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SEVEN Signs Agreement with Hasbro, Inc. to Develop the World’s First Transformers Indoor Entertainment Centre

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Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a second licensed agreement with Hasbro, Inc. a global branded entertainment leader. Under the agreement, SEVEN will bring the Transformers brand to its entertainment destinations in the Kingdom of Saudi Arabia. The agreement follows an earlier announcement of a licensed agreement between to the two parties for the world’s first PLAY-DOH attractions.

SEVEN have partnered with AOA, an industry leader in immersive experience design and production, to develop the Transformers attractions which will provide thrilling and highly immersive experiences for people of all ages.

Spanning over 10,000 square metres, the first Transformers attraction will open at SEVEN’s entertainment destination in the Al Hamra district of Riyadh, with two additional attractions set to open at other SEVEN’s entertainment destinations. The Transformers ride-based attractions will feature thrilling state-of-the-art rides and captivating environments that will have guests fully immersed in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise, and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe.

Abdullah Al Dawood, Chairman, SEVEN, said: “We are delighted to once again be partnering with Hasbro to bring this iconic brand to the Kingdom. We continue to cement our position as the national champion of the Kingdom’s entertainment sector, strengthening the entertainment ecosystem with our strategic partnerships to bring a wide range of attractions for the people of Saudi Arabia to enjoy.”

Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences to fans of Transformers and PLAY-DOH. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”

SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.

Saudi Entertainment Ventures, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia, in accordance with the highest international standards.

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Hospitality

A RELAXING POOLSIDE RETREAT AT PALACE DOWNTOWN

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Enjoy a relaxing day under the Dubai sun with the Pool Pass at Palace Downtown, available on food and beverages. Perfect for a leisurely daytime escape, the offer allows guests to indulge in refreshing drinks and light bites while unwinding in a serene poolside setting in the heart of Downtown Dubai.

Surrounded by palm trees and the hotel’s elegant Arabian-inspired architecture, the pool at Palace Downtown offers a tranquil oasis with breathtaking views of the iconic Burj Khalifa. With its peaceful atmosphere, comfortable loungers, and attentive service, the pool creates the perfect setting for a sun-soaked retreat blending relaxation with refined hospitality.

Date & time: Monday & Sunday | 7am – 7pm
Price: AED 250 (fully redeemable on F&B credit) | Location: Ground Floor, Palace Downtown

Sun-Soaked Poolside Escape at Address Downtown

Enjoy a refreshing day in the heart of the city with the Pool Pass at Address Downtown, available daily at AED 350 per person, fully redeemable on food and beverages. Perfect for a leisurely daytime retreat, the offer allows guests to indulge in poolside dining while relaxing in a sophisticated setting overlooking Downtown Dubai.

Surrounded by elegant design and breathtaking views of the iconic Burj Khalifa skyline, the pool at Address Downtown offers a serene urban oasis. With its tranquil atmosphere, comfortable loungers, and attentive service, it provides the perfect setting to unwind, soak up the sunshine, and experience a relaxed yet refined poolside escape.

Date & time: Monday & Sunday | 7am – 7pm
Price: AED 350 (fully redeemable on F&B credit) | Location: LobbyLevel, Address Downtown

Contemporary Mediterranean Flavours at Solara, Address Dubai Mall

Set against the vibrant backdrop of Downtown Dubai, Solara at Address Dubai Mall invites guests to discover a contemporary Mediterranean dining experience infused with Middle Eastern flair. The stylish restaurant offers a relaxed yet sophisticated atmosphere with stunning views of the Burj Khalifa and Dubai Fountain, creating the perfect setting for an elegant evening.

Guests can enjoy a specially curated two-course set menu for AED 199 per person or a three-course set menu, available for dinner from 6:30 PM to 11:30 PM. Designed to highlight Solara’s vibrant flavours and refined culinary style, the experience promises a memorable night of exceptional cuisine in one of Downtown Dubai’s most scenic dining destinations.

Experience: The Luncheon

2 course set menu at AED 199 | 3 course set menu at AED 249 | Timing: From 6:30 PM – 11:30 PM | Location: Solara, Address Dubai Mall

Discover a Renewed Haven of Calm at The Spa at Address Dubai Mall

The Spa at Address Dubai Mall unveils a refined wellness experience designed to restore balance and elevate relaxation. Nestled within the iconic hotel, the serene setting enhanced by soft lighting, soothing textures, and graceful interiors offers a peaceful retreat from the energy of the city, inviting guests to unwind and reconnect in a tranquil atmosphere.

Guests can indulge in expertly delivered treatments tailored for deep rejuvenation, including the Signature Wellness Rebalance Massage, a 60-minute experience available at AED 450. Thoughtfully designed to restore harmony, the treatment provides the perfect opportunity to pause, recharge, and embrace a moment of calm within one of Downtown Dubai’s most elegant wellness destinations

Experience: 60-Minute selected Spa Treatment

Price: AED 450 | Timing: From 12:00 PM – 9:00 PM | Location: The Spa, Address Dubai Mall

Cool Off in Style with Pool Access & Dining Credit at Address Dubai Mall

Immerse yourself in pure indulgence at Address Dubai Mall’s breathtaking infinity pool, where shimmering waters meet the glamour of Downtown Dubai. Bask in the golden sun as you take in the spellbinding views of the iconic Burj Khalifa, creating picture-perfect moments of serenity and sophistication. Enhance your experience with an exclusive pool access pass that comes with a delightful dining credit to tantalize your taste buds.

Relax in the comfort of elegant poolside lounges, sip on refreshing beverages, and savor gourmet delights while basking in the most coveted views in the city. Float effortlessly in the infinity waters or unwind in breezy, sun-kissed lounges, where every moment is a scene of pure bliss waiting to be savored. No reservations required; simply stroll in and surrender to luxury. Pool access passes are available at the Pool Counter on Level 12.

Date & time: Daily | 10am – 7pm | Price: All 7 Days of the week- AED 200, fully redeemable on F&B credit | Location: Level 12, Address Dubai Mall

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Hospitality

A SUNDAY BRUNCH FOR KIDS: BAMBINI BRUNCH AT FALCONE

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FALCONE invites Dubai families to join with their little ones for a special kids’ brunch afternoon 1pm – 4pm at FALCONE: “Bambini Brunch”. An afternoon dedicated for kids to have fun away in the heart of Italian cuisine featuring children’s all-time favourite: pizza.

Now that Dubai kids are studying from home due to the current challenging situation, they are more than ever spending time on screens. Bambini Brunch is the perfect weekend activity for kids to get them off screens and engage in fun, hands-on interactive activities that stimulate their creativity while they’re making unforgettable memories. 

Activities include a pizza masterclass for kids (that adults would love too), showcasing the original Neapolitan pizza recipe and techniques, as taught by FALCONE’s world-ranked pizza chef, Chef Roberta, the talent behind FALCONE’s pizza that was named Dubai’s Best Pizza, Highly Commended for Best Pizzeria at the Time Out Dubai Restaurant Awards 2026. Kids will get to learn directly from the chefs and make their own pizzas.

In addition to the pizza masterclass, children can enjoy DIY kids’ stations, all set within a lively and engaging atmosphere, with their favourite tunes playing throughout the afternoon.

While their kids are enjoying the kids’ activities, parents can relax and enjoy FALCONE’s comforting Italian favourites.

Bambini Brunch is happening this Sunday 29 March, 1pm – 4pm. All ages are welcome.

Details: 

  • Where: FALCONE, Galleria Mall, Ground Floor, Al Barsha, Dubai
  • When: Sunday 29 March, 1pm – 4pm
  • Offer: Bambini brunch for kids featuring:
    • Pizza masterclass for kids 
    • Magician show
    • DIY kids’ stations 
    • Balloon bending
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Hospitality

WELLBEINGS HOLISTIC HEALING AT EDITION DUBAI PRESENTS A “WELLNESS ESCAPE”

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In a moment where the world calls for greater stillness and intention, Wellbeings Holistic Healing at Edition Dubai introduces Wellness Escape, an elevated experience designed to restore balance through refined simplicity and thoughtful care.

Set against the iconic backdrop of Burj Khalifa, this exclusive offering by Wellbeings Holistic Healing invites guests into a serene sanctuary where time slows and wellbeing takes precedence. The experience includes pool access with sweeping skyline views, a 90-minute signature massage or rejuvenating facial, an oxygen therapy session designed to refresh and restore, AED 150 redeemable on food and beverage, and full access to the spa’s sauna and steam facilities, each element curated to deliver a seamless sense of indulgence and calm.

Rooted in a philosophy that blends holistic therapies with contemporary luxury, Wellbeings Holistic Healing continues to define elevated wellness experiences, creating spaces that nurture both body and mind in an atmosphere of quiet sophistication.

Christian Kiefer, CEO and Founder of Spa Wellness Project Management, commented: “In times of uncertainty, true luxury lies in the ability to pause, recalibrate, and reconnect. Wellness today is about creating meaningful moments of restoration that resonate long after the experience itself.”

The Wellness Escape presents a refined expression of modern wellbeing for those seeking both escape and renewal in the heart of Dubai.

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