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Canon strengthens West Africa presence through partner collaborations in Senegal

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Canon Central and North Africa (CCNA) set another significant milestone in its overall Africa growth strategy by strengthening its presence in Senegal through partnerships with two major dealers, DEVEA and Electronic Corporation.

The Senegal announcement is part of a wider CCNA strategy to enhance its business in the Africa continent and strengthen its in-country presence. The collaboration with long-standing and reputed dealers in Senegal underlines Canon’s focus on reinforcing the company’s ‘closer to customer’ strategy in the West Africa region and strengthening its regional presence,

Canon will continue to provide value-added on-ground marketing and sales support to both partners in Senegal and meet customer demand in the rapidly evolving market for both its business and consumer segments.

With a growing distribution network in Senegal that is still at a nascent stage, CCNA hopes to further develop and strengthen this network to cover the market through its diverse product portfolio. Small and Medium Businesses (SMB) form a huge segment of the Senegalese economy and there is an ongoing call by different local and international stakeholders to empower and support this sector to contribute to inclusive economic development.

Canon’s presence in Senegal will therefore provide the company an opportunity to gain in-depth reach across Africa, and to better understand the changing market dynamics and customer demand.

Roman Troedthandl, Managing Director of CCNA, said, “Senegal is one of the fast advancing countries within West Africa with a rapidly growing young population and emergence of Small and Medium Businesses across the country. CCNA`s goal is to penetrate this market and maximise the potential which it has to offer.

“We will further enhance our network of distributors and partners in Senegal as we continue to work on strengthening our overall presence in the African region before we eventually open our first B2B & PV showroom in the country. Our partnership with DEVEA and Electronic Corporation will assist us to tap the huge potential offered by IT and consumer electronic dealer channels through channel penetration and visibility enhancement at key retail stores.”
DEVEA and Electronic Corporation are among the most recognised distributors in the West and Central Africa region due to their wide channel reach, financial capabilities and IT market knowledge.
The partnership with Electronic Corporation will see Canon launch its first Photo Video (PV) showroom later this year. It will also enable the opening of Senegal’s first PV service centre for Canon Photo Video products in 2017. Additionally, Electronic Corporation will help CCNA in gaining market leadership for DSLR cameras.
CCNA, through partnering with DEVEA, will position the brand as one of the preferred brands in the SMB sector with a wide range of inkjet and laser printers that is expected to be launched in Senegal in the coming months. CCNA will strongly participate in Government tenders for our Mid High range of Laser printers through a strong network of SI / VARs.

CCNA will also hire a dedicated Channel Account Manager to take care of channel partners in ensuring the visibility of Canon products.

Troedthandl further added: “Through these valuable local partnerships, CCNA will also look to participate in government tenders for its mid to high range of laser printers.”
CCNA, through partnering with DEVEA, will further enhance its B2B portfolio and provide end to end solutions that will deliver high end results to benefit Senegal’s businesses and industries, and leverage its expected growth. Its offerings will range from the basic copier to its production and wide format printing solutions to fulfil the market need in terms of scanning and archiving solutions.

While CCNA extends its geographic business footprint in the country and the wider region, the organisation remains committed to Senegal’s socio-economic development through several community initiatives.

As part of a ‘Celebrate Africa’ campaign*, CCNA announced the start of an Africa wide online photo competition which will foster creativity among amateur photographers. In previous years, Canon, along with Dubai Cares and as part of ‘Adopt a School’ initiative, has constructed a school in Senegal in partnership with a non-profit organization, buildOn.
Troedthandl explained: “With our corporate philosophy of `Kyosei`, meaning ‘living and working together for the common good,’ we will look to maintain our growth and prosperity in the region through new business initiatives while also promoting our CSR activities.”

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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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