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Shure Announces New Innovations at NAMM 2025
Shure is unveiling a number of innovations today at the start of NAMM 2025. In addition to the new products announced today and highlighted below, Shure will also be providing NAMM attendees a closer look at the new Axient Digital PSM Advanced Digital In-Ear Monitor System and MV7i Smart Microphone and Interface.
The new innovations come on the back of the Middle East’s rapidly growing conferencing, events and content creation scene industry, which has seen technological enthusiasts in the regional broadcast, production, recording, and podcasting industries develop a need for products that deliver sound experiences that immerse, inspire, and exceed expectations.

With Shure products now sold in more than 120 countries, the Middle East is steadily rising as a key market as its appetite for game-changing wired and wireless microphones, meeting solutions, and personal and professional listening products balloon year-on-year.
“Shure products have remained the top choice for vocal performances regionally. These new innovations align with the evolving audio needs of the Middle East consumer and we are super excited to be introducing a series of special products that will elevate the regional industry,” said Antony Lovell, sales director, Shure MEASA.
Nexadyne Instrument Microphones
Shure announced the expansion of its Nexadyne product line with the introduction of three all-new dynamic instrument microphones: the Nexadyne 2 Kick Drum Microphone, Nexadyne 5 Guitar Amp Microphone, and Nexadyne 6 Tom/Snare Microphone.
Each Nexadyne microphone boasts Shure’s patented Revonic Dual-Engine Transducer Technology. While typical instrument microphones use a single transducer, Nexadyne microphones feature two precisely calibrated transducers working together to achieve optimal performance that delivers natural, authentic clarity while minimizing unwanted noise.
SLX-D Quad-Channel Digital Receivers

The SLX-D Quad-Channel Digital Receiver is available in both standard (SLXD4Q+) and Dante-enabled (SLXD4QDAN+) versions. Paired with existing SLX-D transmitters, the new Quad-Channel Digital Receivers build upon the rich feature set of SLX-D digital wireless with a suite of new and improved capabilities, including an expanded 138 MHz tuning range capability, enabling country-wide frequency versatility.
SM39 Vocal Performance Headset Microphone
The SM39 Vocal Performance Headset Microphone is specifically engineered for performers who demand the freedom to move boldly and command the stage with uncompromising sound quality. Its lightweight, low-profile design provides a comfortable, secure fit for extended wear, empowering musicians from lead vocalists to instrumentalists to focus solely on their stage presence and perform with confidence. The SM39 integrates seamlessly with Shure Axient Digital and all Shure Wireless Systems, providing reliable sound for any environment.
Wired KSM11 Cardioid Condenser Vocal Microphone
Building on the KSM11’s reputation as the premium standard for vocal microphones, the wired KSM11 now makes top-tier performance accessible to artists and engineers who demand an XLR solution for live performance, broadcast, simulcast, and live-streamed applications. For performances that require efficient and unmatched quality, the KSM11 requires substantially less processing and EQ to reproduce the true quality and intelligibility of artists’ vocals.
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HUAWEI MatePad 12 X Hits Stores: Creativity & Productivity in One with NearLink Keyboard and M-Pencil Pro
Huawei today announced the retail availability of the HUAWEI MatePad 12 X, a tablet engineered to usher in a new era of productivity and creativity. Combining a cutting-edge ultra-clear PaperMatte Display, the all-new HUAWEI M-Pencil Pro stylus, and a suite of powerful applications, the MatePad 12 X redefines the professional tablet experience. It seamlessly integrates the power of a PC, the versatility of a creative studio, and the comfort of paper into a single, elegant device.
The HUAWEI MatePad 12 X price starts from 1,999 AED and available on Huawei’s online platforms as well as retailers.
The HUAWEI MatePad 12 X is designed to meet the rigorous demands of today’s professionals, students, and creators. With next-generation hardware and Huawei’s most refined software ecosystem, it delivers an unparalleled experience for work, study, and artistic expression.

The ultra-clear PaperMatte Display pioneers a new era of anti-glare screen technology. Using high-precision nanoscale etching technology to create a screen that reduces sparkle by 50% compared to the previous generation. This new PaperMatte Display is remarkably clear, comfortable, and offers a paper-like experience, significantly enhancing the digital reading and creative processes while minimising eye strain during extended use.

The HUAWEI M-Pencil Pro, Huawei’s next-generation stylus, offers intuitive interaction and masterful precision with 16,384 pressure-sensing levels, delivering exceptional sensitivity for nuanced and dazzling strokes. A simple pinch gesture brings up an in-app radial menu for quick access to brushes and colour palettes. The stylus includes three distinct tips optimised for standard writing, detailed small-font writing, and expressive painting.

Closing the gap between tablets and desktops, the pre-installed PC-level WPS Office suite provides a familiar and powerful suite of tools. Users familiar with the desktop version can transition effortlessly, with a clean menu layout and comprehensive features that eliminate any learning curve. WPS Spreadsheets, Presentations, and Writer offer nearly identical functionality to their desktop counterparts, ensuring a consistent and uninterrupted workflow between PC and tablet.
The design of the tablet is just as impressive as the rest of it, featuring a pearlescent all-metal unibody design, weighing just 555 g and measuring a mere 5.9 mm thick. The advanced e-coating process, borrowed from the aerospace and automotive sectors, gives the chassis a pure, creamy macaron colour and a smooth finish. Natural mica powder is integrated into the coating to create a subtle, shimmering polish.
The HUAWEI MatePad 12 X blends design, performance, and creativity into a versatile package built to keep pace with both inspiration and productivity.
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HONOR Launches the Unbreakable AI Smartphone HONOR X9d 5G Delivering Toughness, Power, and Innovation in One Sleek Package
Global AI device ecosystem company HONOR today unveiled the HONOR X9d 5G, a smartphone that redefines durability, endurance, and user experience. Designed for explorers, professionals, and anyone who lives without limits, the HONOR X9d 5G combines breakthrough toughness, a massive battery, and bold innovation to empower every journey.
The Fall That Made History
It’s not every day a smartphone makes gravity flinch. The HONOR X9d did exactly that, earning a Guinness World Record for the Highest Smartphone Drop and surviving a fall from 6.133 meters without a crack in sight. It wasn’t a stunt; it was a statement. For an industry that long treated durability as the enemy of design, HONOR proved both can coexist beautifully. The drop was not about spectacle but purpose, showing that true innovation is not only about performance but about persistence.

Rugged by Design
The HONOR X9d isn’t armored, it’s engineered. With a 6-layer drop-resistant structure and Ultra Bounce Anti-Drop Technology 3.0, it delivers 112% stronger protection than before, turning structure into philosophy. A shock-absorbing bracket reinforced back shell, and ultra-deep tempered glass work together like a symphony of defense, dispersing force instead of absorbing damage. Tested to withstand drops on challenging surfaces such as cobblestone, asphalt, tactile paving, and more than 10 types of stone ground, the X9d holds both the Premium Performance Certification and the SGS 5-Star Comprehensive Reliability Certification. Certified for 2.5-meter drops, IP69K water resistance, and extreme dust endurance, it doesn’t just withstand the elements, it welcomes them — a reminder that progress isn’t only about power or speed, but about building something that endures, even when gravity calls.
Tougher Than Tough with A Display Built to Last
The HONOR X9d 5G features a vibrant 6.79-inch Eye-Comfort OLED display with a sharp 2,640 × 1,200 resolution and an ultra-smooth 120Hz refresh rate. Reaching a stunning 6,000 nits of HDR brightness, it remains brilliantly clear even under direct sunlight, perfect for life outdoors. With ultra-narrow 1.3mm bezels, it maximizes viewing space while keeping the design sleek and immersive. HONOR’s eye-protection and dynamic dimming technologies reduce strain during long hours of viewing, whether streaming, gaming, or scrolling. Crafted with ultra-tough glass, the display resists scratches and impacts, offering confidence in every swipe.

Power for Days
Equipped with an 8,300mAh silicon-carbon battery, the largest in its class, the HONOR X9d 5G delivers exceptional endurance, lasting up to two days of heavy use. Designed for longevity, its self-developed anti-aging algorithm ensures six years of ultra durabiliy], maintaining performance over time. Multi-point temperature monitoring safeguards efficiency across extreme conditions, from –30°C to 55°C, keeping the phone steady whether in desert heat or mountain chill.
When power runs low, Ultra Power Saving Mode keeps you connected, enabling up to 60 minutes of calls[ at just 2% battery, while 66W HONOR SuperCharge provides rapid recovery for all-day use. With 7.5W wired reverse charging, the X9d transforms into a compact power hub for your earbuds, smartwatches, and beyond.
Capture Every Moment with Clarity
The HONOR X9d 5G redefines mid-range photography with a 108MP main camera featuring a 1/1.67-inch large sensor and advanced OIS + EIS stabilization for ultra-clear, steady shots. From vibrant night skylines to spontaneous street scenes and family moments, every frame is rendered with remarkable depth and precision. A 2MP depth sensor enhances portrait bokeh, while the 16MP front camera, seamlessly embedded in the display, delivers crisp selfies and lifelike video calls.
Beyond hardware, HONOR’s AI Editor turns editing into creative storytelling. Integrated tools like AI Eraser, AI Cutout, AI Outpainting, AI Upscale, and AI Remove Reflection simplify enhancement, bringing studio-like control to every image. It’s not just about capturing the moment, but crafting it — effortlessly, intelligently, and exactly as you envision it.

The Power of Intuitive AI
The HONOR X9d isn’t just aware of what you do, it understands how you live. Its AI Call Translation breaks language barriers instantly, letting conversations flow freely across cultures. AI Summary turns hours of meetings into moments of clarity, while AI Assistant and Magic Portal 2.0 bring order to digital chaos, connecting apps, tasks, and ideas with quiet intelligence. It’s not just smart technology, its intuition made visible.
Smart Connectivity and Ecosystem
Stay connected with Wi-Fi 6, Bluetooth 5.2, USB Type-C, and NFC for seamless mobile payments. The X9d integrates with the HONOR ecosystem, syncing effortlessly with MagicBook laptops and Earbuds X6 for instant file sharing or audio handoff. MagicOS 9.0 also lets you control HONOR smart home devices, creating a unified experience.

Design and Availability
Available in four striking colors – Reddish Brown, Forest Green, Sunrise Gold, and Midnight Black – the HONOR X9d 5G blends style with substance. The new HONOR X9d 5G, will be available for pre-order in the UAE from October 24 to 30 at a price of AED 1,299. Customers who pre-order will receive exclusive gifts worth AED 697, including 12-month free damage protection, HONOR Choice Earbuds E6i, and a mobile phone lanyard data cable. In addition, current HONOR X9a, X9b, and X9c users who upgrade to the new X9d will enjoy a complimentary 12-month extended warranty, offering them even greater peace of mind.
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Lexar Professional Go Portable SSD with Hub – An Innovative and Revolutionary Solution for Creators
- One of the worlds lightest portable SSD – weighing only 13gms
- Ultra-compact for spontaneous creativity anytime, anywhere
- The portable SSD and hub with four USB Type-C ports provide ultimate flexibility for customizing your setup to suit the shoot
- Captures brilliant Apple ProRes footage and stores it with ease, on iPhone 17 series and iPhone AIR
- A cable-free plug-and-play Type-C connector means no tangled, cumbersome cables
- Blazing-fast performance up to 1050MB/s read and 1000MB/s write speeds for seamless 4K recording, no dropped frames, and swift backups
- Ready for travel – dust and water-resistant (IP65 rated), and drop-resistant up to 1 meter
- 1TB and 2TB storage options
This revolutionary device offers the ultimate setup to shoot seamless video from a mobile phone, especially ProRes videos on the iPhone 16 Pro/Pro Max and iPhone 17 Pro/Pro Max.
Compact, about the size of your thumb, the Lexar Professional Go Portable SSD measures a mere 1.00” x 1.71” x 0.32” and weighs only 13 grams. Still, it packs a capacity of up to 2TB, delivering USB 3.2 Gen 2 performance 1050MB/s read speeds, 1000MB/s write speeds for shooting Apple ProRes 4K 60fps video from an iPhone 16 Pro/Pro Max or iPhone 17 Pro/Pro Max and perform post-production processes right on the drive.
The flexible combination of the portable SSD and hub, which features four USB Type-C ports, along with the included adapters and cables, makes it easy to add accessories. It also comes with a male-to-female adapter, a male-to-male adapter, and a cold shoe adapter cable for maximum versatility. This setup expands your shooting capabilities for various scenarios using just one equipment set.
Not only does it offer plug-and-play convenience, but the portable SSD is also rated IP65, durably dust- and water-resistant, so you can confidently use it in various locations hassle-free.2 It is also drop-resistant up to 1 meter to handle everyday accidents and comes with a silicone case for superior protection from the outside in.
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