Hospitality
Sun Siyam Marks 35 Years with Culture-Led Brand Transformation
Sun Siyam today unveils a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand (r)evolution introduces a bold new brand statement anchored in The Home of the Maldivian Spirit, reinforcing the group’s position as one of the Maldives’ most culturally authentic resort operators. The transformation elevates guest journeys with new Signature Experiences introduced across all six resorts and strengthens direct relationships with customers through Siyam Rewards. A single identity now unites the group’s five Maldivian resorts and its Sri Lankan retreat under The House of Siyam. To help guests and partners navigate the portfolio, each property is now grouped under three distinct collections: Luxury, Privé, and Lifestyle.
Luxury Collection: elevated by the elements and steeped in the sublime, this is the highest calibre of island indulgence. Sun Siyam Iru Fushi now leads the Luxury Collection, offering premium exclusivity and a perfect sun-soaked paradise.
Lifestyle Collection: vibrant, energetic and designed for dreamlike adventure. The Lifestyle resorts are Sun Siyam Olhuveli and Siyam World, brimming with entertainment, recreation, and a wide mix of experiences for families, friends, and couples alike.
Privé Collection: intimate barefoot hideaways where privacy and bespoke comforts come first. Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah in Sri Lanka form the Privé Collection, romantic havens for travellers seeking soulful escapes.
Central to this evolution are a series of Signature Experiences, designed to go beyond the villa and bring Maldivian heritage and imagination into every stay. Guests can immerse themselves in Maldivian Roots, weekly culinary and cultural journeys celebrating heritage through story and flavour. They can book the Maldives’ first overwater photo studio, the Insta Villa, for envy-inducing moments in six-star surrounds. And they can join the island’s most vibrant scene at the Sun Siyam Beach Club, where afternoons of relaxed lounging turn into evenings of music and dancing under glowing tangerine skies. From the ceremonial Wow Welcome to Hidden Treasure Chests, the culinary journey of Plant Based Bliss and Moonlit Cinemas, each stay is enriched with unexpected moments of joy.
The brand (r)evolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests. Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking. Every stay continues to support marine conservation and community projects through the group’s sustainability platform, Sun Siyam Care.
Reflecting on this milestone, Hon. Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said: “When we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple, to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”
Deepak Booneady, Chief Executive Officer, added: “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel.”
The group selected the best experts in their fields to orchestrate the rebrand: JHAGGER&CO as lead brand advisors, driving a year‑long project that began with in‑depth audience research and an internal reset of vision, purpose, and values; Lee McNichol and Jose Rivero, Founders and Creative Directors of London based StudioSixty7, to refine, restyle and refresh interior environments; and Maldives hospitality pioneer, Dominik Ruhl, who helped the team to develop and implement new operational standards as well as signature experiences, embedding the new brand standards in the day to day service. With an incredible execution by the island operations team, General Managers and Resort Managers, led by VP of Operations at Sun Siyam, Abdulla Thamheed, as well as Sun Siyam’s brand sales, marketing, and public relation teams, the result is a warm, vibrant design system that retains its Maldivian soul while embracing a contemporary edge.
Hospitality
“HOSPITABLE” LEADERSHIP STARTS WITH EMPATH
Because service quality can never rise above the culture behind it


By Nives Deininger, Cluster Director of Sales, STORY Seychelles and Fisherman’s Cove Resort
Hospitality has always been a people business. We talk a great deal about guest expectations, service standards and commercial performance – and rightly so.
But behind all of that sits something more fundamental: how people are led. In my experience, empathetic leadership is not a soft extra or a nice-to-have. It’s a practical, commercially relevant way of building stronger teams, more resilient cultures and better guest experiences.
In hospitality, business value is created every day through human interactions. We see motivated employees who feel supported approaching guests differently from those who feel overlooked or undervalued. And when leaders take time to understand their teams, listen to concerns and respond with honesty, it creates an environment where people are more engaged in their work and more confident in how they deliver it.
That clearly has a direct impact on service quality, team stability and, ultimately, revenue.


Proactive, thoughtful and personal
This is especially important in a luxury environment, where the guest experience depends on authenticity as much as efficiency. Five-star hospitality is not only about polished processes. It’s as much about the proactive, thoughtful and personal touches that guests remember. And those moments are much easier to create when employees feel respected and trusted. Empathy, in that sense, is not separate from performance, it supports it.
It also shapes the way departments work together. In hotels and resorts, no team operates in isolation. Sales, revenue and operations need to be aligned if the business is to grow without compromising the guest experience. Empathetic leadership encourages stronger communication and collaboration across those functions.
It helps people understand one another’s pressures, priorities and constraints, which leads to better decisions and more joined-up strategies. Over time, that strengthens not only internal trust but also guest loyalty, client relationships and repeat business.
Connecting with your teams
In high-pressure hospitality environments, empathy is even more important. The pace can be intense, and performance expectation remains high across seasons, segments and business cycles.
As a Director of Sales, I believe leadership in this setting means more than setting targets or leading by example. It means connecting with the team as individuals, understanding that each person brings different circumstances, strengths and pressures to work, and finding ways to bring out the best in them, while making sure they feel valued.
My team in Seychelles includes Seychellois women who are strong-willed, highly capable and well used to working under pressure. That strength is an asset, but it still needs the right environment around it. People perform best when they know they are appreciated, when expectations are clear, and when challenges can be discussed openly rather than hidden. Honesty and transparency matter here. They build trust, and trust allows teams to keep performing even when conditions are demanding.
This is a good reason why the conversation around women in hospitality leadership is so important. The industry is making progress, but there is still more to do if we want to see more women move from operational and administrative roles into executive leadership positions.
One of the biggest needs is for clearer leadership pathways and stronger mentorship earlier in women’s careers. Many talented women are already in the industry, but too often they are not given the visibility, support or structured development needed to progress with confidence.
Outcomes, strength and flexibility
There is also a broader cultural issue to address. Senior roles in hospitality have traditionally been designed around long, inflexible hours and a strong emphasis on physical presence.
That model can make progression harder for women, particularly at different stages of life. The industry needs to become more thoughtful about how leadership is measured and supported. A greater focus on outcomes, collaboration and the strength of leadership teams, rather than simply time spent on site, would help retain and promote more talented women across the sector.
This is not only about fairness, it’s as much about what kind of leadership the industry needs for the future. Hospitality is evolving, with guests increasingly expecting personalised service, emotional intelligence and experiences that feel genuine, rather than scripted.
At the same time, employees are placing greater value on wellbeing, inclusion and workplace culture. We know empathetic leadership is well suited to both these shifts, because it keeps people at the centre of the business.
Looking ahead, I believe empathy will play an even greater role in shaping hospitality, from employee wellbeing to guest experience and the way hotels build workplace culture. When leaders understand the needs, motivations and pressures of their teams, they are better placed to sustain the service levels that premium hospitality requires.
Employees who feel heard and supported are far more likely to create the authentic and personalised moments that today’s guests increasingly value.
Focus on wellbeing
Internally, we will continue to see hospitality workplaces place more emphasis on wellbeing, flexibility and inclusive culture. Hotels and resorts that do this well will be in a stronger position to attract and retain talented people. That matters, because service quality can never rise above the culture behind it. In a competitive market, a supportive workplace is not separate from brand reputation. It helps protect it.
Empathy is sometimes spoken about as though it sits outside hard business reality. I would argue the opposite.
In hospitality, where people shape every outcome, empathetic leadership is an integral part of the operating model. It creates better environments for employees to bring their best, helps teams navigate pressure with honesty and transparency, and supports the kind of service that builds long-term value.
Hospitality
HOP INTO EASTER AT MCGETTIGAN’S WITH FAMILY ROASTS, EGG HUNTS AND CLASSIC SUNDAY FAVOURITES


This Easter, McGettigan’s is bringing together hearty roasts, family-friendly activities, and laid-back celebrations across its venues in Dubai. From lively family days with quizzes and egg hunts to traditional Sunday roasts for a relaxed gathering, there is something for everyone this Easter Sunday.
Easter Family Roast & Quiz at McGettigan’s Ibn Battuta Gate
Expect a lively Easter Sunday packed with family-friendly entertainment, including a quiz and activities for all ages, alongside McGettigan’s signature roast. Younger guests can also enjoy an Easter egg hunt, adding to the festive atmosphere and making it a perfect day out for families.
- Who – Families and groups
- What – Easter Sunday Roast with family quiz, entertainment, and egg hunt
- Where – McGettigan’s Ibn Battuta Gate
Easter Sunday Roast with Egg Hunt at Souk Madinat Jumeirah and Expo City
For a more relaxed Easter celebration, McGettigan’s at Souk Madinat Jumeirah and Expo City will host a laid-back family roast with a light touch of festive fun, including an Easter egg hunt for younger guests. Ideal for those looking to enjoy quality time with family in a more casual setting.
- Who – Families and casual diners
- What – Easter Sunday Roast with egg hunt
- Where – McGettigan’s Souk Madinat Jumeirah and McGettigan’s Expo City
Traditional Easter Roast at McGettigan’s JLT and DWTC
For those who prefer to keep it classic, McGettigan’s JLT and DWTC will be serving up their traditional Easter Sunday roast, complete with all the hearty favourites and signature dishes the brand is known for. A perfect option for a relaxed gathering with friends or family.
- Who – Friends, couples, and groups
- What – Traditional Easter Sunday Roast
- Where – McGettigan’s JLT and McGettigan’s DWTC
Hospitality
CELEBRATE EASTER WITH A FAMILY-FRIENDLY BRUNCH AT LA PISCINE,AL RAHA BEACH RESORT & SPA

Al Raha Beach Resort & Spa invites guests to celebrate Easter with a lively beachfront brunch at La Piscine. Taking place from 1:00 PM to 4:00 PM on April 5, the Easter Brunch brings together great food, feel-good music and a vibrant, family-friendly atmosphere by the sea.
Set against La Piscine’s relaxed poolside and beachfront backdrop, the afternoon’s culinary offering features an international buffet with live stations, brought to life with a DJ and saxophonist spinning upbeat sets throughout the day. For younger guests, the experience leans into the spirit of Easter with great kids’ activities, including egg hunting, glitter face painting, and a dedicated kids’ corner.
Guests can also make the most of the long afternoon with complimentary access to the resort’s pool and beach, along with a Spa voucher, making it more than just brunch, but a full day out in the sun.
Easter Brunch Details
Location: La Piscine, Al Raha Beach Resort & Spa, Abu Dhabi
Time: 1:00 PM – 4:00 PM, April 5th
Kids Policy
Ages 5–12: 50% discount
Below 5: Complimentary
-
News10 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR12 months agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years agoNavigating the Cybersecurity Landscape in Hybrid Work Environments
-
Trending5 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News9 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Automotive1 year agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


