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NMK InterActiVe 2024: Redefining Audiovideo Excellence in Middle East

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NMK Electronics, a Midwich Group Company launched its Experience Center and showcased advanced Audiovideo (AV) technologies at NMK InterActiVe in Riyadh. The Kingdom of Saudi Arabia’s (KSA) professional AV market is set to grow at a CAGR of over 7% by 2026, driven by Vision 2030 initiatives and investments in entertainment, education, and smart city projects.

In line with this growth, NMK Electronics, a Midwich Group company, hosted its flagship networking event, NMK InterActiVe 2024, at the Opal Ballroom, Mövenpick Riyadh.

The event brought together over 400 professionals from KSA’s thriving AV industry, showcasing advanced technologies, fostering partnerships, and celebrating innovation. 

Speaking during the NMK InterActiVe 2024, Stephen Fenby, Group Managing Director of Midwich, said “Saudi Arabia represents one of the most dynamic AV markets globally. NMK’s ongoing commitment to this region ensures that we remain at the forefront of innovation, collaboration, and growth.”

Strategic Link Between KSA and UAE in the AV Industry

The UAE and Saudi Arabia are increasingly interconnected in terms of AV industry developments, driven by both countries’ investments in smart city projects, education, and entertainment sectors. While KSA’s Vision 2030 focuses on transforming the Kingdom into a global hub for innovation and technology, the UAE’s leadership in smart cities, major events, and infrastructure projects continues to influence the region’s AV needs. The UAE’s role as a launchpad for innovative AV solutions and its proximity to KSA strengthens cross-border collaboration in the sector.

NMK Electronics, a Midwich Group company, has long been established in the UAE, supporting leading AV projects and providing solutions that also cater to the rapid development taking place in KSA. With their expanding office in Riyadh, the NMK Electronics’ team is in prime position to support the growing market demand across both countries and the region. 

Advancing KSA’s AV Industry

The event attracted a diverse audience of partners, vendors, clients, and end-users, solidifying NMK Electronics’ position as a leading distributor in the region. Attendees included representatives from renowned global brands such as Shure, Epson, Barco, L-Acoustics, Neat, Televic, and Arthur Holm, who presented their latest AV solutions tailored for the KSA market.

Key Highlights

  • Live Demonstration – Shure Axient Digital PSM
    A highlight of the evening was the live demonstration of Shure’s Axient Digital PSM, a cutting-edge wireless monitoring system that delivers exceptional clarity, reliability, and precision. This innovation is set to transform live audio production in dynamic environments.
  • Innovative Product Showcases
    Attendees explored standout technologies, including:
  • Epson’s 4K projector, which delivered stunning visuals ideal for Saudi Arabia’s booming entertainment and education sectors.
  • Arthur Holm’s Dynamic 3, designed to enhance collaborative and professional AV environments.
  • Riyadh Experience Center Announcement
    NMK announced the opening of its new Experience Center in Riyadh, a hands-on facility where partners and clients can explore the latest AV technologies, reinforcing NMK’s commitment to KSA’s growth.

Recognition and Engagement

The event also celebrated NMK’s partnerships, with awards presented to clients for outstanding projects completed in the past year. Guests enjoyed an immersive sound and light show powered by L-Acoustics L-ISA, accompanied by captivating music from local artists, highlighting NMK’s expertise in delivering extraordinary AV experiences. Adding an interactive element, attendees received PixMob light wristbands that synchronized with the light and sound show, creating a memorable and engaging experience.  “NMK InterActiVe highlights our role as a trusted partner in Saudi Arabia’s AV industry. By connecting global brands with local opportunities, we aim to deliver impactful solutions that align with the Kingdom’s ambitious vision,” said Alex Kemanes, Regional Director, NMK Middle East.

Saudi Arabia’s Strategic Role in the AV Industry

The Saudi government’s focus on smart city initiatives and giga-projects such as NEOM and Vision 2030 has elevated the demand for advanced AV solutions. This aligns with NMK’s mission to deliver transformative technologies tailored to the market’s needs

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Qlik Named a Leader in the 2025 Gartner Magic Quadrant for Augmented Data Quality Solutions

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Qlik

Qlik recently announced its recognition as a Leader in the 2025 Gartner Magic Quadrant for Augmented Data Quality Solutions, marking its sixth time receiving this recognition. Qlik sees this recognition as a validation of its commitment to helping businesses ensure the data quality and governance needed to drive AI confidently at scale.

“With AI models increasingly commoditized, the true differentiator is data quality,” said Mike Capone, CEO, Qlik. “Companies that invest in governance and integrity will extract the most value. This recognition from Gartner validates what we see—AI success depends on trusted data.”

AI models require consistent, complete, and trusted data to generate accurate insights, yet many organizations struggle with gaps, inconsistencies, and unstructured inputs that undermine AI’s effectiveness. Poor data results in unreliable models, biased predictions, and heightened operational risk.

“Organizations need more than standalone data quality tools—they need a complete data strategy that ensures integrity at every stage,” said Drew Clarke, GM & EVP, Data Business Unit, Qlik. “Qlik Talend Cloud enables enterprises to embed trust into their data, analytics, and AI workflows, turning fragmented data into a reliable asset.”

By enabling proactive, governed data pipelines, Qlik ensures AI systems operate with high-trust data from the start, allowing businesses to scale AI with confidence.

AI is driving demand for next-generation data quality solutions that go beyond basic cleansing. With innovations like the Qlik Trust Score for AI, retrieval-augmented generation (RAG) support, and automated data remediation, businesses can move from reactive fixes to continuous, AI-powered data optimization.

Key Capabilities of Qlik:

  • Qlik Trust Score for AI: Assesses data readiness for AI applications, ensuring reliable and explainable outputs.
  • Hybrid and Multi-Cloud Deployment: Ensures consistent quality across diverse environments.
  • Unstructured Data Processing: Converts raw, unstructured content into actionable insights, ensuring seamless connectivity.
  • Automated Remediation: Machine learning refines quality rules over time, reducing manual effort.
  • Data Products: Ensuring that curated data assets are easily accessible to data consumers to accelerate their use-cases, including AI projects.

“Trusted data is critical to our operations, from regulatory reporting to daily decision-making,” said Tomohisa Nakajima, Senior Manager, ICT Strategy Department, at NEC Personal Computer Corporation. “As we explore AI, ensuring data quality and governance allows us to do so responsibly and with confidence. Qlik Talend Cloud will help us automate data quality, reduce inconsistencies, and build a foundation of trust that supports both our current needs and future AI initiatives.”

“We’re seeing an increasing demand from businesses that recognize AI’s potential but struggle with data reliability,” added Clarke. “Qlik’s ability to deliver converged data management—from ingestion to AI-powered insights—sets us apart and ensures organizations can scale AI initiatives with confidence.”

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With NVIDIA Cosmos Curator, Milestone announces a platform to enable access to data and train AI Models

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Milestone NVIDIA

Leveraging the NVIDIA platform, Milestone Systems’ Project Hafnia is aiming to be a leading service for data generators, to share and utilize their data, and for developers, to access traceable and regulatory-compliant annotated video data.

Milestone’s goal is to put the latest advances in Vision Language Models (VLM) and supporting data curation capabilities in the hands of as many developers as possible.  One of the first service offerings is a VLM, fine-tuned using NVIDIA fine-tuning microservices on a large volume of compliant transportation data, curated using NVIDIA Cosmos Curator.

The VLM’s accuracy and performance optimizations are tuned for running on NVIDIA GPUs and in NVIDIA’s video search and summarization (VSS) AI blueprint. 

“By leveraging the NVIDIA platform, Milestone Systems is helping accelerate this next wave of powerful visual services,” says Deepu Talla NVIDIA Vice President and General Manager — Embedded and Edge Computing. “The next phase in development and adoption of visually perceptive Agentic AI services will be unlocked by recipes like NVIDIA VSS blueprint combined with widely available and accessible fine-tuned VLM models,” he says.

Access to data
Milestone Systems is aggregating compliant data through its global network of partners and customers in video data management. These organizations seek to leverage their own data to develop smarter analytics and will be able to benefit from the platform, which can be utilized to train AI models on sufficient, compliant data.

Artificial intelligence is our generation’s biggest game-changer. A major challenge for the ongoing development is having access to enough high-quality data for training AI models. The Project Hafnia platform will collect and curate data with the aspiration to be the world’s smartest, fastest and responsible platform for video data and training of AI models,” says Thomas Jensen, CEO of Milestone Systems.

Additionally, Project Hafnia will remove major friction points and provide smooth and seamless access to data. Driven by NVIDIA Cosmos Curator data curation, the service will speed up developing AI and analytics – up to 30 times faster than today’s standards.

Accuracy and speed
Milestone Systems will offer two services:

  •  A cutting-edge service for AI model training with high-quality video data through Training as a Service, where software developers can access quality data to train AI-models
  • A new Visual Language Model as a Service for smart city transportation and Intelligent Traffic Service use-cases that will be industry leading in performance.  


With new high-quality data and improved annotation, future analytic software for applications such as traffic management, manufacturing, airports, law enforcement, and business could achieve accuracy high enough to enable large-scale automation of operations and surveillance like never before.

Traffic Management VLM
By leveraging the NVIDIA platform, Milestone Systems has taken the first step in developing a market leading traffic and transportation Visual Language Model (VLM). The model supports a range of use cases, including general traffic assessments, driving condition evaluations, alert validation, and incident reporting.  

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UiPath to Unveil Latest Agentic Automation Solutions at Agentic AI Summit

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AI Summit

UiPath recently announced its annual UiPath Agentic AI Summit will take place online on March 25, offering attendees deeper insight into the latest UiPath agentic automation innovations and strategies for implementing agentic AI and automation to deliver consistent, reliable, and transformative business outcomes.

Agentic automation integrates AI agents, robots, and people to streamline operations, automate complex end-to-end business processes with multiple workflows and contextual decision-making, improve scalability, and unlock new levels of productivity. It enables AI software agents powered by machine learning, advanced AI, natural language processing, and computer vision to take autonomous action and deliver consistent, reliable, and transformative outcomes.

“Agentic automation is transforming businesses by integrating advanced process automation, business data and real-time intelligence to support scalable decision-making, and we’re seeing strong interest from customers eager to pilot this technology,” said Graham Sheldon, Chief Product Officer at UiPath. “UiPath agentic automation delivers value by driving efficiency, consistency, and scalability while empowering teams, enhancing user experiences, and ensuring strong governance. Simply put, the UiPath Platform is one of the best places to build, test, and deploy enterprise-grade agents.”

At the Summit, viewers will learn how to unlock and accelerate agentic automation initiatives with AI agents that are equipped with enterprise-grade tools and capabilities, orchestrated in complex, end-to-end workflows with robots and human-in-the-loop.

The Summit features experts from UiPath and customers such as WEX, State Street, and Adobe discussing a range of in-demand topics that can help automation professionals, business leaders, and knowledge workers understand the benefits of agentic automation. WEX, a provider of payment processing and information management services, will discuss how it is using the UiPath Platform to build, test, and deploy enterprise-grade agents to transform business processes, in part to enhance sales team preparation and document processing.

“Agentic automation enables us to make informed decisions and quickly adapt to business changes for rapid scaling. Its integration in call centers consolidates automations, streamlines processes, and empowers agents to use natural language,” said Emily Krohne, Enterprise Automation Principal at WEX. “This solution recognizes requests, triggers appropriate automations, and lightens the load on our workforce.”

Ashraf El Zarka, Vice President and Managing Director, Middle East and Africa at UiPath, said: “Businesses in the Middle East are moving beyond basic automation and actively investing in AI-driven solutions that solve real challenges. With AI expected to contribute $320 billion to the region’s economy by 2030, we see strong demand for technologies that simplify operations and deliver real value. Agentic Automation makes this possible by combining AI agents, robots, and people to improve decision-making and efficiency at scale. The Agentic AI Summit is a chance for businesses to see how they can use AI agents to work smarter, reduce complexity, and drive meaningful results.”

The summit will describe building trustworthy, governed enterprise agents within the UiPath Platform with specific sessions on Agentic Orchestration, Agentic Testing, and Agent Builder. The Agentic AI Summit will close with the session, “From inception to execution: The path to an orchestrated enterprise,” that will discuss the future of the orchestrated enterprise and will explore the latest AI research and agentic innovations that will profoundly transform organizations, empower the people who work in them, and change the nature of work itself.

Use case sessions will include:

  • Industry deep-dive: putting agentic automation to work in banking, financial services, healthcare, and manufacturing
  • Department deep-dive: how agentic automation is transforming finance, legal, and human resources
  • Application testing deep-dive: transforming SAP and SAP S/4HANA migration testing with AI
  • Process intelligence: leverage AI-powered insights for data-driven decisions on impactful transformation opportunities

UiPath Agentic Automation offerings

UiPath offers customers a single platform to understand and construct agentic solutions with a thorough understanding of key foundational components and the interplay between them. Its agentic offerings include:

  • Agentic Orchestration: now in public preview, UiPath Agentic Orchestration serves as the nerve center to meticulously coordinate processes involving UiPath-built or third-party agents, robots, people and harmonizes all elements within an automation ecosystem. It functions as the conductor in the grand symphony of business processes, orchestrating the roles of robots, agents, and people in end-to-end implementations. The average large company operates over 175 enterprise applications, each with its own data, processes, and decision-making frameworks. Without a structured, orchestrated approach, AI agents become just another layer of complexity that leads to more inefficiency, siloed decisions, and operational risk. Agentic Orchestration makes it possible for enterprises to take control of their agentic processes by assigning tasks, managing interactions across systems, and maintaining governance over AI-powered decisions.
  • Agent Builder: The company also recently announced UiPath Agent Builder, which offers a guided experience for building, testing, and launching ecosystem-agnostic, data-grounded AI agents. These agents handle complex workflows, provide autonomous decision-making, and integrate various enterprise tools and applications at scale. Agent Builder features include from-scratch agent creation, pre-built templates, testing tools, API deployment, and seamless workflow integration.

At the summit, UiPath will also announce the launch of UiPath Test Cloud, a revolutionary new approach to software testing that uses advanced AI to amplify tester productivity across the entire testing lifecycle to help customers achieve greater efficiency and cost savings. Through Test Cloud, agentic testing for software testing teams becomes a reality, equipping professionals with agents such as UiPath Autopilot and testing agents built with Agent Builder to act as collaborative partners throughout the entire testing lifecycle. By augmenting testers with AI, businesses can test more software, reduce costs, and improve accuracy to accelerate time-to-value and deliver high-quality software to customers.

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