Hospitality
BALANCING AUTHENTICITY, SUSTAINABILITY, AND GUEST EXPERIENCE
Exclusive interview with Siegfried Nierhaus, Vice President and Head of Development, Middle East, India & Africa, H World International
How has Future Hospitality Summit 2025 shaped up as a platform for thought leadership and collaboration within the hospitality space this year?
The Future Hospitality Summit continues to play an instrumental role in driving impactful dialogue and connections for hospitality brands in the region. This year, the summit highlighted how the industry is evolving towards purpose-driven growth and sustainable transformation.
For H World International, FHS 2025 has provided us with the opportunity to connect with investors, owners, and developers while sharing insights on aligning hospitality development with evolving traveller expectations. The summit’s focus on innovation and long-term value creation aligns with H World International’s vision to grow responsibly across key markets in the Middle East. FHS 2025 highlighted some key industry insights as well as key milestones and achievements by regional and international hospitality brands. We are proud to mark a key milestone on such a dynamic international platform. Globally, H World Group celebrates 20 years this year, with more than 12,000 hotels and 1.1 million rooms worldwide, and conferences such as FHS 2025 have played an important role in shaping our partnerships in the region.

What were some of the key trends or conversations at FHS 2025 that resonated most with you and your brand’s direction?
This year, the summit reflected a significant connection between digital transformation, sustainability, and authenticity as defining themes for the future of hospitality. These trends are shaping investment and operational strategies across the sector. The growing demand for high-quality mid-scale offerings was particularly notable, which has been an important focus for us. Our IntercityHotel brand continues to demonstrate a defining presence across the Middle East, focusing on functionality, urban designs, and efficiency that resonates with younger travellers who value reliability and purpose. We also saw greater emphasis on wellness and purposeful travel. Across our portfolio, the goal remains to create hotels that are operationally efficient, sustainable, and emotionally engaging.
We are incorporating more wellness-oriented elements across H World International’s hotel concepts, from enhanced fitness and relaxation spaces to thoughtful design that promotes rest and recovery. The industry-wide emphasis on sustainability, wellness, and localisation aligns closely with our approach of developing hotels that are operationally efficient while remaining culturally connected to their destinations.
You have led development across three vastly different regions, what’s one cultural insight that’s changed how you view hospitality altogether?
Having worked across Europe, the Middle East, and Africa, I have learned that hospitality may be a universal language, but its expression is entirely local. True hospitality is about resonance rather than replication.
Each market carries its own identity. At H World International, we translate these nuances into experiences that combine the local heritage and culture with hospitality excellence that defines our brands in the region. This approach has shaped our expansion in key source markets such as Egypt, where our highly anticipated Steigenberger Saint Catherine Resort and Steigenberger Resort Byoum Lakeside, will soon welcome guests to experience world-class hospitality in very distinctive destinations.
Furthermore, Steigenberger Saint Catherine Resort is the first international hotel brand in the region – a UNESCO heritage site, offering modern comfort and historic charm. This development reflects H World International’s vision to be the trusted partner of choice for owners and guests across the Middle East and Africa, supporting long-term growth in alignment with national tourism goals.
Can you share your insights on how evolving travel behaviours and cultural expectations are influencing how global hospitality brands redefine “guest experience” today?
Today’s traveller seeks far more than comfort or convenience; they expect a seamless, personalised, and purpose-driven experience. The integration of technology, sustainability, and emotional connection now defines the modern guest journey. Our regional portfolio mirrors these factors with brands such as IntercityHotel offering modern, functional spaces elegantly designed for today’s connected traveller. H Rewards, the world’s largest hospitality loyalty programme with over 288 million members, has also been pivotal to this transformation, allowing us to personalise stays, enhance guest engagement, and offer added value. As guests seek brands that combine quality with sustainability, our hotels integrate energy efficiency, reduced plastic use, and locally inspired designs, ensuring that every stay reflects both modern expectations and the enriched regional culture.
At H World Group, our global presence consists of more than 12,000 hotels and over 1.1 million rooms across 19 countries, enabling us to gain real-time insights from diverse guest demographics and cultural nuances. This scale gives us a deeper understanding of what travellers value most, enabling us to deliver experiences that balance local authenticity with consistent global quality.

We are seeing travellers seeking more authenticity and emotional connection, how is H World International interpreting this shift in its hotel concepts?
Authenticity and emotional resonance are increasingly central to how travellers define value. At H World International, we view this shift as an opportunity to craft experiences that tell a story, one that connects the guest to the culture, community, and sense of belonging. Across our portfolio, this philosophy is reflected through architecture, design, and locally inspired experiences. A great example is IntercityHotel Riyadh Al Rayaan, opening in June 2027, which blends German hospitality traditions with contemporary Saudi design influences, creating a product that feels both international and locally relevant.
Likewise, our Steigenberger Saint Catherine Resort in Egypt is inspired by the cultural and natural heritage of its surroundings, embodying a timeless design that honours the authenticity and spirit of Saint Catherine, a UNESCO heritage site.
This balance between cultural integrity and operational excellence enables us to create environments where guests feel genuinely connected to their destination.
With generational and cultural differences shaping travel demand, what challenges or opportunities do you see in designing experiences that feel globally relevant yet locally grounded?
The hospitality sector is navigating a complex yet exciting landscape, where generational and cultural diversity are reshaping what guests value. Younger travellers prioritise digital convenience, flexibility, and sustainability, while established segments continue to seek consistency and service excellence. The challenge and the opportunity lie in harmonising these expectations. At H World International, we are focusing on creating spaces that transcend demographics, combining timeless comfort with modern relevance. We integrate sustainable design, local materials, and technology to ensure our hotels remain adaptable and meaningful in every market.
Hospitality
“HOSPITABLE” LEADERSHIP STARTS WITH EMPATH
Because service quality can never rise above the culture behind it


By Nives Deininger, Cluster Director of Sales, STORY Seychelles and Fisherman’s Cove Resort
Hospitality has always been a people business. We talk a great deal about guest expectations, service standards and commercial performance – and rightly so.
But behind all of that sits something more fundamental: how people are led. In my experience, empathetic leadership is not a soft extra or a nice-to-have. It’s a practical, commercially relevant way of building stronger teams, more resilient cultures and better guest experiences.
In hospitality, business value is created every day through human interactions. We see motivated employees who feel supported approaching guests differently from those who feel overlooked or undervalued. And when leaders take time to understand their teams, listen to concerns and respond with honesty, it creates an environment where people are more engaged in their work and more confident in how they deliver it.
That clearly has a direct impact on service quality, team stability and, ultimately, revenue.


Proactive, thoughtful and personal
This is especially important in a luxury environment, where the guest experience depends on authenticity as much as efficiency. Five-star hospitality is not only about polished processes. It’s as much about the proactive, thoughtful and personal touches that guests remember. And those moments are much easier to create when employees feel respected and trusted. Empathy, in that sense, is not separate from performance, it supports it.
It also shapes the way departments work together. In hotels and resorts, no team operates in isolation. Sales, revenue and operations need to be aligned if the business is to grow without compromising the guest experience. Empathetic leadership encourages stronger communication and collaboration across those functions.
It helps people understand one another’s pressures, priorities and constraints, which leads to better decisions and more joined-up strategies. Over time, that strengthens not only internal trust but also guest loyalty, client relationships and repeat business.
Connecting with your teams
In high-pressure hospitality environments, empathy is even more important. The pace can be intense, and performance expectation remains high across seasons, segments and business cycles.
As a Director of Sales, I believe leadership in this setting means more than setting targets or leading by example. It means connecting with the team as individuals, understanding that each person brings different circumstances, strengths and pressures to work, and finding ways to bring out the best in them, while making sure they feel valued.
My team in Seychelles includes Seychellois women who are strong-willed, highly capable and well used to working under pressure. That strength is an asset, but it still needs the right environment around it. People perform best when they know they are appreciated, when expectations are clear, and when challenges can be discussed openly rather than hidden. Honesty and transparency matter here. They build trust, and trust allows teams to keep performing even when conditions are demanding.
This is a good reason why the conversation around women in hospitality leadership is so important. The industry is making progress, but there is still more to do if we want to see more women move from operational and administrative roles into executive leadership positions.
One of the biggest needs is for clearer leadership pathways and stronger mentorship earlier in women’s careers. Many talented women are already in the industry, but too often they are not given the visibility, support or structured development needed to progress with confidence.
Outcomes, strength and flexibility
There is also a broader cultural issue to address. Senior roles in hospitality have traditionally been designed around long, inflexible hours and a strong emphasis on physical presence.
That model can make progression harder for women, particularly at different stages of life. The industry needs to become more thoughtful about how leadership is measured and supported. A greater focus on outcomes, collaboration and the strength of leadership teams, rather than simply time spent on site, would help retain and promote more talented women across the sector.
This is not only about fairness, it’s as much about what kind of leadership the industry needs for the future. Hospitality is evolving, with guests increasingly expecting personalised service, emotional intelligence and experiences that feel genuine, rather than scripted.
At the same time, employees are placing greater value on wellbeing, inclusion and workplace culture. We know empathetic leadership is well suited to both these shifts, because it keeps people at the centre of the business.
Looking ahead, I believe empathy will play an even greater role in shaping hospitality, from employee wellbeing to guest experience and the way hotels build workplace culture. When leaders understand the needs, motivations and pressures of their teams, they are better placed to sustain the service levels that premium hospitality requires.
Employees who feel heard and supported are far more likely to create the authentic and personalised moments that today’s guests increasingly value.
Focus on wellbeing
Internally, we will continue to see hospitality workplaces place more emphasis on wellbeing, flexibility and inclusive culture. Hotels and resorts that do this well will be in a stronger position to attract and retain talented people. That matters, because service quality can never rise above the culture behind it. In a competitive market, a supportive workplace is not separate from brand reputation. It helps protect it.
Empathy is sometimes spoken about as though it sits outside hard business reality. I would argue the opposite.
In hospitality, where people shape every outcome, empathetic leadership is an integral part of the operating model. It creates better environments for employees to bring their best, helps teams navigate pressure with honesty and transparency, and supports the kind of service that builds long-term value.
Hospitality
HOP INTO EASTER AT MCGETTIGAN’S WITH FAMILY ROASTS, EGG HUNTS AND CLASSIC SUNDAY FAVOURITES


This Easter, McGettigan’s is bringing together hearty roasts, family-friendly activities, and laid-back celebrations across its venues in Dubai. From lively family days with quizzes and egg hunts to traditional Sunday roasts for a relaxed gathering, there is something for everyone this Easter Sunday.
Easter Family Roast & Quiz at McGettigan’s Ibn Battuta Gate
Expect a lively Easter Sunday packed with family-friendly entertainment, including a quiz and activities for all ages, alongside McGettigan’s signature roast. Younger guests can also enjoy an Easter egg hunt, adding to the festive atmosphere and making it a perfect day out for families.
- Who – Families and groups
- What – Easter Sunday Roast with family quiz, entertainment, and egg hunt
- Where – McGettigan’s Ibn Battuta Gate
Easter Sunday Roast with Egg Hunt at Souk Madinat Jumeirah and Expo City
For a more relaxed Easter celebration, McGettigan’s at Souk Madinat Jumeirah and Expo City will host a laid-back family roast with a light touch of festive fun, including an Easter egg hunt for younger guests. Ideal for those looking to enjoy quality time with family in a more casual setting.
- Who – Families and casual diners
- What – Easter Sunday Roast with egg hunt
- Where – McGettigan’s Souk Madinat Jumeirah and McGettigan’s Expo City
Traditional Easter Roast at McGettigan’s JLT and DWTC
For those who prefer to keep it classic, McGettigan’s JLT and DWTC will be serving up their traditional Easter Sunday roast, complete with all the hearty favourites and signature dishes the brand is known for. A perfect option for a relaxed gathering with friends or family.
- Who – Friends, couples, and groups
- What – Traditional Easter Sunday Roast
- Where – McGettigan’s JLT and McGettigan’s DWTC
Hospitality
CELEBRATE EASTER WITH A FAMILY-FRIENDLY BRUNCH AT LA PISCINE,AL RAHA BEACH RESORT & SPA

Al Raha Beach Resort & Spa invites guests to celebrate Easter with a lively beachfront brunch at La Piscine. Taking place from 1:00 PM to 4:00 PM on April 5, the Easter Brunch brings together great food, feel-good music and a vibrant, family-friendly atmosphere by the sea.
Set against La Piscine’s relaxed poolside and beachfront backdrop, the afternoon’s culinary offering features an international buffet with live stations, brought to life with a DJ and saxophonist spinning upbeat sets throughout the day. For younger guests, the experience leans into the spirit of Easter with great kids’ activities, including egg hunting, glitter face painting, and a dedicated kids’ corner.
Guests can also make the most of the long afternoon with complimentary access to the resort’s pool and beach, along with a Spa voucher, making it more than just brunch, but a full day out in the sun.
Easter Brunch Details
Location: La Piscine, Al Raha Beach Resort & Spa, Abu Dhabi
Time: 1:00 PM – 4:00 PM, April 5th
Kids Policy
Ages 5–12: 50% discount
Below 5: Complimentary
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