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Ras Al Khaimah, a Nature-Centric Gem in the Middle East, Highlights Tourism Industry

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The Integrator had an exclusive interview with Alka Winter, Vice President of Destination Marketing and Communication for Ras Al Khaimah Tourism Development Authority.

What strategies are being implemented to attract leisure travelers to Ras Al Khaimah? 

We are pleased to report that our visitor numbers in the past year have surpassed pre-pandemic levels, reaching a record of 1.13 million. The growth momentum has continued into the first quarter of this year, with a 13% increase in visitor numbers.

Our strategy is focused on balanced tourism, meaning that we not only aim to drive visitor numbers but also pay attention to the development of our tourism community. It is crucial for us to ensure that the destination’s infrastructure, supply chain, and livability are well-established alongside the growth of visitors.

The Middle East is renowned for its tourism and hospitality industry so what sets Ras Al Khaimah apart from other regions? 

Tourism plays a significant role in the UAE, contributing to 12% of the GDP. In Ras Al Khaimah, tourism accounts for 5% of the GDP, and we aspire for it to grow to one-third. Ras Al Khaimah identifies itself as the Northern Emirate. We take pride in our remarkable diversity, encompassing mountains, deserts, and the sea.

Unlike other emirates, Ras Al Khaimah offers a less congested experience, with abundant natural areas and 64 kilometers of pristine beaches. We boast the highest mountain peak in the UAE, Jebel Jais. What truly sets us apart is the combination of a nature-centric experience with renowned hotel brands such as Emaar, Accor, Marriott, and Hilton.

What steps or initiatives is Ras Al Khaimah taking to become a sustainable destination in the region?

We have recently launched a program called Responsible RAK, which includes the participation of approximately 20 hotels and attractions. While our partner hotels already have excellent sustainability practices in place, we wanted to scale it up. To accomplish this, we have collaborated with EarthCheck, a leading advisory firm specializing in sustainable destinations.

As part of Responsible RAK, all the participating hotels provide data against 10 performance metrics, covering various aspects such as energy consumption, greenhouse gas emissions, waste diversion from landfills, and social factors like gender parity in the workplace. It is not a race to be the fastest, but a collective effort to reach our destination.

What initiatives have been undertaken to enhance tourism and attract more investments?  

Ras Al Khaimah presents significant growth potential and opportunities. Last year, we announced the upcoming Wynn Resort on Marjan Island, an integrated resort with impressive credentials as a luxury operator. With 1,500 rooms, 24 restaurants, and various entertainment concepts, the Wynn Al Marjan Island will significantly enhance our destination’s allure.

We are focused on expanding our range of attractions and enhancing the development of our mountains. We have recently created 65 kilometers of hiking trails, making us the destination with the most developed hiking trails in the country.

Ras Al Khaimah is known for its collaboration with neighboring Emirates to promote the country. We benefit from having our own airport and thanks to the proximity of other airports, including Dubai, Abu Dhabi and Sharjah International Airport.

We recently announced a partnership with Qatar Airways, set to commence charter flights in November, adding to the excitement and activities happening in Ras Al Khaimah.

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Chaat Junction Brings India’s Favourite Street Food Classics to Mausam

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Step into the vibrant flavours of India’s bustling street food culture at Mausam’s Chaat Junction, a specially curated experience celebrating the country’s most loved bite-sized classics. Inspired by iconic chaat from cities like Delhi and Kolkata, the menu brings together tangy, spicy, sweet, and crunchy favourites in one colourful spread.

Guests can enjoy signature highlights including a live Pani Puchka station with flavoured mint-coriander and tamarind waters, Kolkata Special Bhel, Kadak Aloo Matar Tikki, Bhalla Papdi Chaat, and the unique Khasta Karela, a Madhya Pradesh speciality layered with chutneys, spices, and fresh toppings.

Available from 13th to 24th April, 6 PM to 10 PM, this limited-time experience is priced at just AED 50 per person for unlimited servings, making it the perfect evening outing for friends and families looking to enjoy authentic Indian street flavours in the heart of Dubai Mall.

Blending nostalgia with contemporary presentation, Chaat Junction at Mausam recreates the energy of India’s street-side flavours in a warm and elegant dining setting.

Offer: Chaat Junction Indian Street food experience | Date: 13th – 24th April
| Time: 6 PM – 10 PM | Price: AED 50 (Unlimited per person) | Location: Mausam Dubai Mall

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STAY, WORK, AND UNWIND THIS SUMMER AT ARABIAN PARK DUBAI

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Arabian Park Dubai is inviting residents and visitors to make the most of the summer months with two value-driven accommodation experiences, including a Staycation Offer and a Monthly Long-Stay Special Offer available until 31st August 2026, designed to suit both short getaways and extended city stays.

Ideal for couples, families, and professionals seeking flexibility without compromising comfort, the staycation package includes complimentary breakfast for two at Gardenia, along with 25% savings on food and beverage, laundry services, and tennis and padel court access, making it a convenient option for a relaxing urban escape.

For guests planning longer stays in the city, the hotel’s Monthly Long-Stay Special Offer provides a practical and comfortable living solution in the well-connected Al Jaddaf district, with added lifestyle benefits including Wi-Fi access, gym and swimming pool access, free parking, and housekeeping service three times per week, alongside 20% savings on food and beverage, laundry services, and telephone calls.

Reflecting the growing shift toward flexible work environments, the long-stay experience supports a work-from-hotel lifestyle that allows professionals to stay productive while enjoying a structured setting beyond the home office. With reliable connectivity, comfortable accommodation layouts, and access to wellness and recreation facilities, Arabian Park Dubai offers an environment where guests can balance work commitments with relaxation throughout their stay.

Conveniently located between key business and leisure districts, the hotel provides access to a range of recreational facilities including a temperature-controlled swimming pool, fitness centre, tennis court, padel court, and football pitch, creating a balanced setting designed to support both wellbeing and productivity.

As working patterns continue to evolve, more residents are looking for flexible alternatives that combine comfort, connectivity, and lifestyle benefits in one place. Our summer staycation and long-stay offers at Arabian Park Dubai are designed to support this shift, giving guests the opportunity to stay productive while enjoying the convenience of hotel living in a well-connected location,” said Stefan Schmid, Complex General Manager, Al Jaddaf Rotana Suite Hotel.

Whether planning a weekend reset, a midweek break, or an extended summer stay in Dubai, these limited time offers provide flexible and accessible options for guests looking to enjoy added value throughout the season.

Both offers are available until 31st August 2026 and remain subject to availability. Terms and conditions apply.

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REDEFINE YOUR 9-TO-5 WITH A HOTEL WORKDAY IN DUBAI

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Dubai professionals can now redefine their traditional work routine with the launch of “Your Office, Reimagined,” a flexible hotel-based work experience starting from just AED 50 across Four Points by Sheraton Sheikh Zayed Road, Four Points by Sheraton Bur Dubai, and Sheraton The Walk.

Designed for remote workers, entrepreneurs, freelancers, and business travellers seeking a productive yet comfortable alternative to conventional offices, this offering combines convenience with hotel-style hospitality across prime city locations.

Guests can enjoy complimentary high-speed Wi-Fi, valet or self-parking for added ease, unlimited tea and coffee throughout the day, and 40% savings on food and beverages, creating a seamless environment to stay focused, refreshed, and productive throughout the workday.

Ideal for those looking to elevate their weekday routine, this limited-time offer presents a smart and accessible way to experience a premium workspace within a hotel setting in Dubai.

Details:

  • Details: Work from Hotel – Your Dedicated Workspace | Price: Starting from AED 50 | Location: Four Points by Sheraton Sheikh Zayed Road, Four Points by Sheraton Bur Dubai, Sheraton The Walk, Dubai
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