Hospitality

Sun Siyam Marks 35 Years with Culture-Led Brand Transformation

Published

5 months ago

October 1, 2025

Guests dancing at sunset beach celebration with traditional Maldivian performers at Sun Siyam resort

Sun Siyam today unveils a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand (r)evolution introduces a bold new brand statement anchored in The Home of the Maldivian Spirit, reinforcing the group’s position as one of the Maldives’ most culturally authentic resort operators. The transformation elevates guest journeys with new Signature Experiences introduced across all six resorts and strengthens direct relationships with customers through Siyam Rewards. A single identity now unites the group’s five Maldivian resorts and its Sri Lankan retreat under The House of Siyam. To help guests and partners navigate the portfolio, each property is now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

Luxury Collection: elevated by the elements and steeped in the sublime, this is the highest calibre of island indulgence. Sun Siyam Iru Fushi now leads the Luxury Collection, offering premium exclusivity and a perfect sun-soaked paradise.

Lifestyle Collection: vibrant, energetic and designed for dreamlike adventure. The Lifestyle resorts are Sun Siyam Olhuveli and Siyam World, brimming with entertainment, recreation, and a wide mix of experiences for families, friends, and couples alike.

Privé Collection: intimate barefoot hideaways where privacy and bespoke comforts come first. Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah in Sri Lanka form the Privé Collection, romantic havens for travellers seeking soulful escapes.

Central to this evolution are a series of Signature Experiences, designed to go beyond the villa and bring Maldivian heritage and imagination into every stay. Guests can immerse themselves in Maldivian Roots, weekly culinary and cultural journeys celebrating heritage through story and flavour. They can book the Maldives’ first overwater photo studio, the Insta Villa, for envy-inducing moments in six-star surrounds. And they can join the island’s most vibrant scene at the Sun Siyam Beach Club, where afternoons of relaxed lounging turn into evenings of music and dancing under glowing tangerine skies. From the ceremonial Wow Welcome to Hidden Treasure Chests, the culinary journey of Plant Based Bliss and Moonlit Cinemas, each stay is enriched with unexpected moments of joy.

The brand (r)evolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests. Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking. Every stay continues to support marine conservation and community projects through the group’s sustainability platform, Sun Siyam Care.

Reflecting on this milestone, Hon. Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said: “When we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple, to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

Deepak Booneady, Chief Executive Officer, added: “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel.”

The group selected the best experts in their fields to orchestrate the rebrand: JHAGGER&CO as lead brand advisors, driving a year‑long project that began with in‑depth audience research and an internal reset of vision, purpose, and values; Lee McNichol and Jose Rivero, Founders and Creative Directors of London based StudioSixty7, to refine, restyle and refresh interior environments; and Maldives hospitality pioneer, Dominik Ruhl, who helped the team to develop and implement new operational standards as well as signature experiences, embedding the new brand standards in the day to day service. With an incredible execution by the island operations team, General Managers and Resort Managers, led by VP of Operations at Sun Siyam, Abdulla Thamheed, as well as Sun Siyam’s brand sales, marketing, and public relation teams, the result is a warm, vibrant design system that retains its Maldivian soul while embracing a contemporary edge.

Hospitality

JOE’S CAFÉ DUBAI ELEVATES THE RAMADAN EXPERIENCE WITH ICONIC BURJ KHALIFA VIEWS

Published

1 day ago

February 13, 2026

Integrator Web-Editor

A table at JOE’S CAFÉ DUBAI set for Iftar, featuring assorted dishes including lentil soup, avocado quinoa salad, grilled skewers, a beetroot and greens starter, slow‑cooked lamb shank with rice, bread slices, and a mint drink, all arranged on a patterned red tablecloth with small lanterns and warm natural lighting.

This Ramadan, Joe’s Café Dubai invites guests to gather for a moment of togetherness in one of the city’s most elegant dining settings. Nestled within Fashion Avenue at Dubai Mall and overlooking the Burj Khalifa and Dubai Fountain, Joe’s Café presents a luxury Iftar experience that blends British heritage with the warmth and spirit of Ramadan.

Built around the theme of “A Moment of Togetherness”, the Ramadan experience at Joe’s Café is thoughtfully designed for families, friends, and corporate groups to break their fast at sunset. The specially curated Iftar menu reimagines British classics with Ramadan warmth, featuring a selection of premium and balanced flavours.

Joe’s Café’s specially curated Ramadan Iftar menu is priced at AED 320 per person and showcases a refined selection of signature dishes designed for both comfort and indulgence.

Guests can begin with warming lentil soup, followed by starters such as Calamari Fritti or a fresh Avocado Quinoa Salad. The main course highlights include the slow-baked Lamb Shank served with aromatic lamb rice and yoghurt, perfectly grilled salmon with pea purée and ratatouille, garlic-flavoured grilled chicken with steak fries, and the much-loved Risotto Al Mare featuring calamari, prawns, and hammour in Joe’s signature pink sauce. Traditional Ramadan beverages including Jallab, tamarind, mixed dates and dry apricot drinks complement the experience.

As the call to prayer marks the end of the day, guests are welcomed into an atmosphere of refined comfort, attentive service, and understated luxury, where Iftar feels both elevated and familiar. With its fashion-heritage roots, skyline views, and lifestyle-led dining philosophy, Joe’s Café Dubai stands out as a must-visit Ramadan destination for those seeking an Iftar that is both culturally resonant and luxuriously composed.

Hospitality

Love Is on the Menu at Luciano’s

Published

1 day ago

February 13, 2026

Integrator Web-Editor

This Valentine’s Day, be transported to the heart of the Mediterranean at Luciano’s, where romance meets vibrant coastal flavors in an atmosphere brimming with charm and warmth. Celebrate love with an unforgettable dining experience that captures the true essence of Mediterranean cuisine, thoughtfully crafted to delight the senses and set the mood for a magical evening.

Guests will enjoy a specially curated sharing-style Valentine’s menu, starting with an amuse-bouche of Pescado Rojo salsa with tuna, spicy salsa, and avocado purée, followed by ricotta ravioli with pumpkin, feta, hazelnut, and crispy leek. The main course features slow-cooked ribs with beetroot, parsnip, and wild mushroom jus, while dessert showcases Valrhona raspberry chocolate with hazelnut cake, fleur de sel, feuillantine, and mignardises.

Adding a romantic touch to the evening, each lady will be presented with a rose and chocolate, making the occasion even more special. Whether raising a glass of bubbly or soaking in the lively ambiance, Luciano’s offers the perfect setting to celebrate love in style.

The Valentine’s Day experience is priced at AED 595 per couple, inclusive of soft beverages, or AED 695 per couple, including a glass of bubbly upon arrival.

Date: Valentine’s Day
Location: Luciano’s, Al Habtoor Grand Resort, Autograph Collection.

Hospitality

FOUR POINTS BY SHERATON – VALENTINE’S DAY

Published

1 day ago

February 13, 2026

Integrator Web-Editor

Skyline Symphony: A Love Story in 360° at Level 43

Celebrate Valentine’s Day high above the city at Level 43, where romance unfolds against breathtaking 360° panoramic skyline views. Designed for romance and exclusivity, the evening pairs elevated cuisine with premium sparkling selections, offering couples a choice of three thoughtfully curated packages, each crafted to create unforgettable moments as the city lights come alive.

Valentine’s Night Dining | Skyline Symphony Packages

The Horizon Classic: Four-course fusion menu with a bottle of house sparkling wine | AED 1,100 per couple

Venue: Level 43 Sky Lounge, Dubai

For more information, please contact +971 56 414 2213

Candlelight & Strings: Valentine’s Day at Publiq

Set the mood this Valentine’s Day with Candlelight & Strings at Publiq. Enjoy an intimate evening featuring a specially curated three-course Valentine’s set menu, complemented by live string music and a bottle of sparkling wine. A perfect setting for couples to celebrate love in a warm, romantic ambiance.

Details:

Date: 6:30 PM – 10:30 PM
Venue: Publiq European Bistro, Four Points by Sheraton Sheikh Zayed Road, Dubai

A Playful Valentine’s Night at Purani Dilli, SZR

Celebrate Valentine’s Day with a vibrant and quirky twist at Purani Dilli, SZR. Known for its lively atmosphere and gimmicky, Instagrammable food and beverage experiences, the venue sets the stage for a fun-filled evening that’s perfect for couples who love bold flavours and share-worthy moments. The special Valentine’s dinner features a four-course set menu, complemented by a glass of bubbly, served in an energetic and colourful setting that blends nostalgia with modern flair.

Details:

Time: 6:00 PM – 11:00 PM
Price: AED 279 per couple (including a glass of bubbly)
Venue: Purani Dilli, SZR

Valentine’s Night with 90s Romance at Purani Dilli, Bur Dubai

Step back in time this Valentine’s Day with a nostalgic twist at Purani Dilli, Bur Dubai. Enjoy a live 90s romantic song performance while indulging in a specially curated Valentine’s buffet made with premium ingredients. Each couple will also receive two glasses of bubbly, making it the perfect way to celebrate love in a lively yet intimate setting.

Details:

Time: 7:00 PM – 11:30 PM
Venue: Purani Dilli, Bur Dubai

DJ Valentine Bash at Tipsy Tikka

Turn up the energy this Valentine’s Day at Tipsy Tikka with a high-octane DJ Valentine Bash. DJ Pepz will spin a mix of romantic, Bollywood, and commercial hits, creating the perfect soundtrack for couples and friends alike. Open to singles and groups, the night comes with unlimited alcoholic beverages and cocktails, promising a fun-filled, lively celebration.

Details: