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Over 90% of Businesses are Unable to Properly Succeed in the Data Economy

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Only 6% of businesses globally use, access, and share data in a way that grants them all the business benefits provided by a robust data strategy, according to new research from Snowflake, the Data Cloud company. Moreover, the report highlighted that only 38% of businesses are in a position to extract value from their data and use it to inform the decisions they make, and just 55% say that data sharing can happen freely in their organization.

The research went on to define ‘Data Economy Leaders’ – characterized by their ability fully unlock the power of their organisations data – and identified that 77% of these businesses experienced annual revenue growth over the past three years, while just 36% of ‘Laggards’ – the lowest-performing businesses surveyed – can say the same. Moreover, 60% of Leaders saw their market share grow over this period, compared to only 31% of Laggards.

“Successful organizations will attain the business advantage that comes from access to data, data services, solutions, and collaboration – which can only be found in the Data Economy”, said Jennifer Belisssent, Principal Data Strategist at Snowflake. “These organizations are capitalizing on data platforms in the cloud. They have strong, data-literate leadership that encourages an enterprise-wide approach to data innovation and have established processes that make their data mutually available. As a result, these forward-thinking organizations are using all that the Data Economy offers to solve the most complex business problems, improve customer experiences, and crackdown on fraud.”

How Organisations are Leveraging Data

42% of organizations surveyed reported that they use data to identify risk and prevent fraud within their business – the most common use for how data is used – demonstrating a growing trend for businesses to use data in a preventative way, to protect themselves and their customers. 41% of organizations use data strategically to launch new revenue streams or pricing models and 40% do so to reveal new market opportunities.

The Road to Data Leadership

The report’s analysis of the Data Economy Leaders revealed several other areas in which these organizations considerably outperform their peers, with their strengths exhibited across three main pillars: people, process, and technology.

People

  • Strong leadership is essential if a business is to thrive in the Data Economy. For almost two-thirds (63%) of Data Economy Leaders, there is a C-level mandate to become data forward.

Process

  • Leaders are better at aligning data objectives across teams, with 62% having a data or analytics center of excellence that coordinates data policies, and 54% enabling users to access all available data through a single system or application.

Technology

  • Twice as many Leaders as Laggards (50% vs. 24%) describe the data storage and management technologies they use as ‘easily scalable and elastic’. Leaders draw upon a greater volume of data, in different forms, while breaking down silos and collaborating with both internal and external partners.

Methodology: The survey was commissioned by Snowflake and was completed in November and December 2021. The 1,000 respondents consisted of C-level business executives and board members and senior technology managers from across eight countries.

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Financial Reports

ESET Threat Report: Infostealers using AI & banking malware creating deepfake videos to steal money 

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ESET has released its latest Threat Report, which summarizes threat landscape trends seen in ESET telemetry and from the perspective of both ESET threat detection and research experts, from December 2023 through May 2024. These past six months painted a dynamic landscape of Android financial threats, malware going after victims’ mobile banking funds – be they in the form of “traditional” banking malware or, more recently, cryptostealers. Infostealing malware can now be found impersonating generative AI tools, and new mobile malware GoldPickaxe is capable of stealing facial recognition data to create deepfake videos used by the malware’s operators to authenticate fraudulent financial transactions. Video games and cheating tools used in online multiplayer games were recently found to contain infostealer malware such as the RedLine Stealer, which saw several detection spikes in H1 2024 in ESET telemetry.

“GoldPickaxe has both Android and iOS versions and has been targeting victims in Southeast Asia through localized malicious apps. As ESET researchers investigated this malware family, they discovered that an older Android sibling of GoldPickaxe, called GoldDiggerPlus, has also tunneled its way to Latin America and South Africa by actively targeting victims in these regions,” explains Jiří Kropáč, Director of ESET Threat Detection.

In recent months Infostealing malware also began to utilize the impersonation of generative AI tools. In H1 2024, Rilide Stealer was spotted misusing the names of generative AI assistants, such as OpenAI’s Sora and Google’s Gemini, to entice potential victims. In another malicious campaign, the Vidar infostealer was lurking behind a supposed Windows desktop app for AI image generator Midjourney – even though Midjourney’s AI model is only accessible via Discord. Since 2023, ESET Research has increasingly seen cybercriminals abusing the AI theme – a trend that is expected to continue.

Gaming enthusiasts who ventured out of the official gaming ecosystem were attacked by infostealers, as some cracked video games and cheating tools used in online multiplayer games were recently found to contain infostealer malware such as Lumma Stealer and RedLine Stealer. RedLine Stealer saw several detection spikes in H1 2024 in ESET telemetry, caused by campaigns in Spain, Japan, and Germany. Its recent waves were so significant that RedLine Stealer detections in H1 2024 surpassed those from H2 2023 by a third.

Balada Injector, a gang notorious for exploiting WordPress plug-in vulnerabilities, continued to run rampant in the first half of 2024, compromising over 20,000 websites and racking up over 400,000 hits in ESET telemetry for the variants used in the gang’s recent campaign. On the ransomware scene, former leading player LockBit was knocked off its pedestal by Operation Chronos, a global disruption conducted by law enforcement in February 2024. Although ESET telemetry recorded two notable LockBit campaigns in H1 2024, these were found to be the result of non-LockBit gangs using the leaked LockBit builder.

The ESET Threat Report features news about recently released deep-dive investigation into one of the most advanced server-side malware campaigns, which is still growing – Ebury group, with their malware and botnet. Over the years, Ebury has been deployed as a backdoor to compromise almost 400,000 Linux, FreeBSD, and OpenBSD servers; more than 100,000 were still compromised as of late 2023.

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Reports

The Role of Generative AI in Cyber Security

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AI cybersecurity

GenAI and cyber security

AI is the hottest topic in the universe. Pairing AI with cybersecurity opens up vast possibilities and challenges. Many security professionals believe that integrating intelligence into cybersecurity can enhance defenses against sophisticated cyberattacks. However, cybercriminals are also leveraging AI to weaponize their assaults. Check Point partnered with market researchers at Vanson Bourne to examine how security professionals are incorporating Generative AI (GenAI) into their practices. Several key findings from their research are outlined below.

Skills gap

Despite over 70 percent of respondents feeling confident about their organization’s defenses, eighty-nine percent countered their optimism by acknowledging that employing qualified people was challenging. The cyber security skills gap puts a serious damper on how effective organizations can assemble the right defenses against AI-infused cybercrime.

“An overwhelming 89% of IT and security professionals report a significant skills gap, underscoring the urgent need for innovative solutions.”

Surveyed professionals said the skills gap significantly hampers an organization’s ability to conduct efficient security operations. A substantial 98 percent of those affected reported an “impact” on their security operations, with 40 percent citing a “strong impact.”

Enter GenAI

No organization, large or small. can ignore the potential impact of a major cyberattack. As a result, surveyed organizations said they have turned to AI-powered tools to boost cyber security, including incident response, malware protection, and data loss protection. Clearly, AI is etching its role in providing better protection of the digital landscape.

“97-99% of organizations utilize AI-powered tools, with a significant shift towards GenAI for a comprehensive security strategy.”

GenAI benefits

Organizations have embraced GenAI for strategic purposes, with many using it for over a year to bolster cybersecurity against sophisticated threats and improve incident response rates. Across all regions, GenAI tools are recognized for better understanding user behavior and anomalies. However, European respondents showed less agreement on AI’s potential for enhancing efficiency compared to APAC professionals, who indicated GenAI’s role in streamlining security operations and resource allocation.

The skills gap paradox and GenAI

Bridging the Gap: GenAI can be an ally in addressing the skills gap. It offers a way to augment existing capabilities and improve efficiency, especially in sectors with a high demand for cyber security proficiency.

“Gen-AI is instrumental in closing the cyber security skills gap, with 98% of affected organizations recognizing its impact on operational efficiency.”

Industry-specific insights

The impact of GenAI varies across sectors, with particular benefits observed in healthcare and finance. These sectors recognize Gen-AI’s potential to significantly reduce manual work and increase the efficiency of incident response.

To this survey question, “Thinking about GenAI / AI/ML Deep-Learning, to what extent do you agree or disagree with the following statements,” most respondents agreed that AI tools will improve their efficiency, increase their incident response rates, and help close skills gaps in their organizations.

Here are other results:

• GenAI has/can significantly reduce manual work for our security team: Healthcare (32% lower)
• AI/ML Deep Learning has/can greatly increase our efficiency with incident response: Energy, oil/gas, and utilities (36% higher)
• Gen AI has/can significantly increase our catch rate: Finance/banking/investments (35% higher)
• AL/ML Deep Learning has/can help to substantially bridge the cyber security skills gap in my organization (for those experiencing skills gap in cyber security operations): Finance/banking/investments (28% improvement)

Investment and Implementation

The commitment to integrating GenAI into cyber security is strong, with 90 percent of organizations planning to prioritize AI/ML and GenAI tools. This is accompanied by an anticipated increase in budget allocations for GenAI tools.

“90% of organizations prioritize investments in GenAI tools, reflecting a strategic shift towards innovative cyber security solutions.”

GenAI Transformation

While the outlook is optimistic, concerns and challenges do remain. Organizations highlight the importance of keeping AI models updated while being cognizant of the challenges, such as ensuring compliance with data regulations.

The journey towards a GenAI-integrated security landscape will offer security leaders both rewards and challenges. However, it’s clear, GenAI will help transform organizations as cyber security providers incorporate greater intelligence. Embracing GenAI with strategic foresight will pave the way for a more secure and resilient digital future.

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Are UAE’s SMEs Confident To Navigate These Challenges And Embrace Opportunities?

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rak bank

Among the headline findings of the report is that the Small & Medium Enterprise (SME) sector in the United Arab Emirates has successfully moved from a stage of resilience to prosperity after the Covid-19 pandemic, with two in three SMEs expressing a positive view of the future business environment in the country. The report found an overall confidence index score of 61 among UAE SMEs – a number based on RFI Global’s analysis of macroeconomic indicators in the UAE, as well as survey responses from over 1,000 SMEs in the country collected between November-December 2023, all of which contributed to the final Index.

IMPORTANT FINDINGS

The report refers to a strong economic forecast for the UAE, with non-oil GDP expected to grow by over 4% in 2024, and overall GDP projected to grow by 5.70% this year. The RAKBANK SME Confidence Index also highlight steady recovery in factors such as hotel occupancy rates close to pre-pandemic levels, which signals a rebound in the tourism sector that is contributing to the general positive outlook among SMEs about their future revenue prospects and the business landscape in the next 12 months. However, the report also talks about the challenges faced by SMEs, including rising labour, operational and other business costs; the impending introduction of corporate tax; and the cost of capital/credit. To navigate these challenges, SMEs need continued support and attention from financial institutions, in addition to the initiatives we are already seeing from government entities, particularly the UAE.

“Small and Medium Enterprises are the backbone of every healthy economy, and this is especially true in the UAE, where SMEs make up 94% of companies and contribute over 50% to the country’s GDP.” – Raheel Ahmed, Chief Executive Officer, RAKBANK

Drawing from a wealth of macroeconomic data and business sentiment analysis, the report suggests that the issuance of new business licenses in Dubai also reflects a strong business environment. Despite challenges posed by fluctuations in Brent oil futures, the overall macroeconomic indicators suggest fertile ground for SME growth and development. While SMEs are proactively embracing innovation and expansion, showing a strong trend towards launching new products/services and bullishness towards customer demand and pricing of products/services, they also displayed one common thread – the critical role of banking support. The need for tailored financial solutions and advisory services is evident in the SME sector. In fact, one of the report’s standout findings is the high level of satisfaction with banking support among almost all the SME sectors.

“RAKBANK has a rich legacy of supporting SMEs, and the launch of our Index in partnership with RFI Global builds upon this legacy, as the UAE’s first SME-specific confidence survey.” – Dhiraj Kunwar, Managing Director, Business Banking, RAKBANK

The RAKBANK SME Confidence Index also offers an in-depth analysis of business sentiment across various industries, with a special focus on Construction & Manufacturing, Transport, Trading, Public Services, Professional Services, and Consumer & Retail Services, with all the sectors again demonstrating strong confidence

The report refers a strong economic forecast for the UAE, with non-oil GDP expected to grow by over 4% in 2024, and overall GDP projected to grow by 5.70% this year.

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