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Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025

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Snap GCO MoU

Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation.

The partnership with GCO for the first AR Academy will unlock new opportunities and empower the next generation of AR creators and developers. This move also underscores Snap’s long-term commitment to investing in MENA’s digital ecosystem, by building AR capabilities for partners both old and new, which is critical to digital transformation agendas.

Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee, said: “Our partnership with Snap to launch the region’s first Augmented Reality Academy marks a strategic milestone in empowering digital talent and driving technological innovation. This initiative aligns with Qatar’s National Vision 2030 in building a knowledge-based economy and nurturing the next generation of creators by equipping them with the essential tools and skills to navigate global digital transformations. Through our investment in such pioneering programs, we continue to strengthen Qatar’s position as a regional centre for digital excellence and technological innovation.”

Hussein Freijeh, General Manager of Snap Inc. in the Middle East said: “We continue to bet on AR technology as we believe its potential is limitless. AR brings joy and utility to everyday life, enables brands to drive real business results, and empowers developers to push creative boundaries. The long-term success of the technology requires a vibrant developer and creator ecosystem, which is critical to the digital transformation taking place in the region. Once again we are honored to work hand in hand with GCO to drive the growth and digital upskilling of the thriving talent pool and we cannot wait to see the groundbreaking work they produce”.

AR has played a pivotal role in visual communication for more than a decade, pioneered by Snapchat and widely loved by online communities and brands all over the world for its ability to elevate creativity, connection and self-expression. From retail try-ons, and now Gen AI, Snapchat has evolved AR into a tool for human connection and spatial computing. Today, over 300 million people use AR on Snapchat and more than 85% of MENA daily users interact with Lenses every day. In Q4 2024 alone, more than 400 million Snapchatters engaged with Gen AI-powered Lenses over 4 billion times.

Developers and creators are central to the potential of this technology and Snap is committed to supporting this community through a variety of programs, opportunities and tools to help them build experiences and grow their creative potential. Currently, more than 375,000 AR creators, developers, and teams from nearly every country in the world have built over 4 million Lenses. Many of these are created using fifth generation Snap Spectacles, which have capabilities to better build and experiment with AR, allowing users to interact with the world and each other in entirely new ways.

The MOU punctuated an action-packed Web Summit, which saw Snap take a central role in showcasing the evolution of its AR technology and reinforcing the positive role the tech plays in fostering authentic connections across the GCC. Snap’s presence included live tech demonstrations, Snap Spectacles, expert-led discussions, and AR masterclasses, bringing the power of AR to life for attendees.

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ATERMES and IEC secure Landmark Contract to Deploy AI-Powered Bird Repelling System at Lahore Airport

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A close-up view of ATERMES' SURICATE AI-enabled multi-sensor surveillance camera system, featuring an optical lens and sensor housing.

ATERMES, a French leader in advanced surveillance and security solutions, announces in partnership with The Imperial Electric Company (IEC), the award of a major contract by the Pakistan Airports Authority (PAA) for the deployment of a state-of-the-art Bird Repelling System (BRS) at Lahore International Airport.

This milestone project represents a first-of-its-kind integrated solution combining SURICATE, ATERMES’ advanced AI-enabled multi-sensor surveillance system, with acoustic and laser deterrence technologies. The system delivers a fully automated, intelligent, and environmentally friendly approach to mitigating bird-strike risks; one of aviation’s most persistent safety challenges.

The SURICATE system, developed by ATERMES in France, brings together cutting-edge optronics, embedded AI, and edge computing to continuously monitor airfields, identify potential avian threats in real time, and automatically activate deterrence mechanisms.

Once a bird threat is detected by the system’s deep-learning algorithms, SURICATE autonomously triggers the surrounding acoustic and laser repellers, driving the birds away from critical flight zones such as runways and taxiways.

This unique synergy between AI-based detection and automated multi-modal deterrence marks a turning point in airport security and environmental protection. Unlike traditional manual or time-based repelling systems, the BRS for Lahore Airport operates only when necessary, optimizing energy use and minimizing disturbance to the surrounding ecosystem.

Lionel Thomas, Chairman of ATERMES, stated: “This project is not just about technology; it’s about redefining how airports ensure safety through intelligence. By merging AI, optics, and deterrence, we’re transforming bird control into a predictive, autonomous, and eco-responsible process.”

Sajid Jamal, Executive Director of The Imperial Electric Company, added: “Our partnership with ATERMES reflects Pakistan’s growing commitment to embracing advanced, AI-driven safety systems. Lahore will become the first airport in the region equipped with such an integrated and intelligent Bird Repelling System.”

The project underscores a strong collaboration between France and Pakistan in technological innovation. ATERMES will provide the detection and control systems, while IEC, a key player in Pakistan’s engineering and infrastructure sectors, will oversee integration, installation, and local support. Together, they will ensure the delivery of a robust, scalable, and sustainable system that sets a benchmark for other international airports in the region.

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Ramco Systems Celebrates 20 Years in the Middle East, Unveils Vision for the Future at Milestone Event

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Doubles down on AI-native applications and localized innovation to shape enterprise technology in the region


Ramco Systems, aglobal enterprise software company offering next-generation SaaS-enabled platforms and products, celebrated two decades of powering enterprise transformation in the Middle East. To mark this milestone, Ramco hosted Ramco@20 – Experience That Matters, a full-day event in Dubai designed to showcase its regional journey, highlight cutting-edge innovations, and bring customers and industry leaders together for forward-looking discussions.

The first half of Ramco@20 convened senior HR and payroll leaders from across the region for a thought leadership forum on the future of employee experience. Industry leaders discussed how enterprises in the Middle East are moving beyond traditional HR process optimization toward more intelligent, intuitive, and employee-centric models of workforce management. Conversations explored balancing automation with empathy, using AI thoughtfully, and elevating payroll as a trust-building touchpoint.

The second half welcomed a large gathering of customers across business units – Global Payroll, Aviation MRO, ERP, Services Resource Planning and Logistics – along with partners, and industry influencers, for a celebration honouring the relationships that have defined Ramco’s two-decade journey. Ramco’s leadership unveiled its technology vision: shifting from Systems of Record to Systems of Intelligence through AI-native applications, agentic workflows, and conversational UX. The leadership’s address also emphasized its investments in platform modernization and localized initiatives, while outlining a roadmap to further strengthen Ramco’s focus for the next 20 years.

Abinav Raja, Managing Director, Ramco Systems, said, “The Middle East has been a cornerstone of Ramco’s growth story for two decades and has shaped our thinking in profound ways. The region’s appetite for transformation has inspired us to design solutions that combine global best practices with local relevance. This milestone is built on the trust and partnership of our customers, and our commitment is clear: double down on AI-native, API-first applications that incorporate special features aligned with the region, platform modernization, and customer-centricity. We are shaping the future of enterprise technology with solutions enabling businesses to focus on what truly matters: growth and people.”

Sandesh Bilagi, Chief Operating Officer, Ramco Systems, said, “Our presence in the Middle East has been built on strong partnerships and a commitment to delivering outcomes. This region is not merely a market for us, but also a proving ground for ideas that redefine global enterprise technology.  The presence of all our business units in this region makes the Middle East a key pillar and reflects the confidence our customers have placed in us for twenty years.“

“Our investments in agentic AI, conversational UX, and platform innovation are designed to deliver enterprise applications that are intuitive, secure, scalable and integrate regional nuances,” Bilagi added. “We also focus on customer-focused initiatives like local deployment and training because every digital journey is, at its core, a human journey. The region is setting global benchmarks, and we are proud partners of the next era of enterprise innovation.”

Over the past two decades, Ramco has partnered with leading enterprises across the region, enabling digital transformation through innovative solutions. Its work in the Middle East has been shaped by sectors and functions that demand precision at scale – payroll, aviation, manufacturing, conglomerates, trading, infrastructure, professional services and logistics – giving Ramco an execution depth that continues to define its competitiveness in the region.

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Vertiv and Caterpillar announce Energy Optimization Collaboration to Expand End-to-End Power and Cooling Offerings for AI Data Centers

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Vertiv, a global leader in critical digital infrastructure, and Caterpillar Inc. (NYSE: CAT), a global leader in power systems, today announced the signing of a strategic undertaking to collaborate on advanced energy optimization solutions for data centers. This initiative will integrate Vertiv’s power distribution and cooling portfolio with Caterpillar’s, and its subsidiary Solar Turbines’, product and expertise in power generation and CCHP (Combined Cooling, Heat and Power) to deliver pre-designed architectures that simplify deployment, accelerate time-to-power and optimize performance for data center operations.

A Powerful Collaboration:

This collaboration directly addresses the growing demand for on-site energy solutions that deliver reliable power and cooling. Together, the companies are able to offer a fully integrated solution with validated interfaces and performance, enabling customers to accelerate design, installation and deployment.

  • Caterpillar and Solar Turbines will supply power generation solutions, such as natural gas turbines and reciprocating engines, to deliver dependable, scalable electric power and thermal energy for CCHP.
  • Vertiv will provide a complete portfolio of power and cooling solutions and services, packaged as modular, pre-designed blocks, to shorten design cycles and standardize deployment.

The Customer Advantages:

  • Accelerates Time-to-Power – by utilizing predesigned, modular reference architectures to speed up deployment time.
  • Lowers PUE (Power Usage Effectiveness) – enables improved energy efficiency and carbon footprint because the system is optimized end-to-end: power, cooling, distribution and dynamic load management, compared to traditional design.
  • Global lifecycle support – the offering is backed by the trusted, global service and support networks of both Vertiv and Caterpillar.

“This collaboration with Caterpillar and Solar Turbines is a cornerstone of our Bring Your Own Power & Cooling (BYOP&C) strategy and aligns seamlessly with our grid-to-chip framework by offering resilient, on-site power generation solutions. This is optimal for customers looking to reduce or eliminate grid dependence,” said Gio Albertazzi, CEO, at Vertiv. “By combining our complementary technologies, portfolios and expertise, we are enabling coordinated integration. Our pre-engineered, interoperability-tested building blocks let customers execute design, build and deploy concurrently, with predictable system performance.”

“As AI-driven workloads continue to accelerate, the demand for robust and scalable power infrastructure and cooling is becoming increasingly critical,” said Jason Kaiser, group president of Caterpillar Power & Energy. “Our collaboration with Vertiv will enable us to deliver integrated, on-site energy solutions that lower PUE and meet customers’ evolving needs.”

This initiative directly addresses the growing demand for on-site energy solutions and offers a coordinated, customer-first approach to solution design and implementation. The Vertiv and Caterpillar Memorandum of Understanding (MOU) represents a pivotal step in further refining this ecosystem, enabling customers to overcome energy constraints and deploy optimized AI centers.

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