Tech News
NMK InterActiVe 2024: Redefining Audiovideo Excellence in Middle East
NMK Electronics, a Midwich Group Company launched its Experience Center and showcased advanced Audiovideo (AV) technologies at NMK InterActiVe in Riyadh. The Kingdom of Saudi Arabia’s (KSA) professional AV market is set to grow at a CAGR of over 7% by 2026, driven by Vision 2030 initiatives and investments in entertainment, education, and smart city projects.
In line with this growth, NMK Electronics, a Midwich Group company, hosted its flagship networking event, NMK InterActiVe 2024, at the Opal Ballroom, Mövenpick Riyadh.
The event brought together over 400 professionals from KSA’s thriving AV industry, showcasing advanced technologies, fostering partnerships, and celebrating innovation.
Speaking during the NMK InterActiVe 2024, Stephen Fenby, Group Managing Director of Midwich, said “Saudi Arabia represents one of the most dynamic AV markets globally. NMK’s ongoing commitment to this region ensures that we remain at the forefront of innovation, collaboration, and growth.”
Strategic Link Between KSA and UAE in the AV Industry
The UAE and Saudi Arabia are increasingly interconnected in terms of AV industry developments, driven by both countries’ investments in smart city projects, education, and entertainment sectors. While KSA’s Vision 2030 focuses on transforming the Kingdom into a global hub for innovation and technology, the UAE’s leadership in smart cities, major events, and infrastructure projects continues to influence the region’s AV needs. The UAE’s role as a launchpad for innovative AV solutions and its proximity to KSA strengthens cross-border collaboration in the sector.
NMK Electronics, a Midwich Group company, has long been established in the UAE, supporting leading AV projects and providing solutions that also cater to the rapid development taking place in KSA. With their expanding office in Riyadh, the NMK Electronics’ team is in prime position to support the growing market demand across both countries and the region.
Advancing KSA’s AV Industry
The event attracted a diverse audience of partners, vendors, clients, and end-users, solidifying NMK Electronics’ position as a leading distributor in the region. Attendees included representatives from renowned global brands such as Shure, Epson, Barco, L-Acoustics, Neat, Televic, and Arthur Holm, who presented their latest AV solutions tailored for the KSA market.
Key Highlights
- Live Demonstration – Shure Axient Digital PSM
A highlight of the evening was the live demonstration of Shure’s Axient Digital PSM, a cutting-edge wireless monitoring system that delivers exceptional clarity, reliability, and precision. This innovation is set to transform live audio production in dynamic environments.
- Innovative Product Showcases
Attendees explored standout technologies, including:
- Epson’s 4K projector, which delivered stunning visuals ideal for Saudi Arabia’s booming entertainment and education sectors.
- Arthur Holm’s Dynamic 3, designed to enhance collaborative and professional AV environments.
- Riyadh Experience Center Announcement
NMK announced the opening of its new Experience Center in Riyadh, a hands-on facility where partners and clients can explore the latest AV technologies, reinforcing NMK’s commitment to KSA’s growth.
Recognition and Engagement
The event also celebrated NMK’s partnerships, with awards presented to clients for outstanding projects completed in the past year. Guests enjoyed an immersive sound and light show powered by L-Acoustics L-ISA, accompanied by captivating music from local artists, highlighting NMK’s expertise in delivering extraordinary AV experiences. Adding an interactive element, attendees received PixMob light wristbands that synchronized with the light and sound show, creating a memorable and engaging experience. “NMK InterActiVe highlights our role as a trusted partner in Saudi Arabia’s AV industry. By connecting global brands with local opportunities, we aim to deliver impactful solutions that align with the Kingdom’s ambitious vision,” said Alex Kemanes, Regional Director, NMK Middle East.
Saudi Arabia’s Strategic Role in the AV Industry
The Saudi government’s focus on smart city initiatives and giga-projects such as NEOM and Vision 2030 has elevated the demand for advanced AV solutions. This aligns with NMK’s mission to deliver transformative technologies tailored to the market’s needs
Tech News
Cambridge Health Group and Heriot-Watt University to advance research and innovation in the GCC
Cambridge Health Group (“CHG an international specialist healthcare group providing post-acute care and a subsidiary of Amanat Holdings PJSC (“Amanat”), has signed a three-year Memorandum of Understanding (MoU) with Heriot-Watt University (“Heriot-Watt”) to advance academic research in rehabilitation, long-term care and specialised care.
The agreement brings together CHG’s clinical expertise in long-term care and post-acute rehabilitation across six facilities in the UAE and Saudi Arabia with Heriot-Watt University’s pioneering research in healthy ageing, rehabilitation robotics and assistive technologies. Through its Global Research Institute in Health and Care Technologies and the National Robotarium, Heriot-Watt combines expertise in engineering, artificial intelligence and behavioural science to address complex challenges in health and care. Heriot-Watt’s global presence spans five campuses across Scotland, Dubai and Malaysia, with plans to establish a further campus in Saudi Arabia.
Together, the organisations will connect research with clinical practice, creating opportunities to develop and evaluate innovations that support rehabilitation, maximise independence and improve quality of life for people with complex, long-term care needs. The partners will also pursue national and international research grants, including collaboration with government and industry partners.
The partnership will also support the development of the region’s specialist healthcare workforce through academic training, executive education and tailored development programmes. These will include postgraduate research supervision, internships, industry placements and mentoring, helping connect academic learning with practical experience.
Professor Dame Heather McGregor, member of Heriot-Watt University’s Executive, said: “Universities have an important role in ensuring that research responds to the needs of society and that its benefits extend beyond academia. Our partnership with Cambridge Health Group brings our researchers closer to the questions and challenges shaping healthcare practice, creating opportunities to translate knowledge into meaningful improvements in care. Through education, professional development and practical experience, we look forward to supporting the skills and expertise the region will need as its healthcare sector continues to evolve. We look forward to doing meaningful work together.”
Wael K. Abdallah, Group Chief Executive Officer of Cambridge Health Group, said: “As healthcare systems across the region evolve, advancing specialised care will increasingly depend on our ability to connect research, clinical expertise and real-world healthcare needs. At Cambridge Health Group, we see research and innovation as important enablers of better care outcomes and the continued development of post-acute healthcare across the GCC. Our collaboration with Heriot-Watt creates opportunities to bring academic expertise closer to clinical practice, strengthen the capabilities of our workforce and contribute to the long-term advancement of the sector.”
The partnership represents a step towards translating research into practical advances in specialised care, with the potential to benefit patients, healthcare professionals and the wider sector.
Tech News
Leading AI Builders Make Massive Commitments on VAST-Powered Infrastructure
On the back of the biggest buildout in data infrastructure history, VAST Data, the AI Operating System company, today announced that it is at the center of many of the largest deployments in this space. In the first three quarters of the current fiscal year, just 14 of the more than 1,000 companies VAST serves have made more than $10 billion in aggregate commitments for VAST Data software and supporting platform hardware. The scale and breadth of these investments have no known precedent in the history of data infrastructure and signal that VAST is leading the world in this explosive buildout of superintelligent systems.
The VAST AI OS is the platform of choice for leading AI clouds and frontier AI labs to enable scalable AI training and inference. In 2026, the expansion of AI use cases and the realization of the value of superintelligent systems has reinforced the mandate for organizations to build with industrial-grade storage and database infrastructure to support GPUs and AI accelerators.
The progress VAST has made:
- 14 customers have each committed over $100M in VAST Data-powered system build outs
- Four of those 14 customers have each committed over $1B this year
- VAST Data-powered systems now support 9 of the top 10 frontier AI labs
“Growth at this scale only happens when an entire industry is rebuilding at once,” said Renen Hallak, Founder and CEO of VAST Data. “That’s what the new AI stack is. It’s being built for models and agents, not people and applications, and data sits at the center of it. The companies building it at the largest scale, for people, agents and now robots, are choosing VAST to anchor it.”
Supply Aligned Through 2029
The scale of data capacity VAST’s partners are delivering is unprecedented, and is now representing a significant percentage of the overall global NAND flash produced for enterprise data centers. At a time of such extreme supply chain pressure, VAST is also now taking steps to ensure the next phase of superintelligent system buildout. Increased flash supply takes years to bring online due to the investments in NAND fabs.
Because VAST is partnered with so many of the world’s AI builders, VAST has unique visibility into where capacity demand is headed. The company has structured agreements with its supply chain partners to align more than 200 exabytes of flash capacity through 2029. This forward planning supports VAST’s scaling objectives for the next several years, maps to the growth outlook of its largest customers and helps the AI clouds, labs, enterprises and government organizations building on the VAST AI OS plan their infrastructure with confidence.
“Planning for hundreds of exabytes isn’t only about protecting our customers’ growth projections,” said Jeff Denworth, Co-Founder of VAST Data. “It’s about keeping flash available to hundreds of clouds, so that every AI builder, not just the largest, has the capacity it needs to build and compete.”
Tech News
Cloudera to Tackle the Enterprise AI Governance Gap at GITEX Global 2026
Cloudera, the only data and AI platform trusted by organisations to bring AI to their data, announced its participation at GITEX Global 2026, the Middle East’s premier technology showcase.
As AI adoption accelerates across the Middle East, businesses must ensure their data is accessible, well governed, and secure to support AI advancements. Organizations who handle sensitive data carefully consider where AI workloads run and how data is managed across their public cloud, private cloud, and on-premises environments.
The UAE’s focus on sovereign AI and a secure digital environment is driven by nationwide digital-first initiatives. The UAE’s cloud computing market is projected to reach $23 billion by 2032, due to numerous government mandates for sovereign cloud adoption across the public sector.
Alongside these mandates, enterprises within the region are adopting similar sovereignty principles. Organizations are looking to transition their AI workloads from public clouds to private or on-premises environments. However, this migration exposes a critical infrastructure challenge as legacy systems often confine valuable information in isolated data silos.
The impact of these silos is evident in Cloudera’s recent Data Readiness Index, which reveals that while 91% of IT leaders across EMEA express confidence in their data, only 26% report that it is fully governed. To dismantle these barriers and bridge the gap between AI and data readiness, Cloudera introduces Cloudera Anywhere Cloud, a modular hybrid platform engineered specifically for the agentic era.
“Our participation at GITEX Global 2026 comes at a time when organisations are looking more closely at how they manage data and deploy AI,” said Ahmad Shakora, Group Vice President, Cloudera Middle East. “Our work with global technology providers and regional partners reflects the different requirements businesses face, from accessing AI models to managing data across hybrid and sovereign environments.”
To further strengthen its regional ecosystem, Cloudera has forged strategic alliances, including Mistral AI, to assist Cloudera with delivering the hybrid data foundation essential for moving enterprise AI into more organisations. Supported by Cloudera’s Anywhere Cloud platform, this new offering by Cloudera helps equip organizations in the Middle East with a secure, localized platform needed to scale advanced AI securely and independently.
Based on stand H15-E40, Hall No. S15, Cloudera will feature live demonstrations showing how enterprises can tackle persistent data governance and architectural challenges to allow organisations to utilise AI securely within their own organisations.
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