Western Furniture LLC, one of the UAE’s leading destinations for premium Italian and European furniture, marked a major milestone with the grand relaunch of its flagship showroom on Umm Hurair Road, Dubai, held on November 6, 2025, as part of Dubai Design Week, 2025, the region’s most influential platform for design, innovation, and creative business exchange.

The prestigious evening brought together celebrity designers, international brand CEOs, media representatives, and influencers, along with industry leaders from Italy’s most renowned furniture houses, in a celebration of Dubai’s growing prominence as a global capital for creativity, craftsmanship, and design investment.

“Dubai Design Week stands as the region’s most influential platform for design and innovation,” said Mikdad Babhrawala, CEO of Western Furniture. “Our showroom relaunch celebrated Dubai’s vision for creative and economic growth, bringing together the world’s most iconic design houses in a city that continues to inspire innovation and excellence.”

A Legacy Rooted in Vision and Craftsmanship

Founded in 1992, Western Furniture LLC was established under the visionary leadership of Mr. Abdullah Ahmed Al Moosa, Founder and Chairman of the Arenco Group of Companies, one of the UAE’s most respected family-owned business groups. From its inception, Western Furniture shared Dubai’s forward-thinking spirit, introducing the region to the elegance of Italian and European design and helping shape the nation’s modern interiors landscape.

Partners Mohammed Habib Al Yousuf and Abdulla Majed Bin Thaneya have been instrumental in driving Western Furniture’s sustained growth and success. Their strategic leadership has expanded the brand’s presence across the UAE, strengthened relationships with leading global design houses, and reinforced its standing as a trusted name in premium interiors. Their continued commitment reflects the brand’s enduring values of innovation, quality, and excellence that have defined Western Furniture for over three decades.

Over the years, Western Furniture has become synonymous with design excellence and craftsmanship, curating spaces that reflect the UAE’s evolving identity: a fusion of timeless artistry and contemporary innovation that mirrors Dubai’s transformation into a global design powerhouse.

Design Partnerships that Define a Legacy

For more than thirty years, Western Furniture has served as the bridge between Italian craftsmanship and the UAE’s modern lifestyle, forging partnerships with the world’s most prestigious furniture brands. Each collaboration embodies the company’s dedication to creativity, innovation, and cultural dialogue, aligning perfectly with Dubai Design Week’s mission to showcase global design leadership from the heart of the Middle East.

During Dubai Design Week 2025, Western Furniture presented an exceptional showcase of its international partners, including Natuzzi Italia, Natuzzi Editions, Calligaris, Tonin Casa, Tomasella, Reflex, Miniforms, Adriani & Rossi, Draenert, Schuller, and Unopiù. Guests experienced the unveiling of new collections and met celebrity Italian designers and brand CEOs who shared insights on the future of contemporary living.

“Our partnership with Western Furniture spans more than 27 years, and we’re truly proud to continue this journey through our new Calligaris showroom at Western Furniture and our standalone store in Dubai Hills,” said Simone Cervi, Sales Director EMEA, Oceania & India at Calligaris S.p.A. “This renewal beautifully reflects our shared values and vision. The brand identity and surrounding environment perfectly express who Calligaris is, showcasing our bestselling collections, from sofas to beds, and reinforcing our presence across the Emirates. We look forward to the next 27 years of innovation, design excellence, and collaboration.”

“I’m truly happy and proud to be in Dubai this week, together with our partner Western Furniture, in this amazing store where visitors can discover our new collection alongside our most iconic products,” said Beniamino Garofalo, CEO of Unopiù.

These partnerships highlight a shared philosophy that transcends furniture design, as each brand tells a story of heritage, innovation, and emotional connection. From Natuzzi Italia’s harmony of comfort and craftsmanship to Calligaris’ modern versatility, Tonin Casa’s refined elegance, Tomasella’s adaptable contemporary designs, and Reflex’s artistic innovation, every brand curated by Western Furniture celebrates the spirit of “Made in Italy” interpreted through Dubai’s global design culture.

Through these collaborations, Western Furniture continues to champion Dubai’s position as the creative and commercial heart of design in the Middle East, fostering meaningful connections between international craftsmanship and regional innovation.

A Showroom Reimagined for the Future

The newly redesigned Western Furniture showroom embodies a refined sense of minimalism, blending Italian artistry with contemporary innovation to create an immersive design experience. Characterized by open layouts, clean lines, and thoughtfully curated lighting, the space offers a versatile environment that adapts seamlessly to every brand’s identity while maintaining aesthetic harmony. Each area has been reimagined to showcase the individuality of Western Furniture’s partners within a cohesive, gallery-like setting that feels both modern and timeless.

Designed as a dynamic hub for architects, designers, and homeowners, the showroom reflects Western Furniture’s enduring vision to make world-class design accessible, inspirational, and enduring.

“We anticipate trends and continuously keep pace with development,” said Majed Abdullah Bin Thaneya, Board Member at Western Furniture. “As the first foreign furniture brand established in the Gulf, we take pride in leading innovation in this sector. The relaunch of Western Furniture began with a clear concept, followed by thoughtful design and precise execution, a process that embodies our forward-looking philosophy and commitment to excellence.”

The Grand Relaunch during Dubai Design Week 2025 featured live demonstrations, brand showcases, and designer meet-and-greets, giving guests, including leading media and influencers, an exclusive look at the artistry and innovation shaping the next generation of interiors.

“This relaunch was a celebration of our heritage, our partners, and the people who continue to inspire us,” added Mikdad Babhrawala. “Dubai remains a beacon of creativity and innovation, and we are proud to contribute to its global reputation as a design capital.”

Zara Home proudly unveils its festive collection, a celebration of timeless elegance and the comforting rituals of the holiday season. Inspired by classic Christmas motifs and handcrafted artistry, the collection transforms familiar traditions into modern expressions of warmth, beauty and togetherness.

The new range is defined by a refined palette of deep red, pine green and soft winter white. Each piece is designed to create an atmosphere of intimacy and joy, blending nostalgia with contemporary simplicity. Handcrafted ornaments such as striped candy canes, frosted baubles and miniature wreaths evoke the wonder of childhood, while decorative foliage and berry-accented wreaths add a natural, welcoming touch to the home. Twisted red candles and textured holders bring a sense of calm and light to winter evenings, reflecting the quiet luxury that defines Zara Home’s seasonal aesthetic.

Adding to the sensory experience, Zara Home introduces its limited-edition festive fragrances in Gingerbread – the scent of freshly baked biscuits infused with soft notes of cinnamon and spices. This sweet Christmas fragrance creates a warm and cosy atmosphere throughout the home and is available as reed diffusers, candles and essential oils.

For the festive table, embossed napkins, poinsettia-shaped plates, and crochet-inspired placemats offer a refined yet heartfelt setting for holiday gatherings. Snow globes and miniature carousels complete the collection, capturing the spirit of cherished memories and thoughtful gifting. A highlight of the décor is the Decorative Christmas Tree adorned with warm white copper LED lights delicately arranged along flower-like branches, adding an enchanting glow to any space.

Together, these elements create a home environment that feels both magical and meaningful -a place where every detail celebrates the essence of the season.

AUM Developments, recipient of the Rising Star Developer of the Year award at the Smart Built Environment Awards (SBEA), has recently announced significant plans to expansion across Dubai’s residential landscape with three projects now under construction and a fourth development set to launch in Warsan.

The developer has officially broken ground on two residential projects – Veda in Jumeirah Village Circle and Ryze in Warsan, as well as a commercial project, Vertex Pointe, in Arjan. A fourth project is also coming up in Arjan, offering commercial spaces in the heart of the thriving community, further solidifying AUM’s presence across Dubai’s most sought-after emerging communities.

The combined GDV across the current portfolio stands at approximately AED 400 million, demonstrating AUM’s commitment to delivering quality residential developments that reshape urban living standards in Dubai.

“This year reflects the momentum we’ve built around our development strategy by advancing three projects in the first three quarters of the year, while planning our fourth,” said Deepak Batra, Managing Director of AUM Development. “We pay keen attention to selecting locations that genuinely support how people want to live in Dubai, prioritising connectivity, vibrant communities, and access to emerging neighbourhoods. Being recognised as a Rising Star Developer is an encouraging endorsement of our commitment, and we are honoured to continue delivering thoughtfully designed, well-crafted homes on time,” he added.

AUM’s recent recognition at the Smart Built Environment Awards acknowledges the company’s outstanding contribution to Dubai’s urban landscape, particularly its ability to achieve completion times 30% faster than industry standards while maintaining rigorous quality benchmarks. The developer has also been nominated for World Realty Congress for Best Affordable Project of the Year – Off Plan and Best Upcoming Developer of the Year, further cementing its reputation as an innovator in Dubai’s competitive real estate sector.

Under the leadership of Deepak Batra, a Dubai Land Department promotional trustee with over 21 years of UAE real estate experience, AUM operates on a 100% equity-funded model with vertical integration ensuring complete overview across all development phases. This structure has enabled the company to build a strong reputation for early project handovers and exceptional customer satisfaction.

Batra added: “Our growth is built on trust and consistency. We’ve demonstrated that quality and speed need not be mutually exclusive. As we expand our footprint across Dubai, our focus remains on creating communities where design, wellness, and value converge to enhance how people experience everyday life.”

To give buyers a closer look at these offerings, AUM has now opened its sales gallery on Sheikh Zayed Road, welcoming visitors to explore the projects firsthand.