every age. Sessions can be tailored to different abilities, so it’s an easy way for parents and children to try a new sport in a relaxed, with plenty of options for food and drinks.

  1. Ferrari World Abu Dhabi

The fast-paced rides and indoor attractions are designed for all ages, making it easy for families to spend an entire day together. Families can move between high-energy experiences and gentler rides, entertaining little ones alongside adults with a need for speed.

  1. Warner Bros. World Abu Dhabi

Explore themed lands inspired by well-known characters, from Batman to Scooby Doo and The Flintstones, with rides and interactive experiences designed for all ages. It’s a colourful and fun space for families looking for a full day of entertainment together.

  1. teamLab Phenomena Abu Dhabi

Art meets innovation with this interactive environment where immersive digital art installations respond to your every move. The unique spaces encourage curiosity and exploration, making it a natural stop for families looking to slow their pace and enjoy creative moments.

  1. Yas Waterworld

Inspired by Emirati pearl-diving heritage, Yas Waterworld has a wide range of slides, wave pools and family-friendly rides. With 60+ attractions designed for different age groups, there’s space for both high-energy fun and relaxed downtime.

Beyond Chris and Elsa’s itinerary, families can explore new cultural highlights, like Natural History Museum Abu Dhabi and Zayed National Museum, or take a short trip to Al Ain Region, where culture, nature and heritage offer even more ways to spend time together—just 90 minutes from Abu Dhabi City or Dubai.

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