Orange Hub, the high-energy entertainment concept by IdeaCrate, proudly announces the grand opening of its fifth UAE center—and third in Abu Dhabi—at WTC Mall. This flagship venue cements Orange Hub’s position as a rising leader in the UAE’s family entertainment sector, bringing a new era of immersive fun, adrenaline-filled games, and elevated dining to the heart of downtown Abu Dhabi.

Located in a central, high-traffic hub, Orange Hub WTC Mall introduces next-generation attractions not seen in other branches, including a four-lane interactive bowling alley, a state-of-the-art Laser Tag Avenue, a motion-sensitive Pixel Floor Game, and a giant volcano slide in the expanded soft play area. Families, teens, and young adults can also enjoy an expansive arcade and carnival games with high-value redemption rewards.

For the first time, Orange Hub debuts a fully reimagined Orange Café, offering an elevated dining experience with a robust menu designed for comfort, variety, and style—perfect for families and youth looking for the ultimate hangout.

Signature weekly promotions return, including:

1. Hi5 Tuesday: AED 5 games (select games, excluding bowling and laser tag)
2. Half Price Thursday: 50% off blue reader games
3. Double Dirham Friday: Double credit on spend

Shifa Yusuffali, CEO of IdeaCrate said: “Our mission is to create a next-generation family entertainment center where thrill meets play and every visit feels like a win. With cutting-edge attractions, immersive games, and our signature ‘Play. Win. Feast. Repeat.’ experience, Orange Hub is designed for kids, teens, and families to come together, have fun, and make lasting memories—all under one vibrant roof.”

Orange Hub at WTC Mall is now open and ready to welcome families, youth, and anyone seeking the best in urban leisure culture. Whether it’s a birthday celebration, a casual outing, or a new spot to feast and play, Orange Hub promises a rewarding experience for all.

AUM Developments, recipient of the Rising Star Developer of the Year award at the Smart Built Environment Awards (SBEA), has recently announced significant plans to expansion across Dubai’s residential landscape with three projects now under construction and a fourth development set to launch in Warsan.

The developer has officially broken ground on two residential projects – Veda in Jumeirah Village Circle and Ryze in Warsan, as well as a commercial project, Vertex Pointe, in Arjan. A fourth project is also coming up in Arjan, offering commercial spaces in the heart of the thriving community, further solidifying AUM’s presence across Dubai’s most sought-after emerging communities.

The combined GDV across the current portfolio stands at approximately AED 400 million, demonstrating AUM’s commitment to delivering quality residential developments that reshape urban living standards in Dubai.

“This year reflects the momentum we’ve built around our development strategy by advancing three projects in the first three quarters of the year, while planning our fourth,” said Deepak Batra, Managing Director of AUM Development. “We pay keen attention to selecting locations that genuinely support how people want to live in Dubai, prioritising connectivity, vibrant communities, and access to emerging neighbourhoods. Being recognised as a Rising Star Developer is an encouraging endorsement of our commitment, and we are honoured to continue delivering thoughtfully designed, well-crafted homes on time,” he added.

AUM’s recent recognition at the Smart Built Environment Awards acknowledges the company’s outstanding contribution to Dubai’s urban landscape, particularly its ability to achieve completion times 30% faster than industry standards while maintaining rigorous quality benchmarks. The developer has also been nominated for World Realty Congress for Best Affordable Project of the Year – Off Plan and Best Upcoming Developer of the Year, further cementing its reputation as an innovator in Dubai’s competitive real estate sector.

Under the leadership of Deepak Batra, a Dubai Land Department promotional trustee with over 21 years of UAE real estate experience, AUM operates on a 100% equity-funded model with vertical integration ensuring complete overview across all development phases. This structure has enabled the company to build a strong reputation for early project handovers and exceptional customer satisfaction.

Batra added: “Our growth is built on trust and consistency. We’ve demonstrated that quality and speed need not be mutually exclusive. As we expand our footprint across Dubai, our focus remains on creating communities where design, wellness, and value converge to enhance how people experience everyday life.”

To give buyers a closer look at these offerings, AUM has now opened its sales gallery on Sheikh Zayed Road, welcoming visitors to explore the projects firsthand.

The festive season in Dubai is here, and there’s no better place to embrace the celebrations than Riva Beach Club on Palm Jumeirah. Blending golden sands, turquoise waters, and a relaxed spirit, Riva is turning up the fun with a sparkling lineup of events, from weekly experiences to Christmas and New Year’s Eve celebrations. Early bird offers are available until 10 November 2025 – because who doesn’t love a good discount?

Christmas Day Brunch – Celebrate in True Riva Style

Gather your loved ones for a spectacular Christmas feast that blends beachside charm with festive cheer. Indulge in an unlimited buffet of holiday classics and sweet treats, all paired with free-flowing drinks and live entertainment. Little ones will be thrilled with the dedicated kids’ fun zone and crafts, while adults can toast the day with complimentary wine on arrival.

For those looking to welcome 2026 in style, the New Year’s Eve Celebration promises a vibrant beachfront evening with panoramic skyline views, live music, festive décor, and free-flowing drinks under the stars. It’s the ultimate way to ring in the New Year with friends and family right on the sand!

In addition to its festive offerings, Riva Beach Club continues to host a variety of weekly experiences designed for every guest.

UAE Resident Offer (Every Monday): Start the week with sunshine and flavour. Residents enjoy 50% off the à la carte menu, perfect for a midweek pause with Mediterranean favourites and waterfront vibes.

Mankind Tuesdays (Every Tuesday): Turn a regular Tuesday into an adventure. Men get full beach and pool access, curated dining, up to 50% off water sports rentals with Ignite Water Sports, and 30% off at Kalm Grooming Salon – all for AED 99 per person. Paddleboards, kayaks, and e-foils bring adrenaline and fun, making it the ultimate weekday escape.

The Great Family Weekend (Saturday & Sunday): Weekends just got better. Families can enjoy pool and beach access, curated dining, and kids’ entertainment. The package is AED 399 for two adults and AED 99 per child, with night swim access until 10 PM, because the fun shouldn’t stop when the sun goes down.

Located along Palm Jumeirah’s scenic coastline, Riva Beach Club continues to define the city’s beach lifestyle. With Mediterranean-inspired cuisine, relaxed energy, and stunning views, it remains a favourite destination to celebrate, dine, and unwind for all ages.