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Turning Rewards Into Intelligent, Experience-First Journeys
Exclusive interview with Dhruv Verma, Founder & CEO Thriwe.
In today’s crowded loyalty and rewards ecosystem, how does Thriwe set itself apart and continue to stay ahead of the curve?
At Thriwe, we redefine loyalty by moving beyond traditional, transactional models to deliver experiences that truly matter. Our platform blends data intelligence, technology, and lifestyle insights to curate hyper-personalised rewards that resonate with today’s experience-driven consumers. From global travel assistance services like meet & greet, airport transfers, wellness, spa, luxury & premium experiences, fine dining and retail offers, every benefit is designed to add real value and relevance to our users’ lives. This experience-first approach helps brands foster authentic, lasting connections with their customers — making loyalty feel effortless, engaging, and genuinely rewarding.
With the recent launch of Thriwe Aina, how is the brand strengthening its technology-driven offerings and reshaping customer experiences?
Thriwe Aina represents the next step in our tech evolution an AI concierge that transforms customer interactions into seamless, personalised experiences. It integrates easily with existing systems, automates engagement, and provides real time, data-driven insights, empowering businesses to deliver smarter, more intuitive loyalty journeys.
Why were the UAE chosen as the launchpad for Thriwe Aina, and how does this move align with the region’s vision for innovation and technology-led solutions?
The UAE stands at the forefront of AI adoption and digital transformation. Its progressive vision for innovation makes it the ideal market to launch Thriwe Aina. By debuting here, we align with the nation’s mission to drive intelligent, tech-led solutions that enhance both business efficiency and customer experience. Post UAE we’re excited to expand our presence in KSA & Asia Pacific region as well.
You’ve spoken about the future of loyalty being “intelligent, seamless, and inclusive.” Can you elaborate on what that means for both businesses and consumers?
For businesses, Thriwe Aina delivers measurable impact by transforming routine customer interactions into meaningful, loyalty-building experiences. The platform integrates seamlessly with or replaces existing systems for faster adoption, automates query handling to reduce operational effort and costs, and provides smarter, data-driven recommendations by learning from customer history.
For customers, Thriwe Aina acts as a trusted companion, offering instant, round-the-clock assistance for managing benefits, anticipating preferences with personalized suggestions, and enabling natural, multilingual conversations to ensure inclusivity across regions.
As Thriwe expands its loyalty programs globally, what are some of the biggest challenges and opportunities you see in adapting solutions across diverse markets?
Every market has unique customer behaviours and expectations. The challenge lies in adapting while maintaining consistency. The opportunity, however, is immense, leveraging AI and data analytics to localise offerings, personalise engagement, and set new global standards in loyalty and customer experience.
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VERTIVANNOUNCES NEW AI-POWERED PREDICTIVE MAINTENANCE SERVICE FOR MODERN DATA CENTERS AND AI FACTORIES
Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the launch of Vertiv™ Next Predict, an AI-powered managed service that fundamentally transforms data center maintenance. Moving beyond traditional time-based and reactive models, the service industrializes operations by analyzing asset behavior before risks materialize. Vertiv Next Predict is the latest advancement in Vertiv’s integrated AI infrastructure portfolio, designed to deliver predictive intelligence across power, cooling, and IT systems—creating a unified, resilient foundation for AI-driven data centers.
As AI workloads reshape the data center landscape, facilities require improved visibility and control across critical infrastructure to maintain operational continuity and performance at scale. Implementing advanced analytics and predictive maintenance strategies helps organizations address these challenges and maintain consistent performance across distributed environments.
“Data center operators need innovative technologies to stay ahead of potential risks, as compute intensity rises and infrastructures evolve,” said Ryan Jarvis, vice president of the global services business unit at Vertiv. “Vertiv Next Predict helps data centers unlock uptime, shifting maintenance from traditional calendar-based routines to a proactive, data-driven strategy. We move from assumptions to informed decisions, by continuously monitoring equipment condition and enabling risk mitigation before potential impacts to operations.”
Vertiv Next Predict leverages AI-based anomaly detection to continuously analyze operating conditions and identify deviations from expected behaviors at an early stage, and a predictive algorithm that assesses potential operational impact to determine risk and prioritize response. Root cause analysis then isolates the contributing factors to support efficient and targeted resolution. Based on system data and the specific operational context, prescriptive actions are defined and carried through to execution, with corrective measures performed by qualified Vertiv™ Services personnel.
Engineered for versatility and future growth, Vertiv™ Next Predict currently supports a broad and expanding range of Vertiv™ power and cooling platforms—including battery energy storage solutions (BESS) and liquid cooling components. More importantly, the service is designed with scalability in mind, to enable seamless integration with future data center technologies as part of a unified, grid-to-chip service architecture. This forward-looking approach means customers can adopt Vertiv Next Predict today, with the knowledge that it can evolve alongside their infrastructure needs.
The Vertiv Services organization has decades of service experience in critical digital infrastructure, a global network of Vertiv-trained technicians, and AI-powered analytics.
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BREAK YOUR FAST WITH MEDITERRANEAN FLAVOURS AT CUISINES, HOLIDAY INN DUBAI AL MAKTOUM AIRPORT
Celebrate the Holy Month with Mediterranean-inspired Iftar and Suhoor at Cuisines, Holiday Inn Dubai Al Maktoum Airport, from 16th February to 18th March
This Ramadan, Cuisines Restaurant at Holiday Inn Dubai Al Maktoum Airport invites guests to gather, unwind, and savour the spirit of the Holy Month with thoughtfully curated Iftar and Suhoor experiences inspired by Mediterranean flavours.
Iftar Experience
As the sun sets, guests are welcomed to break their fast with a generous Mediterranean spread, featuring authentic flavours, comforting classics, and seasonal favourites. Designed for relaxed evenings and meaningful moments, the Iftar offering is set in a warm and welcoming atmosphere, ideal for family gatherings, friends, or quiet reflection.
- Dates: 16 February – 18 March
- Timings: Sunset – 8:30 PM
Layali Mediterranean Suhoor
For late-night diners, Cuisines presents Layali Mediterranean Suhoor, a light yet nourishing Suhoor experience designed to keep you fueled through the fasting hours. Expect a selection of Mediterranean bites in a calm, laid-back setting, perfect for winding down before the day begins.
- Dates: 16 February – 18 March
- Timings: 12:00 AM – 3:30 AM
Whether joining for Iftar or Suhoor, Cuisines offers a simple, flavour-forward Ramadan experience centred on good food and togetherness.
Location: Cuisines Restaurant, Holiday Inn Dubai Al Maktoum Airport
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CELEBRATE THE HOLY MONTH OF RAMADAN WITH AN UNFORGETTABLE ALL-YOU-CAN-EAT IFTAR AT PINCODE BY CHEF KUNAL
Dubai & Abu Dhabi, United Arab Emirates – This Ramadan, Pincode, the modern Indian dining destination by celebrity chef Kunal Kapur, invites you to slow down, gather close, and break your fast with a thoughtfully curated Iftar inspired by the timeless culinary traditions of India.
From the first moon sighting until 18th March, the all-you-can-eat buffet will be available throughout the holy month at Dubai Hills Mall and The Galleria, Al Maryah Island in Abu Dhabi. The experience blends comfort, culture, and generosity, served the way Ramadan meals are meant to be enjoyed. Priced at AED 179.
Freshly featured in the MICHELIN Guide 2025, Pincode brings its signature warmth and depth of flavour to the season. Inspired by the bustling Iftar bazaars of Old Delhi and Hyderabad, the menu is curated by Chef Kunal Kapur, current judge of MasterChef India, and it features slow-cooked favourites, aromatic biryanis, flavourful grills, and classic Indian desserts, offering a balanced, nourishing, and deeply satisfying experience after a day of fasting.
What sets this Iftar apart is its thoughtful rhythm: while the buffet offers a generous spread, select dishes are served hot at the table, freshly prepared, creating moments of pause and care during the meal. The menu also changes daily, encouraging repeat visits and reflecting the evolving spirit of Ramadan evenings.
Pincode provides a welcoming space to honour the holy month, where guests can share in the warmth, flavours, and traditions that make Ramadan truly special.
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