Connect with us

Hospitality

Luna PR and BEEAH Host Educational Symposium to Reveal the Intersection of Web3 and Sustainability

Published

on

Luna PR & BEEAH

Luna PR together with BEEAH hosted an educational symposium to explore the intersection of Web3 and sustainability.  

Held at the iconic BEEAH headquarters designed by the world-renowned Zaha Hadid Architects, the private gathering convened industry leaders to explore innovative initiatives to address pressing environmental challenges, foster sustainability, and drive advancements in energy transformation in the region. 

BEEAH, a public-private organization pioneering sustainability and innovation in the region, has achieved several firsts in future-critical sectors, including Environment, Energy, Technology, Healthcare, and Real Estate. 

BEEAH’s commitment to future-proofing its operations is evident through its adoption of cutting-edge technologies, especially in Web3. Leveraging the UAE’s leadership in Web3 adoption, BEEAH is pioneering sustainable innovations. One notable initiative is their collaboration with Dfinity, the company behind the Internet Computer Protocol (ICP), to establish the Voluntary Recycling Credits (VRC) Initiative, which aims to create transparent and sustainable waste recycling standards. The project is a prime example of how BEEAH is using decentralized technology to drive circularity and set standards for recycling and incentivization on a global scale.

In addition to its collaboration with Dfinity, BEEAH has also leveraged Web3 and invested in future technologies to drive new and sustainable efficiencies within its operations and across industries, enabling them to be future-ready. Its headquarters uses digital twin technology and AI integrations, optimizing energy consumption and earning the building a LEED Platinum certification. As regional leaders in the waste management industry and pioneers of zero-waste strategies, BEEAH has also developed groundbreaking technologies for circularity which have contributed to the landfill diversion rate of 90% —one of the highest globally—in the emirate of Sharjah. One of them is re.life market, a recyclables trading platform developed by BEEAH’s digital venture re.life, is facilitating the reintroduction of hundreds of thousands of tonnes of material into the circular economy every year. MARASI, another technology by BEEAH, is a digital waste manifest platform, driving compliance with environmental requirements and promoting a cradle-to-grave process in waste management, from waste generation to waste transport and processing. BEEAH has also invested in future technologies in healthcare, an emerging industry for the organization. Its digital venture EVOTEQ has developed traqpharma, a track-and-trace solution that is being used in the UAE’s Tatmeen platform, ensuring supply chain integrity and tackling the challenge of counterfeit and expired medication.

“Web3 presents a powerful opportunity to leverage technology in achieving sustainability goals, both within BEEAH and across our network of partners. We have always been committed to pioneering solutions that address critical objectives for societies and industries, including advancing clean energy to achieve net-zero emissions and promoting circularity to eliminate waste to landfill. This symposium with Luna PR allowed us to reflect on our progress with Web3, share insights, and discuss the next wave of technological innovations shaping the future,” said Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH.

Several Luna PR clients presented initiatives and collaborative ideas on how their platforms or technology solutions can further enhance and complement BEEAH’s vision to pioneer a sustainable future for the UAE, Middle East and beyond. Some of which included implementing digital twin technologies, digitizing environmental assets, facilitating seamless payment solutions, and more. 

Clients included Igor Bershdasky, CEO of Phron.AI; Matthieu Merchadou, CEO of Magma; James Cecil from Ibanera; Tim Popplewell, CEO of Scintilla Network; and Muhammad Hamza; VP of Infinite Reality. 

“At Luna PR, we’re always working to bridge the gap between Web3 and the mainstream,” said Nikita Sachdev, Founder and CEO of Luna PR and Luna Media Corp. “The symposium with BEEAH shows what’s possible when traditional businesses embrace innovative technology to push boundaries and create real impact. Collaborations like these don’t just make headlines – they spark curiosity, inspire action, and bring more people into the exciting world of Web3. This is how we turn big ideas into movements.”

Attendees provided feedback on the event, emphasizing the importance of continued collaboration and innovation in advancing sustainability goals, further solidifying the UAE’s position as a leader in Web3 adoption.

Hospitality

LADURÉE CROWNED BEST CAFÉ AT THE BBC GOOD FOOD MIDDLE EAST AWARDS 202

Published

on

Ladurée team receiving the Best Café award on stage at the BBC Good Food Middle East Awards 2025, holding the trophy beside the official winner backdrop

The iconic Parisian tea room is recognised for culinary excellence and refined dining across the UAE

Ladurée, the iconic Parisian maison celebrated for its French pâtisserie and refined dining, has been awarded Best Café at the BBC Good Food Middle East Awards 2025. One of its Dubai Mall locations has been recognized as a standout destination among the city’s finest dining experiences.

Founded in 1862 on Rue Royale in Paris, Ladurée brings over 160 years of French culinary heritage to the UAE. From its beginnings as an intimate Parisian tea room to its evolution into a globally renowned maison, the brand has remained synonymous with elegance, craftsmanship, and classic French flavours—both sweet and savoury.

Ladurée has firmly established itself as a restaurant-led concept, offering far more than a traditional café experience. With a strong presence across the UAE, including its flagship restaurant at Dubai Mall Fashion Avenue and its elegant tea room at Mall of the Emirates, each venue offers guests an immersive and refined dining experience through a carefully curated expression of French indulgence. Iconic macarons are complemented by refined savoury classics, all executed with the meticulous attention to detail that defines the maison.

Globally recognised for its signature macarons, Ladurée continues to honour recipes perfected over generations. The menu also features beloved classics such as the iconic French toast, the Ladurée club sandwich, and comforting French dishes that reflect the brand’s culinary depth and savoir-faire.

The Best Café title for 2025 builds on Ladurée’s continued recognition by the BBC Good Food Middle East Awards, following its nominations for Best Café and Best Casual Dining Restaurant in 2024, reinforcing its consistent excellence in the region’s competitive dining landscape.

“This recognition reflects the hard work and discipline of our restaurant teams in the UAE, who bring Parisian heritage to life in every detail. From impeccable consistency to an unwavering commitment to quality, their efforts ensure that every guest experience upholds the maison’s standard of excellence,” said Kieran Mallon, CEO of the F&B Division at Scope Investment.

As of January 2026, Ladurée proudly holds the title of Best Café, reinforcing its status as a leading destination for authentic French cuisine and sophisticated café culture in the UAE.

Continue Reading

Hospitality

LADURÉE TURNS VALENTINE’S GIFTING INTO A WINNING AFFAIR WITH PARIS FLIGHTS HIDDEN INSIDE EVERY MACARON BOX

Published

on

Ladurée Valentine’s macaron gift boxes displayed on a pink background, featuring heart-shaped pink macarons, branded pastel boxes, and delicate floral ribbon accents.

Ladurée elevates Valentine’s Day gifting with a luxury-led campaign where every macaron box from its Valentine’s collection includes a Love Ticket with a guaranteed prize. Available across three curated box options, each purchase unlocks an instant reward ranging from exclusive Ladurée in-store experiences such as afternoon tea or signature treats, to luxury prizes, including return flight tickets to Paris for two, redeemable anytime in 2026.

Love is in the details, and this year, Ladurée celebrates it where it beats strongest: Paris, the city of love. Bold, sweet, and unapologetically luxurious, the limited-edition Valentine’s collection, illustrated by Guillaume Sardin, invites you to savor life and macarons with audacity.

What’s on the menu for love:

  • Heart-Shaped Macaron Caramel Ginger Black Tea | 15 AED
  • Macaron Gift Boxes:
    • 8 Macarons | 158 AED15 Macarons | 289 AED
  • Valentine French Toast | 72 AED Brioche, raspberry lychee jam, rose Chantilly, chocolate hearts, and macaron powder
  • Valentine Gift hamper | Starting from 599 AED, Macarons, chocolates, and marshmallow teddy bears tailored for your beloved
  • Valentine cake for 2 | Priced 119 AED, A romantic, heart-shaped creation featuring a delicate rose macaron shell, layered with rose buttercream, fresh lychee and raspberry. Finished with a handwritten chocolate love note, this elegant dessert is perfectly sized for two ideal for Valentine’s Day gifting or sharing.

Whether gifting, indulging, or simply celebrating life’s sweetest moments, Ladurée Dubai turns Valentine’s Day into an unforgettable luxury experience. Because love, like a perfect macaron, is meant to be bold, beautiful, and utterly irresistible. Available exclusively in the UAE and KSA.

Continue Reading

Hospitality

IFTAR AT PURANI DILLI – SHEIKH ZAYED ROAD, FOUR POINTS BY SHERATON

Published

on

Ramadan Iftar dessert display at PURANI DILLI featuring dates, dried fruits, traditional sweets, brass bowls, crescent moon décor, palm plants and mosque-inspired centrepiece.

Celebrate the holy month with an indulgent Ramadan Iftar at Purani Dilli, Sheikh Zayed Road, featuring a thoughtfully curated buffet that brings together authentic North Indian flavours with Arabic and Moroccan inspirations. The menu highlights include traditional Ramadan juices and dates, comforting soups, flavourful kebabs, signature curries, slow-cooked meats, freshly baked breads, and an extensive selection of classic and Middle Eastern desserts.

Crafted by Head Chef Mohammad Afzal Qureshi, the Iftar experience reflects culinary authenticity, balance, and festive generosity, making it ideal for family gatherings and corporate Iftars.

Continue Reading

Trending

Copyright © 2023 | The Integrator