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Abu Dhabi taxis to offer free Smart Wi-Fi service

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The Centre has officially announced its partnership with Telematics Networking & Communications LLC, in its rollout of Smart Wi-Fi across its entire fleet of taxi’s in the Emirate of Abu Dhabi.

Passengers riding the Centre’s fleet of taxis in Abu Dhabi will enjoy a free Smart Wi-Fi service while on board, the largest and most innovative of its kind in the world. The rollout of the service will begin in November this year and is expected to be completed across the Centre’s entire fleet by mid 2017.

At Gitex Technology Week, Jamal Al Nuaimi, General Manager of Etisalat, Abu Dhabi and Esam Al Mazroei, Vice Chairman of Telematics signed a five-year partnership agreement today. As part of the agreement, Etisalat, whose world-class network will power the high speed and secure Smart Wi-Fi service, will deliver its network services and sophisticated M2M platform – M2M control centre for the largest connected car platform in the region to Telematics, which will be deployed across the entire Abu Dhabi taxi fleet.

Telematics, together with its partner BlueGreen, have worked closely with the Centre to design this bespoke Smart Wi-Fi service, which, in addition to providing a secure and robust Wi-Fi network to passengers, will also offer Abu Dhabi, and indeed the UAE, the biggest mobile media service within taxis. The Wi-Fi service can be used to deliver smart value-added services, such as customer communication, satisfaction surveys, government citizen polls, as well as allowing businesses and brands the ability to gainfully engage with their consumers without any friction.

Speaking of this key initiative, Mr Mohammad Al Qamzi, General Manager of The Centre for Regulation of Transport by Hire Cars said, “The Centre is constantly striving to enhance the passenger experience it delivers in its taxis. We are pleased to partner with Telematics and BlueGreen to bring this world-class Smart Wi-Fi service to our passengers, who can now avail of constant connectivity in our taxis for free, and also enjoy the bespoke value-added services it will deliver. We are confident this service will enhance passenger satisfaction and happiness, and thereby increase the use of our excellent public taxi service in Abu Dhabi.”

On the occasion of the launch of the Smart Wi-Fi service, Jamal Saeed Al Nuaimi, General Manager of Etisalat- Abu Dhabi, said “UAE has always led the way in the region and globally to launch and implement smart technologies and services that make an impact in the way of life for residents in the country. Etisalat is today spearheading UAE’s smart city and digital transformation journey. We are proud to be associated with this strategic project that is a global first. This is set to transform the digital experience of passengers in Abu Dhabi taxis, and I am sure will set the benchmark for Smart Taxi services across the UAE.”

In line with its smart city solution portfolio, Telematics worked eagerly on this initiative to support “the visionary leadership of the UAE in its efforts to create innovative and world-class technological services that pave the way for building a knowledge-driven society,” said Esam Al Mazroei, Vice Chairman of Telematics. “We are very proud to be the key partner in this project, especially as a local technology company that strives to innovate in local and global markets.”

As announced in late September, the rollout will begin with Airport taxis and the Mercedes Vito Compact vans.

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ASUS LAUNCHES CHROMEBOOK CM32 DETACHABLE FOR RELIABLE MOBILE PRODUCTIVITY

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ASUS has announced the all-new ASUS Chromebook CM32 Detachable, the perfect portable companion for study, work and play, with a versatile 2-in-1 design that allows it to transform seamlessly from a laptop to a tablet. It features a bright and vibrant touchscreen, an Arm®-based processor, a magnetic stylus with wireless charging, front and world-facing cameras, up to 13-hour battery life, fast Wi-Fi 7 connectivity, and outstanding military-strength durability.

“The ASUS Chromebook CM32 Detachable affirms our commitment to offering solutions that adapt to the needs of different sectors as they all continue to shift towards mobile, hybrid environments,” said Tolga Özdil, Regional Commercial Director, Middle East, Turkey & Africa (META) at ASUS. “Its flexible design makes it an ideal productivity companion for users in any environment, and is guaranteed to withstand daily wear and tear.”

Versatile mobility and outstanding durability

ASUS Chromebook CM32 Detachable offers superb versatility with a range of practical accessories. The detachable keyboard allows smooth transition between tablet and laptop modes, making it ideal for learning or productivity. An optional magnetic stand covered with a strong, stain-resistant leatherette material can be set at almost any angle. There’s also an optional magnetic USI 2.0 stylus that charges wirelessly.

Ideal for remote learning or long business days, the ASUS Chromebook CM32 Detachable is engineered with an ample battery that delivers up to 13 hours of use on a single charge. Also, the lightweight design means it’s easy to take it anywhere. The device has been tested to industry-leading US MIL-STD 810H standards, ensuring it’s ready to deliver portable productivity anywhere.

Power for everyday productivity

ASUS Chromebook CM32 Detachable is powered by an Arm®-based MediaTek Kompanio 540 processor and features up to 8GB of LPDDR5X memory and 128GB of storage. Extensive connectivity options further empower on-the-go users, including up to Wi-Fi 7 and Bluetooth® 5.4, along with a USB-C® port, an audio combo jack, and a pogo-pin interface for the detachable keyboard available in White or Dark Grey. There’s also a 5MP front-facing camera and a 5MP world-facing camera.

Upgraded visuals and audio

Users will enjoy exceptional clarity and durability with the device’s stunning 12.1-inch 2.5K high-resolution touchscreen. Its ultrabright 600-nits panel and expansive 87% screen-to-body ratio ensure crisp visuals, while the 120Hz refresh rate delivers smooth motion and reduced blur. The display is protected by Corning® Gorilla® Glass 3 with an anti-fingerprint coating, offering up to four times the scratch resistance of standard aluminosilicate glass. Paired with immersive Dolby Atmos® audio, CM32 provides a premium, engaging, and robust entertainment experience for professionals on the move.

The best of ChromeOS

Available this July, owners of the ASUS Chromebook CM32 Detachable can try Google AI Pro and enjoy access to the best of Gemini and 2TB of cloud storage for 3 months at no cost. Users can boost productivity and creativity with Nano Banana image generation and enjoy access to Veo as well as Gemini in Gmail, Docs, and more. Plus, 2TB of cloud storage provides sufficient space for photos and files, all in one plan. Popular apps for streaming, gaming, creating, and staying organized are all available on Google Play. Users can easily access Netflix, Adobe Lightroom, Zoom, Microsoft 365, and so much more on their Chromebook.

ChromeOS features automatic updates and benefits from built-in virus protection, seamlessly keeping itself safe, secure and always up to date. It is also engineered around the rock-solid security of a personal Google Account, so the user’s private documents, emails, photos and confidential data are kept safe at all times. ASUS Chromebook CM32 Detachable can be purchased with either Chrome Education Upgrade or Chrome Enterprise Upgrade to enable management of the device from the Google Admin console.

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Cloud waste isn’t about Visibility it’s about Timing, says Atmoz CEO

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“Cloud waste isn’t created by bad engineers. It’s created by systems that show problems too late. Once I saw that, it became clear, the solution wasn’t better reporting. It was prevention.” – Atmoz CEO Yael Shatzky

Yael Shatzky didn’t set out to build a company around cloud costs. What she noticed, after more than 25 years across enterprise technology, product marketing, and growth at organisations including Amdocs and Microsoft’s R&D ecosystem, was a pattern.

Not just rising cloud spend, but a deeper structural disconnect in how it’s managed.

If you were introducing yourself and Atmoz to someone outside tech, where would you begin?

I’d say I’m building a company that changes how people think about waste—specifically cloud and AI waste.

Imagine a house where electricity prices constantly change depending on what you use and when, but no one knows the cost. Lights stay on, AC runs all day, and while you know you’re wasting about 30%, you have no way to prevent it. The only signal you get is last month’s bill.

That’s how companies operate in the cloud today.

Atmoz changes that by bringing cost awareness into the moment decisions are made, helping teams make smarter choices without disrupting how they work. The result is simple: waste is prevented before it happens.

What is the core problem Atmoz is solving—and where has the market gone wrong?

The market has focused on visibility, dashboards and reports that explain what already happened.

But the problem isn’t visibility.
It’s timing.

By the time companies see the data, the money is already spent and systems are already in production. Even with perfect visibility, nothing changes.

Atmoz works at the moment engineers are building, engaging them with immediate, simple recommendations that don’t slow them down. That’s where prevention becomes possible.

What does ‘AI-first’ product development look like at Atmoz?

We built a data foundation that reconstructs cost signals as resources are created, before billing data exists. That’s the hard part.

On top of that, we use AI where it matters most: interaction and execution. Our AI agent takes accurate, contextual data and delivers actionable recommendations directly within developer workflows.

Because the system is grounded in precise data, the guidance isn’t just intelligent, it’s reliable and immediately usable.

What are the biggest challenges in getting engineers to trust AI-driven recommendations?

Interestingly, it’s not trust in AI, it’s the belief that prevention is even possible.

For years, companies have been told they can reduce costs, yet around 30% of cloud spend is still wasted. That’s because most tools analyse waste after it happens, they don’t stop it.

Once engineers see an issue flagged in real time, with clear context and a simple fix, the skepticism disappears. It becomes tangible.

What is one leadership mistake that fundamentally changed how you operate?

Focusing too much on the product, and not enough on marketing early on.

Great products don’t speak for themselves, especially when you’re creating a new category. Marketing isn’t something you layer on later; it shapes how the product is understood and adopted. Starting early makes a significant difference.

Where do you see the biggest inefficiencies today?

The biggest inefficiency is the disconnect between engineering decisions and their financial impact.

Every time a developer deploys infrastructure or triggers an AI workload, they’re making a financial decision, without visibility into its cost implications.

AI is amplifying this. Costs are more volatile, and traditional feedback loops can’t keep up.

Atmoz brings cost awareness into that decision point, making efficiency part of the engineering discipline, much like security became over time.

At this stage, how do you define success?

Success isn’t a single milestone, it’s a series of moments.

Signing a new customer. Launching a capability that impacts spend. Getting a call from a customer excited because they just saved $30K on something they didn’t even know was happening.

Those moments are what drive us forward.

You’re defining a new category. What does it take to change long-held assumptions?

It starts with conviction. You’re asking people to question something they’ve accepted as normal.

But conviction alone isn’t enough, proof is everything. Category change happens when someone sees it working in their own environment and has that “aha” moment.

That’s why we focus on immediate, tangible value. When waste is prevented in real time, the mindset shift follows naturally.

Resilience also matters. When you challenge established models, you will be dismissed. The key is to stay grounded in the problem and keep showing evidence.

Has the industry been solving cloud waste the wrong way? Why hasn’t it changed?

I wouldn’t say wrong, FinOps tools solved the problem they were designed for. They brought visibility and governance, which was critical.

But they were built on the assumption that cost is something you analyse after it happens.

Today, cost is created instantly, when infrastructure is provisioned or AI workloads run. But feedback still comes later. That gap is the issue.

What’s changed is the pace of engineering. With AI, decisions are faster and costs are more dynamic. What used to be inefficient is now unsustainable.

That’s why prevention isn’t just an improvement, it’s becoming essential.

How will engineering teams work differently in five years?

Cost will no longer be treated as something external, owned by finance. It will become part of the engineering feedback loop, like performance or reliability.

Atmoz brings that awareness into everyday workflows, guiding better decisions without adding friction.

Over time, this shifts behaviour. Waste isn’t something you detect and fix later, it simply doesn’t get created.

The result is not just lower cost, but faster teams, better decisions, and more room to innovate.

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SENNHEISER LAUNCHES THE CLOSED-BACK HD 480 PRO HEADPHONES

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With the HD 480 PRO, Sennheiser today launches its top-of-the-range closed-back headphones for studio and live environments. Designed with the utmost care and precision, they eliminate the two most-cited pain points of closed-back headphones by delivering a tight, accurate bass reproduction and ensuring supreme comfort for audio professionals tasked with recording, tracking, or monitoring in the studio, in live audio environments or on the move.

Delivering where other closed-backs fail

With closed-back headphones, a good reproduction of the low-end is usually difficult to achieve. “This is where the HD 480 PRO excel. Compared to other closed-back headphones, they are a lot tighter on the bass, their low-end is super-accurate and realistic,” notes Jimmy R. Landry, Category Market Manager, Music Industry at Sennheiser.

“Comfort is of paramount importance when headphones are a work tool,” adds Gunnar Dirks, Senior Product Manager for professional headphones. “Engineers often spend hours on end in their sessions. They need a lightweight, ergonomically designed pair of headphones to keep focus and concentration up. The HD 480 PRO eliminate any pressure points and fit every head precisely and comfortably – even if you’re wearing glasses.”

Unlike many other closed-back headphones, the HD 480 PRO deliver an honest low-end

Purpose-built for professional audio work

Whether used in the studio by producers, mixers, musicians, recording engineers, and creators, in live environments by FoH engineers and monitor engineers, or again on the move, the HD 480 PRO are an ideal choice for monitoring, producing, and recording, but also for mixing, which makes them Sennheiser’s most versatile professional headphones to date. Their absolute accuracy, uncoloured frequency response and honest low-end ensure that the audio translates reliably to any listening situation from home speakers to automobile use and PA systems.

“Knowing that you can rely on what you’re hearing is everything, that’s what you get with the HD 480 PRO.”

Jim Kaufman, producer

“When I’m going to be mixing on headphones outside my studio, it’s imperative I have a pair that I trust. With the HD 480 PRO, to have this level of quality and accuracy in a closed-back headphone is amazing.”

Will Brierre, mix engineer

“As producers, we have to receive the best sound to our ears that we can. Every detail is important. When you’re wearing the 480s, you’re immersed in the sound, completely undistracted by the outside world.”

Young Chencs, artist and producer

“The ear cushions. Incredibly soft, right away. And then the dimensionality of the sound. It felt like the music had depth and space around it. Two things stood out immediately. The spatial quality of the sound makes it so much easier to understand where everything sits in a mix. And while recording, I could hear my own voice with this real clarity and dimension. It actually made singing feel more natural and easier.”

Nao Yoshioka, singer and songwriter

“Nothing but the truth”

To enable the user to fully concentrate on the audio and hear all detail, the HD 480 PRO feature multiple stages of passive sound shielding, while comfortable ear pads with soft grooves for the temples of glasses ensure the precise seal that is required for good audio reproduction. A series of design measures – subsumed under the term “Vibration Attenuation System” – eliminate unwanted vibration, reflections and distortion, preserving the clarity of the signal. The ultralight voice coils of the HD 480 PRO ensure a remarkably authentic and dynamic reproduction.

The HD 480 PRO are Sennheiser’s most versatile professional headphones to date. They are an ideal choice for monitoring, producing, and recording, but also for mixing

Patents for comfort, precision fit and noise decoupling

Like its open-back counterpart, the HD 490 PRO, the HD 480 PRO benefit from several Sennheiser-patented features.

Special Axes Geometry: The mechanical design makes sure that the headphones optimally adapt to the head and maintain an equal contact pressure no matter what the shape of the user’s head. The listening experience is consistent across users.

Comfort zone for glasses: The ear pads do not press on the temples of glasses but rather have a soft zone, which ensures good sealing and high comfort at the same time.

Blocking of cable-borne noise: Near the earcup, the connection cable features a coiled part, which effectively decouples the HD 480 PRO from any structure-borne or handling noise, such as that transmitted when the cable hits the desk, for example.

For daily professional use

To adapt to different set-ups, the detachable cable can be worn on the left or right side of the HD 480 PRO. This flexible cable routing is ideal for solo recording of instruments, for example, as it keeps the cable out of the way. To ensure accessibility, the left and right earcups are braille-marked. Engineered by Sennheiser’s experienced professional development team, the HD 480 PRO have been designed to last and deliver consistent results over time.

A Sennheiser patent: The coiled part near the earcup connector prevents cable noise from reaching the earcups

HD 490 PRO or HD 480 PRO – which one to choose?

The open-back HD 490 PRO and closed-back HD 480 PRO are at the top of the 400 series of purpose-built professional audio headphones. So which one is best for which application?

“Our developers have been working painstakingly to bring the sound of the closed HD 480 PRO as closely as possible to that of the open HD 490 PRO. Which model is the better choice for you really depends on how you work,” explains Gunnar Dirks. “The open HD 490 PRO will be ideal for mixing in quiet environments, while I would recommend the closed HD 480 PRO for applications where you need isolation, for example when you’re tracking vocals in the room, when monitoring or using them as an FoH reference, or simply when you’re working in the same space as others.”

The HD 480 PRO retails at AED 1.549. It features recording earpads and a 3-metre coiled cable and is delivered complete with a carrying bag. Instead of the bag, the HD 480 PRO Plus comes with a travel case, and retails at AED 1,749.

HD 480 PRO technical data

Acoustic principle: closed

Ear coupling: circumaural

Transducer principle: dynamic

Transducer diameter: 38 mm

Frequency response: 3 to 28,700 Hz (-10 dB)

Sensitivity: 107 dB SPL (at 1 kHz/1 Vrms); 98 dB (at 1 kHz, 1 mW)

Max. SPL: 130 dB (1 kHz, 5% THD)

THD: <0.5% (at 1 kHz, 100 dB SPL)

Impedance: 130 ohms (1 kHz)

Power rating: 300 mW (100 h, noise as per IEC 60268)

Temperature range: 0°C to +50°C for operation; -25°C to +70°C for storage

Relative humidity: 10 to 80%, non-condensing for operation; 10 to 90% for storage

Weight: 272 g (w/o cable)

Available accessories

Replacement recording ear pads, replacement coiled cable (3 m), 1.8 m straight cable, 3 m straight cable, balanced cable, (replacement) travel case, (storage) case, (replacement) bag.

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