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Avaya Breeze and Snapp store introduced at Technology forum

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At the Avaya Technology Forum, taking place in Dubai, Avaya executives unveiled Avaya Breeze, a technology platform that makes it easier for organizations to develop the mobile, customer-facing and cloud-migration applications they need to achieve their digital transformation objectives, and the Avaya Snapp Store, the first-ever ecommerce app store for business communications.
As organizations today look to evolve digitally and deliver differentiated experiences to their digitally-savvy customers and workforce, IT departments are struggling to keep pace: by the end of 2017, market demand for mobile app development services will grow five times faster than internal IT organizations can deliver them, according to Gartner Inc. With 89% of companies now competing primarily on customer experience, IT executives need to overcome the skills gap and deliver initiatives at customer speed.
Avaya Breeze, the next generation of the Avaya Engagement Development Platform, provides an entirely new way to develop business communications applications, profoundly simplifying application development, while delivering built-in capabilities for enhanced mobile, customer-facing and hybrid/cloud requirements. To make it even easier to create entirely new customer experiences, Avaya announced the Avaya Snapp Store, a focused, ecommerce-enabled marketplace for Avaya Breeze applications, is now officially open for business.
Savio Tovar Dias, Director – Sales Engineering, Asia, Middle East, Africa & Turkey, said, “This game-changing technology is built for digital business where companies need the flexibility, speed and the freedom to easily create unique value for their customers. Avaya is delivering on the promise of open, mobile engagement with a platform that allows companies to easily design and embed applications into workflows via a powerful, simplified, software-defined architecture and infrastructure for communications. Avaya Breeze helps organizations get ahead of the transformation curve and stand out from their competitors.”
With Avaya Breeze, organizations can deliver enhanced business value and execute on their digital strategies by integrating communications and collaboration into workflows, business processes and existing applications. The open framework allows organizations to automate manual processes to improve digital experiences, while workflow-based applications can be created within a matter of hours or days, rather than months. The Avaya Snapp Store provides a delivery mechanism, allowing a single integrated experience via browsers and native smart apps for entirely new customer experiences.
The Avaya Snapp Store is a focused, ecommerce-enabled marketplace for Avaya Breeze applications – or Snap-ins – from Avaya and 3rd party developers. Snap-ins — easily consumable, prebuilt connectors, fit-for-purpose apps and/or developer code — enable companies to quickly build workflows, customer journeys and other unique applications. The Avaya Snapp Store makes it easy to find, access and download Snap-ins by simply using a credit card for purchase. Developers can create Snap-ins and be on-boarded in the store within weeks.
Avaya is also helping organizations met changing customer expectations with innovative customer engagement solutions, which can be implemented through a fully hosted or hybrid cloud model to help ease the transition between existing and new technologies for digital businesses.

The Avaya Customer Engagement solutions deliver a flexible, robust foundation provided by Avaya Aura and Elite contact center solutions, now available as a 100% virtualized, 100% software-based platform that eliminates the need for hardware-based media gateways to perform important call center functions. With Avaya Pod Fx, organizations can remove complexity and streamline operations, with a full turnkey solution to run an advanced virtualized contact center.
These innovative solutions build on Avaya’s successful transition to software and services, which made up 73% of revenue in its fiscal first quarter. As the only company specializing in complex business communications, built on open and mobile software platforms, and supported by a robust underlying network infrastructure, Avaya is uniquely placed to help drive customers’ digital transformation strategies.
Gary Barnett, SVP and GM, Avaya Engagement Solutions, said, “The competitive battleground has shifted, requiring a new type of solution and means to respond to digital customer behavior. Speed is the new currency for business transformation – businesses need to understand, predict and respond to customer needs in less time than it takes for a spark to burnout. Avaya is the only company that can rapidly elevate the customer end game without the disruption typical of massive technical change.”

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Galaxy Tab S10 FE Series Brings Intelligent Experiences to the UAE

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Samsung FE

Samsung Gulf Electronics has launched the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points for UAE consumers to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab FE Series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.

Fadi Abu Shamat, Vice President and Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: “With the new Galaxy Tab S10 FE Series, we’re bringing Samsung’s powerful Galaxy AI and connected ecosystem into the hands of even more users in the UAE, unlocking new levels of productivity, creativity and immersion. Designed with ultra-slim bezels, expansive displays and seamless integration, the Galaxy Tab S10 FE empowers users to work, create and connect in smarter and more meaningful ways.”

Stunning Clarity on a Bigger, Vibrant Display

Combining the Galaxy Tab S Series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE Series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimize eye strain, meeting every unique viewing need.

Robust Performance in a Portable Design

The Galaxy Tab S10 FE Series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE Series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.

These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE Series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE Series also comes with the same IP68 rating as the newest Galaxy Tab S10 Series.

Advanced Features Unleash Potential

Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE Series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.

  • Fan-favorite Circle to Search with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.
  • Samsung Notes features like Solve Math for quick calculations of handwriting and text, and Handwriting Help to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.
  • AI assistants are instantly launched with a single tap of the Galaxy AI Key on the Book Cover Keyboard. Plus, AI assistants can be customized based on users’ preferences for a more personalized experience.
  • An upgraded Object Eraser lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.
  • Newly introduced Best Face ensures perfect group photos by selecting and combining the best expressions and features.
  • Auto Trim brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels. 
  • The Galaxy Tab S10 FE Series also serves as the perfect canvas for creativity with pre-loaded apps and tools including LumaFusion, Goodnotes, Clip Studio Paint and more, alongside other spotlight apps like Noteshelf 3, Sketchbook and Picsart.

For an even more intuitive AI experience, the FE Series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarized status updates of SmartThings-enabled devices give users peace of mind when out and about.

Security Your Way

As with any Galaxy device, the Galaxy Tab S10 FE Series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.

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Al Rostamani Communications Recognised by Huawei for Customer Satisfaction Leadership in UAE’s Tech Sector

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Al Rostamani Communications

Al Rostamani Communications has been named “Best Customer Satisfaction Partner of the Year 2024” by Huawei.

The award was presented at the Huawei 2025 Partner Summit, held recently in Dubai, where the company recognised its top-performing partners across innovation, service delivery, and customer excellence.

The recognition reflects Al Rostamani Communications efforts in building long-term client relationships through consistent service standards and operational reliability. At a time when client experience is becoming a key differentiator in enterprise technology, Al Rostamani Communications ability to deliver personalised service while scaling complex ICT infrastructure has set it apart in the regional market.

“We’ve always believed that service is where loyalty is built, and that client trust must be earned and protected at every stage of the relationship,” said Youssef Fawaz, General Manager of Al Rostamani Communications. “Recognition like this only deepens our commitment to deliver experiences that make a measurable difference to our clients’ businesses.”

HIGH-TOUCH, HIGH-TRUST DELIVERY

Al Rostamani Communications has invested in what it calls a “high-touch, high-trust” model, rooted in client service and consistency. This approach combines regular on-site visits, transparent communication, fast response times, and structured client satisfaction reviews. The company’s operational backbone includes a nationwide service network designed to minimise downtime and ensure business continuity. This service mindset has contributed to one of the highest client retention rates in the UAE’s ICT sector.

“At Huawei, we place immense value on partners who share our vision for delivering exceptional customer experiences,” said Shan Xiaoping, Director of Partner Development & Management, Huawei UAE “Al Rostamani Communications has consistently gone above and beyond to uphold the highest standards of service, ensuring that clients can fully leverage the potential of advanced ICT solutions. We are proud to recognize them as our Best Customer Satisfaction Partner of the Year and look forward to continuing our collaboration to drive innovation and customer success in the UAE.”

GLOBAL TO LOCAL

For Al Rostamani Communications, the award aligns with Al Rostamani Group’s wider priorities, where client-centricity, digital excellence, and the application of global best practices through local insight are seen as essential to sustainable growth. As the UAE advances its digital transformation agenda, partnerships that combine international expertise with local knowledge will be instrumental in building scalable, future-ready infrastructure.

Reflecting on the broader impact of the award, Mazen Dalati, CEO of Al Rostamani Group, shared:
“I would like to congratulate Al Rostamani Communications team on this well-earned achievement. It reflects the strength of their execution, client insight, and service quality across the group. We also thank Huawei for their continued trust in Al Rostamani Communications as a strategic partner.

This collaboration demonstrates how UAE-grown capabilities, when paired with global technology and shared ambition, can deliver tangible value for clients and contribute to the country’s long-term development.”

With the UAE positioning itself as a global leader in digital infrastructure and innovation, such partnerships offer a working model for what sustainable, locally driven transformation can look like.

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PNY Strengthens its Global Commercial Presence with Strategic New Hires in Maghreb, India, and Saudi Arabia

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PNY

PNY Technologies is pleased to announce the addition of three new members to its sales team, reinforcing its commitment to international growth and enhanced customer support across key strategic regions: Maghreb, India, and the Kingdom of Saudi Arabia.

Joining the team are Gader Muhsen, Sumedh Mohite, and Saqer Alanazi – experienced professionals who bring valuable local expertise and will play a central role in supporting PNY’s continued expansion in these markets.

In their new roles, they will represent the entire PNY ecosystem, covering both consumer and professional solutions. This includes a comprehensive range of components such as NVIDIA GeForce graphics cards, SSDs, and memory modules for the consumer market. On the professional side, they will promote PNY’s full range of NVIDIA RTX professional GPUs, as well as advanced AI solutions encompassing servers, datacenter infrastructure, Edge AI technologies, software, and services – delivering end-to-end support from design through to deployment.

Gader Muhsen, who will be responsible for the Maghreb region, brings a strong background in business development across the region and joins as Key Account Manager.

Sumedh Mohite joins as Key Account Manager for West India, bringing extensive experience in new business development and sales across diverse industries.

Saqer Alanazi, appointed Key Account Manager for Saudi Arabia, has several years of account management experience with both Saudi and international firms.

“These strategic appointments reflect our commitment to deepening our local presence and delivering even more personalized support to our clients,” said Jérôme Bélan, CEO at PNY. “We are very happy to have Gader, Sumedh, and Saqer on board as we continue to grow in these high-potential regions.”

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