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Luna PR and BEEAH Host Educational Symposium to Reveal the Intersection of Web3 and Sustainability

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Luna PR & BEEAH

Luna PR together with BEEAH hosted an educational symposium to explore the intersection of Web3 and sustainability.  

Held at the iconic BEEAH headquarters designed by the world-renowned Zaha Hadid Architects, the private gathering convened industry leaders to explore innovative initiatives to address pressing environmental challenges, foster sustainability, and drive advancements in energy transformation in the region. 

BEEAH, a public-private organization pioneering sustainability and innovation in the region, has achieved several firsts in future-critical sectors, including Environment, Energy, Technology, Healthcare, and Real Estate. 

BEEAH’s commitment to future-proofing its operations is evident through its adoption of cutting-edge technologies, especially in Web3. Leveraging the UAE’s leadership in Web3 adoption, BEEAH is pioneering sustainable innovations. One notable initiative is their collaboration with Dfinity, the company behind the Internet Computer Protocol (ICP), to establish the Voluntary Recycling Credits (VRC) Initiative, which aims to create transparent and sustainable waste recycling standards. The project is a prime example of how BEEAH is using decentralized technology to drive circularity and set standards for recycling and incentivization on a global scale.

In addition to its collaboration with Dfinity, BEEAH has also leveraged Web3 and invested in future technologies to drive new and sustainable efficiencies within its operations and across industries, enabling them to be future-ready. Its headquarters uses digital twin technology and AI integrations, optimizing energy consumption and earning the building a LEED Platinum certification. As regional leaders in the waste management industry and pioneers of zero-waste strategies, BEEAH has also developed groundbreaking technologies for circularity which have contributed to the landfill diversion rate of 90% —one of the highest globally—in the emirate of Sharjah. One of them is re.life market, a recyclables trading platform developed by BEEAH’s digital venture re.life, is facilitating the reintroduction of hundreds of thousands of tonnes of material into the circular economy every year. MARASI, another technology by BEEAH, is a digital waste manifest platform, driving compliance with environmental requirements and promoting a cradle-to-grave process in waste management, from waste generation to waste transport and processing. BEEAH has also invested in future technologies in healthcare, an emerging industry for the organization. Its digital venture EVOTEQ has developed traqpharma, a track-and-trace solution that is being used in the UAE’s Tatmeen platform, ensuring supply chain integrity and tackling the challenge of counterfeit and expired medication.

“Web3 presents a powerful opportunity to leverage technology in achieving sustainability goals, both within BEEAH and across our network of partners. We have always been committed to pioneering solutions that address critical objectives for societies and industries, including advancing clean energy to achieve net-zero emissions and promoting circularity to eliminate waste to landfill. This symposium with Luna PR allowed us to reflect on our progress with Web3, share insights, and discuss the next wave of technological innovations shaping the future,” said Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH.

Several Luna PR clients presented initiatives and collaborative ideas on how their platforms or technology solutions can further enhance and complement BEEAH’s vision to pioneer a sustainable future for the UAE, Middle East and beyond. Some of which included implementing digital twin technologies, digitizing environmental assets, facilitating seamless payment solutions, and more. 

Clients included Igor Bershdasky, CEO of Phron.AI; Matthieu Merchadou, CEO of Magma; James Cecil from Ibanera; Tim Popplewell, CEO of Scintilla Network; and Muhammad Hamza; VP of Infinite Reality. 

“At Luna PR, we’re always working to bridge the gap between Web3 and the mainstream,” said Nikita Sachdev, Founder and CEO of Luna PR and Luna Media Corp. “The symposium with BEEAH shows what’s possible when traditional businesses embrace innovative technology to push boundaries and create real impact. Collaborations like these don’t just make headlines – they spark curiosity, inspire action, and bring more people into the exciting world of Web3. This is how we turn big ideas into movements.”

Attendees provided feedback on the event, emphasizing the importance of continued collaboration and innovation in advancing sustainability goals, further solidifying the UAE’s position as a leader in Web3 adoption.

Hospitality

DIVE INTO DUBAI’S FRESHEST SEAFOOD FESTIVAL AT THE WATERFRONT MARKET

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A vibrant, colorful display of fresh whole fish and various seafood arranged on ice at a counter within the Waterfront Market, showcasing the wide variety of catches

This winter, Dubai’s largest food market, the Waterfront Market, invites residents and tourists to immerse themselves in the flavours of the sea at its Seafood Festival, taking place from 10 December 2025 to 7 January 2026.

Known for its exceptional variety and unbeatable freshness, the Market comes alive with a packed month of culinary offers, live entertainment, seasonal décor and exciting giveaways. Highlights include:

  • During the Seafood Festival, enjoy exclusive offers from all Waterfront Restaurants, including Paluto Restaurant, BOAT Seafood Restaurant, Yahya Seafood Restaurant and Aylla Seafood Restaurant and Cafe
  • Roaming entertainment every weekend, Friday to Sunday, featuring Live roaming music, bubble shows and face painting.
  • A vibrant Festive Tree crafted with a seafood theme, bringing a unique seasonal centrepiece to the Market.
  • Spend AED 200 or more at the fish market or Waterfront restaurants and receive a complimentary insulated cooler bag perfect for beach days, picnics or weekend getaways and enter the draw to win prizes worth up to AED 5,000 for five winners, each receiving AED 1,000 in Waterfront Market fresh produce.
  • Kids can enjoy a fun and educational experience with the Kids Foodie Explorers Passport and Little Rollers trolleys, collecting stamps, discovering new ingredients and receiving a certificate and small prizes along the way.

With over 500 seafood traders offering 260+ varieties from 14 countries, and a live seafood section with 25 varieties sourced from the UAE, Australia, Japan, Korea and Canada, the Market is known for its unmatched freshness, quality and variety. This season’s highlights include Hamour, shrimp, King Fish, Tuna, King Mackerel and Seabream, alongside a wide selection of other fresh catches.

For an even more hands-on experience, the Market-to-Table journey allows customers to select seafood directly from the fish market, have it cleaned onsite, and enjoy it freshly prepared by chefs at the waterfront restaurants – grilled, fried, steamed or crafted into rich curries and soups. From unbeatable seafood and vibrant family fun to scenic waterfront moments, the festival offers a celebration that is fresh, festive and full of flavour.

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Hospitality

MARRIOTT INTERNATIONAL APPOINTS MARIA TURKMANI AS MULTI-PROPERTY MARKETING & PR MANAGER FOR DUBAI’S AL JADDAF CLUSTER

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Professional headshot of Maria Turkmani, newly appointed Multi-Property Marketing & PR Manager for the MARRIOTT INTERNATIONAL Dubai Al Jaddaf cluster, smiling in a business suit.

Marriott International has appointed Maria Turkmani as the new Multi-Property Marketing & PR Manager for Marriott Hotel Al Jaddaf, Marriott Executive Apartments Al Jaddaf and Marriott Executive Apartments Dubai Creek. Tasked with driving strategic growth and brand storytelling, Maria will lead marketing and communications initiatives designed to enhance visibility, strengthen positioning and build guest engagement across the cluster.

Maria’s leadership will bring a fresh perspective to the Al Jaddaf cluster. Her focus will be on creative brand campaigns, innovative partnerships and community engagement strategies that reinforce Marriott’s reputation for excellence and connection.

With over a decade of experience in PR, marketing and luxury hospitality, Maria has a proven record in developing and executing integrated campaigns that deliver measurable results. Before joining Marriott International, she served as PR & Marketing Manager at Al Habtoor City Hotel Collection, where she successfully managed communications across three properties, contributing to revenue growth and enhanced brand reputation.

Saad Al Ghamdi, Multi-Property General Manager at Marriott Hotel and Marriott Executive Apartments, Al Jaddaf and Marriott Executive Apartments, Dubai Creek said:

“Maria’s appointment marks an exciting step forward for the Al Jaddaf cluster. Her innovative mindset and collaborative approach will help us redefine how we engage with our guests and partners, driving meaningful growth and positioning our properties at the forefront of Dubai’s hospitality scene”

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Hospitality

CORAL BEACH RESORT SHARJAH HOSTS INSPIRING ART EXHIBITION FEATURING YOUNG TALENT FROM SHARJAH CITY FOR HUMANITARIAN SERVICES

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many people in one for the ceremony cutting with a ribbon

Coral Beach Resort Sharjah successfully hosted an inspiring art exhibition early this month showcasing the creative work of students from Sharjah City for Humanitarian Services – Masarat Center for Development and Empowerment. The exhibition, which showcased more than ten artworks, titled “Women Through the Artist’s Eyes,” celebrated the beauty, strength, and stories of women as seen through the unique perspectives of young artists with diverse abilities.

The event brought together art, empowerment, and community engagement, reflecting the hotel’s commitment to supporting meaningful social initiatives and inclusive development.

Speaking about the initiative, Mr. Iftikhar Hamdani, Area General Manager of Coral Beach Resort Sharjah, said: “These artworks represent far more than creative expression. They are powerful stories of resilience, imagination, and personal vision. Each canvas reflects dedication, emotion, and the incredible talent of these remarkable students. Coral Beach Resort Sharjah is proud to support platforms that highlight and empower young individuals with unique abilities.”

From the Masarat Center, Mohamed Abdelreda Shalwani, Head of the Recruitment Department, emphasized the importance of collaborations that open real opportunities for students and graduates:

“This partnership plays a key role in empowering our students by creating opportunities to showcase their abilities through exhibitions, training programs, and employment pathways. It reflects the alignment between the center’s mission to empower persons with disabilities and the hospitality sector’s need for skilled, motivated talent.”

The Recruitment Department at Masarat Center further confirmed that the partnership represents a strategic step toward strengthening inclusion within the hospitality industry, enabling students to gain practical experience while developing their professional and creative skills. As Coral Beach Resort Sharjah continues to welcome and support talented students from the center, the hotel aims to foster an environment that nurtures creativity, builds confidence, and contributes to a more inclusive future in line with Sharjah and the UAE’s vision for empowerment and social development.

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