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Dell Technologies Helps Organizations in the UAE Create a Modern Workplace with New AI Experiences

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Dell Technologies is making significant strides in the realm of AI with the introduction of the most comprehensive portfolio of AI PCs and workstations in the market.

Setting a new benchmark for battery life, productivity, security, and performance, the PCs are tailored to meet the evolving needs of businesses, prioritizing customer choice and flexibility, and equipping them for a future powered by AI. The innovative solutions mark a significant step forward in Dell’s broader AI strategy, which aims to use its AI portfolio to support businesses from the desktop to the data center to the cloud.

“From running complex AI workloads on workstations to using day-to-day AI-powered applications on laptops, the AI PC will be an important investment that pays dividends in productivity and paves the way to a smarter, more efficient future. Dell’s advantage starts with offering more AI PCs across the commercial portfolio from day one, catering to customers’ unique needs and giving them the ability to start future proofing for AI today,” said Haidi Nossair, Sr. Director – Client Solutions Group – META, Dell Technologies.

AI PCs for hybrid work

The neural processing unit (NPU)–equipped AI PC will grow from nearly 50 million units in 2024 to more than 167 million in 2027, representing nearly 60% of all PC shipments worldwide. The NPU adds an AI acceleration engine that can take on more dedicated AI tasks, freeing up the CPU and GPU to do other things. This creates a more responsive experience and enhances performance, security, battery life and productivity. 

Dell provides the world’s most intelligent, manageable and secure commercial PCs. With a new line-up of Latitude laptops and Precision mobile workstations, Dell will offer customers the broadest portfolio of commercial AI laptops and mobile workstations, from entry-level to ultra-premium laptops and workstation options. Powered by Intel Core Ultra processors with Intel vPro, Dell commercial PCs drive AI workloads and unlock new levels of productivity and efficiencies. For example, employees can now:

  • Collaborate more effectively. Combining the benefits of the NPU to offload capabilities like auto-framing, background blur and eye-tracking with the power efficiency of Intel Core Ultra processors, gives workers up to 38% more battery life and valuable working time in a day packed with Zoom calls.
  • Create content faster. By distributing AI processing across the CPU, GPU and now NPU, users can create generative AI images over five times faster with Stable Diffusion, a text-to-image model.
  • Work more securely in a hybrid work environment. More ISVs will continue to build applications for the AI PC. For example, Dell is working with CrowdStrike and Intel to offload security functions onto the device via the NPU. This provides more comprehensive threat detection, helping customers swiftly detect malicious sites and security vulnerabilities with reduced latency compared to cloud-based solutions.
  • Stay in the flow of work. The portfolio features Windows 11 and a Copilot key to make it even easier to get things done and stay in the flow of work. With the press of a key, you can have faster access to your everyday AI companion.

AI-powered, automated services

Building on years of industry leadership in proactive, predictive automation as well as expert advice and managed services, new Dell Services capabilities help customers:

  • Maximize PC uptime and improve productivity with new self-healing capabilities through the ProSupport Suite for PCs. Customers who connect to Dell’s SupportAssist technology can leverage telemetry and AI to fix PC issues without human intervention. This lets IT activate Dell-authored scripts to autonomously correct blue screen errors, thermal issues and more across their entire fleet of PCs.
  • Keep PC fleet refreshes on track and on budget with Dell’s managed services. When customers need new AI devices, Dell provides detailed planning, forecasting and supply chain management to enable timely, targeted multi-vendor device rollouts.
  • Adopt and maximize GenAI investments with Digital Employee Experience Services for Gen AI. These services equip employees with the tools and technology tailored for their diverse roles.

Product spotlights

  • Dell’s most intelligent headset portfolio in its class includes five new headsets. The Dell Premier Wireless ANC Headset (WL7024) features AI-based noise canceling microphones that distinguishes human speech signals from background noises from both the user and their audience and adjusts the level of noise cancellation based on the user’s environment. The advanced smart sensor intelligently performs tasks like mute/unmute, pause/play as long as earcup is lifted, while intuitive touch controls tailor the audio experience.
  • The fully refreshed Latitude portfolio features updates across 5000, 7000 and 9000 series. Latitude 5000 is Dell’s mainstream series of devices, offering flexibility, scalability, and security. The series is sustainable by design with materials ranging from recycled plastics to reclaimed carbon fiber, renewable materials and ocean bound plastics.
  • The Latitude 7350/7450 Ultralights are the world’s lightest 13.3” and 14” premium commercial laptops. The Latitude 7455 is a premium AI laptop up to 21 hours of battery life stacked with a stunning 14-inch QHD+ touch display, quad speakers with AI noise reduction, Qualcomm FastConnect Wi-Fi 7 and optional 5G for greater connectivity and collaboration. As Dell’s thinnest Latitude laptop ever, team members have the mobile form factor they need for productivity at the desk or on-the-go.
  • Designed for executives, salespeople and consultants, the Latitude 9450 2-in-1 provides a peek into the future of work from anywhere focused on ultra-premium design, collaboration & productivity. It boasts a haptic collaboration touchpad with support for Microsoft Teams and Zoom, a stunning QHD+ Infinity Edge display, top-firing speakers and a new HDR webcam. As new WiFi-7 capability rolls out throughout 2024, the Wi-Fi 7 capable wireless card on Latitude 9450 will expand throughput and connect us to our peers even faster. These enhancements paired with the ability to utilize AI to improve collaboration will deliver a premium new experience to end users. 
  • Now featuring Intel Core Ultra processors Series 2, Dell’s thinnest XPS provides more power and efficiency to effortlessly tackle the most demanding tasks. This includes a dedicated NPU capable of up to 48 TOPS, enabling advanced AI capabilities such as text and image creation and faster photo or video editing. XPS 13 is the first laptop in the world to offer a tandem OLED display, allowing for higher brightness than a traditional OLED display and 26 hours of battery life while streaming on an FHD+ display.
  • Dell has also introduced new video conferencing monitors with upgraded convenience, a better camera and next level multitasking features. These monitors are the world’s first 23.8-inch, 27-inch and 34-inch video conferencing monitors certified for both Microsoft Teams and Zoom7. These monitors include an integrated camera, speakers, and microphones to allow for a clean desk setup.

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The Executive Health Upgrade: Why Personalized Prevention Is the UAE’s Next Premium Category

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How Prana AI + SindyXR Want to Make Personalized Health Routine in the UAE

By Integrator Web Editor

Most healthcare is built for emergencies. But the biggest risks to long-term health often develop quietly—sleep debt, metabolic drift, chronic stress, early cardiovascular strain. Prana AI and SindyXR are building a UAE-first model that treats health like a modern dashboard: establish your baseline, detect drift early, and guide course-correction through an AI “longevity OS” paired with concierge support.

The UAE is rapidly becoming a proving ground for next-generation, consumer-friendly health models that blend premium services with data-driven personalization. This article explores a shift underway in Dubai and the wider Emirates: moving from reactive, appointment-led care toward continuous, proactive “health operating systems.” Prana AI and SindyXR are among the emerging players aiming to productize prevention—making personal health measurable, understandable, and easier to follow through on.

“Most healthcare is built for emergencies. Personalized health is built for trajectory.” – Christopher M. Hill, Board Chair, President, and CEO of SindyXR

From Firefighting to Flight-Checking

Most of us treat health like a fire alarm: we respond when it’s loud enough to ignore. A symptom appears, we book an appointment, get a prescription or advice, and move on. That model isn’t “bad”—it’s just built for a different job.

Reactive healthcare is excellent at handling acute problems. But the biggest threats to long-term wellbeing often don’t arrive with sirens. They creep in quietly: chronic stress patterns, sleep erosion, metabolic instability, early cardiovascular risk, burnout. By the time something becomes obvious, the fix is harder, slower, and more expensive.

This is why “personalized health”—often described as preventive, longevity-focused, or precision wellness—is accelerating globally. The promise is simple and non-medical: know your baseline, track changes over time, and act early with clarity.

In the UAE, where performance, pace, global mobility, and high expectations are everyday realities, that promise is especially relevant. People want health experiences that match how they actually live: fast, discreet, premium, and practical—with minimal friction and real follow-through.

Personalized Health, Explained Without the White Coat

Personalized health doesn’t require a medical degree to understand. It’s a system that does four things well:

  • Establishes your baseline — a clear snapshot of how your body is functioning today.
  • Detects drift over time — what’s improving, what’s stuck, what’s slipping.
  • Translates data into action — simple, tailored steps you can actually do.
  • Keeps you consistent — so improvements don’t fade after a “good month.”

The goal isn’t perfection. It’s trajectory. You’re not trying to “win health.” You’re trying to reduce risk and increase resilience—month after month.

“Think of it as a health command center: baseline, drift detection, and guided course-correction.” – Charles Cavo, DO Co-founder, Pounds Transformation

Why the UAE Is Ready for This Category

Dubai and the wider UAE are fertile ground for this model for three reasons:

  • High intent: Many professionals already invest in fitness, nutrition, mental performance, recovery, and longevity practices.
  • High friction: Even motivated people struggle to stay consistent when travel, deadlines, and family responsibilities pile up.
  • High expectations: Premium experience isn’t a “nice to have” in the UAE; it’s a baseline for adoption.

Most people don’t need more information. They need a system that makes follow-through easier than falling off track.

That’s the core thesis behind Prana AI + SindyXR: the real disruption isn’t “one more health test.” It’s a repeatable operating model around the person that converts insight into sustained action.

Prana AI + SindyXR: A Hybrid ‘Longevity Concierge’ Built for Busy Lives

The Prana AI + SindyXR approach can be understood as three layers working together—each solving a different part of the real-world problem.

Layer 1: Precision diagnostics (the baseline)

This is the “what’s happening inside my body?” layer—advanced diagnostics designed to establish a meaningful baseline across key health domains. Not just a basic annual check, but a deeper view intended to help identify risk patterns early and prioritize what matters now.

Crucially, the output has to be readable, not intimidating: scores, trends, and plain-language insights that allow non-medical professionals to understand what they should focus on—without getting buried in numbers.

Layer 2: Prana AI as the Personal Longevity OS (the daily system)

This is where personalization becomes real. Many wellness apps can nudge, but they often lack context—your baseline and your changes over time.

Prana AI’s role is to function like a health command center:

  • Daily routines that fit real schedules (sleep, movement, recovery, nutrition prompts)
  • Wearable integration where available (to track trends, not obsess over single readings)
  • Progress tracking that emphasizes trajectory (what’s changing, what isn’t)
  • Quarterly and annual comparisons to identify drift early

The design intent is simple: reduce decisions. When people are busy, friction kills follow-through. The “OS” needs to feel like a co-pilot—not a second job.

Layer 3: SindyXR concierge + expert ecosystem (the follow-through engine)

The uncomfortable truth about health is that many people already know what to do. The problem is friction:

  • booking
  • scheduling
  • follow-up
  • accountability
  • decision fatigue

SindyXR’s concierge layer aims to handle the “life admin” of better health—connecting users to curated experts, creating structured sessions, enabling community learning (webinars and roundtables), and coordinating next steps so momentum doesn’t fade.

This is the difference between:

  • “I should do something about this,” and
  • “It’s scheduled, guided, and underway.”

“The innovation isn’t one more test—it’s the operating model around the person.” – Sumit Puri, CEO & Co-Founder, Prana AI

The Closed Loop Most Health Experiences Don’t Deliver

Here’s what separates a premium testing service from a real system: the loop.

Most offerings stop at “test + report.” Some add “test + report + generic advice.”

The Prana AI + SindyXR model is designed to deliver a full cycle:

In other words:

  • you don’t just learn your numbers,
  • you change the trajectory, and
  • you prove it over time.

That loop is the true product: a repeatable “operating model” for personal health.

Who It’s For First: The Executive Longevity Circle

The initial positioning is clear: this is built for people who are time-poor, performance-driven, and outcome-focused—CXOs, founders, board-level leaders, and globally mobile professionals (often 45+).

It’s a pragmatic wedge. High-touch membership models can:

  • protect quality while the system is refined,
  • build trust through experience rather than marketing,
  • generate credible outcomes stories (the only marketing that matters in health).

From there, the model can expand into broader segments and partnerships—especially in an environment like the UAE where premium experience and measurable outcomes are powerful adoption catalysts.

The Trust Test: No Magic Claims, Just Clear Guardrails

AI in health is powerful—and sensitive. Adoption depends on trust:

  • What is informational vs diagnostic?
  • How is data stored and consent managed?
  • How are recommendations explained?
  • Where does clinician oversight come in?

The healthiest framing is simple: AI doesn’t replace doctors. It reduces noise, spots patterns, and improves follow-through. It helps people act earlier, more consistently, and with fewer blind spots.

What Success Looks Like in the UAE

If Prana AI + SindyXR execute well, the UAE could become a flagship market for a new category: personalized preventive health that feels as seamless as concierge banking.

Success won’t be measured by how “advanced” the tech sounds. It will be measured by:

  • consistent engagement over months (not weeks),
  • measurable improvement in key markers,
  • fewer health surprises,
  • better energy, sleep, recovery, and resilience.

Because the future of health won’t be another appointment.

It will be a smarter system around you—quietly keeping you on course.

“The UAE is uniquely positioned to lead this shift: people here value time, discretion, and outcomes. Personalized health will win when it feels as seamless as concierge banking—and as measurable as a performance dashboard.” – Subrato Basu, Global Managing Partner, The Executive Board

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AL OSTAD PALLET FACTORY APPOINTS ZAYSTACK INTELLIZENCE TO ADVISE ON DIGITISATION AND AUTOMATION PROGRAMME

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Process digitalisation programme set to create another industry benchmark for Dubai Industrial City-headquartered Al Ostad Pallet Factory

Al Ostad Pallet Factory, based in Dubai Industrial City, has appointed ZayStack Intellizence to deliver a groundbreaking programme to digitise and automate core business processes across sales, procurement, production, inventory, and delivery.

Under the agreement, ZayStack will support an initial three-month phase focused on “quick wins and foundations”, including current-state assessment, process mapping and advanced software and AI tool recommendations. The project will also see rollout of practical templates, dashboards and minimum viable automations, designed to improve visibility and accountability across operations.

The recently inked agreement is part of Al Ostad’s continuing evolution, ensuring it keeps delivering value to its ever-growing customer base, building on more than 25 years in business with strong investment in the technology-driven future of the logistics sector.

The engagement aims to help Al Ostad reduce manual, person-dependent workflows and move towards a more digitally enabled, data-driven operating model that supports long-term growth, improved decision-making, and stronger customer communication. The project will help employees understand how to use cutting-edge AI tools to increase productivity.

Alex George, Managing Director, Al Ostad Pallet Factory, said: “Al Ostad Pallet Factory has grown on the strength of operational know-how and a hands-on approach.  Now, we need to ensure our team is AI prepared, and that we all understand how to make best use of AI across our business.

“This programme is about putting the right digital foundations in place so we can improve visibility, reduce friction in day-to-day workflows, and scale with confidence, all while continuing to deliver reliably for our customers.”

Alex is keen to implement cutting-edge technologies at his 8,000 square meter DIC manufacturing facility, and is intent on becoming “best in class” for logistics and packaging solutions, aiming for the number one position regionally.

“We’re on track,” Alex says with confidence. “It’s about being ready for the future – a future where technology, sustainability, and supply chain resilience define the leaders in manufacturing. We want to be at the forefront of that shift.”

Alex believes the new workflows Zaystack will deliver will create a new industry benchmark in the region.

Tarun Malik, Partner, ZayStack Intellizence LLP, said: “Manufacturing businesses don’t need ‘digital’ for its own sake, they need practical systems that improve speed, accuracy and accountability. We’ll be working closely with Al Ostad to identify critical workflows and establish the dashboards, templates and ‘intelligent’ automation foundations that support sustainable, long-term adoption.”

The programme also includes a review of document management and IT readiness (hardware and network), with training and change-management support to help teams adopt new ways of working.

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BOLT GAINS GROWTH MOMENTUM AS 1,823 NATIONAL TAXIS JOIN PLATFORM

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Marking another milestone towards shaping the future of urban mobility in the UAE, Dubai Taxi Company (DTC), together with its strategic partner Bolt, has entered into a strategic alliance with National Taxi LLC to enhance the ride-hailing experience for residents and visitors across Dubai.

The partnership was formalised through the signing of an agreement between Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, and Toufic Mitri, Managing Director of National Taxi LLC, marking a significant milestone in Dubai’s journey toward smarter, more accessible, and customer-centric transport solutions.

Under the agreement, 1,823 National Taxi vehicles will be seamlessly integrated into the Bolt platform, significantly expanding fleet capacity and service coverage. The integration will increase availability, reduce waiting times, and enhance overall operational efficiency, delivering faster ETAs and a more reliable customer experience, particularly during peak periods. The expanded fleet also supports higher driver earnings through increased trip volumes, while reinforcing Bolt’s position as a trusted and growing e-hailing platform in Dubai.

Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, said: “At DTC, we are committed to building strategic partnerships that enhance customer experience while strengthening Dubai’s mobility ecosystem. Through this collaboration, and with the addition of National taxis to our existing fleet of over 10,000 taxis on the Bolt platform, we are expanding access to taxis and embedding them more deeply into the digital ride-hailing experience. This integration brings us closer to reaching 80 percent target set by Dubai Government of converting street hailing trips to e-hailing.”

“The growing demand for taxi services in Dubai is being driven by rapid digital transformation, sustained urbanisation, strong tourism growth, and ongoing fleet modernisation, key pillars of a thriving city’s economy. By aligning our services with these drivers, we are building a resilient, future-ready mobility network that supports economic growth, improves driver opportunities, and delivers seamless journeys for residents and visitors alike.”, he added.

“We are glad to have our fleet of 1823 taxis on one of the UAE’s leading e-hailing platforms, Bolt. This partnership represents a significant step forward in optimising fleet utilisation and enhancing operational efficiency. With the smart technology and real-time demand matching capabilities of the Bolt platform, we are able to reduce idle time, improve driver productivity, and deliver faster, more reliable service to customers. Beyond efficiency, this collaboration enables us to elevate service quality while supporting more sustainable mobility through better route optimisation and reduced unnecessary mileage.”, said Toufic Mitri, Managing Director of National Taxi LLC.

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