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Sony MEA unveils business growth strategy

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Sony Middle East and Africa (MEA) has unveiled a new business strategy that aims to increase its regional presence and grow business by 20 per cent in 2017.

Driving Sony MEA’s strategy, new managing director Taro Kimura will achieve this vision through new product launches and a refreshed business development strategy that will place the company and its business partners in a strong position to gain market share in the company’s focus categories, which are television, digital imaging and audio products. Sony MEA is looking to grow television sales by 26 per cent, audio product sales by 11 per cent and achieve a 52 per cent sales growth in its interchangeable lens camera business in 2017.

“To achieve our ambitious plans, we are re-engineering our operations and evolving strategies based on data and facts. We are aligning priorities, KPIs, processes and in-market execution plans both within Sony and in our business partner establishments in the region. Our aim is to present a powerful united front in the retail space. This will enable us to offer our customers the best experiences with our innovative products and encourage them to appreciate their unique value,” said Kimura.

Leading change in the television category will be Sony’s first BRAVIA OLED TV A1 Series, scheduled to launch in the Middle East in July 2017. Previewed at the CES earlier this year and generating rave reviews, the BRAVIA OLED A1 series offers a totally new visual experience. A combination of superior picture quality, achieved with the company’s proprietary 4K HDR Processor X1 Extreme; revolutionary sound that emanates directly from the screen itself – a feat made possible by Sony’s newly developed Acoustic Surface technology and a streamlined, stylishly minimalistic “One Slate Design Concept” make it a technological marvel.

“Television is our key driver for business growth and our product strategy of best picture quality, design and usability remains unchanged,” said Kimura. “The BRAVIA OLED A1 Series will be a new addition to an array of best in class televisions that will expand from 23 models in 2016 to 37 models in 2017, offering customers a wider choice,” he added.

The ambitious growth expectations in the interchangeable lens camera are spurred by the overwhelming acceptance of the company’s flagship Alpha 7 series by photography and videography professionals.

“Sony is the market leader in Digital camera and our interchangeable lens Alpha 7, Alpha 6000 cameras and fixed lens RX100 cameras have won several industry awards. They have also been well received by photography enthusiasts around the world and are continuing to gain wider recognition and popularity,” said Kimura.

He added, “The strength of Sony is that we develop all key camera components in-house. Sony is the world’s largest Image Sensor supplier. In order to achieve highest resolution, highest sensitivity, fastest speed and most reliable image stabilization, we continuously develop ever-more advanced image sensors, image processors, lenses and software algorithms. Sony today offers a selection of 24 lenses all of which are High Resolution compatible. No other camera manufacturer offers such an extensive range of high resolution lenses since legacy lenses are not high resolution and future compatible.”

Headphones, wireless speakers and sound bars will be the main contributors to business growth in the audio category. “The launch of the MDR-1000X industry-leading noise-cancelling headphones was a breakthrough for Sony, and we expect sales of this product alone to increase 5 fold in 2017,” said Kimura. “Supplementing the MDR-1000X will be the widest range of headphones and earphones that will meet all the types of usage such as in-ear, overhead, microphone function, Bluetooth and noise-cancelling,” he added.

A seasoned consumer electronics professional, Kimura has a proven track record in corporate transformation and business turnaround across the GCC, Europe and Japan. With his vast global experience and local knowledge, Kimura has been driving Sony’s business in the region since he began his second stint with the company in August 2016.

Under his leadership, Sony MEA witnessed massive growth in sales in the television segment in 2016. The company grew the business by 174 per cent and hit 16 per cent market share in FY16 in the 55-inch TV size category. Sony MEA also experienced strong growth in the 65-inch TV size segment and grew by 112 per cent and hit 18 per cent market share, while the 75-inch TV size segment achieved 252 per cent growth with a market share of 20 per cent.

Meanwhile, in the audio segment, the soundbar category grew by 126 per cent while the high power audio one box series achieved 55 per cent growth. The headphone and earphone business has grown by 38 per cent, reinforcing the company’s positioning in sports, Bluetooth and noise cancelling space.

In the digital camera business, Sony’s mid-segment grew from 58 per cent in 2015 to 65 per cent in 2016.

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Corporate Group and PwC sign MoU to build pathways, connecting academic excellence with corporate success

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Corporate Group and PwC

Corporate Group and PwC Academy Middle East have officially signed a Memorandum of Understanding (MoU), launching a strategic collaboration aimed at empowering the next generation of young professionals by bridging the gap between academic learning and real-world corporate experience. This initiative seeks to provide ambitious students with a clear pathway into the corporate world, equipping them with the skills and hands-on experience necessary to thrive in today’s competitive marketplace.

Mohamed Osman, Chairman and Co-Founder of Corporate Group, said: “Our partnership with PwC marks a pivotal step in shaping the future of our industry by equipping the next generation with practical experience, essential skills, and deep knowledge. Together, we’re committed to fostering talent in the UAE, and we look forward to making a lasting impact on the emerging workforce.”

This partnership leverages Corporate Group’s deep industry expertise and PwC Academy’s exceptional educational platform, allowing students to apply theoretical knowledge in a practical, dynamic setting.

Taimur Ali Mir, PwC Partner and Professional Qualifications lead at PwC Academy, added: “This collaboration further reinforces our commitment to enabling the workforce of the future with the right knowledge, skills, and mindset required to thrive in today’s dynamic financial landscape. We look forward to working with Corporate Group to deliver impactful and meaningful experiences that support the region’s talent development needs.”

Participants will gain firsthand exposure to real corporate challenges, deepening their understanding of business operations and developing the mindset, confidence, and problem-solving skills required to drive meaningful change.

Unlike traditional academic programs, this collaboration emphasises real-world readiness. Graduates will be fully equipped to enter the workforce as active contributors, ready to make an immediate and impactful difference within their organisations. They will be empowered to tackle complex problems, make informed decisions, and lead with purpose from day one—ultimately contributing to the sustained growth of the region’s business ecosystem.

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PNY Announces Strategic Partnership with METRA

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PNY

PNY is pleased to announce the establishment of a strategic partnership with METRA, recognized as the region’s fastest-growing IT Value Added Distributor.

With a dynamic team of over 500 regional employees, METRA collaborates with a network of over 30 distinguished vendors, as well as 6500 partners and resellers. Their focus on delivering exceptional value-added services and regional expertise has propelled their rapid growth and positioned them as a trusted leader in the industry.

PNY is proud of this new collaboration. The company will bring its extensive expertise and the power of NVIDIA AI solutions, from AI workstations to data centers, to this partnership.

Providing cutting-edge solutions such as NVIDIA Professional Visualization, NVIDIA TESLA, and NVIDIA DGX solutions, PNY helps improve the creativity, productivity, and performance of users. PNY’s technology partnerships are constantly evolving to stay up to date with the latest innovations. PNY proposes a full spectrum of high value-added solutions in HPC and Artificial Intelligence environments.

Through this collaboration, PNY and METRA aim to leverage their combined strengths to offer advanced technology solutions that meet the growing demands of the IT and AI sectors. This partnership marks a significant step forward in delivering unparalleled value and expertise to customers across the region.

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The Malware That Must Not Be Named: Suspected Espionage Campaign Delivers “Voldemort”

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Voldemort malware

In August 2024, Proofpoint researchers identified an unusual campaign using a novel attack chain to deliver custom malware. The threat actor named the malware “Voldemort” based on internal filenames and strings used in the malware. 

The attack chain comprises multiple techniques currently popular within the threat landscape as well as uncommon methods for command and control (C2), like the use of Google Sheets. Its combination of tactics, techniques, and procedures (TTPs), lure themes impersonating government agencies of various countries, and odd file naming and passwords like “test” are notable. Researchers initially suspected the activity may be a red team. However, the large volume of messages and analysis of the malware very quickly indicated it was a threat actor.  

Proofpoint assesses with moderate confidence this is likely an advanced persistent threat (APT) actor with the objective of intelligence gathering. However, Proofpoint does not have enough data to attribute with high confidence to a specific named threat actor (TA). Despite the widespread targeting and characteristics more typically aligned with cybercriminal activity, the nature of the activity and capabilities of the malware show more interest in espionage rather than financial gain at this time. 

Voldemort is a custom backdoor written in C. It has capabilities for information gathering and to drop additional payloads. Proofpoint observed Cobalt Strike hosted on the actor’s infrastructure, and it is likely that is one of the payloads that would be delivered.  

Beginning on 5 August 2024, the malicious activity included over 20,000 messages impacting over 70 organizations globally. The first wave of messages included a few hundred daily but then spiked on 17 August with nearly 6,000 total messages.  

Messages purported to be from various tax authorities notifying recipients about changes to their tax filings. Throughout the campaign, the actor impersonated tax agencies in the U.S. (Internal Revenue Service), the UK (HM Revenue & Customs), France (Direction Générale des Finances Publiques), Germany (Bundeszentralamt für Steuern), Italy (Agenzia delle Entrate), and from August 19, also India (Income Tax Department), and Japan (National Tax Agency). Each lure was customized and written in the language of the authority being impersonated. 

Proofpoint analysts correlated the language of the email with public information available on a select number of targets, finding that the threat actor targeted the intended victims with their country of residence rather than the country that the targeted organization operates in or country or language that could be extracted from the email address. For example, certain targets in a multi-national European organization received emails impersonating the IRS because their publicly available information linked them to the US. In some cases, it appears that the threat actor mixed up the country of residence for some victims when the target had the same (but uncommon) name as a more well-known person with a more public presence. Emails were sent from suspected compromised domains, with the actor including the agency’s real domain in the email address.

The threat actor targeted 18 different verticals, but nearly a quarter of the organizations targeted were insurance companies. Aerospace, transportation, and university entities made up the rest of the top 50% of organizations targeted by the threat actor.  

Proofpoint does not attribute this activity to a tracked threat actor. Based on the functionality of the malware and collected data observed when examining the Sheet, information gathering was one objective of this campaign. While many of the campaign characteristics align with cybercriminal threat activity, we assess this is likely espionage activity conducted to support as yet unknown final objectives.  

The Frankensteinian amalgamation of clever and sophisticated capabilities, paired with very basic techniques and functionality, makes it difficult to assess the level of the threat actor’s capability and determine with high confidence the ultimate goals of the campaign. It is possible that large numbers of emails could be used to obscure a smaller set of actual targets, but it’s equally possible the actors wanted to genuinely infect dozens of organizations. It is also possible that multiple threat actors with varying levels of experience in developing tooling and initial access worked on this activity. Overall, it stands out as an unusual campaign.   

The behavior combines a variety of recently popular techniques observed in several disparate campaigns from multiple cybercriminal threat actors that have used similar techniques as part of ongoing experimentation across the initial access ecosystem. Many of the techniques used in the campaign are observed more frequently in the cybercriminal landscape, demonstrating that actors engaging in suspected espionage activity often use the same TTPs as financially motivated threat actors. 

While the activity appears to align with espionage activity, it is possible that future activities associated with this threat cluster may change this assessment. In that case, it would indicate cybercriminal actors, while demonstrating some typical e-crime delivery characteristics, used customized malware with unusual features currently only available to the operators and not abused in widespread campaigns, as well as very specific targeting not normally seen in financially motivated campaigns. 

Defense against observed behaviors includes restricting access to external file sharing services to only known, safelisted servers; blocking network connections to TryCloudflare if it is not required for business purposes; and monitoring and alerting on use of search-ms in scripts and suspicious follow-on activity such as LNK and PowerShell execution. 

Proofpoint reached out to our industry colleagues about the activities in this report abusing their services, and their collaboration is appreciated. 

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