Hospitality
Moscow Travel GCC: Why UAE & Gulf Tourists Are Choosing Moscow
Moscow travel GCC is growing rapidly, as more tourists from the UAE and Gulf countries discover the city’s unique blend of history, culture, and modern attractions. In this exclusive Q&A, Regina Gleim, Head of the International Cooperation Division of the Moscow City Tourism Committee, shares insights with Hospitality Integrator on why Moscow is becoming a top destination for Middle Eastern travelers.
1. Growth in GCC Tourism to Moscow
Q: How has Moscow experienced growth in tourist inflow from the UAE and GCC in recent years?
Over the past few years, Moscow has seen consistent growth in inbound tourism from the Gulf region. In fact, in 2024 alone, the city welcomed 337,400 visitors from the Middle East — a 1.4-fold increase compared to the previous year. Notably, the UAE is among our fastest-growing markets, with arrivals rising from 18,200 in 2019 to over 62,100 in 2024.
This upward trend is no coincidence. It is supported by improved air connectivity, simplified entry procedures, and tailored travel experiences. Moreover, satisfaction levels are high, with Middle Eastern visitors giving Moscow an average rating of 8.2 out of 10, according to our research. Clearly, we are moving in the right direction when it comes to accessibility, comfort, and hospitality.
2. Why GCC Travelers Should Visit Moscow
Q: Why should travellers from the UAE and GCC consider Moscow as their next holiday destination?
Moscow offers a compelling mix of centuries-old landmarks and modern flair. For example, Red Square, the Kremlin, the Bolshoi Theatre, and the Tretyakov Gallery are iconic sites that continue to attract Emirati and GCC visitors.
In addition, families enjoy attractions such as Dream Island Park, the Moscow Zoo, and the Central Children’s Store. Meanwhile, art lovers are increasingly drawn to the GES-2 House of Culture and the Museum of Russian Impressionism. Furthermore, Moscow City, with its skyscrapers and luxury shopping, provides a distinctly contemporary experience. Additionally, green urban spaces like Zaryadye Park and VDNH showcase ecological design and interactive museums.
Ultimately, the diversity of experiences — whether it’s exploring historic estates, cruising along the Moskva River, or enjoying panoramic views from Europe’s tallest Ferris wheel — makes Moscow a destination that appeals to all ages and travel styles.
3. Initiatives for Middle Eastern Tourists
Q: What initiatives has Moscow introduced to cater to Middle Eastern tourists?
To better serve Middle Eastern visitors, we’ve launched several targeted initiatives. These include regional marketing campaigns, strategic partnerships with tour operators, and active participation in key travel industry events.
For instance, in 2024, we hosted UAE Culture Days in Moscow, which welcomed more than 300,000 attendees and celebrated cultural exchange. Additionally, we developed the Muslim-Friendly Guide to Moscow, offering information on halal restaurants, prayer facilities, and cultural points of interest.
Moreover, five major tourist centres across the city now assist in Arabic and English. Over 100 certified guides are available in multiple languages. We also introduced a Welcome Pack for Middle Eastern guests, featuring discounts on accommodation, wellness, restaurants, and local experiences.
Thanks to the Discover Moscow portal and our official Snapchat account, visitors can easily access up-to-date tips and recommendations in both English and Arabic. As a result, planning a trip to Moscow has never been more convenient for GCC travelers.
4. Family-Friendly Experiences in Moscow
Q: How does Moscow cater to family experiences?
Moscow is increasingly recognized as a family-oriented destination. The city offers a wide variety of experiences for all ages — from nature-filled eco-parks and green boulevards to aquaparks, interactive museums, and amusement parks like Dream Island.
One of the highlights is the ‘Summer in Moscow’ festival. Designed with families in mind, it includes open-air theatre, live music, creative workshops, and cultural markets. These events are held in parks, estates, and central boulevards, encouraging families to explore the city together in a festive atmosphere. Best of all, most events are free and open to everyone — from Muscovites to international guests.
Consequently, with its safe infrastructure, welcoming hospitality, and child-friendly programming, Moscow continues to position itself as a top choice for families from the UAE and the broader GCC.
5. New Attractions in Moscow This Summe
Q: What are the newest attractions or experiences that Moscow is offering this summer season?
Summer is the perfect time to visit Moscow. From June to August, the city hosts the annual ‘Summer in Moscow’ festival, featuring over 1,000 outdoor events across parks, cultural venues, and heritage sites. Key highlights include:
- Moscow Estates Festival – Over 40 historic estates host theatrical performances and immersive heritage activities.
- Theatre Boulevard – A 92-day cultural season with more than 600 live shows across 14 open-air stages and over 3,000 performers.
- Gardens and Flowers Festival – Rare botanical installations and vibrant floral displays transform city parks and public spaces.
- Music in the Parks – Live jazz, rock, electronic, and acoustic music in iconic venues like Gorky Park and VDNH.
- Forum Moscow 2030 – A citywide forum-festival designed to immerse youth and families in the technologies, culture, and lifestyles of tomorrow’s world.
In conclusion, these seasonal events allow visitors to enjoy Moscow’s artistic and cultural energy in a refreshing and engaging environment. For those looking beyond the summer months, Moscow in winter is equally enchanting — with snow-covered streets, sparkling decorations, festive markets, and traditional seasonal events. Therefore, whether in summer or winter, Moscow is a year-round destination offering unforgettable experiences.
Hospitality
Orange Hub Unveils Flagship Family Entertainment Center at WTC Mall, Abu Dhabi
Orange Hub, the high-energy entertainment concept by IdeaCrate, proudly announces the grand opening of its fifth UAE center—and third in Abu Dhabi—at WTC Mall. This flagship venue cements Orange Hub’s position as a rising leader in the UAE’s family entertainment sector, bringing a new era of immersive fun, adrenaline-filled games, and elevated dining to the heart of downtown Abu Dhabi.
Located in a central, high-traffic hub, Orange Hub WTC Mall introduces next-generation attractions not seen in other branches, including a four-lane interactive bowling alley, a state-of-the-art Laser Tag Avenue, a motion-sensitive Pixel Floor Game, and a giant volcano slide in the expanded soft play area. Families, teens, and young adults can also enjoy an expansive arcade and carnival games with high-value redemption rewards.
For the first time, Orange Hub debuts a fully reimagined Orange Café, offering an elevated dining experience with a robust menu designed for comfort, variety, and style—perfect for families and youth looking for the ultimate hangout.
Signature weekly promotions return, including:
- Hi5 Tuesday: AED 5 games (select games, excluding bowling and laser tag)
- Half Price Thursday: 50% off blue reader games
- Double Dirham Friday: Double credit on spend
Shifa Yusuffali, CEO of IdeaCrate said: “Our mission is to create a next-generation family entertainment center where thrill meets play and every visit feels like a win. With cutting-edge attractions, immersive games, and our signature ‘Play. Win. Feast. Repeat.’ experience, Orange Hub is designed for kids, teens, and families to come together, have fun, and make lasting memories—all under one vibrant roof.”

Orange Hub at WTC Mall is now open and ready to welcome families, youth, and anyone seeking the best in urban leisure culture. Whether it’s a birthday celebration, a casual outing, or a new spot to feast and play, Orange Hub promises a rewarding experience for all.
Hospitality
RIVA BEACH CLUB WELCOMES THE FESTIVE SEASON WITH UNFORGETTABLE BEACHFRONT EVENTS AND EXCLUSIVE OFFERS
The festive season in Dubai is here, and there’s no better place to embrace the celebrations than Riva Beach Club on Palm Jumeirah. Blending golden sands, turquoise waters, and a relaxed spirit, Riva is turning up the fun with a sparkling lineup of events, from weekly experiences to Christmas and New Year’s Eve celebrations. Early bird offers are available until 10 November 2025 – because who doesn’t love a good discount?
Christmas Day Brunch – Celebrate in True Riva Style
Gather your loved ones for a spectacular Christmas feast that blends beachside charm with festive cheer. Indulge in an unlimited buffet of holiday classics and sweet treats, all paired with free-flowing drinks and live entertainment. Little ones will be thrilled with the dedicated kids’ fun zone and crafts, while adults can toast the day with complimentary wine on arrival.
For those looking to welcome 2026 in style, the New Year’s Eve Celebration promises a vibrant beachfront evening with panoramic skyline views, live music, festive décor, and free-flowing drinks under the stars. It’s the ultimate way to ring in the New Year with friends and family right on the sand!
In addition to its festive offerings, Riva Beach Club continues to host a variety of weekly experiences designed for every guest.
UAE Resident Offer (Every Monday): Start the week with sunshine and flavour. Residents enjoy 50% off the à la carte menu, perfect for a midweek pause with Mediterranean favourites and waterfront vibes.
Mankind Tuesdays (Every Tuesday): Turn a regular Tuesday into an adventure. Men get full beach and pool access, curated dining, up to 50% off water sports rentals with Ignite Water Sports, and 30% off at Kalm Grooming Salon – all for AED 99 per person. Paddleboards, kayaks, and e-foils bring adrenaline and fun, making it the ultimate weekday escape.
The Great Family Weekend (Saturday & Sunday): Weekends just got better. Families can enjoy pool and beach access, curated dining, and kids’ entertainment. The package is AED 399 for two adults and AED 99 per child, with night swim access until 10 PM, because the fun shouldn’t stop when the sun goes down.
Located along Palm Jumeirah’s scenic coastline, Riva Beach Club continues to define the city’s beach lifestyle. With Mediterranean-inspired cuisine, relaxed energy, and stunning views, it remains a favourite destination to celebrate, dine, and unwind for all ages.
Hospitality
CELEBRATE THE MAGIC OF THE SEASON AT VOCO BONNINGTON DUBAI
‘Tis the season to sparkle and voco Bonnington Dubai is wrapping up the year with a line-up of festive feasts and celebrations that promise to make this holiday season your most memorable yet. From lavish brunches and glittering gala dinners to gourmet takeaways that bring the magic home, every moment at voco Bonnington is designed to be merry, bright and full of flavour!
Festive Takeaways – A Feast to Remember (with a 20% Early Bird Offer!)
Why cook when you can celebrate? This year, voco Bonnington Dubai is serving up the ultimate festive feast to enjoy in the comfort of your own home. Choose between a succulent roast turkey with all the trimmings (AED 849) or a perfectly cooked roast beef with Yorkshire pudding and rich gravy (AED 549) – both crafted by the hotel’s culinary team to perfection.
Make it extra jolly with the Early Bird 20% discount on all takeaway orders placed before 10th December – the perfect excuse to start celebrating early!
Christmas Day Brunch at The Cavendish Restaurant
Unwrap joy this Christmas Day with a spectacular international buffet spread, live entertainment, and a festive atmosphere that feels like home – only better. Whether you’re toasting with bubbles or keeping it family-style, The Cavendish sets the scene for a day of good food, great company and endless cheer.
New Year’s Eve Gala Dinner – Countdown in Style
Say goodbye to 2025 and welcome 2026 with an evening to remember at The Cavendish. Enjoy a decadent international buffet, live entertainment, and the perfect setting to toast to new beginnings as the clock strikes midnight.
Festive Group Bookings – Gather, Feast, and Celebrate Together
Whether it’s an office party or a year-end get-together with friends, The Cavendish Restaurant is the perfect spot for festive group celebrations. Enjoy a specially curated menu starting from AED 149 per person (minimum 20 guests) and raise a glass to togetherness in true voco style.
This season, let voco Bonnington Dubai take care of the details so you can focus on what really matters — celebrating with the people you love, in a place where every moment feels special.
-
Tech News1 year agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR7 months agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years agoNavigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News4 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Tech News2 years agoBrighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
Editorial11 months agoCelebrating UAE National Day: A Legacy of Leadership and Technological Innovation
-
VAR1 year agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Cover Story8 months agoUnifonic Leading the Future of AI-Driven Customer Engagement


