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DIGITAL, CULTURAL TRANSFORMATION

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The global digital transformation market is expected to grow at the rate of 17.42 percent and reach a value of USD 2744.68 billion by 2026, researchers say. Even though there was substantial growth in the last few years, the pandemic fast-tracked digital transformation in the enterprise sector. However, there are shortfalls in terms of achieving actual goals.

Why does that happen? The answer is that it was not observed as a cultural transformation!

The Integrator comes up with an issue on digital transformation and it discusses several aspects of the topic. Not only engaging but also thought-provoking descriptions encompass the edition as a cover story, features, columns, and a handful of expert interviews join the narrative. Refer to the latest issue.

Celebrating the winning streak, The Integrator is planning to host “Virtual Roundtable Sessions 2022” on the topic “SECURITY THREAT FOR BFSI SECTOR IN DIGITAL TRANSFORMATION ERA.” The sessions will participate information security professionals (i.e., CIOs, CISOs, CSOs) of reputed banks in the Middle East and senior executives/spokespersons from tech enterprises, and security solution service providers to discuss all such matters of security concern in BFSIs.

We are thrilled to get you to participate in the sessions and listen to your views on the subject. Simply write to us, showing your interest, if you are bearing any of these roles or capacities.

Thank you!

Read and recommend – as always!

Murali Margassery
Assistant Editor

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HOUSE OF HYPE DUBAI JUST FLIPPED THE HOLIDAYS, UNVEILS THE WINTER WONDERVERSE

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A colorful, immersive indoor space at House of Hype featuring glowing, stylized Christmas trees and festive light installations

This festive season, House of Hype, Dubai Mall’s most spectacular immersive mega-experience, turns the holidays upside down with The Winter Wonderverse, a surreal festive universe that only Dubai could dream up.

Running from December 13 – 28, 2025, The Winter Wonderverse @ House of Hype delivers a larger-than-life remix of holiday classics across the park’s 25 immersive worlds. Expect glowing snow, dancing lights, spontaneous performances, mischievous elf photobooths, chaotic parades, and snacks almost too cute to eat — all crafted to surprise, delight, and spark unforgettable shared moments.

But this isn’t nostalgia, and it’s definitely not the winter village you’ve visited five times before.
This is House of Hype in Dubai! Where everything is bigger, wilder, brighter, and far more fun.

A Holiday Universe, One Wild World at a Time

From the moment you step inside, you’re not entering a venue, you’re crossing into a surreal festive season multiverse. One minute you’re inside a shimmering snow globe where neon snow falls around you, the next, you’re being pulled into an elf transformation photobooth where the “elves” are a little too enthusiastic and definitely up to mischief.

Turn a corner and suddenly a world-hopping parade bursts through the space, sweeping you into a swirl of bold characters, dancers, glitchy holiday creatures, and spontaneous performances that feel like they jumped out of a fever dream.

Blending humor, fantasy, nostalgia, and hypersaturated design, The Winter Wonderverse @ House of Hype is for people who want their holidays to feel anything but ordinary, families, friends, creators, travelers, and anyone chasing a festive escape with a twist.

Festive Highlights:

Inspired by House of Hype’s signature mega-experience DNA, here’s what guests can expect:

  • Glowing Snow & Dancing Lights: A surreal holiday landscape perfect for unforgettable photo and video moments.
  • Elf Transformation Photobooths: Snap, record, and instantly drop into the Winter Wonderverse storyline with playful, social-ready content.
  • World-Hopping Parades & Outrageous Performances: A spontaneous cast brings the universe to life through bold interactions and unexpected spectacle.
  • A Surprise Treat Awaits Anyone in Ugly Sweaters: Show up to Dubai’s most chaotic holiday showdown, loud, fun, and delightfully unhinged.
  • Cute Holiday Snacks & Limited-Edition Treats: Delicious, highly Instagrammable snacks curated by Michelin-starred culinary talent.

Other key information you can’t miss:

  • Book tickets now at house-of-hype.com
  • Location: House of Hype, Level One, Dubai Mall
  • Dates: Saturday, December 13th till Sunday, 28th, 2025.
  • Timings: Sunday to Thursday from 10:00 am till 10:00 pm / Friday & Saturday from 10:00 am till midnight

House of Hype invites guests on a 60–90 minute adventure through Dubai Mall’s full-scale City of Dreams, a joyful mega-experience built from the brightest corners of digital pop culture. Across 25 surreal, interactive zones, visitors drift through neon Tokyo nights, K-Pop stages, shimmering Bollywood energy, robotic light shows, projection domes, hidden pathways, exclusive shopping, and limited-edition global snacks. With live performances, AI-powered photo moments, and unexpected worlds opening at every turn, every visit becomes a journey to dream big, live loud, and have fun.

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AURA BAKERY & CAFÉ BRINGS ITALIAN FLAIR TO THE FESTIVE SEASON WITH CELEBRATORY CREATIONS 

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A traditional Italian Panettone cake wrapped in festive paper and ribbon, sitting on a white pedestal.

This festive season, Aura Bakery & Café brings an Italian flair to Jumeirah with a selection of unique celebratory creations across pastries and beverages. Known for its elegant interiors, artisanal craftsmanship, and warm hospitality, Aura Bakery & Café sets the scene as the ideal destination to gather, indulge, and celebrate the season in true Italian style.

At the heart of the festive collection stands the Panettone, a traditional Milanese delicacy symbolising abundance, togetherness, and good fortune for the year ahead. Crafted by Aura’s Pastry Chef ManuelBalarini, the recipe has been perfected to blend timeless Italian tradition with refined technique. The Panettone features dried fruits, delicately aromatic butter, and a soft, airy texture that reflects Chef Manuel’s signature precision. Fresh Panettones will be baked daily at Aura Bakery & Café and will be available for guests to purchase in-store or order for delivery. Each is presented in elegant festive packaging, making it the perfect gift for seasonal celebrations or thoughtful house gatherings.

Complementing the Panettone (AED 220) are a series of limited-edition festive pastries, each crafted with meticulous attention to detail. Guests can look forward to a freshly baked Christmas Tree Croissant (AED 30) filled with raspberry and cream, decorated with marshmallows, as well as a delicate ornament-inspired Christmas Dessert (AED 65) designed to capture the sweetness and sparkle of the season.

To complete the experience, Aura Bakery & Café will also introduce seasonal beverages inspired by the warmth and comfort of the holidays, including the Butterscotch Milk (AED 29) and the Christmas Ice Matcha Tree (AED 32). From indulgent spiced blends to aromatic coffee creations, each festive drink pairs beautifully with the pastry selection, the perfect touch to start your morning or to bring a little holiday cheer to your day.

From December 8th to 31st, Aura Bakery & Café will transform into a festive haven in the heart of Jumeirah, a place where the scent of freshly baked pastries fills the air, and guests can unwind amidst elegant interiors, soft lighting, and the spirit of the season.

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KEMPINSKI HOTEL & RESIDENCES PALM JUMEIRAH UNVEILS “THE NIGHTS OF FESTIVE LIGHTS” – A SEASON OF DAZZLING CELEBRATIONS FOR 2025

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Dubai, UAE –This December, Kempinski Hotel & Residences Palm Jumeirah unveils ‘The Nights of Festive Lights’ – a series of sparkling festive celebrations designed to delight guests of all ages. From elegant Christmas feasts to a glamorous 007-themed New Year’s Eve gala, the hotel’s culinary and events teams have curated unforgettable experiences by the sea.

The Nights of Festive Lights – Christmas Eve Buffet – Brunello Restaurant

Illuminate your Christmas Eve with a red-and-gold themed celebration, featuring an indulgent Mediterranean festive buffet, live performances, and magical moments for the whole family. Little guests can enjoy a special visit from Santa Claus, along with kids’ activities and festive face painting, while adults savour wine and seasonal drinks.

Date: 24 December 2025
Time: 7:00 PM – 11:00 PM

AED 610 per person with free-flow house beverages | AED 410 per person with free-flow soft beverages | AED 205 for kids aged 6–12 years | Children 6 years and below dine free

A Candy Cane Christmas – Christmas Day Brunch – Brunello Restaurant

Celebrate Christmas Day with A Candy Cane Christmas, a joyful brunch that brings together family, friends, and festive cheer. Guests are invited to savour an international buffet with Christmas favourites, live cooking stations and a decadent dessert selection. A live duo performance sets a warm, celebratory mood, while children enjoy Santa’s visit, a bouncy castle and face painting – plus wine for the grown-ups.

  • Date: 25 December 2025
  • Time: 1:00 PM – 4:00 PM

AED 545 per adult with free-flow soft beverages | AED 755 per adult with free-flow house beverages | AED 273 for kids aged 6–12 years | Children 5 years and below dine free

Gilded Nights – Festive Cheers – Villamore Restaurant

From early 7th December to the 25th December, the hotel’s festive spirit shines through Gilded Nights, where guests can enjoy specially created à la carte festive dishes and themed drinks at Villamore Restaurant. Ideal for intimate celebrations or relaxed evenings with friends, this experience offers a refined way to savour the season in a golden, candlelit atmosphere.

  • Dates: 7 – 25 December 2025
  • Pricing: À la carte festive menu and beverages

007 New Year’s Eve Gala – Bond-Inspired Night of Glamour

Ring in the New Year in true James Bond style at the hotel’s 007-themed New Year’s Eve gala. Guests will arrive via red carpet with VIP belts before stepping into a world of intrigue and elegance. The evening features an international buffet with live stations, 007-themed cocktails, a live band, a singer, and a DJ to keep the celebrations going until midnight.

The setup includes Bond-inspired décor, a dedicated photo booth, illuminated pool floats, a champagne wall and chic black-and-white table styling with festive centrepieces and party favours. A cigar collaboration adds a sophisticated touch, while both kids and adults can enjoy themed activities. Formal attire is encouraged, with tuxedos as the dress code hero of the night.

  • Date: 31 December 2025
  • Time: 8:00 PM – until midnight.
  • AED 2,800 per adult – Early Bird offer until 15 December 2025 | AED 3,300 per adult from 6 December to 31 December 2025 | AED 1500 for children aged 6–12 years | Children 6 years and below dine free.

Celebrate this festive season with Kempinski Hotel & Residences Palm Jumeirah, where culinary artistry meets timeless European elegance. Book your festive experience now and make your December truly unforgettable.

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