News
Changing Trends in the MEA Server Market
The dynamics of the server market has been going through some major changes over the last couple of years in the Middle East and Africa (MEA). To paint a clearer picture, it is important to understand that servers are classified into different types based on their instruction sets – x86 and non-x86. The former of these are further broken down into four product categories: rack-optimized, tower, blade, and density-optimized servers. And while rack and tower servers – the traditional leaders of the pack – remain the most popular form factors, blades and density-optimized servers are both gaining ground.
Located towards the lower end of the pricing spectrum, rack servers are more likely to be adopted for projects within the government and education verticals, where price typically plays an important role in determining purchases. As such, they will continue to be the mainstays of the MEA market. Tower servers are beginning to decline in popularity, but they still hold a good share of the market, primarily due to the fact that this form factor is the cheapest.
Blades have recently become very popular in MEA, and IDC predicts that their share of the region’s market will overtake that of tower servers over the next five years. Density-optimized servers have also begun to pick up traction in the region, and IDC is expecting to see a couple of major projects in this space in Turkey and Qatar before the end of the year.
What’s interesting to note is that there has been a slowdown of server shipments to the region over the last couple of years. The major reason behind this slowdown is the growing uptake of virtualization technologies, which require less server units than was previously the case. This means that a growing number of organizations are now actively optimizing their existing installed base of servers rather than increasing their physical server capacity. And the figures back this up, with the region’s virtualization rate already standing at more than 35%.
Over on the other side of the market, non-x86 servers have been steadily declining over the last couple of years as new workloads are predominantly added on the x86 side. Typically, we are seeing a trend where organizations would rather purchase cheaper servers and virtualize them than purchase very expensive RISC, CISC, or EPIC servers.
While the MEA server market did see a slowdown in shipments during 2014, the decline of just 1% year on year compares favorably to the overall global trend, with HP and Dell respectively occupying the market’s first and second spots. This relatively strong performance was made possible by a number of significant deals that took place towards the end of the year. This includes the region’s biggest ever high-performance computing (HPC), awarded to Cray Inc. by Saudi Arabia’s King Abdullah University of Science and Technology (KAUST) to accelerate its supercomputing capabilities in both its laboratory and learning environments.
Unsurprisingly, average selling prices (ASPs) increased last year as vendors strived to hit their revenue targets at a time when volumes are falling. However, IDC is seeing a decline in ASPs this year as Lenovo and Huawei are offering prices that are 40% lower than their A-ranked rivals. To quantify this, the drop in ASP from Q4 2014 to Q1 2015 alone was 13% for all vendors combined. All that said, the MEA region continues to have a number of brand-loyal customers that prefer the more expensive options served up by HP and Dell.
While the region has seen a slowdown in server shipments over the last two years, the MEA market is expected to pick up again over the coming forecast period due to a number of reasons. Chief among these is Microsoft’s decision to end support for Windows Server 2003. Indeed, IDC expects the migration rate to pick up speed as there are still many organizations that have not yet made the switch due to the complexity of the process and the sheer number of servers that need to be rehabilitated.
The slowdown that has been seen in the purchase of servers has also driven vendors to become more innovative with their offerings, enabling them to handle different workloads and incorporate additional components like storage and networking as well. For example, Cisco’s UCS servers are sold alongside networking components. Such innovative developments will also play a considerable role in accelerating growth in the region over the coming years.
This return to growth in the MEA server market will be driven by demand for rack and blade units due to the growing requirement for Big Data computing capacity and converged systems. However, it is also worth pointing out that economic slowdowns, currency fluctuations, and government procurement issues will prevent the rate of growth from reaching its full potential in the MEA region, particularly in Africa.
The server space will doubtless continue to evolve over the next couple of years as new innovations emerge and customer demands become ever more complex. How will the major market players adapt to this change and who will emerge on top? Only time will tell, but you can be sure that it’s going to be an exciting ride finding out.
News
The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector
The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.
Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.
The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.
Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”
A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.
Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”
Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”
Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.
Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away
Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative
Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
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