FUJIFILM Middle East and Africa recently announced the inauguration of its new offices at Expo City Dubai, – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The site will also host the FUJIFILM Technology Center (FTC) to support the training of employees, business partners, and end-users in the Middle East, Africa, Europe, and Asia.

FUJIFILM brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the region, reflecting its commitment to early detection and better health outcomes.

Over the past five years, FUJIFILM has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa. The establishment of its new offices in the UAE is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The company also recorded impressive annual performance in 2024 and is looking to repeat the feat this year with an expected double-digit growth.

H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.”

Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.”

The FUJIFILM Technology Center (FTC) is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services.

Underscoring the global importance of the center for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, also stated: “Our investment in the new offices  and FUJIFILM Technology Center is a powerful enabler for product showcases, including a full-fledged center with hands-on training and lectures delivered by professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers. The FUJIFILM Technology Center will be invaluable asset in the efforts to leverage our rich heritage of innovation and continue to serve as a benchmark for progress in the region.”

Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, commented: “With the opening of our new offices at Dubai Expo City, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a focal point for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.”

At the end of last year, FUJIFILM signed six Memorandums of Understanding (MoUs) with prominent healthcare and medical institutions in Saudi Arabia. These partnerships aim to enhance healthcare solutions by promoting digitalization, improving efficiency, and delivering better patient outcomes, underscoring FUJIFILM’s enduring collaboration with regional and Saudi organizations. FUJIFILM Middle East and Africa will also extend its commitment to the development of the region’s talent, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing.

The second tokenized project on the ‘PRYPCO Mint’ platform was sold out in a record-breaking one minute and 58 seconds.

In a landmark move that reinforces Dubai’s leadership in the real estate sector, Dubai Land Department announced that its second tokenized project on the ‘PRYPCO Mint’ platform was fully funded in a record-breaking one minute and 58 seconds, attracting 149 investors from 35 nationalities.

This unprecedented demand pushed the waiting list to over 10,700 investors, reflecting rising confidence and strong interest in digital real estate ownership solutions across the emirate.

This ongoing success underscores the effectiveness of the platform, which is officially accredited under Dubai Land Department’s Property Tokenization Initiative. By enabling investors to purchase shares in ready properties through seamless and cost-effective mechanisms, PRYPCO Mint is setting new standards for market accessibility.

As the platform expands its projects and partnerships, it is helping to shape a future where tokenized assets are expected to become a central part of Dubai’s property market by 2033.

Amid this momentum, Dubai Land Department invites interested individuals to register early and set up their accounts to take advantage of upcoming offerings before they sell out, unlocking investment opportunities in one of the world’s most dynamic and innovative real estate destinations.

By Isil Berkan, Marketing Director, Middle East, Africa & Turkey at Pearson

Artificial intelligence is no longer a distant promise: it’s already reshaping how we live, work, and learn. In the classroom, AI-powered tools are adapting lessons in real-time to each student’s strengths, gaps, and pace. That means less time marking, and more time for teachers to connect, coach, and inspire.

In the Middle East, governments are actively reforming education to build a digital-ready workforce. AI offers a unique opportunity to close skill gaps, increase engagement, and prepare youth not only for today’s jobs but for those yet to come. With thoughtful implementation and the right safeguards, AI-powered learning is reshaping education at an unprecedented scale and speed.

The current state of AI in Middle Eastern education

Across the region, governments are investing significantly in digital transformation in education. In the UAE, AI learning begins from kindergarten, part of its ambition to become a global leader in AI. The country now ranks third globally for attracting AI talent, according to Stanford’s 2024 AI Index report.

Saudi Arabia’s Vision 2030 includes a bold national strategy for data and AI, aiming to position the Kingdom among the world’s top AI-powered economies. Initiatives like “One Million Saudis in AI” and “Artificial Intelligence Hour” are already equipping hundreds of thousands of students with essential skills. Public-private partnerships are accelerating progress, especially in STEM and bilingual education.

Why AI-powered personalized learning is needed

Many traditional classrooms are constrained by fixed curricula and standardized teaching methods. This can make it difficult to meet the needs of individual students. AI can help close the gap—giving every student tailored support based on how they learn best. It doesn’t replace teachers; it gives them better tools to adapt, support, and engage.

The AI in education market is expected to grow to over $20 billion by 2027. Pearson’s own research found that 76% of teachers spend at least an hour a week planning lessons in their own time. This provided inspiration for innovations like our Smart Lesson Generator, which reduces admin and delivers curriculum-aligned content at the right level, in seconds.

Generative AI can identify at-risk learners early, recommend specific interventions, and dynamically adapt materials for better comprehension and retention. These tools tailor content to each learner’s unique needs by offering personalized explanations, summaries, and practice questions.

How it can be implemented and the benefits

AI needs more than access to devices; it works best when integrated into pedagogy. Tools like Mondly by Pearson let learners practise speaking and listening in realistic, role-based scenarios, powered by speech recognition and adaptive feedback.

This kind of real-time assessment is especially valuable for workforce preparation, where language skills, particularly English, directly influence employability. In Saudi Arabia, Pearson’s research shows a 40% gap in English skills across industries, something AI can help address at scale.

Challenges and considerations

In a world where 60% of educators are already implementing AI in the classroom, concerns around data privacy, digital literacy, and equitable access cannot be ignored.

Many schools still lack the infrastructure or teacher training needed to roll out AI programs effectively, with 61% of teachers indicating they would feel more confident using AI if they were properly trained. However, these challenges present opportunities for regional collaboration and innovation. Ethical frameworks, clear data policies, and inclusive curriculum design can mitigate risks.

AI-powered tools that are built on proprietary standards like the Global Scale of English can ensure precision and alignment with real-world learning outcomes. Rather than replacing educators, AI should be positioned as a tool that empowers them, providing real-time assistance during lessons, answering questions, and offering extra resources.

Government initiatives and national strategies

The UAE’s AI Strategy 2031 and Saudi Arabia’s Vision 2030 show a clear commitment to integrating AI across all levels of education. Programs like the King Abdullah Scholarship Program (KASP) are sending students abroad to study advanced technologies, while EdTech partnerships are multiplying across the region.

By 2030, AI is expected to contribute over $96 billion to the UAE’s economy and $135 billion to Saudi Arabia’s. To realise this, education must lead the way.

The road ahead

To make the most of AI in education, we need more than devices and dashboards. We need collaboration.

Educators need hands-on training. Policymakers need to create regulations that promote safe, equitable use of AI. And technology providers must build tools with—not just for—teachers and learners. That includes embedding AI into curricula and teaching the next generation how to use it responsibly.

The Middle East has momentum on its side. If governments, educators, and tech companies act together, the region can set a global example, building an education system that’s more personalised, more agile, and fit for the future.