A new platform is entering the UAE’s growing creator economy with a clear focus on structure, reliability, and end-to-end execution. Founded by Rosie Gunn and Chris Primett, Endless Creators positions itself as a full-service talent, creator, and production platform designed to simplify how brands and creative professionals collaborate.

Bridging Gaps in a Fragmented Industry

The platform is built on firsthand industry experience. Having worked across campaigns as on-set talent, the founders identified persistent challenges within the region’s creative ecosystem, including inconsistent standards, fragmented workflows, and delays in payment and coordination.

Endless Creators is designed to address these inefficiencies by creating a more structured and transparent environment for both brands and talent. The focus is on bringing consistency to an industry that often operates across multiple disconnected layers.

A Curated Talent Ecosystem

Unlike open marketplaces, Endless Creators operates as a curated network. Talent is vetted and selected to ensure reliability and quality across projects. The platform brings together a wide range of creative professionals, including content creators, models, actors, videographers, stylists, and production specialists.

This approach enables brands to access a more controlled and dependable talent pool, while also offering creators a more organised and supportive working environment.

Beyond Talent: Full-Service Production

The platform extends beyond talent sourcing into full-scale production support. Services include creative direction, concept development, location management, and production execution. By integrating these functions, Endless Creators aims to reduce the complexity typically associated with managing creative projects across multiple vendors.

Operational tools are also built into the platform to improve efficiency, including structured call sheets, influencer licensing support, and systems designed to streamline communication between stakeholders.

Raising Standards Across the Ecosystem

A key focus for the platform is improving the overall experience for talent. This includes more transparent processes, reliable payment structures, and better on-set organisation. By addressing these foundational issues, Endless Creators is positioning itself as part of a broader shift towards professionalising the region’s creator economy.

Positioning the UAE as a Creative Hub

With roots in both the UAE and the UK, the founders are bringing a global perspective to a rapidly evolving local market. The platform is not only aimed at improving collaboration within the region but also at supporting the UAE’s positioning as a hub for high-quality production and creative output.

Editorial Perspective

The launch of Endless Creators reflects a wider transition in the creator economy, where scale alone is no longer enough. As brands demand higher quality, faster execution, and more accountability, platforms that combine talent access with operational structure are becoming increasingly relevant.

In this context, Endless Creators is not just another talent marketplace. It represents a move towards integrated, production-led ecosystems that align creative output with business outcomes—an approach that is likely to shape the next phase of growth in the region’s content and media landscape.

Intel has introduced its latest Intel Core Series 3 mobile processors, aimed at expanding advanced computing capabilities to value buyers, commercial users, and essential edge deployments.

The launch reflects a broader shift in the industry, where performance, efficiency, and AI readiness are no longer confined to premium systems but are increasingly expected across all tiers of computing.

Built on the architectural foundations of Intel’s newer Core platforms and leveraging advanced process technology, the Core Series 3 processors are designed to deliver a balanced combination of performance, battery efficiency, and scalability. The focus is on enabling reliable, everyday computing while supporting emerging workloads, including AI-driven applications.

Driving Value-Oriented Performance

Intel positions Core Series 3 as a significant upgrade path for users operating on older systems. Compared to five-year-old PCs, the new processors deliver up to 47% improvement in single-thread performance and up to 41% gains in multi-thread workloads. GPU-based AI performance also sees notable enhancements, enabling improved responsiveness in modern applications.

This performance uplift is complemented by a strong emphasis on efficiency, with reduced processor power consumption and optimisations aimed at extending battery life for mobile systems.

AI Capability Moves to the Mainstream

One of the key differentiators of the Core Series 3 platform is the introduction of hybrid AI-ready architecture within the value segment. With support for up to 40 platform TOPS, Intel is enabling a new class of systems capable of handling AI workloads at the device level.

The platform also integrates modern connectivity standards, including Thunderbolt 4, Wi-Fi 7, and Bluetooth 6, ensuring compatibility with next-generation peripherals and networks.

Expanding into Essential Edge Deployments

Beyond traditional laptops, Intel is positioning Core Series 3 as a scalable solution for edge computing environments. The processors are designed to support a wide range of applications, including robotics, smart buildings, retail systems, and industrial deployments.

By combining AI acceleration with energy efficiency, the platform aims to deliver the performance required for real-time processing while maintaining operational reliability in diverse environments.

Ecosystem and Availability

Intel expects broad adoption across the ecosystem, with more than 70 designs from OEM partners set to launch across multiple form factors. Consumer and commercial systems powered by Core Series 3 are rolling out through 2026, while edge-focused deployments are expected from Q2 onwards.

Ryan Black, Co-founder & CEO of SAMBAZON – the organic, fair trade and sustainable açaí brand – shares that the future of sustainability belongs to brands that can show measurable metrics, independent audits and full supply chain transparency.

Consumers are willing to pay more for sustainable products, even when inflation continues to shape purchasing decisions. For hospitality businesses, this is an important signal. It underlines that sustainability still carries commercial value, particularly in premium cafés, hotels, restaurants and foodservice settings where quality, provenance and brand trust all influence buying behaviour.

At the same time, consumers are becoming quicker to question the claims behind the products they buy. They may still value sustainability, but they are far less willing to accept broad environmental language without evidence. For hospitality operators, that creates a clear challenge. Sustainability can still support premium pricing, but only when it is credible, specific and properly substantiated.

At SAMBAZON, we continue to see strong demand for certified organic and ethically sourced products, despite inflationary pressure. That is especially true across natural retail, specialty grocery, foodservice and premium café channels.

Middle East consumers now actively seek transparency, clean labels and brands with verified impact. Our retail partners report that shoppers are willing to pay more for products that deliver on both quality and purpose, especially when certifications are clearly displayed and backed by third-party verification.

Sustainability = Quality

In hospitality, this premium positioning is often even more visible. Consumers increasingly associate certified organic and fair trade ingredients with superior quality, and that can strengthen menu pricing power. In other words, sustainability does not sit outside the guest experience. It’s part of how quality is perceived.

But hospitality businesses cannot rely on good intentions or attractive messaging.

Today’s consumer expects evidence, not claims.

 The proof points that matter most are those that can be verified and explained clearly. That includes recognized certification standards such as Fair for Life and USDA Certified Organic, as well as traceability from harvest to finished product, third-party audits, transparent impact reporting and measurable environmental protection. Consumers also want to understand the wider effect of their purchase; they want to know how their buying decision supports farmers, protects ecosystems and reinvests in communities.

That shift matters, because many of the old shortcuts in sustainability communication no longer work. Terms such as sustainable, ethical, green and eco-friendly can quickly become meaningless if they are too broad or impossible to prove. In our view, those words should only be used when they can be defined clearly and supported by evidence. Internally, every sustainability claim we make has to meet three tests: it must be backed by third-party verification, terms used must be clearly defined, and we must be able to provide supporting data if asked. Whenever possible, we replace adjectives with numbers.

That discipline is important because misconceptions still persist. Some consumers assume that sustainability simply means a higher price without added value. Others confuse natural with certified ethical sourcing. Many still believe sustainability claims are mostly marketing.

In reality, verified sustainability requires audited standards, compliance costs and structural investment across the supply chain. The price reflects those commitments, but it also reflects quality, transparency and long-term environmental stewardship.

For SAMBAZON, ethical sourcing is not a campaign line. It is built into the structure of the business. One hundred per cent of our açaí is certified organic, and our entire supply chain is Fair for Life certified. We work directly with 827 individual açaí harvesters across 256 communities in the Amazon region.

Since our founding, we have invested more than $1 million in harvester communities through verified fair trade premiums, helping to fund schools, health centers and community improvements. In 2024 alone, our Fair Trade-certified harvest area encompassed 100,204 acres of Amazon rainforest, an area more than four times the size of Paris. According to an independent 60 Decibels survey, 100 per cent of harvesters believe SAMBAZON contributes to the development of their community.

Those figures matter in hospitality because they move the conversation away from abstract values and into operational fact. They also help buyers explain why a product costs what it does.

Inflation has increased costs across logistics, packaging and global freight, but we have not reduced our certification standards or sourcing commitments to offset those pressures. We justify price through certified organic quality, verified fair trade sourcing, functional benefits and transparent, documented impact. Retailers and hospitality buyers understand that cutting corners on sourcing may reduce short-term cost, but it can also compromise brand equity and long-term consumer trust.

This is where the industry still gets it wrong. Too many sustainability claims rely on broad, unverified language with little measurable backing. Greenwashing often happens when brands use undefined terms without certification, highlight one positive initiative while ignoring wider supply chain impacts, or avoid third-party verification altogether. That may once have been enough to support a story, but it’s no longer enough to sustain trust.

For hospitality businesses, the lesson is straightforward. Consumers value sustainable products and will often pay more for them, even in a pressured economy. But the premium depends less on promise than on proof.

The future of sustainability communication will belong to brands that can show measurable metrics, independent audits and full supply chain transparency. In hospitality, where trust and perceived quality matter so much, documented proof is no longer a nice addition. It is the standard consumers increasingly expect.