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Aleph Hospitality Announces Two Luxury Resorts in Morocco

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Aleph Hospitality has signed management agreements with the owners of two luxury resorts: Marchica Lagoon Resort in Nador and Michlifen Resort & Golf in Ifrane, Morocco. Aleph Hospitality has assumed operations of the two luxury resorts, bringing its world-class hospitality management expertise to both hotels.

Located on the pristine shores of the Mediterranean in the north of Morocco, only a 45-minute drive from Nador International Airport, the luxury Marchica Lagoon Resort features a sophisticated Moroccan-inspired décor throughout the 93 elegantly appointed rooms and suites and its seven restaurants and bars. With the spectacular Marchica Lagoon on its doorstep, the five-star resort’s extensive leisure and recreational facilities include outdoor and indoor swimming pools, a beach club, extensive water sports options, a luxury spa with hammam, a fully equipped fitness centre, kids club, and tennis courts. In addition, the resort offers and idyllic setting for weddings and events with its stunning views of the lagoon and expansive gardens, as well as state-of-the-art meeting salons and lounges opening out onto a convertible terrace, also suitable for marquees.

The five-star all-suite Michlifen Resort & Golf, located in Ifrane with the majestic mountains of the Middle Atlas as its natural backdrop, is designed as a luxurious Alpine chalet. At an altitude of 1,650 metres, the luxury resort enjoys snow in winter and offers a cool mountain climate in summer. Only a one-hour drive from Fes Sais International Airport, the resort comprises 72 suites with four distinct choices of luxury décor, seven food and beverage outlets, a golf and country club with a signature mountain course by Jack Nicklaus, indoor and outdoor swimming pools, a kids club, as well as an exceptional mountain spa with two hammams and a dedicated Balneotherapy Centre. In addition, Michlifen Resort & Golf offers extensive meeting and events facilities, a fully-equipped business centre, an indoor multi-purpose sports hall and a Royal Theatre.

Morocco received a record-breaking 14.5 million tourists in 2023, an increase of 34% compared with 2022, breaking 2019’s pre-pandemic record of 13 million arrivals. The surge in tourism is in line with the government’s USD 580 million plan to boost the tourism sector in an effort to attract 17.5 million tourists by 2026. The government’s road map includes the introduction of new airline routes in preparation for 2030 when Morocco will co-host the World Cup alongside Spain and Portugal.

Bani Haddad, Founder and Managing Director of Aleph Hospitality says: “We are thrilled to have been trusted with the management of these two exceptional luxury resorts in Morocco. We have been waiting for the right partners and properties to enter Morocco with and we could not have asked for a better way for us to commence our operations in the Kingdom. This is an interesting time with the unprecedented surge in tourist arrivals and the government’s ambitious plans to boost the sector. We look forward to working with the owners to uplift the operations of the resorts and to make the most of the promising conditions in Morocco.”

Hospitality

TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND

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Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.

Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.

Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.

Event schedule

  • Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
  • Mr. Kind Show  + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor  
  • Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall

With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.

At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.

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Hospitality

BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

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This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.

Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.

At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.

To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.

Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.

Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.

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Hospitality

THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID

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The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.

Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.

Guests booking during the promotional period will enjoy a curated collection of premium benefits:

  • 25% off the Best Available Rate
  • AED 1,000 daily resort credit
  • Underground secure parking
  • Complimentary 60-minute daily padel session
  • Complimentary daily fitness classes
  • Complimentary daily laundry service

The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.

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