Hospitality
Açaí Isn’t Just a Superfood, It’s a Movement for the Planet
Exclusive Interview with Ryan Black, CEO & Cofounder, SAMBAZON
SAMBAZON’s presence at Gulfood 2025 highlights your global reach. What are your key objectives for participating in this major event?
SAMBAZON’s participation in Gulfood 2025 underscores our commitment to expanding the global reach of açaí and driving awareness around sustainable superfoods. Our key objectives include:
– Showcasing our new branding and product innovations to industry leaders and consumers.
– Strengthening relationships with existing and potential distribution partners across the Middle East and beyond.
– Reinforcing our commitment to sustainability and Fair Trade by educating stakeholders on how responsible sourcing impacts both people and the planet.
– Aligning with emerging food trends to position açaí as a key player in the evolving health and wellness movement.
What trends in the food and beverage industry, especially around superfoods like açaí, do you anticipate seeing at Gulfood 2025?
– Functional foods & beverages: Consumers are prioritizing nutrient-dense foods with health benefits, and açaí is at the forefront with its antioxidant-rich profile.
– Plant-based and clean label nutrition: There’s a growing demand for organic, minimally processed, and transparently sourced products like ours.
– Sustainable and ethical sourcing: With heightened awareness about environmental impact, brands with traceable supply chains and strong sustainability commitments like SAMBAZON will continue to gain traction.
– Exotic superfruits in everyday diets: Açaí’s versatility makes it a perfect fit for smoothies, bowls, and on-the-go nutrition, aligning with the trend of convenient yet nutritious eating habits.
Can you share more about SAMBAZON’s Fair Trade initiatives and how they’ve impacted local communities in the Amazon?
SAMBAZON was founded on the principle of conscious capitalism, ensuring that our açaí supply chain is ethically and sustainably managed. Through our Fair Trade Certified program, we:
– Pay premium wages to family farmers in the Amazon, fostering economic growth in rural communities.
– Reinvest in local infrastructure projects, including schools, healthcare facilities, and clean water initiatives.
– Promote biodiversity and rainforest preservation by supporting sustainable harvesting techniques.
To date, our Fair Trade Fund has generated over $1 million in direct contributions to Amazonian communities, helping create a more sustainable future for both people and the planet.
Açaí has become a global superfood sensation. What do you believe fueled its rise, and how has SAMBAZON shaped that narrative?
– Health & wellness movement: As people seek nutrient-dense foods, açaí stands out for its antioxidants, healthy omegas, and low sugar content.
– Social media & food culture: Açaí bowls became an Instagram sensation, influencing their popularity worldwide.
– Sustainability & ethical sourcing: Consumers are drawn to brands with purpose, and SAMBAZON’s commitment to Fair Trade and sustainability has helped differentiate us.
– Product innovation: We’ve played a pivotal role in making açaí accessible through frozen packs, ready-to-eat bowls, and beverages.
SAMBAZON pioneered the first certified organic and Fair Trade açaí supply chain, making it possible for people around the world to enjoy açaí while supporting the Amazon and its communities.
What are some common misconceptions about açaí?
Despite its global popularity, açaí is still misunderstood in several ways.
– “Açaí is only a dessert.” In reality, açaí is incredibly versatile – great for smoothies, bowls, drinks, and even savory applications.
– “All açaí is the same.” Not true! Quality varies based on sourcing, processing, and ingredient transparency. SAMBAZON ensures premium quality with organic and sustainably harvested açaí.
– “Açaí is high in sugar.” Pure açaí contains no added sugar – it’s naturally low in sugar, with rich antioxidants and healthy fats.
From an NFL player to a social entrepreneur, your journey is inspiring. What motivated you to transition into the food industry and start SAMBAZON?
The journey to founding SAMBAZON was fueled by a passion for healthy living, sustainability, and making a positive impact. While traveling in Brazil, I was introduced to Açaí and discovered the incredible nutritional benefits of açaí and saw an opportunity to bring it to the world in a way that was ethical and environmentally responsible.
Our goal wasn’t just to build a brand but to create a business model that protects the Amazon rainforest, supports local communities, and delivers high-quality nutrition to consumers. That vision still drives us today. We are a Triple Bottom Line company.
Gulfood is all about discovering what’s next. What’s the next big thing in food delivery that you believe will disrupt the industry?
The future of food delivery is evolving rapidly, with several disruptive trends coming up.
– Sustainable packaging & zero waste solutions: Consumers demand more eco-friendly packaging, and brands will need to innovate to reduce plastic waste.
– On-demand superfoods & functional beverages: Consumers want quick access to high-nutrition products, and we expect a rise in superfood-based grab-and-go solutions.
SAMBAZON is already positioned for this shift with our ready-to-eat bowls and beverages, making superfoods more convenient and accessible.
Hospitality
GAME ON: THE CROFT LAUNCHES LIVE SPORTS EXPERIENCE WITH AED 17 DRINKS TO CELEBRATE 17 YEARS
Dubai Marriott Harbour Hotel & Suites is turning up the action at The Croft, introducing a new live sports experience designed for fans who want to watch the game properly with great screens, great atmosphere, and even better deals.
Set in the heart of Dubai Marina, The Croft now shows a packed calendar of live sport across football, rugby, Formula 1, tennis, and every UEFA Champions League fixture. Six indoor screens ensure you’re never far from the action, whether it’s a midweek match or a full weekend line-up.
From Real Madrid and FC Barcelona to Manchester United, Liverpool FC and Arsenal, the world’s biggest clubs take center stage, shown live in a setting that’s lively, social, and effortlessly relaxed.
To mark the hotel’s 17th anniversary, drinks start from just AED 17, adding a celebratory edge to every matchday and making it even easier to settle in for the long haul.
At its core, The Croft keeps things simple: good food, cold drinks, and a proper place to watch the game. British-inspired favorites and classic pub bites round out the experience, making it just as suited to a casual evening as it is to a big match with friends.
THE CROFT – LIVE SPORTS EXPERIENCE
Where the game comes first.
A new go-to for live sport in Dubai Marina, The Croft brings together a full calendar of matches, six indoor screens, and a laid-back, social atmosphere that keeps the focus where it should be: on the game.
With drinks from AED 17 as part of the hotel’s anniversary celebrations, it’s a space designed for fans to settle in, stay awhile, and catch every moment.
WHERE: The Croft, Dubai Marriott Harbour Hotel & Suites, Dubai Marina
WHEN: Ongoing PRICE: Drinks starting from AED 17
Opening Hours:
- Tuesday – Saturday: 4:00 PM – 1:00 AM (Dinner)
- Sunday: 12:30 PM – 1:00 AM (Lunch & Dinner)
- Monday: Closed
For more information or to book, visit instagram.com/croftdubai or call 04 319 4000
Hospitality
SHANGHAI ME MARKS WORLD COCKTAIL DAY WITH THE ALCHEMY,
A NEW COCKTAIL COLLECTION

Shanghai Me, the acclaimed Pan-Asian dining destination at the heart of DIFC, is marking World Cocktail Day with the launch of The Alchemy, a new cocktail collection built not around flavour profiles, but around something far more elemental.
Drawing on the five elements of Chinese philosophy, Wood, Fire, Earth, Metal, and Water, the menu takes its cue from the cyclical logic of the Chinese zodiac, in which each element aligns with its corresponding animal sign only once every sixty years. It is this rare convergence of character and energy that forms the conceptual foundation of the collection, with each cocktail functioning as an interpretation of a specific elemental force.
The result is a menu of considerable range. Some drinks are immediate and bold; others open slowly, revealing texture and progression across each sip. Fire manifests as intensity; Water as something fluid and instinctive; Earth as depth and weight; Metal as cool precision; Wood as forward momentum. Rather than using the zodiac as aesthetic decoration, the collection treats it as a structural framework, with each drink carrying a personality shaped by both its animal sign and its elemental character.
In its approach, The Alchemy reflects the culinary philosophy that has defined Shanghai Me since its Dubai opening, the blending of refined Japanese technique with the bolder flavours of Chinese cuisine, reinterpreted rather than preserved. The collection is helmed by the restaurant’s bar team and developed in keeping with the broader vision of chef-preneur Izu Ani and restaurateur Evgeny Kuzin under Fundamental Hospitality.
The Alchemy launches today, the 13th May, and will be available at Shanghai Me Dubai from that evening.
This is separate from skydive, Tuttofood and others. this is a new press release edit. give me an SEO title (7 words) and meta description (14 words) for this piece. please note my main keyword is Shanghai Me
Hospitality
SUN SIYAM PASIKUDAH LAUNCHES THE ONLY FLOATING OCEAN DINING PLATFORM ON THE WATERS OF PASIKUDAH BAY
Sun Siyam Pasikudah, part of the Privé Collection under Maldivian-owned Sun Siyam Resorts, has officially launched its floating dining platform on the open waters of Pasikudah Bay, the Aqua Lounge. It is the only floating ocean dining platform on the bay, the only solar-powered floating dining platform on Sri Lanka’s east coast, and the only floating fine-dining experience on the open Indian Ocean in eastern Sri Lanka — a meaningful distinction from the lake and river venues that exist elsewhere on the island. There is nothing else like it on this coastline.
The platform spans 400 square feet and is reached by catamaran directly from the resort’s shore. It is built from sustainable timber and recyclable barrels, and runs entirely on solar energy. Both choices reflect the resort’s wider commitments under Sun Siyam Cares, the sustainability programme covering renewable energy, ocean conservation, waste management, and community engagement across all Sun Siyam properties.
What makes the platform stand out is not just where it sits but the thinking behind it. The structure uses sustainable timber and recyclable barrels, runs on solar energy, and reclaimed greywater principles guide the resort’s wider operations on land. The floating platform is a natural extension of that philosophy, applied, quite literally, to the ocean the resort is working to protect.
The dining experience centres on a seven-course menu drawing on the freshness and flavours of the eastern coast. Evenings begin with sunset refreshments as the light shifts over the bay, and the platform stays open through the night for guests who want to linger over a meal with the sound of the water beneath them. For those who want something quieter, a breakfast on the platform is available on request, a more private way to begin the day out on the water.

Beyond the guest experience, the platform carries a genuine community purpose that the team considers just as important. School children from nearby villages are brought out to the platform regularly as part of the resort’s CSR programme, not as a sightseeing trip, but as a hands-on conversation about the bay they have grown up beside, the coral reef beneath it, and what it means to look after both. It is one of the ways Sun Siyam Pasikudah extends its values beyond its own grounds.
“Pasikudah Bay is extraordinary, the curve of it, the shallow water, the way the evening light falls across it,” said Arshed Refai, General Manager of Sun Siyam Pasikudah. “We wanted to put guests right at the centre of that. Not looking at the ocean from the shore, but actually sitting on it. And the menu tells the story of this coast, the ingredients, the fishermen who supply us, the techniques that belong here. That is the east coast experience we want people to leave with.”
Sun Siyam Pasikudah offers 34 contemporary pavilions set along one of Sri Lanka’s most pristine and unspoiled stretches of coastline. The resort has long embedded sustainability into its daily operations, from solar and LED lighting and water conservation to a waste management approach built around reduction, recycling, and composting. As part of the Privé Collection, the boutique tier of The House of Siyam, it is designed for travellers who want to be somewhere specific, not just somewhere beautiful. The floating platform is the latest expression of that: a dining experience that could only exist here, on this bay, on this particular stretch of the Indian Ocean.
Guests can also take advantage of the Summer Offer at Sun Siyam Pasikudah, available for stays until 31 October 2027. The offer includes exclusive savings on room upgrades, dining, and spa treatments, along with added touches such as a complimentary spa experience, kayaking session, and daily bicycle use, all designed to enhance a relaxed and immersive escape on Sri Lanka’s untouched east coast. For reservations and enquiries, guests can reach the resort on +94 65 205 5555 or +94 70 242 4263, or visit www.sunsiyam.com/sun-siyam-pasikudah.
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