Tech News
NMK InterActiVe 2024: Redefining Audiovideo Excellence in Middle East
NMK Electronics, a Midwich Group Company launched its Experience Center and showcased advanced Audiovideo (AV) technologies at NMK InterActiVe in Riyadh. The Kingdom of Saudi Arabia’s (KSA) professional AV market is set to grow at a CAGR of over 7% by 2026, driven by Vision 2030 initiatives and investments in entertainment, education, and smart city projects.
In line with this growth, NMK Electronics, a Midwich Group company, hosted its flagship networking event, NMK InterActiVe 2024, at the Opal Ballroom, Mövenpick Riyadh.
The event brought together over 400 professionals from KSA’s thriving AV industry, showcasing advanced technologies, fostering partnerships, and celebrating innovation.
Speaking during the NMK InterActiVe 2024, Stephen Fenby, Group Managing Director of Midwich, said “Saudi Arabia represents one of the most dynamic AV markets globally. NMK’s ongoing commitment to this region ensures that we remain at the forefront of innovation, collaboration, and growth.”
Strategic Link Between KSA and UAE in the AV Industry
The UAE and Saudi Arabia are increasingly interconnected in terms of AV industry developments, driven by both countries’ investments in smart city projects, education, and entertainment sectors. While KSA’s Vision 2030 focuses on transforming the Kingdom into a global hub for innovation and technology, the UAE’s leadership in smart cities, major events, and infrastructure projects continues to influence the region’s AV needs. The UAE’s role as a launchpad for innovative AV solutions and its proximity to KSA strengthens cross-border collaboration in the sector.
NMK Electronics, a Midwich Group company, has long been established in the UAE, supporting leading AV projects and providing solutions that also cater to the rapid development taking place in KSA. With their expanding office in Riyadh, the NMK Electronics’ team is in prime position to support the growing market demand across both countries and the region.
Advancing KSA’s AV Industry
The event attracted a diverse audience of partners, vendors, clients, and end-users, solidifying NMK Electronics’ position as a leading distributor in the region. Attendees included representatives from renowned global brands such as Shure, Epson, Barco, L-Acoustics, Neat, Televic, and Arthur Holm, who presented their latest AV solutions tailored for the KSA market.
Key Highlights
- Live Demonstration – Shure Axient Digital PSM
A highlight of the evening was the live demonstration of Shure’s Axient Digital PSM, a cutting-edge wireless monitoring system that delivers exceptional clarity, reliability, and precision. This innovation is set to transform live audio production in dynamic environments.
- Innovative Product Showcases
Attendees explored standout technologies, including:
- Epson’s 4K projector, which delivered stunning visuals ideal for Saudi Arabia’s booming entertainment and education sectors.
- Arthur Holm’s Dynamic 3, designed to enhance collaborative and professional AV environments.
- Riyadh Experience Center Announcement
NMK announced the opening of its new Experience Center in Riyadh, a hands-on facility where partners and clients can explore the latest AV technologies, reinforcing NMK’s commitment to KSA’s growth.
Recognition and Engagement
The event also celebrated NMK’s partnerships, with awards presented to clients for outstanding projects completed in the past year. Guests enjoyed an immersive sound and light show powered by L-Acoustics L-ISA, accompanied by captivating music from local artists, highlighting NMK’s expertise in delivering extraordinary AV experiences. Adding an interactive element, attendees received PixMob light wristbands that synchronized with the light and sound show, creating a memorable and engaging experience. “NMK InterActiVe highlights our role as a trusted partner in Saudi Arabia’s AV industry. By connecting global brands with local opportunities, we aim to deliver impactful solutions that align with the Kingdom’s ambitious vision,” said Alex Kemanes, Regional Director, NMK Middle East.
Saudi Arabia’s Strategic Role in the AV Industry
The Saudi government’s focus on smart city initiatives and giga-projects such as NEOM and Vision 2030 has elevated the demand for advanced AV solutions. This aligns with NMK’s mission to deliver transformative technologies tailored to the market’s needs
Tech News
UAE Shines at the ‘Olympics of Robotics’, Clinching Top Global Honours Among 193 Nations
Team UAE was felicitated in a glittering ceremony on Saturday following their historic victory at the 2025 FIRST Global Challenge held in Panama City from 28th October to 1st November 2025. The students brought home the Gold Medal, competing against teams from 193 countries marking a proud moment for the nation and reaffirming the UAE’s commitment to nurturing scientific talent and innovation among youth.
The competition, widely regarded as the Olympics of Robotics, gathered some of the world’s brightest young minds to solve global challenges through STEM (Science, Technology, Engineering, and Mathematics). Representing the UAE with distinction, the eight-member team demonstrated creativity, perseverance, and technical excellence throughout the challenge.
The team comprised Riya Mehra (Dubai College), Aarya Parekh (Delhi Private School, Sharjah), Aarush Pancholi (GEMS Modern Academy), Aditya Anand (New Millennium School, Al Khail), Krithin Satya (Dubai College), Simran Mehra (Dubai College), Sreya Binoy Nair (GEMS Modern Academy), and Aryan Goyal (DIA Emirates Hill), a diverse group of students who together spent over 300 hours in rigorous preparation for the international challenge. Their intensive training was supported by Unique World Robotics, the official training partner for Team UAE, which played a key role in guiding the students through technical, strategic, and design aspects of the competition
Coach Muhammed Mukhtar said, “This victory is a testament to the extraordinary dedication and ingenuity of our young innovators. They have made the nation proud and shown that UAE students can compete at the highest level on the global stage.”
The team’s winning project, STASH, is an innovative biopreservation system designed to protect endangered species such as the Ghaf tree without relying on freezing or electricity. Using sodium alginate hydrogels, STASH encapsulates living cells in portable, low-cost beads that maintain viability for 3–5 days, enabling safe transport even to remote areas. Integrated with AI-based cell viability analysis and supported by a 3D-printed field kit, STASH provides an eco-friendly, globally inclusive method for preserving life, one cell at a time.
The project was evaluated by a distinguished panel of experts, including professors from MIT (Massachusetts Institute of Technology), USA, and scientists from Lam Research, who recognized the innovation and global applicability of STASH.
Reflecting on the journey, Team Captain Aarush Pancholi said, “Winning Gold was the result of countless hours of collaboration, experimentation, and teamwork. We are proud not just of the medal, but of creating a solution that can truly make a difference for biodiversity and communities worldwide.”
Bansan Thomas George, National Organiser of FIRST Global Challenge UAE, praised the students’ achievement and said, “Team UAE’s victory reflects the nation’s long-standing commitment to STEM education and youth innovation. Their work on STASH demonstrates not only technical brilliance but also a vision for sustainable solutions that can benefit the world.”
Team UAE’s accomplishment stands as a symbol of the UAE’s investment in its future innovators, inspiring the next generation of scientists, engineers, and environmental pioneers.
Tech News
VAST Data Partners with Google Cloud to Enable Enterprise AI at Scale Across Hybrid Cloud Environments
VAST Data, the AI Operating System company, today announced an expanded partnership with Google Cloud, the first fully managed service for the VAST AI Operating System (AI OS), enabling customers to deploy the AI OS and extend a unified global namespace across hybrid environments. Powered by the VAST DataSpace, enterprises can seamlessly connect clusters running in Google Cloud and on-premises locations, eliminating complex migrations and making data instantly available wherever AI runs.
Enterprises want to run AI where it performs best, but data rarely lives in one place and migrating can take months and costs millions. Fragmented storage and siloed data pipelines make it hard to feed the AI accelerators with consistent, high-throughput access and every environment change multiplies governance and compliance burdens.
VAST and Google Cloud address this challenge by making data placement a choice rather than a constraint. In this recorded demonstration, VAST showcased the power of the VAST DataSpace to connect clusters across more than 10,000 kilometers, linking one in the United States with another in Japan. This configuration delivered seamless, near real-time access to the same data in both locations while running inference workloads with vLLM, enabling intelligent workload placement so organizations can run AI models on TPUs in the US and GPUs in Japan without duplicating data or managing separate environments.
“Together with Google Cloud, VAST is building a unified data and computing environment that extends to wherever a customer wants to compute and unleashes the potential of AI by unlocking access to all data everywhere,” said Jeff Denworth, Co-Founder at VAST Data. “Delivered as a managed AI Operating System on Google Cloud, customers can go from zero to production in minutes – we’re turning hybrid complexity into a single, intelligent fabric that provides fast access to data, regardless of where it resides to accelerate time to value for agentic AI.”
“Bringing VAST AI Operating System to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the data solution on Google Cloud’s trusted, global infrastructure,” said Nirav Mehta, Vice President, Compute Platform at Google Cloud. “VAST can now securely scale and support customers on their digital transformation journeys.”
Powering Google Cloud TPUs with seamless data access and near-local performance
Recent performance results also show how the VAST AI Operating System connects seamlessly to Google Cloud Tensor Processing Unit (TPU) virtual machines, integrating directly with Google Cloud’s platform for large-scale AI. In testing with Meta’s Llama-3.1-8B-Instruct model, the VAST AI Operating System delivered model load speeds comparable to some of the best options available in the cloud, while maintaining predictable performance during cold starts.
These results confirm that the VAST AI OS is not just a data platform but a performance engine designed to keep accelerators fully utilized and AI pipelines continuously in motion.
“The VAST AI OS is redefining what it means to move fast in AI, delivering model load speeds comparable to cloud-native alternatives while providing the full power of an advanced, enterprise-grade AI platform,” said Subramanian Kartik, Chief Scientist at VAST Data. “This is the kind of acceleration that turns idle accelerators into active intelligence, driving higher efficiency and faster time to insight for every AI workload.”
With VAST on Google Cloud, customers can benefit from:
- Deploy AI in Minutes, Not Months: Organizations can run production AI workloads on Google Cloud today against existing on-premises datasets without migration planning, transfer delays, or extended compliance cycles. Using VAST DataSpace and intelligent streaming, they can present a consistent global namespace of data across on-prem and Google Cloud instantly.
- Reduce Data-Movement Costs: Stream only the subsets that models require to avoid full replication and reduce egress – cutting footprint and redirecting budget from data movement to AI innovation with infrastructure that is future-ready for the demanding AI pipelines in genomics, structural biology, and financial services.
- Maximize Google Cloud Innovation with Flexible Data Placement: Choose what to migrate, replicate, or cache to Google Cloud while keeping one namespace and consistent governance by applying unified access controls, audit, and retention policies everywhere to simplify compliance and reduce operational risk. Leverage VAST DataStore and VAST DataBase to unify prep, training, inference, and analytics without rewiring pipelines.
- TPU-Ready Data Path: Feed TPU VMs over validated NFS paths with optimized model loading and metadata-aware I/O, delivering fast, consistent warm-start performance and predictable behavior during cold-starts.
- Build on a Unified Platform: The VAST AI Operating System delivers a DataStore, DataBase, InsightEngine, AgentEngine and DataSpace that scales across on-premises and Google Cloud environments and adapts to changing business needs without architectural rewrites, enabling data scientists to use a variety of access protocols with a single solution.
Tech News
AUKEY PARTNERS WITH THE BROOKLYN NETS FOR AN ELECTRIFYING NBA SEASON
AUKEY, a leading innovator in cutting-edge tech accessories, is proud to announce a multiyear partnership with the NBA’s Brooklyn Nets, beginning this 2025-26 NBA season. This collaboration is AUKEY’s first sports partnership, marking an exciting milestone for their expansion and reflecting their ongoing commitment to delivering high-quality, innovative technology experiences to a global audience.
Through this partnership, AUKEY will team up with the Brooklyn Nets to engage fans both on and off the court. Together, they’ve launched a non-commercial, limited-edition wireless power bank, the MagFusion M 5000 Brooklyn Nets Co-Branded Edition, combining the team’s bold identity with cutting-edge wireless charging technology.
Fans can participate in AUKEY’s social media giveaway activities for a chance to win one on Instagram and Facebook, keeping their energy flowing anytime, anywhere while enjoying exciting game moments.

MagFusion M 5000 Brooklyn Nets Co-Branded Edition
“We’re thrilled to partner with the Brooklyn Nets, a team that embodies creativity, resilience, and the spirit of New York,” said Jackey Li, CEO at AUKEY US. “At AUKEY, we power every moment with strength, endurance, and an unbreakable drive to keep innovating. The Nets share that same unstoppable spirit and we look forward to sharing that spirit of innovation and energy with basketball fans worldwide.”
AUKEY’s work with the Nets will extend in-arena at Barclays Center for the team’s home games, as well as on the team’s social media channels. This partnership represents a fusion of tech, sport, and culture and together, AUKEY and the Brooklyn Nets aim to unlock more power in every moment, from the court to the community, keeping fans charged for what’s next.
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