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Turning Rewards Into Intelligent, Experience-First Journeys

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Professional portrait of a businessman in a dark suit and striped tie standing next to a green palm plant against a light background

Exclusive interview with Dhruv Verma, Founder & CEO Thriwe.

In today’s crowded loyalty and rewards ecosystem, how does Thriwe set itself apart and continue to stay ahead of the curve?

At Thriwe, we redefine loyalty by moving beyond traditional, transactional models to deliver experiences that truly matter. Our platform blends data intelligence, technology, and lifestyle insights to curate hyper-personalised rewards that resonate with today’s experience-driven consumers. From global travel assistance services like meet & greet, airport transfers, wellness, spa, luxury & premium experiences, fine dining and retail offers, every benefit is designed to add real value and relevance to our users’ lives. This experience-first approach helps brands foster authentic, lasting connections with their customers — making loyalty feel effortless, engaging, and genuinely rewarding.

With the recent launch of Thriwe Aina, how is the brand strengthening its technology-driven offerings and reshaping customer experiences?

Thriwe Aina represents the next step in our tech evolution an AI concierge that transforms customer interactions into seamless, personalised experiences. It integrates easily with existing systems, automates engagement, and provides real time, data-driven insights, empowering businesses to deliver smarter, more intuitive loyalty journeys.

Why were the UAE chosen as the launchpad for Thriwe Aina, and how does this move align with the region’s vision for innovation and technology-led solutions?

The UAE stands at the forefront of AI adoption and digital transformation. Its progressive vision for innovation makes it the ideal market to launch Thriwe Aina. By debuting here, we align with the nation’s mission to drive intelligent, tech-led solutions that enhance both business efficiency and customer experience. Post UAE we’re excited to expand our presence in KSA & Asia Pacific region as well.

You’ve spoken about the future of loyalty being “intelligent, seamless, and inclusive.” Can you elaborate on what that means for both businesses and consumers?

For businesses, Thriwe Aina delivers measurable impact by transforming routine customer interactions into meaningful, loyalty-building experiences. The platform integrates seamlessly with or replaces existing systems for faster adoption, automates query handling to reduce operational effort and costs, and provides smarter, data-driven recommendations by learning from customer history.

For customers, Thriwe Aina acts as a trusted companion, offering instant, round-the-clock assistance for managing benefits, anticipating preferences with personalized suggestions, and enabling natural, multilingual conversations to ensure inclusivity across regions.

As Thriwe expands its loyalty programs globally, what are some of the biggest challenges and opportunities you see in adapting solutions across diverse markets?

Every market has unique customer behaviours and expectations. The challenge lies in adapting while maintaining consistency. The opportunity, however, is immense, leveraging AI and data analytics to localise offerings, personalise engagement, and set new global standards in loyalty and customer experience.

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CELEBRATE THE HOLY MONTH OF RAMADAN WITH AN UNFORGETTABLE ALL-YOU-CAN-EAT IFTAR AT PINCODE BY CHEF KUNAL 

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Cheese platter at Pincode featuring assorted cheeses, green grapes, crackers, olives, and strawberries on a black slate, with plated Indian desserts and a decorative lantern in the background.

Dubai & Abu Dhabi, United Arab Emirates – This Ramadan, Pincode, the modern Indian dining destination by celebrity chef Kunal Kapur, invites you to slow down, gather close, and break your fast with a thoughtfully curated Iftar inspired by the timeless culinary traditions of India.

From the first moon sighting until 18th March, the all-you-can-eat buffet will be available throughout the holy month at Dubai Hills Mall and The Galleria, Al Maryah Island in Abu Dhabi. The experience blends comfort, culture, and generosity, served the way Ramadan meals are meant to be enjoyed. Priced at AED 179.

Freshly featured in the MICHELIN Guide 2025, Pincode brings its signature warmth and depth of flavour to the season. Inspired by the bustling Iftar bazaars of Old Delhi and Hyderabad, the menu is curated by Chef Kunal Kapur, current judge of MasterChef India, and it features slow-cooked favourites, aromatic biryanis, flavourful grills, and classic Indian desserts, offering a balanced, nourishing, and deeply satisfying experience after a day of fasting.

What sets this Iftar apart is its thoughtful rhythm: while the buffet offers a generous spread, select dishes are served hot at the table, freshly prepared, creating moments of pause and care during the meal. The menu also changes daily, encouraging repeat visits and reflecting the evolving spirit of Ramadan evenings.

Pincode provides a welcoming space to honour the holy month, where guests can share in the warmth, flavours, and traditions that make Ramadan truly special.

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AARK DEVELOPERS APPOINT ONE BROKER GROUP AS EXCLUSIVE SALES PARTNER FOR KARL LAGERFELD BEACH RESIDENCES IN AL MARJAN ISLAND

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Signing ceremony between AARK DEVELOPERS and One Broker Group for Karl Lagerfeld Beach Residences, with representatives shaking hands and holding signed documents in front of branded backdrop.

One Broker Group (OBG), the UAE’s leading master brokerage and exclusive sales partner, has officially been appointed as the Exclusive Sales Partner in the UAE for AARK Developers’ latest landmark residential project on Al Marjan Island, branded by the globally renowned KARL LAGERFELD fashion house.

The signing ceremony marks a significant milestone for all three parties and reinforces Al Marjan Island’s growing position as a global destination for branded, lifestyle driven real estate investments.

Expressions of Interest are now open, with strong anticipated demand from regional and international buyers seeking design-led residences, lifestyle differentiation, and long-term value in one of the UAE’s fastest growing waterfront destinations.

While Al Marjan Island has previously welcomed branded residential developments, this project distinguishes itself as the first fully managed fashion-house-branded residence on the island, the project sets a new benchmark for professionally managed, design-led living, combining architectural integrity, operational excellence, and long-term investment value.

Strategically positioned with views toward the upcoming Wynn Resort, the development valued at over USD 1.4 billion, offers direct beach access, close proximity to the resort, and more than 50 lifestyle amenities. Anchored by the globally recognized KARL LAGERFELD brand and a curated residential experience, the project benefits from Al Marjan Island’s rapid growth, supporting strong long-term investment potential. Comprising over 600 sea-facing residences, the development represents a landmark waterfront investment of significant scale.

“This project represents an important evolution of KARL LAGERFELD’s residential portfolio in the region,” said Pier Paolo Righi, CEO, KARL LAGERFELD. “It reflects our commitment to translating Karl’s visionary design language into a breathtaking large-scale residential experience.”

Speaking on the partnership, Rahul Kumar Gupta, Chairman of AARK Developers commented: “This project represents a defining moment for Al Marjan Island. Partnering with the KARL LAGERFELD brand allows us to introduce a fully managed, fashion-house-branded residential concept that elevates both the lifestyle offering and investment proposition. Appointing One Broker Group as our exclusive sales partner ensures the project is positioned and executed with the level of market expertise and international reach this development deserves.”

Umar Bin Farooq, Founder & CEO, One Broker Group also expressed strong confidence in the project’s potential: “We are extremely proud to be appointed as the exclusive sales partner for this landmark development. The KARL LAGERFELD brings global credibility and lifestyle appeal, and together with Al Marjan Island’s evolution and proximity to Wynn Resort, this represents a highly compelling investment opportunity for both end-users and investors.

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SUHOOR AT AL HALLAB: MIDNIGHT BITES AND GAME NIGHTS 

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Open Lebanese lahme baajine pastries filled with spiced minced meat, served on a wooden board with lemon, olive oil and fresh salad at AL HALLAB.

Ramadan nights are meant to be unhurried, a time to gather, reconnect, and create memories. This holy month, Al Hallab invites guests to spend their suhoor doing just that, bringing together traditional games, shisha, and comforting Lebanese food in a setting designed for friends and family to linger long into the night.

From 8 pm onwards throughout Ramadan, guests can head to Al Hallab Garhoud, where backgammon boards, jakaru, and cards set the scene for friendly competition, laughter, and shared moments. Whether it’s a close-knit family gathering or a late-night catch-up with friends, the experience encourages guests to slow down, play together, and enjoy Ramadan nights the traditional way.

Food plays a central role in the suhoor experience, with a menu rooted in Lebanese classics and freshly baked favourites. Guests can share plates of hummus, foul, labneh, halloumi, and eggs, alongside beloved dishes such as Lahme Baajine Traboulsi and Mfaraket Batata with eggs. Freshly prepared manakeesh are perfect for sharing around the table, while Al Hallab’s iconic Kunafa adds a sweet ending to the night.

Game Nights are available exclusively at Al Hallab Garhoud, while the suhoor menu can be enjoyed across all Al Hallab locations throughout Ramadan.

More than just a meal, Al Hallab’s suhoor is about spending meaningful time together playing, eating, talking, and making Ramadan memories that last beyond the month. 

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