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HISENSE KICKS OFF FIFA WORLD CUP 2026 WITH EXCITING PROMOTIONS ACROSS THE GCC

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Hisense, a leading brand in global consumer electronics and home appliances, today announced the launch of exclusive promotions available to customers across the GCC region. The campaign comes as Hisense is confirmed as an Official Sponsor of the FIFA World Cup 26™.

In line with Hisense’s commitment to connecting fans worldwide with the game through exceptional viewing experiences and innovative home technology, the campaign invites customers throughout the region to celebrate the excitement of the tournament by purchasing Hisense products for a chance to win an array of premium prizes.

Upgrade Your World Cup Experience with Premium Hisense Products

As part of its regional promotional activities, Hisense is offering consumers across the GCC a range of benefits including extended warranty offers, attractive discounts, and opportunities to win exciting prizes. Customers can look forward to prize draws featuring premium Hisense products spanning the brand’s television, home appliance, and audio categories. Lucky winners stand a chance to receive products ranging from large-screen TVs and Laser TV projectors to refrigerators, air conditioners, washing machines, and audio systems. One grand prize winner in the UAE will receive a complete home upgrade featuring a comprehensive suite of Hisense products.

The campaigns are designed to help football fans transform their homes into the ultimate viewing destination, ensuring they experience every goal, save, and celebration with stunning clarity and immersive sound. Participation is straightforward, with customers simply required to purchase qualifying Hisense products from authorized retail stores or e-commerce platforms and register their entries through the dedicated campaign website.

“As the FIFA World Cup 2026 approaches, Hisense is committed to bringing fans in the region closer to the game through our latest innovations, premium viewing experiences, and FIFA-related activations,” said Fazal Rahman, Marketing Director of Hisense Middle East & Africa. “With many countries across the region participating in this year’s tournament, the excitement is especially meaningful for local audiences. We want to ensure that every fan can enjoy the games in the best possible way, surrounded by technology that enhances every moment of the action.”

The promotional campaigns will run throughout the tournament period, with multiple prize draws scheduled to take place between June and August 2026. Customers interested in participating can visit hisenseme.com/fifaworldcup2026 for more details and download the HiME app and register their products to access comprehensive warranty benefits.

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VERTIV INTRODUCES FIRST CONVERGED PHYSICAL INFRASTRUCTURE DIGITAL TWIN FOR NVIDIA OMNIVERSE DSX

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Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced progress on a production-grade digital twin capability for Vertiv™ SmartRun integratedin theNVIDIA Omniverse DSX Blueprint, advancing the company’s roadmap to make AI factory infrastructure more configurable, repeatable, and simulation-ready.

As AI deployments scale to higher densities and larger capacities, data centers need a faster, more reliable way to turn each generation of computing into real-world infrastructure. Traditional, document-based processes and siloed handoffs across power, cooling, controls, and deployment teams can’t keep pace. Vertiv SmartRun digital twin shifts planning to a model-based approach, allowing infrastructure to be designed, simulated, and validated as a single system before build-out. By capturing system configurations and dependencies in a virtual environment, it helps reduce late-stage design changes and integration risk, improve confidence through simulation, and accelerate time from planning to operational readiness—while improving coordination across teams.

“AI infrastructure can no longer be planned one compute generation at a time,” said Scott Armul, chief product and technology officer at Vertiv.“To deliver more tokens per second per megawatt, customers need power, cooling, controls, and deployment workflows to be designed as one interdependent system. The Vertiv SmartRun digital twin helps encode Vertiv’s infrastructure expertise into configurable, simulation-ready building blocks that support faster, more confident AI factory planning. As we extend this approach to Vertiv™ OneCore Rubin DSX, Vertiv is helping customers translate future compute requirements into deployable physical infrastructure before those requirements reach full deployment scale.”

The Vertiv SmartRun digital twin is the first phase in Vertiv’s multi-phase AI factory digital twin roadmap. Digital twins are designed to help close the gap between accelerated compute innovation and physical infrastructure readiness, preserving engineering intent from early configuration and simulation through deployment, commissioning, lifecycle assurance, and future optimization.

“AI factories require full-stack co-design across compute and physical infrastructure,” said Vladimir Troy, vice president of AI Infrastructure at NVIDIA. “NVIDIA Omniverse DSX Blueprint helps the ecosystem build, simulate, and optimize gigawatt-scale AI factory digital twins using OpenUSD, SimReady assets, and power, thermal, and operational simulations. Bringing Vertiv SmartRun into this workflow can help customers evaluate infrastructure choices earlier and prepare for multiple generations of accelerated computing.”

At Computex Taipei 2026, Vertiv will demonstrate Vertiv™ SmartRun as both a physical infrastructure system and a configurable digital twin, allowing attendees to explore configuration scenarios and see how model-based design choices can support downstream infrastructure planning, coordination, and simulation workflows. Created using Dassault Systèmes model-based systems engineering capabilities on the 3DEXPERIENCE platform and connected to NVIDIA Omniverse DSX workflows, the demonstrator establishes a shared digital foundation for configuration, simulation, validation, and future optimization across the AI factory infrastructure lifecycle.

“Digital twins allow complex infrastructure systems to be represented with the intelligence of their configuration rules, dependencies, and engineering intent,” said Stéphane Sireau, vice president of high tech industry at Dassault Systèmes.“At Computex, Vertiv, Dassault and NVIDIA demonstrate how Vertiv’s AI factory infrastructure is moving from document-based design workflows toward an industrialized, model-based systems engineering approach optimized for speed, quality, and system-level performance.”

See the video “Simulation-ready converged physical infrastructure for AI at scale” to learn more about leveraging digital twin for Vertiv’s solutions for AI infrastructure, or visit Vertiv.com.

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HISENSE EXPANDS PRESENCE IN THE UAE WITH NEW BRAND SHOWROOM AND CARE HUB OPENINGS

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Hisense, a leading brand in global consumer electronics and home appliances, continues to strengthen its footprint in the UAE market with the opening of two new strategic locations in Dubai: the new Hisense – Avatar Trading brand showroom in Bur Dubai and the new Hisense Care Hub and showroom near Dubai Airport. These openings mark a significant milestone in Hisense’s regional expansion strategy, reinforcing the brand’s commitment to delivering premium technology experiences and enhanced customer support across the UAE.

The newly launched Hisense and Avatar Trading brand showroom in Bur Dubai offers consumers a dedicated destination to experience the latest innovations from Hisense across home entertainment and home appliances. The showroom showcases Hisense’s newest premium technologies, including large-screen MiniLED TVs powered by advanced AI capabilities, flagship PureView and PureFlat refrigerators, premium washing machines, dishwashers, small kitchen appliances, and a wide range of smart and eco-friendly air conditioning solutions.

The showroom also highlights the Hisense smart ecosystem through the ConnectLife platform, enabling consumers to experience how connected living and AI-powered technologies can seamlessly integrate across multiple product categories.

Ashish Kapur, Managing Director of Avatar Trading, said: “We are proud to strengthen our partnership with Hisense through the opening of this new premium showroom in Bur Dubai. This space is designed to provide customers with a hands-on experience of Hisense’s latest innovations and technologies, while supporting the growing demand for premium consumer electronics and home appliances in the UAE market.”

In parallel, Hisense also announced the opening of its new Care Hub and showroom near Dubai Airport, further reinforcing the company’s investment in after-sales excellence and customer experience in the UAE. The dedicated facility is designed to enhance after-sales services and provide customers with a seamless support experience, while also offering a modern showroom environment where visitors can explore and experience the latest Hisense technologies and products firsthand.

During the launch, Jason Ou, President, Hisense Middle East, Africa, and India, emphasized the strategic importance of the UAE market to the company’s regional growth plans. “The UAE remains one of our key strategic markets in the region, and these openings reflect our continued commitment to strengthening our presence and accessibility across the country. Through our strong partnership with Avatar Trading and the launch of our new Care Hub and showroom, we aim to deliver a more premium, connected, and customer-focused experience for consumers in the UAE,” he said.

He added: “These investments reinforce our confidence in the long-term potential of the UAE market and support our vision of expanding both our product accessibility and after-sales capabilities, while continuing to elevate the consumer experience across the region.”

The openings also reflect Hisense’s broader vision of driving innovation and smart living experiences in the region, while continuing to strengthen its premium positioning and long-term investment in the UAE market.

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HISENSE PARTNERS WITH PHANTOM BLADE ZERO TO SHOWCASE NEXT-GEN RGB GAMING EXPERIENCE

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Hisense, a leading brand in global consumer electronics and home appliances, today reaffirmed its partnership with Phantom Blade Zero, serving as the Global Official Partner across both TV and monitor categories for the upcoming title developed by S-GAME.

At Gamescom LATAM 2026, Hisense brings this partnership to life, demonstrating how display technologies can elevate real gameplay scenarios and deepen player immersion, as part of its broader expansion into the gaming ecosystem.

At the core of this collaboration is Hisense’s display technology, which delivers enhanced color expression and contrast performance. For Phantom Blade Zero, this means smoother combat visuals, richer environmental detail, and atmospheric lighting, bringing its cinematic Wuxia-inspired world to life with depth and fluidity. As players step into the role of a warrior navigating fate, every movement, shadow, and strike is rendered with heightened realism.

“Great gaming experiences are built on both emotional immersion and precise responsiveness,” said Paul Zhang, General Manager of Brand and Marketing Department, Hisense Global Commercial Center. “For a title like Phantom Blade Zero, where Wuxia aesthetics meet fast-paced action, our display technology is designed to faithfully express every motion and mood—so players don’t just see the world but feel fully part of it.”

Julius Li, Marketing Director at S-GAME, added: “Together, we bring global audiences a fully immersive cinematic experience: breathless fast-paced combat, a mesmerizing, otherworldly KungfuPunk realm, and sweeping cinematic Wuxia storytelling rich with tangled fate, passion, and rivalry… making every strike, every scene, and every dramatic beat feel vividly, unforgettably real.”

Rooted in its vision to Innovate a Brighter Life, Hisense continues to advance a human-centric approach to innovation—connecting cutting-edge display technology with meaningful user experiences. Through this partnership, Hisense brings players closer to the worlds they play, delivering visuals that are not only more vivid, but intuitive and immersive.

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