Exclusive Interview with Mohammed Sleeq, Chief Operating Officer, Unifonic

An exclusive interview with Unifonic shows how AI-powered automation is redefining customer engagement. By seamlessly integrating AI-driven solutions, Unifonic empowers businesses to create personalized, omnichannel communication experiences across SMS, voice, chat, email, and social media. Their advanced platform enables automation, real-time responses, and enhanced customer interactions, ensuring efficiency and satisfaction. With innovations like Flow Studio, AI-powered chatbots, and secure authentication services, Unifonic is at the forefront of business communication transformation. This interview presents the strategies for leveraging AI, enhancing customer experience, and staying ahead in a rapidly evolving digital landscape.

What are the key innovations that you have created, or you have leveraged to develop your platform?

At Unifonic, we are committed to empowering clients with cutting-edge solutions that can streamline key business processes and enhance efficiency, while keeping up with their evolving requirements. We offer a diverse array of AI-powered conversational automation solutions that are tailored to meet varied customer requirements and maximise value. Our unique offerings are redefining customer-brand relationships by nurturing a personalised communication ecosystem that transcends traditional barriers. This innovative approach to staying ahead of market demands is exemplified by Unifonic’s advanced customer engagement platform, which can now seamlessly automate end-to-end personalised, omnichannel customer experiences. The platform boasts best-in-class features like multichannel campaigns, Chatbot, Agent Console, and Flow Studio, that enable businesses to effortlessly connect with their customers on their preferred channel. Our multichannel campaigns enable clients to automate and easily broadcast large-scale campaigns across channels like WhatsApp, Voice, and SMS, while tailoring unique messages for each customer segment. Unifonic Chatbot, on the other hand, offers round-the-clock, conversational, first-line support, enabling companies to automate multiple communication flows powered by AI. Combining the power of automation and human interaction, it can also hand over chats to live agents when necessary. Our commitment to innovation is also reflected in Unifonic’s ‘Flow Studio’, a no-code drag-and-drop visual designer that can streamline customer journeys and automate business processes quickly. It also empowers companies with no coding expertise to create personalised customer journeys and achieve superior business outcomes. With regard to cybersecurity, our 2FA service, ‘Authenticate’, supports businesses in safeguarding customer identity during each transaction. Moreover, Unifonic offers over 80 native integrations, including leading platforms like Hubspot, Shopify, MS Office, Sallah, salesforce, and Bigcommerce, among others. We recently launched our enterprise-grade customer data platform (CDP), ‘Audience’, along with other advanced customer journey automation solutions, focusing on conversational marketing and customer care automation. By utilising Click-to-WhatsApp ads and enhancing conversion rates by advancing leads to sales, ‘Audience’ helps brands to optimise their ROI from advertising expenditures. Its ROI dashboard can further analyse historical data to implement hyper-personalised targeting, thereby maximising customer lifetime value and campaign visibility. By harnessing advanced AI technologies and a robust SaaS integration ecosystem, Unifonic is redefining current benchmarks of excellence in customer engagement, paving the way for a new era marked by exceptional user outcomes.

With the rise of conversational AI, how is Unifonic leveraging this technology to create seamless omnichannel experiences for clients?

Unifonic is at the forefront of leveraging conversational AI to transform the way businesses engage with their customers. By integrating AI-powered solutions into our communication platform, we enable businesses to provide seamless, intelligent interactions across multiple channels, including SMS, voice, chat, email, and social media. Our conversational AI tools are designed to understand and respond to customer inquiries in real-time, offering personalized experiences that meet each customer’s unique needs. This technology allows businesses to automate routine tasks, provide instant responses, and ensure consistent, high-quality interactions no matter the conditions or the communication channel.

In addition, Unifonic embraces innovation to stay ahead in the rapidly evolving customer engagement industry. The increasing demand for digital-first communication is driven by a shift in customer expectations and advancements in automation technology. These advancements allow us to integrate software and processes that enhance engagement to unprecedented levels. We offer businesses the opportunity to instantly connect with over two billion smartphone users globally with a single click of a button. Our coding-free solutions, competitive pricing, and well-defined cloud APIs help businesses integrate robust outreach capabilities into their systems, allowing them to deliver exceptional customer experiences.

Through conversational AI, Unifonic enables businesses to create omnichannel experiences that maintain continuity across touchpoints, ensuring customers receive the same level of support and engagement, whether via mobile, web, or social media. This not only enhances customer satisfaction but also drives operational efficiency, freeing up human agents to focus on more complex issues while AI handles routine queries. Companies in the MENA region are now embracing CX initiatives across their organizations to enable smoother customer journeys, recognizing the importance of these initiatives in improving customer service.

Ultimately, Unifonic’s adoption of conversational AI empowers businesses to deliver faster, smarter, and more effective customer service, while staying ahead in a competitive market that increasingly demands faster response times and more efficient outcomes. Technology, automation, and AI are central to Unifonic’s strategy, ensuring businesses can stay ahead in the rapidly evolving customer engagement landscape.

How do you ensure that the platform’s operations align with customer needs?

The rapid advancements in AI will continue to alter how consumers interact with businesses in the coming years. Businesses will utilise fully automated conversations to resolve any issues with product delivery or online services, covering everything from comprehending the initial complaint to informing the relevant parties involved. We strive to make communication between businesses and clients seamless and easy. Our innovative features, robust infrastructure, and compliant framework differentiate us and help us deliver enterprise-grade, multilingual, omnichannel communications that support both businesses and customers.

Can you comment on Sestek, Unifonic’s acquired AI arm, and how the acquisition has impacted Unifonic’s evolution in AI-powered conversational automation solutions?

In today’s multibillion-dollar Internet of Things (IoT) industry, artificial intelligence (AI) is widely used for everything from industrial anomaly detection to speech-based user interfaces. We offer a wide range of conversational automation solutions that empower customers and guarantee optimal value. Since our acquisition of Sestek, Unifonic has undergone a remarkable evolution in our AI-powered conversational automation solutions. As we look back on this journey, it is clear that this strategic move has been instrumental in enhancing our capabilities and solidifying our position as a leader in the field. Sestek’s AI-powered solutions are built on text-to-speech, speech recognition, natural language processing, and voice biometrics technologies. Notably, our growth since acquiring Sestek has positioned Unifonic as a pioneering force in AI-powered conversational automation. The acquisition of Sestek is not just about expanding our product offerings – it represents our commitment to leading the charge in the AI revolution. We look forward to continuing this journey and setting new standards for the future of customer engagement.

How does having a local corporate presence in six countries contribute to delivering personalized, 24/7 support for your global clientele?

Having a local presence in six countries is a key differentiator for Unifonic, enabling us to provide personalised, region-specific support that aligns with the unique cultural, language, and business dynamics of each market. Our local teams are not just deeply embedded in their communities but are also highly responsive, offering tailored support that meets the unique needs of our diverse clientele. These teams operate around the clock, ensuring seamless 24/7 support for customers, regardless of the time zones. This local presence further strengthens our ability to build lasting relationships with clients, allowing us to better understand their real-time challenges and provide rapid, context-aware solutions. With over 10 billion transactions processed annually, our localised approach directly enhances customer experience and satisfaction, promising more efficient, responsive services. Moreover, in today’s fast-paced business environment, companies are increasingly relying on innovative technologies like cloud solutions and integrated platforms to manage communication needs. SaaS solutions are at the forefront of this shift, offering businesses a flexible, cost-effective way to access and utilise essential software tools. These platforms also simplify business operations, increase productivity, and drive innovation. By leveraging Unifonic’s SaaS solutions, companies can unlock new revenue opportunities, reduce strain on customer support, and enhance overall customer experience. With the advent of cloud communications, what used to require significant upfront investments and large development teams can now be accomplished with minimal effort, making superior customer engagement more accessible and efficient than ever before.

Exclusive Interview with Alan Smith, CEO, Agthia Group

In this exclusive interview, Alan Smith, CEO of Agthia Group, shares insights on the company’s journey of growth, innovation, and sustainability within the food and beverage industry. As Agthia continues to strengthen its leadership across key categories, from snacking to water, Smith highlights the company’s commitment to digital transformation, operational excellence, and customer-centric solutions. With Gulfood 2025 on the horizon, he discusses Agthia’s vision for shaping the future of F&B through sustainable practices, technological advancements, and strategic expansion. From redefining food trends to driving impactful change, Smith offers a glimpse into Agthia’s mission: providing diverse and responsibly produced brands; driven by innovative, passionate people.

Reflecting on 2024, what have been Agthia’s business updates?

As we reflect on 2024, Agthia has continued to solidify its position as a regional F&B powerhouse, driving strategic growth and operational excellence across key markets. This year was marked by significant milestones, reinforcing our leadership in core categories while ensuring we remain well-positioned for the future.

We inaugurated our Saudi protein facility in July, which is designed to expand our footprint in the GCC’s largest market. With an annual production capacity exceeding 7,000 tons and two production lines producing over 50 SKUs, this facility enhances our local production capabilities, delivering favorable economics while strengthening our leadership in the protein sector. Meanwhile, in Egypt, our newly launched IQF strawberry line, which ramped up production in Q1, has delivered strong results, further advancing Agthia’s export-driven growth strategy. These milestones highlight our ability to adapt, execute, and thrive even in a complex global environment.

Innovation plays a vital role in achieving our objective of becoming a leading food and beverage company in the MENA region. At the center of our innovation initiatives is a dedicated Central Innovation Team, which coordinates innovation initiatives between business units, R&D, and external innovation partners. Notably, 68% of Agthia’s growth in 2024 came from innovation alone.

We continued to deliver on our 5-year digital transformation journey with a focus on improving customer experience and our commercial foundations, making Agthia a data-driven organization connected with its customers, all while ensuring secure and reliable digital and technology operations. We launched our new B2B Customer Portal, which further streamlines how our HORECA customers can order our products. Our Home and Office Delivery (HOD) application is consistently improving, now providing an even better and further enhanced user experience.

We continue to make progress across our sustainability agenda. Notably, during 2024, we have reduced our Group CO2 emissions by 6.3% year-on-year. Agthia’s efforts were further recognized at the prestigious Gulf Sustainability Awards, where the Group received the Gold Award for “Best Sustainable Product” and the Bronze Award for “Best Circular Economy Practice.”. These accolades highlight Agthia’s leadership in sustainability, notably as the first UAE-based company to introduce 100% rPET Al Ain bottles and close the UAE’s recycling loop through its Infinity Circular Economy initiative.

How has Agthia’s strategic vision evolved over the past year, and what key drivers have shaped this growth?

Agthia launched its 2025 strategy in April 2021, charting a bold and ambitious course to drive long-term growth, strengthen market leadership, and create sustained value for all stakeholders. Now, as we enter the final year of this strategic cycle, we reflect on how our vision has evolved and how we are poised to transition into the next phase of our journey.

At the core of Agthia’s strategy is expansion into value-added categories, reinforcing our competitive edge through a disciplined and targeted M&A approach. Over the past few years, we have successfully integrated strategic acquisitions, enhancing our portfolio with high-growth businesses that complement our strengths. This has not only strengthened our position across key markets but also diversified our revenue streams, ensuring resilience in an ever-evolving industry landscape.

Beyond portfolio expansion, Agthia has maintained a sharp focus on operational excellence and talent development. By investing in category management and transformation, we have optimized efficiencies, enhanced procurement strategies, and built an agile, high-performing organization capable of responding to shifting consumer demands. This people-first approach has been instrumental in fostering a culture of continuous improvement and driving sustainable, profitable growth.

Sustainability and innovation remain embedded in our DNA, influencing every decision we make. From pioneering eco-friendly packaging solutions to enhancing our responsible sourcing initiatives, we are committed to staying ahead of industry trends while aligning with global sustainability goals. Our investments in R&D and digital transformation allow us to anticipate future consumer needs, ensuring that our offerings remain relevant, forward-thinking, and impactful.

As we look ahead to 2025 and beyond, we remain focused on building a resilient, future-ready business. By prioritizing high-margin segments, reinforcing leadership in core categories, and maintaining a disciplined approach to capital allocation, we are confident in our ability to accelerate momentum and deliver sustained value. With a clear roadmap and a commitment to adaptability, Agthia is not just navigating change—we are shaping the future of the F&B industry.

Agthia has a diverse portfolio with brands like Al Ain, Grand Mills, and Nabil. How are you maintain your performance across such varied categories?

Agthia Group’s success is rooted in our ability to lead, innovate, and adapt across a diverse portfolio that spans Water and Food, Snacking, Protein and Frozen, and, Agri-Business. With over 35 brands and a presence in 67 export markets, we have not only cemented our market leadership but also reinforced our dominance in key segments—holding the top position in the UAE’s water, feed, and flour sectors while leading in protein and frozen foods in Egypt and Jordan.

This success is built on two key pillars: our people and our strategic vision. Our 12,000-strong workforce, backed by a diverse and forward-thinking leadership team, ensures we remain agile, innovative, and operationally excellent. We continuously anticipate consumer trends, leverage cutting-edge technology, and optimize our portfolio, allowing us to stay ahead of the curve and drive sustainable growth.

At Agthia, we don’t just manage a broad portfolio—we maximize synergies across categories, ensuring efficiency, scalability, and market responsiveness. By continuously investing in R&D, digital transformation, and sustainability, we enhance our ability to deliver superior products, create long-term value, and set new benchmarks for excellence in the F&B industry. Our disciplined approach to expansion and strategic execution ensures that no matter how diverse our portfolio is, performance, quality, and consumer trust remain uncompromised.

What are some of the most significant food and beverage trends you foresee shaping the industry in the future?

The food and beverage industry is at the cusp of a transformative shift, shaped by evolving consumer preferences and a heightened awareness of health, sustainability, and convenience. One of the most significant trends shaping the future is the increasing demand for functional and health-focused foods—products enriched with added nutritional benefits, natural ingredients, and clean-label formulations. Consumers today, particularly younger generations, are prioritizing what goes into their bodies, seeking foods that not only satisfy but also contribute to their overall well-being.

Another major shift is the rise of sustainability-driven consumption. Studies indicate that a staggering 88.5% of consumers are willing to pay a premium for sustainable products, underscoring the growing preference for eco-friendly packaging, ethical sourcing, and carbon-conscious production. At Agthia, this commitment to sustainability is embedded in our strategy—whether it’s through BMB’s portfolio of nutritious and responsibly sourced snacks, or our ongoing efforts to enhance packaging and reduce environmental impact.

Additionally, technology is playing a defining role in shaping the F&B landscape. The way consumers engage with food is changing, from AI-powered personalization in nutrition to precision fermentation and alternative proteins that promise a more sustainable future. Innovation is no longer optional—it’s a necessity. Agthia is embracing this shift by integrating advanced food science and digital insights to stay ahead of evolving consumer needs.

Ultimately, the future of food is about balance—between health and indulgence, convenience and quality, tradition and innovation. At Agthia, we are not just observing these trends; we are actively shaping them. By focusing on innovation, mindful sourcing, and category expansion, we are ensuring that we continue to meet the expectations of tomorrow’s consumers while staying true to our purpose of delivering better food choices for all.

As the CEO of Agthia, how do you foster a culture of innovation and resilience within the organization?

At Agthia, innovation isn’t just a function—it’s a mindset, a strategy, and the driving force behind our ambition to be the MENA region’s leading food and beverage company. It goes beyond creating new products; it’s about redefining industry benchmarks, enhancing consumer experiences, and staying ahead of evolving market demands. Resilience, on the other hand, is deeply embedded in our culture, enabling us to navigate challenges, adapt to market shifts, and continuously push boundaries.

The engine behind our innovation is our Central Innovation Team, a dynamic hub that seamlessly integrates our business units, R&D specialists, and external innovation partners. This collaborative approach ensures that we stay ahead of market trends while fostering synergies across our portfolio. More importantly, it has been a game-changer, with 68% of Agthia’s growth in 2024 directly attributed to innovation. This metric is not just a reflection of our commitment to innovation but a testament to our ability to convert visionary ideas into tangible business impact.

Since the start of the year, Agthia has introduced groundbreaking innovations across multiple categories, reinforcing our leadership and ensuring we continue to meet evolving consumer preferences. In snacking, Abu Auf has expanded its coffee portfolio with instant coffee jars and espresso beans, while also introducing a diverse range of new products, including savory-flavored popcorn, crackers, coated peanuts, protein bars, and nut bars. This expansion provides consumers with a richer, more exciting snacking experience, aligned with the growing demand for convenient, nutritious, and indulgent options.

In protein and frozen foods, Nabil has continued to redefine the category, launching premium beef and chicken burgers in Jordan, while also introducing a new frozen potato range in the UAE. These innovations cater to the region’s growing appetite for high-quality, convenient meal solutions, positioning Agthia at the forefront of evolving consumption trends.

In the agri-business sector, Agthia remains committed to supporting partners and farmers by delivering innovative solutions that enhance efficiency and quality. This year, we introduced two specialty flour products, tailored to meet specific client needs, further strengthening our leadership in the category. Additionally, we launched the Agrivita Dairy Premix, a specially formulated feed designed to improve animal nutrition and optimize dairy production for UAE farmers, ensuring better yield and sustainability in dairy farming.

But innovation at Agthia is not just about product development; it’s about building a future-ready company. Every initiative we undertake—whether in sustainability, digital transformation, or category expansion—is aligned with our overarching vision of becoming the most trusted, consumer-centric, and high-performing food and beverage company in the region. By fostering a culture of continuous improvement, bold thinking, and operational agility, we ensure that Agthia is not just keeping pace with the industry but actively shaping its future.

What can visitors expect from Agthia’s presence at Gulfood 2025?

Gulfood is a key event for Agthia, setting the stage for industry-wide collaboration and innovation at the start of the year. It brings together key players across the F&B sector to explore emerging trends, address shared challenges, and unlock new opportunities. For Agthia and the broader industry, the focus remains on delivering high-quality, sustainable products to stores and restaurants at competitive price points, ensuring accessibility without compromising on value. The food industry is fundamental to global stability, and the resilience of food systems is more critical than ever, especially in the face of inflationary pressures and supply chain disruptions.

Beyond that, Gulfood provides an invaluable platform for direct consumer engagement, allowing us to stay attuned to shifting preferences and market dynamics. As Agthia continues its transformation into a data-driven, customer-centric business, maintaining this pulse on consumer expectations will be key to sustaining our leadership and shaping the future of the F&B industry.

Agthia Group is proud to showcase a diverse portfolio that reinforces our leadership position in the F&B industry. Agthia stands as the leading player in the UAE’s water, flour, feed, and agri-business sectors, while holding the top position in protein and frozen categories in Egypt and Jordan. This year, we are bringing our entire portfolio of products across our four key categories, reflecting our commitment to quality, sustainability, and meeting the evolving needs of consumers across the region and beyond.

During the event, we will also be signing key MoUs for sales and distribution of multiple regional and global brands.

A Guiding Principle

“Agthia’s tagline—‘For the Better’—is something I live by every day. To me, it’s a simple yet powerful reminder that there is always room for growth, always a way to improve, and always an opportunity to do things differently. It pushes me to reassess, to step back and ask—can this be better? Can I approach this with a broader perspective? It’s easy to get caught up in routines, to settle into what feels comfortable, but real progress comes from constantly challenging ourselves. Whether it’s in work, in leadership, or in life, I believe in striving for something greater—not just for myself, but for the people around me, for the ideas I believe in, and for the impact I want to leave behind.”

Seagate’s Vision on the Evolution of Data Storage and Its Future in an AI-Driven World

Exclusive Interview with Arnab Majumder, Country Manager, Saudi Arabia at Seagate Technology

In this exclusive interview, Arnab, Seagate’s Country Manager for Saudi Arabia and MENA, shares insights from his two decades of experience in the IT industry. He discusses the evolving landscape of data storage, the rise of AI, and Seagate’s innovative solutions in data security, speed, and sustainability. From the launch of the Mozaic platform to the company’s commitment to environmental responsibility, Arnab highlights Seagate’s role in shaping the future of data storage technology. He also provides an outlook on the increasing role of data centers in AI adoption and why the Middle East is uniquely positioned to be a global leader in this space.

You have around two decades of experience and have worked in some of the major global IT companies. What kind of changes have you seen throughout your career?
Throughout my career, one thing has remained constant—my association with data. I started by selling ERP software, specifically SAP, which was commonly known as an ERP solution but was, in essence, a data management software. From there, I transitioned into servers and storage, which again revolved around data and compute. Later, I focused on data backup, and now, for the past two and a half years at Seagate, I have been managing data storage from an endpoint perspective, what we call Edge to Cloud.

Over time, the importance of data has increased tremendously. Initially, discussions around data were confined to the data center. Then came hybrid models with the introduction of private and public cloud. The conversation evolved further with IoT, and now we are in an AI-enabled world, particularly machine learning and AI-driven applications, which make data more crucial than ever. As someone once said, “Data is more valuable than oil,” and that statement holds true. Data can make or break organizations over time.

With the rise of AI technologies, data storage has become even more crucial. How is Seagate addressing this need?
With the emergence of AI-driven solutions and machine learning applications, we have seen a massive shift in data storage demands. AI has fundamentally reshaped the way organizations interact with data, requiring scalable, high-performance solutions.

Seagate ensures that the data solutions we provide to customers have infinite potential. We are not restricted to specific compute capabilities, IOPS, or throughput. Instead, we focus on exceeding expectations, ensuring that data can be stored, retrieved, and archived at any time without barriers. The key elements remain securing, storing, retrieving, and managing data efficiently over the long term. As AI models become more sophisticated, data centers will need to scale exponentially, and Seagate is committed to supporting this evolution through cutting-edge innovations.

AI has also increased the demand for faster storage. How is Seagate addressing storage capacity and speed?
With the launch of the Mozaic platform last year, which we introduced globally in Dubai, we have taken data storage to the next level. Users today don’t just need to store data; they need to access it at high throughput and IOPS. To meet this demand, we have introduced chips on our hard drives—what we call System on a Chip (SoC)—to enhance performance significantly.

Additionally, with the emergence of our cutting-edge HAMR (Heat-Assisted Magnetic Recording) technology, we are ensuring that our hard drives are ready for AI-driven applications. A decade ago, storing data was the primary concern; today, the focus is on how quickly and efficiently data can be retrieved. Our advancements in high IOPS and throughput ensure that the user experience remains optimal. As AI applications evolve, real-time data access and low-latency performance will be critical, and Seagate is prepared to meet these growing demands.

With the increase in data, security concerns have also risen. How is Seagate addressing data security?
Seagate prioritizes data security and has implemented multiple measures to protect user information. One of our key security features is Self-Encrypting Drives (SED), which ensure that stored data is only accessible to authorized users. Encryption-enabled drives play a crucial role in preventing unauthorized access, safeguarding against threats such as ransomware and malware.

At Seagate, we believe that storing data and securing data go hand in hand. That’s why our drives are equipped with built-in encryption, adding an extra layer of protection at all times. This ensures that even if a drive is lost or stolen, the data remains inaccessible to unauthorized individuals. Beyond encryption, we continuously integrate advanced security features into our drives to provide the highest level of protection for our customers. Cyber threats are evolving rapidly, and we are committed to staying ahead by ensuring that our storage solutions are secure against emerging risks. Seagate remains dedicated to offering robust security measures to protect sensitive information.

The increasing volume of data also leads to concerns about e-waste. What steps is Seagate taking to promote recycling and sustainability?
Seagate is committed to sustainability. As part of our efforts to tackle e-waste, we are committed to refurbishing and recertifying drives to extend their lifespan. Additionally, we are investing in innovative technologies to lower power consumption, making our storage solutions more energy-efficient. This includes not only hard drives, but also entire systems that are designed to reduce power usage. Our consumer tech solutions are now also being manufactured using recycled materials, reinforcing our commitment to sustainability

Additionally, Seagate has a Take-Back Program, where we collect used storage devices, ensuring that materials are repurposed and reintegrated into the production cycle. By prioritizing sustainability at every level, we are addressing the environmental impact of data storage while maintaining high-performance standards. Seagate is also working closely with partners to promote a circular economy, reducing waste and improving the lifecycle of storage solutions.

Seagate is always present at major tech events like Intersec, GITEX, and LEAP. How important are these events for the company?
These events are of pivotal importance to us. Over the last three years, we have participated in GITEX and Intersec, including Intersec Saudi Arabia, and have had a strong presence. This year, we are also participating in LEAP. Such events provide us with the opportunity to reach a broader audience and showcase our latest technological advancements.

Every year, Seagate comes up with transformative technologies. For example, last year, we introduced the Mozaic platform, and we are continuously expanding its capabilities. We also use these platforms to highlight innovations like HAMR, self-encrypting drives, and AI-driven storage solutions. Many customers approach us at these events with questions about AI-driven storage and video surveillance in an AI-enabled base. We are always excited to share insights on our Mozaic platform, SkyHawk AI drives, and enterprise data storage.

Beyond enterprise solutions, Seagate is also contributing to the growing gaming industry, particularly in the Middle East. Our FireCuda series of high-performance drives is designed to meet the high-performance demands of gamers, and we are eager to showcase these advancements at LEAP.

The Middle East is at the forefront of change and innovation, particularly in Saudi Arabia, which is investing heavily in smart cities, AI, and technological advancements. Seagate is excited to be part of this transformation, providing the storage infrastructure required for these ambitious projects.