Hospitality
THE FIRST SOFITEL IN THE CAPITAL OF THE KINGDOM OF SAUDI ARABIA INTRODUCES FRENCH ZEST TO RIYADH’S EVOLVING HOSPITALITY LANDSCAPE
Riyadh, Kingdom of Saudi Arabia, February 2026 – Sofitel, the French luxury hospitality brand from Accor, recently announced the opening of Sofitel Riyadh Hotel and Convention Centre, marking the brand’s debut in the Kingdom of Saudi Arabia’s capital. Strategically located in the prestigious Ar Rahmaniyyah neighbourhood, the hotel reflects the ambitions of Saudi Vision 2030, contributing to the Kingdom’s transformation through world-class hospitality, international connectivity and the development of large-scale business and cultural events. The property features the largest luxury hotel convention centre in Riyadh, offering nearly 8,500 square metres of flexible event space, alongside 388 sophisticated rooms and suites.
The opening represents a significant milestone for Sofitel as it brings its signature blend of French elegance and local cultural inspiration to one of the Middle East’s most dynamic destinations. Only 35 minutes from King Khalid International Airport, with private transfers available, the property is also near iconic landmarks, including Kingdom Centre Tower, Kingdom Centre Mall, and the UNESCO World Heritage site of Diriyah.
Where French Zest meets the spirit of a destination
Designed as a destination in its own right, Sofitel Riyadh offers an immersive luxury experience where French zest meets the heritage, creativity, and forward-looking spirit of Saudi Arabia. The launch comes at a time when Riyadh continues to expand its global presence, welcoming business leaders, international travellers, and cultural explorers alike.
The building’s architecture draws inspiration from the desert dunes and from the first Arabic letter of King Abdullah’s name, symbolizing continuity with the Kingdom’s heritage. With 388 sophisticated rooms and suites, the 5-star hotel provides the perfect combination of luxury and convenience.
Where ritual meets grandeur
Adding to the hotel’s sense of ritual and refinement is the Sofitel Candle Ritual, an evocative brand tradition inspired by the Parisian streets once illuminated daily by candlelight in the era of Louis XIV. Together with considered design details, the hotel creates a dialogue between cultures in which French elegance enhances, rather than overshadows, the local narrative.
In addition to establishing itself as a leading hub for business and events, Sofitel Riyadh is home to the largest luxury hotel Convention Centre in the city – the Princess Nouf International Convention Centre – offering nearly 8,500 square metres of flexible event space. With a grand ballroom, multiple breakout rooms, and state-of-the-art technology, the venue can welcome up to 4,000 guests, making it ideal for large-scale conferences, exhibitions, and prestigious social occasions.
Moving through the hotel, a hallmark of the Sofitel experience is its gastronomical artistry, and Sofitel Riyadh showcases a collection of distinct culinary venues that blend craftsmanship with cultural expression.
- Thu-rya, the signature restaurant, presents a contemporary interpretation of Lebanese cuisine.
- Zeline, the all-day dining venue, offers an elegant selection of international dishes.
- La Matinée provides a refined tea lounge atmosphere with fine teas and delicate pastries.
- Monsieur Boisé will soon open as a refined cigar lounge, offering an elevated experience with premium cigars expertly paired with curated beverages.
- Toi et Moi is a French Mediterranean brasserie that celebrates the art of convivial dining, where the elegance of French culinary heritage meets the vibrant flavors of the Mediterranean
Not to be missed is La Haute Croissanterie, Sofitel’s globally recognised signature experience, delighting guests with freshly baked artisanal pastries and iconic French viennoiseries, a luxurious start to the day or indulgence at any hour.
For wellness seekers, Sofitel Spa, in partnership with Clarins, will soon offer a serene sanctuary of calm. Designed with dedicated facilities for both men and women, the spa features two indoor pools, two vitality pools, a modern Hammam, thermal facilities, and 12 treatment rooms, creating a holistic wellness journey.
Proudly standing as the first Clarins Spa in Riyadh, Spa and Wellness Director Mohamed Mahdawi has curated an expert-led treatment menu, including a collection of Signature and Luxury Spa experiences. These encompass Face and Body treatments using the spa’s primary product partner Clarins, alongside Hammam and Body rituals featuring Charme d’Orient, introducing the renowned French skincare brand’s holistic and hedonistic approach to wellbeing to the destination.
A new chapter in Sofitel’s global growth story
The opening of Sofitel Riyadh comes at a time of strong global momentum for the brand. Sofitel is currently undergoing a significant rejuvenation, with 33% of its global portfolio having been renovated and close to 40 new hotels planned to open in the coming years, reinforcing its position as a modern, culturally attuned luxury brand. This dynamic expansion reflects Sofitel’s commitment to evolving luxury hospitality while staying true to its French DNA.
Fadeel G. Wehbe, Managing Director of Sofitel Riyadh Hotel and Convention Centre, commented: “We are thrilled to welcome guests to our hotel . Riyadh is a vibrant metropolis at the forefront of cultural and economic transformation, and the hotel offers a front-row seat to this remarkable evolution. Combining Sofitel’s hallmark French zest with Riyadh’s rich traditions, we aim to provide guests with a space that is both inspiring and luxurious.”
Maud Bailly, CEO of Sofitel, MGallery & Emblems, added: “The Middle East is a strategic region for Sofitel, with Saudi Arabia at the heart of our development momentum. Sofitel Riyadh Convention Centre stands as a bold expression of our brand’s renewal and global vision, and as our first address in the capital, it perfectly embodies a culturally rooted, emotionally engaging luxury where French art de vivre meets the vibrant spirit of Riyadh. Today, Sofitel operates three hotels in the Kingdom – in Madinah, Al Khobar and Riyadh – with two additional properties in the pipeline, including Sofitel Jabal Omar Makkah, set to become the largest Sofitel in the world. This growing footprint reflects our long-term confidence in Saudi Arabia and its role as a destination where culture, luxury, and international mobility converge.”
Aligned with the launch, Sofitel continues to strengthen its social and cultural engagement through the King Abdullah Humanitarian Foundation, supporting education, empowerment, and cultural initiatives in line with the brand’s philosophy of luxury with positive impact.
With its prime location, exceptional connectivity, and seamless blend of business, leisure, and culture, Sofitel Riyadh Hotel and Convention Centre sets a new benchmark for luxury hospitality in Saudi Arabia, welcoming travellers from around the world to experience Riyadh through a refined French lens.
Hospitality
TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND


Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.
Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.


Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.
Event schedule
- Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
- Mr. Kind Show + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor
- Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall
With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.
At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.
Hospitality
BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.
Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.
At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.


To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.
Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.


Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.
Hospitality
THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID


The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.
Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.
Guests booking during the promotional period will enjoy a curated collection of premium benefits:
- 25% off the Best Available Rate
- AED 1,000 daily resort credit
- Underground secure parking
- Complimentary 60-minute daily padel session
- Complimentary daily fitness classes
- Complimentary daily laundry service
The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.
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