Technology
Avaya Breeze and Snapp store introduced at Technology forum
At the Avaya Technology Forum, taking place in Dubai, Avaya executives unveiled Avaya Breeze, a technology platform that makes it easier for organizations to develop the mobile, customer-facing and cloud-migration applications they need to achieve their digital transformation objectives, and the Avaya Snapp Store, the first-ever ecommerce app store for business communications.
As organizations today look to evolve digitally and deliver differentiated experiences to their digitally-savvy customers and workforce, IT departments are struggling to keep pace: by the end of 2017, market demand for mobile app development services will grow five times faster than internal IT organizations can deliver them, according to Gartner Inc. With 89% of companies now competing primarily on customer experience, IT executives need to overcome the skills gap and deliver initiatives at customer speed.
Avaya Breeze, the next generation of the Avaya Engagement Development Platform, provides an entirely new way to develop business communications applications, profoundly simplifying application development, while delivering built-in capabilities for enhanced mobile, customer-facing and hybrid/cloud requirements. To make it even easier to create entirely new customer experiences, Avaya announced the Avaya Snapp Store, a focused, ecommerce-enabled marketplace for Avaya Breeze applications, is now officially open for business.
Savio Tovar Dias, Director – Sales Engineering, Asia, Middle East, Africa & Turkey, said, “This game-changing technology is built for digital business where companies need the flexibility, speed and the freedom to easily create unique value for their customers. Avaya is delivering on the promise of open, mobile engagement with a platform that allows companies to easily design and embed applications into workflows via a powerful, simplified, software-defined architecture and infrastructure for communications. Avaya Breeze helps organizations get ahead of the transformation curve and stand out from their competitors.”
With Avaya Breeze, organizations can deliver enhanced business value and execute on their digital strategies by integrating communications and collaboration into workflows, business processes and existing applications. The open framework allows organizations to automate manual processes to improve digital experiences, while workflow-based applications can be created within a matter of hours or days, rather than months. The Avaya Snapp Store provides a delivery mechanism, allowing a single integrated experience via browsers and native smart apps for entirely new customer experiences.
The Avaya Snapp Store is a focused, ecommerce-enabled marketplace for Avaya Breeze applications – or Snap-ins – from Avaya and 3rd party developers. Snap-ins — easily consumable, prebuilt connectors, fit-for-purpose apps and/or developer code — enable companies to quickly build workflows, customer journeys and other unique applications. The Avaya Snapp Store makes it easy to find, access and download Snap-ins by simply using a credit card for purchase. Developers can create Snap-ins and be on-boarded in the store within weeks.
Avaya is also helping organizations met changing customer expectations with innovative customer engagement solutions, which can be implemented through a fully hosted or hybrid cloud model to help ease the transition between existing and new technologies for digital businesses.
The Avaya Customer Engagement solutions deliver a flexible, robust foundation provided by Avaya Aura and Elite contact center solutions, now available as a 100% virtualized, 100% software-based platform that eliminates the need for hardware-based media gateways to perform important call center functions. With Avaya Pod Fx, organizations can remove complexity and streamline operations, with a full turnkey solution to run an advanced virtualized contact center.
These innovative solutions build on Avaya’s successful transition to software and services, which made up 73% of revenue in its fiscal first quarter. As the only company specializing in complex business communications, built on open and mobile software platforms, and supported by a robust underlying network infrastructure, Avaya is uniquely placed to help drive customers’ digital transformation strategies.
Gary Barnett, SVP and GM, Avaya Engagement Solutions, said, “The competitive battleground has shifted, requiring a new type of solution and means to respond to digital customer behavior. Speed is the new currency for business transformation – businesses need to understand, predict and respond to customer needs in less time than it takes for a spark to burnout. Avaya is the only company that can rapidly elevate the customer end game without the disruption typical of massive technical change.”
Tech News
PHRMAG AND THE AUTHORITY OF SOCIAL CONTRIBUTION – MA’AN PARTNER TO ENHANCE ONCOLOGY AND RARE DISEASE CARE IN ABU DHABI
The Pharmaceutical Research and Manufacturers Association in Gulf (PHRMAG), the region’s leading innovative biopharmaceutical research companies, and the Authority of Social Contribution – Ma’an, the Abu Dhabi Government’s official channel to receive social contributions, has announced a strategic collaboration aimed at enabling access for oncology and rare disease patients most in need to innovative solutions and modern treatments, within an integrated framework aligned with the national health insurance system.
The collaboration brings together public and private sector to address a pressing issue, with a shared commitment to providing long-term impact, and continued care delivery for targeted patients. It further strengthens family stability resilience when facing health challenges, while contributing to broader social cohesion and supporting the objectives of the Year of the Family.
H.E. Abdullah Al Ameri, Director General of the Authority of Social Contribution – Ma’an, said:
“Our collaboration with PHRMAG represents a strategic step towards establishing a long-term and integrated healthcare system for oncology and rare disease patients in Abu Dhabi, reflecting our commitment to supporting key social priorities that matter to community members, particularly in the healthcare sector.
“At the Authority of Social Contribution – Ma’an, we are committed to directing social contributions and efforts towards creating tangible impact in the lives of the community members, including patients with complex medical conditions. This collaboration reflects a model of integrated roles between the public and private sectors, by leveraging the expertise of companies within ‘PHRMAG’ and unifying their efforts through the Authority’s platform, which ultimately contributes to enhancing access to specialised healthcare services, improving quality of life, and reinforcing the values of shared responsibility and social solidarity.”
The Authority will oversee allocation of contributions in line with agreed project milestones. A dedicated committee will also be established to monitor the initiative’s progress through monthly meetings aimed at assessing developments, providing the necessary strategic guidance, and reviewing progress achieved, ensuring effective collaboration and continuous knowledge exchange between both parties throughout the duration of the project.
H.E. Mohammed Abdullah Al Awadi, Executive Director of the Health System Financing Regulation Sector at the Department of Health – Abu Dhabi, said: “We are thrilled to witness the collaboration between the Authority of Social Contribution – Ma’an and PHRMAG, which will contribute to supporting our mission of ensuring accessible, world-class healthcare for community members, accelerating innovation and research within the healthcare sector, and advancing the early detection and treatment of rare diseases. This collaboration contributes to building a healthier society with longer, better wellbeing for individuals, while further strengthening Abu Dhabi’s position as a leading destination for innovation in life sciences.”
Sameh El Fangary, Chairman of PHRMAG, added: “As an industry association representing innovative pharmaceutical companies, we are committed to partnering with Abu Dhabi’s health and social authorities to ensure continuity of patients having access to treatment and care when needed. This collaboration with the Authority of Social Contribution – Ma’an reflects our shared ambition to co-create sustainable solutions that improve access to high-quality medical care for those who need it the most from oncology and rare disease patients.”
The partnership reflects Abu Dhabi’s ongoing commitment to strengthening collaboration between the public and private sectors, as an effective approach to addressing complex healthcare challenges.
-END-
About the Authority of Social Contribution – Ma’an
Established in 2019 by the Department of Community Development Abu Dhabi (DCD), The Authority of Social Contribution – Ma’an is the Abu Dhabi government’s official channel to receive social contributions, dedicated to uniting community efforts and fostering a culture of giving by collecting contributions, directing them towards social priorities, empowering social enterprises, and promoting volunteering to build a cohesive community.
The Authority supports projects that address social priorities in health, education, environment, infrastructure, and social services, aiming to nurture a collaborative and active community by connecting individuals and entities in the public, private, and civil society spheres to support their communities.
Contributions made to the Authority of Social Contribution – Ma’an are transparently deployed in full to social projects led by key partners meaning benefactors can maximise the impact their funds have in driving community engagement and providing access to essential resources, programmes, and funding for organisations across Abu Dhabi to achieve their Corporate Social Responsibility and sustainable development goals.
Tech Features
How the power sector can attract the next generation of STEM talent
By Amjad Alqaqaa – Vice President – MEAI
Power sectors around the world are undergoing rapid transformation. Digital technologies, advanced materials, and the shift towards lower-carbon energy are reshaping how power plants and critical infrastructure are designed, operated, and maintained. Yet one persistent challenge continues to hold the sector back: a shortage of people with the right engineering and technical skills.
As the UAE continues to advance its ambitions as a leading hub for innovation and technology, there is an increasing need to strengthen and future-proof STEM capabilities to keep pace with evolving industry demands. According to a report by STEM workforce consultancy SThree, 40% of STEM professionals in the UAE believe that upskilling and reskilling are the most effective ways to boost productivity and competitiveness. While more than a third (32%) point to skills shortages as a barrier to productivity, highlighting a clear gap between workforce capabilities and industry needs.
Additionally, data from the Hays 2026 US Salary & Hiring Trends Guide indicates that companies in the UAE are starting to slow down recruitment and instead are investing in the skills of their existing workforce, with around 42% of employers prioritising upskilling over hiring.
Research from LinkedIn also suggests demand for green skills is rising much faster than supply, highlighting a widening gap between the skills needed for the energy transition and the talent currently available in the workforce.
For power generation companies, this is more than a recruitment issue. Skills shortages can impact equipment reliability, delay maintenance programmes, and slow the deployment of new technologies. In a sector where uptime, safety, and efficiency are critical, having the right expertise in place is essential.
At the same time, interest in STEM subjects among young people has fallen in recent years. This weakens the future talent pipeline. This means companies must do more to attract and develop STEM talent.
Showing young people what engineering looks like today
One of the challenges is perception. Many young people still associate engineering with traditional industrial roles, rather than the highly advanced, technology-driven careers available today.
Today’s engineers work with advanced digital tools, automation systems, and real-time monitoring technologies. In the power sector, they help keep turbines, pumps, and other critical systems running efficiently. They also work on challenges linked to sustainability, energy efficiency, and emissions reduction.
To address this gap, employers must play a more active role in educating emerging talent about the career opportunities in the sector. That means working more closely with schools, colleges, and universities to showcase the wide range of careers available across engineering and energy.
Partnerships between industry and academia play an important role here. For example, John Crane works closely with the University of Sheffield to support research and PhD programmes in areas such as materials science and engineering. Collaborations like this help connect academic research with real industrial challenges and encourage more students to consider careers in engineering.
These partnerships also help ensure that new research translates into practical solutions that can support industries such as power generation.
Why apprenticeships matter
Alongside academic pathways, apprenticeships are another key way to attract new talent into engineering.
They offer a practical, accessible route into engineering, allowing individuals to gain hands-on experience while working towards recognised qualifications. For employers, apprenticeships provide an opportunity to develop skills aligned to real operational needs, from maintenance and reliability engineering to digital and software capabilities.
But apprenticeships are not only for new recruits. They can also help people who are already in work develop new skills. Programmes linked to areas such as leadership, project management, and digital technologies allow employees to adapt as roles change and technology evolves.
This matters because the skills challenge is not only about bringing new people into the sector. It is also about helping the existing workforce build the capabilities needed for the future.
Building the right skills through training partnerships
Developing a skilled workforce requires more than internal programmes alone. Strong partnerships with external training providers are essential to ensure employees gain the specialist knowledge needed in highly technical environments.
Working with a network of training providers enables organisations to deliver structured learning alongside on-the-job experience. This approach ensures that training remains aligned with real operational challenges, including maintaining equipment reliability, improving efficiency, and meeting evolving safety standards.
Reaching a broader talent pool
Engineering companies need to widen their outreach and look beyond traditional recruitment channels. This includes engaging with students earlier and encouraging people from different backgrounds to consider technical careers.
In addition, requalification programmes are increasingly important in some regions. For example, in the Czech Republic, targeted requalification initiatives are helping individuals transition from other industries into engineering roles, providing a practical route to address skills shortages while bringing valuable experience into the sector.
Ensuring training programmes cater to a wide range of people with varying levels of experience can upskill new and existing workers and build a healthier talent pipeline. Providing that support is an investment that helps create a stronger, more resilient workforce in the long term.
Building the workforce of the future
The power sector plays a central role in driving the global energy transition. In the Middle East, this transition is expected to drive demand for a wide range of engineering roles, particularly in renewable energy, grid infrastructure, and related technologies, highlighting the need for targeted training and workforce development programmes to equip both new entrants and existing workers with relevant technical skills.
Engineers and technicians will be needed to maintain power plants, improve equipment performance, and develop new energy technologies. But these goals will only be possible if the industry has access to the right skills.
To achieve this, companies must think differently about talent. Strengthening collaboration with educators, improving outreach to diverse talent, and offering practical training routes such as apprenticeships all play an important role in addressing the STEM skills gap.
Apprenticeships alone will not solve the skills gap. But when combined with research partnerships and targeted workforce development, they can play a major role in rebuilding the STEM talent pipeline. By investing in people and skills today, the power sector can build the workforce it needs to support a more reliable and sustainable energy system for the future.
Tech Features
THE AI REVOLUTION AND A FUTURE OF FAIRNESS
by Dr Ekaterina Abramova, Adjunct Assistant Professor of Management Science and Operations at London Business School
The AI revolution is not on the horizon; it is already transforming how we work, solve everyday problems, and interact both with one another and with technology. From generative models to agentic systems capable of disrupting entire industries, artificial intelligence has advanced at a pace that few institutions, businesses, or governments are fully prepared for. What once felt like a distant technological possibility has become a structural force shaping labour markets and economies. As a result, one of the most pressing questions facing societies is no longer whether AI will change the world, but whether it will make it fairer. Increasingly the answer depends not only on the technology itself, but on the choices organisations and governments make about how its benefits are shared.
AI has the potential to unlock unprecedented prosperity. Yet history shows that technological revolutions rarely distribute their rewards evenly. Without deliberate intervention, the benefits of AI risk concentrating in the hands of a small number of large technology firms, highly skilled professionals and capital owners. This pattern has already emerged in earlier waves of digital transformation, where wealth and opportunity accumulated disproportionately in regions best positioned to adapt. For AI to foster equality rather than widen disparity, policymakers must treat inclusion as an ex-ante design principle rather than an ex-post correction.
The first crucial step for achieving fairness is improving the data that AI systems rely upon. Algorithms are only as representative as the information used to train them. When datasets exclude marginalised or underrepresented communities, AI risks reinforcing existing biases. Organisations and governments developing AI algorithms should prioritise collecting data from communities historically overlooked in policy design, such as rural populations, low-income groups, minority communities and those outside the formal labour markets. More inclusive datasets lead to fairer systems, more effective public services and policy decisions that better reflect the realities of entire populations, rather than just their most visible segments.
Another equally important aspect is how governments distribute the productivity gains and wealth generated by AI into broader societal benefits. Different regions are experimenting with alternative approaches. In parts of the Middle East, including the United Arab Emirates, economic gains from technological advancement are often channelled through state-led investment strategies rather than relying solely on traditional taxation and redistribution mechanisms. While VAT and other taxes exist, governments often reinvest a significant share of national income derived from natural resources and state-owned enterprises directly into infrastructure, public services, education and economic diversification. This approach builds long-term national capability by funding human capital development, strengthening digital infrastructure and fostering new sectors that create employment and opportunity.
Such strategies highlight an important principle: AI benefits do not need to be redistributed after inequality has emerged. They can be embedded in development strategies from the outset. By investing in education, digital skills and access to technology, governments expand the number of people able to participate in the AI ecosystem rather than merely compensate those left behind. China, for example, has made substantial investments in AI education and research capacity, recognising human capital as central to technological leadership. Every year 100,000 selected teenagers are funnelled into elite science talent streams across top high schools. These “genius classes” systematically train students to excel in international maths, physics, chemistry, biology and computer science competitions.
The pace of the AI revolution makes this challenge more urgent than previous technological transitions. Earlier industrial transformations unfolded over decades, allowing societies time to adapt institutions and labour markets. AI development in recent years has gained pace. Breakthroughs that once took years are now emerging within months, with new capabilities rapidly spreading across sectors from healthcare diagnostics and financial analysis to logistics and defence industries. This acceleration has been further intensified by the present-day AI race to achieve Artificial General Intelligence (AGI), amid a widespread belief that the first government to reach this milestone will gain a decisive strategic advantage. Organisations at the forefront of AI development are reluctant to slow for fear of falling behind geopolitical or commercial rivals. Meanwhile, many governments are hesitant to introduce AI regulation, concerned that premature constraints could hinder innovation and weaken their competitiveness in the pursuit of AI leadership.
However, the path forward requires a global perspective. While governments should encourage innovation, they must also recognise that AI technology will diffuse across borders. Hence governments worldwide should collaborate towards a global AI governing body, or at the very least, agree on minimum safety and fairness standards for AI deployment. The EU AI Act provides an important foundation by identifying unacceptably high-risk AI applications that should be prohibited. When forming such regulatory frameworks, governments should seek guidance from leading AI scientists to ensure they fully understand where the principal risks originate. Indeed, many prominent experts in the field argue that regulation is failing to keep pace with AI innovation.
Allowing AI technology to evolve without placing guardrails in place early risks embedding structural inequalities, particularly in labour markets, education access and capital distribution. Ultimately, the debate about AI and inequality is not primarily about algorithms; it is about governance. Technology reflects the priorities of the societies that deploy it. If policymakers treat AI purely as an engine of leadership and economic growth, its benefits will likely accrue to those already best positioned to capture them. But if AI development is guided by a clear commitment to inclusion through better data, wider access and sustained investment in human capital, it has the potential to expand opportunity on a global scale. As AI reshapes labour markets, workers will need opportunities to develop capabilities that complement intelligent systems rather than compete directly with them. Access to AI infrastructure, computing resources, data and digital connectivity must not be confined to a small group of corporations or wealthy regions.
The direction of the AI revolution is not predetermined. The question is not whether AI will transform our world, but whether governments and institutions will act quickly and thoughtfully enough to ensure that its benefits are broadly shared. In the race to build increasingly powerful systems, equal attention must be given to building the social and economic frameworks that will ensure the future is genuinely fair.
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