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Cisco Reimagines Security for Data Centers and Clouds in Era of AI 

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2 years ago

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News Summary:
Cisco powers and secures AI-scale data centers and clouds, safeguarding every application and device regardless of distribution or connectivity.

  • In today’s highly distributed landscape, the window from vulnerability to exploitation is shrinking rapidly.
  • Defending against this complex threat environment is beyond human scale.
  • Cisco Hypershield enables customers to deploy security wherever needed: in the cloud, data center, factory floor, or hospital imaging room.
  • With AI-native security, customers can autonomously segment networks, enjoy distributed and instant exploit protection without patches, and experience self-qualifying software upgrades with zero downtime.

News in Detail:
Cisco, the leader in security and networking, today unveiled a radically new approach to securing data centers and clouds in response to the increasing demands the AI revolution has put on IT infrastructure. Cisco is rearchitecting how we harness and protect AI and other modern workloads with industry-first, Cisco Hypershield. With this unprecedented innovation, Cisco is tipping the scales in favor of defenders, building on its recent announcements to accelerate AI infrastructure with Cisco’s ethernet switching, silicon and compute portfolio.

Cisco Hypershield protects applications, devices and data across public and private data centers, clouds and physical locations – anywhere customers need it. Designed and built with AI in mind from the start, Hypershield enables organizations to achieve security outcomes beyond what has been possible with humans alone.

“Cisco Hypershield is one of the most significant security innovations in our history,” said Chuck Robbins, Cisco Chair and CEO. “With our data advantage and strength in security, infrastructure and observability platforms, Cisco is uniquely positioned to help our customers harness the power of AI.”

Hypershield is a revolutionary new security architecture. It’s built with technology originally developed for hyperscale public clouds and is now available for enterprise IT teams of all sizes. More a fabric than a fence, Hypershield enables security enforcement to be placed everywhere it needs to be. Every application service in the datacenter. Every Kubernetes cluster in the public cloud. Every container and virtual machine (VM). It can even turn every network port into a high-performance security enforcement point, bringing completely new security capabilities not just to clouds, but to the data center, on a factory floor, or a hospital imaging room. This new technology blocks application exploits in minutes and stops lateral movement in its tracks.

“AI has the potential to empower the world’s 8 billion people to have the same impact as 80 billion. With this abundance, we must reimagine the role of the data center – how data centers are connected, secured, operated and scaled,” said Jeetu Patel, Executive Vice President and General Manager for Security and Collaboration at Cisco.

“The power of Cisco Hypershield is that it can put security anywhere you need it – in software, in a server, or in the future even in a network switch. When you have a distributed system that could include hundreds of thousands of enforcement points, simplified management is mission critical. And we need to be orders-of-magnitude more autonomous, at an orders-of-magnitude lower cost.”

Security enforcement with Hypershield happens at three different layers: in software, in virtual machines, and in network and compute servers and appliances, leveraging the same powerful hardware accelerators that are used extensively in high-performance computing and hyperscale public clouds.

Hypershield was built on three key pillars:

• AI-Native: Built and designed from the start to be autonomous and predictive, Hypershield manages itself once it earns trust, making a hyper-distributed approach at scale possible.
• Cloud-Native: Hypershield is built on open source eBPF, the default mechanism for connecting and protecting cloud-native workloads in the hyperscale cloud. Cisco acquired the leading provider of eBPF for enterprises, Isovalent, earlier this month.
• Hyper-Distributed: Cisco is completely reimagining how traditional network security works by embedding advanced security controls into servers and the network fabric itself. Hypershield spans all clouds and leverages hardware acceleration like Data Processing Units (DPU) to analyze and respond to anomalies in application and network behavior. It shifts security closer to the workloads that need protection.

Cisco, with its industry-leading expertise in networking, security and extensive partner ecosystem, together with NVIDIA, is committed to building and optimizing AI-native security solutions to protect and scale the data centers of tomorrow. This collaboration includes leveraging the NVIDIA Morpheus cybersecurity AI framework for accelerated network anomaly detection, as well as NVIDIA NIM microservices for powering custom security AI assistants for the enterprise. NVIDIA’s class of converged accelerators combine the power of GPU and DPU computing, to augment Cisco Hypershield with robust security from cloud to edge.

“Enterprises across all industries are seeking the security that can protect them against ever expanding cyber threats,” said Kevin Deierling, Senior Vice President of Networking at NVIDIA. “Together, Cisco and NVIDIA are leveraging the power of AI to deliver powerful, incredibly secure data center infrastructure that will enable enterprises to transform their businesses and benefit customers everywhere.”

As a revolutionary new security architecture, Hypershield is solving three key customer challenges in defending against today’s sophisticated threat landscape:

• Distributed Exploit Protection: Attackers are adept at weaponizing newly published vulnerabilities faster than defenders can patch. With defenders seeing nearly 100 new vulnerabilities every day, according to Cisco Talos Threat Intelligence, this can lead to catastrophic results. Hypershield delivers protection in minutes by automatically testing and deploying compensating controls into the distributed fabric of enforcement points.
• Autonomous Segmentation: Once an attacker is in the network, segmentation is key to stopping their lateral movement. Hypershield perpetually observes, auto-reasons and re-evaluates existing policies to autonomously segment the network, solving this in large and complex environments.
• Self-qualifying Upgrades: Hypershield automates the incredibly laborious and time-consuming process of testing and deploying upgrades once they are ready, leveraging a dual data plane. This completely new software architecture allows software upgrades and policy changes to be placed in a digital twin that tests updates using the customer’s unique combination of traffic, policies and features, then applying those updates with zero downtime.

Built into the Security Cloud, Cisco’s unified, AI-driven, cross-domain security platform, Cisco Hypershield is expected to be Generally Available in August 2024. With Cisco’s recent acquisition of Splunk, customers will gain unparalleled visibility and insights across their entire digital footprint for unprecedented security protection.

“AI is not just a force for good but also a tool used for nefarious purposes, allowing hackers to reverse engineer patches and create exploits in record time. Cisco looks to address an AI enabled problem with an AI solution as Cisco Hypershield aims to tip the scales back in favor of the defender by shielding new vulnerabilities against exploit in minutes – rather than the days, weeks or even months as we wait for patches to actually get deployed,” said Frank Dickson, Group Vice President, Security & Trust at IDC. “With the number of vulnerabilities ever increasing and the time for attackers to exploit them at scale ever decreasing, it’s clear that patching alone can’t keep up. Tools like Hypershield are necessary to combat an increasingly clever malicious cyber adversary.”

“Cisco Hypershield takes aim at the complex security challenges of modern, AI-scale data centers. Cisco’s vision of a self-managing fabric that seamlessly integrates from the network to the endpoint will help redefine what’s possible for security at scale,” said Zeus Kerravala, Founder and Principal Analyst of ZK Research. “For instance, this level of visibility and control across a hyper-distributed environment prevents lateral movement of attackers, enabled through a unique approach to segmentation that’s autonomous and highly effective. While this may seem fantastical, the time is right given recent AI advances combined with the maturity of cloud-native technologies like eBPF.”

“At AHEAD we believe cybersecurity should be integrated into everything we do. Bolted-on security is more expensive and less effective,” said Steven Aiello, Field Chief Information Security Officer at AHEAD. “Cisco Hypershield ensures that cyber protections are included into the fabric of the enterprise. Distributed Exploit Protection will be a massive win for blue teams – legacy synthetic patching was primarily limited to edge devices, allowing lateral movement once an attacker breached the perimeter. It’s a great day for cyber-defenders!”

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IT services spend in MENA set to reach up to 28% of total IT budgets as services-led transformation accelerates

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1 day ago

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December 26, 2025

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The Middle East and North Africa (MENA) is entering a decisive, services-led growth phase in its IT sector, as enterprises and governments accelerate large-scale digital transformation initiatives. Investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities, with implementation, integration, and managed services gaining prominence over traditional software-led models.

Industry analysis by Grand View Research (GVR) reveals that IT services currently account for around 21–22% of total IT spending across MENA, a share expected to rise to between 26 and 28% by the end of the decade. The region’s professional IT services market, valued at USD 33.9 billion (Dh124.5 billion) in 2024, is forecast to grow to nearly USD 58.3 billion (Dh214 billion) by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5%.

Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling, and clear positioning.”

Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.

Bhanja also emphasised the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”

The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilise channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.

Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at USD 32 billion (Dh117 billion) in 2024, is projected to rise sharply to USD 81.4 billion (Dh298.9 billion) by 2030, growing at a CAGR of 16.7%. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1% CAGR, reflecting changing enterprise marketing priorities.

Grand View Research concluded that IT services firms combining technical depth with strong market communication, data-driven marketing, and visible leadership will be best positioned to capture the next phase of growth across MENA.

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Loylogic Shares 2026 Vision to Advance the Global Rewards Marketplace

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3 days ago

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December 24, 2025

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Advanced AI innovation, intelligent marketplace design, and trusted global infrastructure position Loylogic for continued leadership in rewards and loyalty commerce.

Gabi Kool, CEO, Loylogic

As the Middle East loyalty market is projected to reach $3.27 billion in 2025, expanding 16.3% year-on-year, and digital-first, personalized, and coalition-based models reshape the industry, brands face rising expectations around relevance and engagement. Against this evolving landscape, Loylogic, a leader in global loyalty rewards management, today shared its 2026 strategic outlook, outlining how the company is evolving its global rewards marketplace to support brands navigating rapidly changing loyalty expectations.


The company enters the year with a renewed focus on continued investment in AI-powered rewards marketplace intelligence, enhanced catalogue curation, and deeper integration capabilities designed to improve reward relevance, partner value, and member experience across industries and geographies. Rather than simply expanding choice, Loylogic’s approach centres on intelligent rewards marketplace design, aligning consumer relevance, operational efficiency, and long-term value creation within a single global platform.

To support enterprise scale deployment, Loylogic continues to operate under a robust compliance and security, compliance and governance framework. The company adheres to internationally recognised standards ISO 27001, GDPR, PCI DSS, and AES-256 encryption, ensuring secure and trusted data handling across every layer of its technology while maintaining alignment with the European Accessibility Act 2025 and WCAG 2.0. All platforms remain adaptable to regional data residency and regulatory requirements.

“As loyalty programs mature, brands are looking beyond scale alone,” said Gabi Kool, CEO of Loylogic. “They want reward ecosystems that are smarter, more relevant, and commercially sound. Our focus for 2026 is about advancing how global rewards marketplaces are designed, governed, and experienced, combining intelligence, trust, and flexibility.”

Advanced AI innovation is central to Loylogic’s next phase of growth. Loylogic continues to enhance its use of advanced analytics and machine learning to support smarter reward discovery, improved marketplace performance, and deeper insights for loyalty operators, while maintaining strict standards for privacy, security, and compliance.

“Our innovation efforts are focused on making rewards marketplaces more intelligent and adaptive,” said Amit Bendre, COO of Loylogic. “This means better insight, better decision support, and better experiences, without compromising on trust, transparency, or regulatory rigor.”


Looking ahead to 2026, Loylogic plans to deepen collaboration with global partners, engage more actively with industry stakeholders, and selectively strengthen capabilities across commercial, product, and technology functions, supporting a growing pipeline of enterprise clients across financial services, travel, and consumer sectors. With a proven global infrastructure, deep marketplace expertise, and a clear strategic direction, Loylogic continues to help leading brands transform everyday engagement into meaningful, long-term loyalty.

About Loylogic

Loylogic is a leader in global rewards marketplaces for loyalty and incentives management, enabling brands to deliver scalable, flexible engagement experiences through a modern commerce platform. Its global catalog and redemption marketplace support meaningful engagement across B2C, B2E, and B2B programs worldwide. With deep expertise in sourcing, fulfilment, and patented points-plus-cash innovation, Loylogic has enabled over 200 billion points and miles transactions, delivered more than $1 billion in commerce, and shipped experiences spanning 100+ categories across 190 countries to more than 10 million loyalty members worldwide.

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Webook.com Strengthens UAE Footprint, Bringing World-Class Entertainment Experiences

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4 days ago

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December 23, 2025

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Webook.com, one of the fastest-growing platforms for booking lifestyle and entertainment experiences in the Middle East, is deepening its footprint in the United Arab Emirates following strong traction across the country.

Founded with a vision to transform how people discover and book experiences, webook.com continues to elevate convenience through a unified platform that brings together entertainment, dining, and leisure in a seamless digital journey.

Within the UAE, webook.com has rapidly expanded its user base while curating a lineup of world-class experiences. From comedy nights with Bassem Youssef to electrifying Teddy Swims concerts and the magic of Disney on Ice, webook.com continues to bring some of the region’s most unforgettable events to audiences across the UAE. Beyond these major hosted events, users can also book global entertainment experiences, including MDLBEAST, Riyadh Season, AFCON and other leading events happening across MENA.

Commenting on the expansion, Nadeem Bakhsh, CEO of webook.com, said: “Webook.com was built to curate the experiences that matter most, from front-row access to world-class entertainment to discovering hidden local gems. Expanding our footprint to the UAE allows us to bring a carefully selected lineup of events and experiences to the region. Our goal is to continue providing variety, quality, and seamless access to unforgettable moments.”

As the platform widens its presence across the UAE, it continues to strengthen partnerships with top entertainment brands, cultural institutions, and iconic venues, enabling users to access an unmatched selection of events and experiences.

Webook.com’s technology has proven itself across multiple markets, handling millions of transactions during major events, tournaments, and high-demand ticket releases. With real-time queueing, robust infrastructure, and flexible integration, webook.com delivers landmark events with unmatched reliability and scale.

With momentum accelerating in the UAE, webook.com aims to transform how people discover, plan, and enjoy experiences, turning every booking into the start of a memorable story. Beyond expanding its presence, webook.com is shaping a movement centered on connection, culture, and the joy of shared moments.

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