Connect with us

Hospitality

Luna PR and BEEAH Host Educational Symposium to Reveal the Intersection of Web3 and Sustainability

Published

on

Luna PR & BEEAH

Luna PR together with BEEAH hosted an educational symposium to explore the intersection of Web3 and sustainability.  

Held at the iconic BEEAH headquarters designed by the world-renowned Zaha Hadid Architects, the private gathering convened industry leaders to explore innovative initiatives to address pressing environmental challenges, foster sustainability, and drive advancements in energy transformation in the region. 

BEEAH, a public-private organization pioneering sustainability and innovation in the region, has achieved several firsts in future-critical sectors, including Environment, Energy, Technology, Healthcare, and Real Estate. 

BEEAH’s commitment to future-proofing its operations is evident through its adoption of cutting-edge technologies, especially in Web3. Leveraging the UAE’s leadership in Web3 adoption, BEEAH is pioneering sustainable innovations. One notable initiative is their collaboration with Dfinity, the company behind the Internet Computer Protocol (ICP), to establish the Voluntary Recycling Credits (VRC) Initiative, which aims to create transparent and sustainable waste recycling standards. The project is a prime example of how BEEAH is using decentralized technology to drive circularity and set standards for recycling and incentivization on a global scale.

In addition to its collaboration with Dfinity, BEEAH has also leveraged Web3 and invested in future technologies to drive new and sustainable efficiencies within its operations and across industries, enabling them to be future-ready. Its headquarters uses digital twin technology and AI integrations, optimizing energy consumption and earning the building a LEED Platinum certification. As regional leaders in the waste management industry and pioneers of zero-waste strategies, BEEAH has also developed groundbreaking technologies for circularity which have contributed to the landfill diversion rate of 90% —one of the highest globally—in the emirate of Sharjah. One of them is re.life market, a recyclables trading platform developed by BEEAH’s digital venture re.life, is facilitating the reintroduction of hundreds of thousands of tonnes of material into the circular economy every year. MARASI, another technology by BEEAH, is a digital waste manifest platform, driving compliance with environmental requirements and promoting a cradle-to-grave process in waste management, from waste generation to waste transport and processing. BEEAH has also invested in future technologies in healthcare, an emerging industry for the organization. Its digital venture EVOTEQ has developed traqpharma, a track-and-trace solution that is being used in the UAE’s Tatmeen platform, ensuring supply chain integrity and tackling the challenge of counterfeit and expired medication.

“Web3 presents a powerful opportunity to leverage technology in achieving sustainability goals, both within BEEAH and across our network of partners. We have always been committed to pioneering solutions that address critical objectives for societies and industries, including advancing clean energy to achieve net-zero emissions and promoting circularity to eliminate waste to landfill. This symposium with Luna PR allowed us to reflect on our progress with Web3, share insights, and discuss the next wave of technological innovations shaping the future,” said Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH.

Several Luna PR clients presented initiatives and collaborative ideas on how their platforms or technology solutions can further enhance and complement BEEAH’s vision to pioneer a sustainable future for the UAE, Middle East and beyond. Some of which included implementing digital twin technologies, digitizing environmental assets, facilitating seamless payment solutions, and more. 

Clients included Igor Bershdasky, CEO of Phron.AI; Matthieu Merchadou, CEO of Magma; James Cecil from Ibanera; Tim Popplewell, CEO of Scintilla Network; and Muhammad Hamza; VP of Infinite Reality. 

“At Luna PR, we’re always working to bridge the gap between Web3 and the mainstream,” said Nikita Sachdev, Founder and CEO of Luna PR and Luna Media Corp. “The symposium with BEEAH shows what’s possible when traditional businesses embrace innovative technology to push boundaries and create real impact. Collaborations like these don’t just make headlines – they spark curiosity, inspire action, and bring more people into the exciting world of Web3. This is how we turn big ideas into movements.”

Attendees provided feedback on the event, emphasizing the importance of continued collaboration and innovation in advancing sustainability goals, further solidifying the UAE’s position as a leader in Web3 adoption.

Hospitality

SUPPERCLUB LAUNCHES COMMUNITY INITIATIVE ENCOURAGING UAE RESIDENTS TO SUPPORT LOCAL RESTAURANTS

Published

on

As the region continues to navigate the current climate, many residents are choosing to remain in the United Arab Emirates, where they feel safe, and to continue supporting local businesses while spending time together with friends and family.

Restaurants across the UAE have long played an important role in bringing people together, serving as spaces where communities reconnect, share stories, and celebrate culture. This is particularly true during moments of uncertainty.

In response to the recent developments, Dubai-founded premium dining and lifestyle platform SupperClub is encouraging residents to rediscover the city’s restaurants and experiences while continuing to support the hospitality venues that define the country’s social fabric. With school holidays brought forward and many international trips postponed, and Ramadan in its final days, the coming weeks present a natural moment for residents to explore the city’s dining scene while spending time together locally.

To further support both residents and restaurants, SupperClub has introduced a community-focused initiative for March, offering complimentary Diamond memberships for twelve months. SupperClub partners with leading restaurants and hospitality venues across the UAE and globally, including homegrown Dubai brands like Reif Kushiyaki and Lila Molino, as well as popular venues such as ROKA, Josette, and other acclaimed dining destinations.

SupperClub is also giving back to residents who support the UAE’s restaurant community by rewarding them for dining out more. Members who dine at three different SupperClub partner restaurants within 60 days will receive AED 300 in dining credit towards their next booking.

Those signing up for the complimentary Diamond membership can enjoy a range of benefits, including:

  • Available for free when signing up in March 2026, using the promo code UNITY
  • Unlimited access to privileges for 12 months
  • Dedicated WhatsApp Concierge
  • Unlimited Bookings, Unlimited Guests
  • Seamless Bookings

Muna Mustafa, Co-Founder of SupperClub said, “Moments like these remind us how important it is to support the restaurants and hospitality teams who provide a place for us to come together to share meals, conversation, and a sense of normality. The UAE’s dining scene has always been built on community, and it’s encouraging to see residents continuing to gather and support the venues that make this country so vibrant.”

Continue Reading

Hospitality

ME BY MELIÁ DUBAI PARTNERS WITH UAE FOOD BANK TO DONATE 100 IFTAR MEALS DURING RAMADAN

Published

on

In the spirit of generosity and community that defines the Holy Month of Ramadan, ME By Meliá Dubai is proud to announce its participation in this year’s Ramadan Food Donation initiative in collaboration with the UAE Food Bank under Dubai Municipality.

As part of its commitment to responsible hospitality and meaningful community engagement, the hotel will prepare and donate 100 thoughtfully assembled food bags to support individuals and families in need. Each bag will include a freshly prepared cooked Iftar meal featuring Majboos and Raita, along with bottled water, a laban drink, whole fruit, and dates to help provide a nourishing and complete meal at sunset.

Through the UAE Food Bank, these donations will be distributed to communities, families in need, and mosques across Dubai during Iftar time, ensuring that the spirit of Ramadan reaches those who need it most.

This initiative forms part of ME By Meliá Dubai’s broader Corporate Social Responsibility efforts, reflecting the brand’s dedication to social impact, sustainability, and inclusive community support. By aligning with the UAE Food Bank’s mission to reduce food waste and redistribute surplus food responsibly, the hotel continues to champion initiatives that create lasting positive change.

In addition, the hotel’s leadership team and Heads of Department will be invited to take part in packing the food bags, fostering a culture of collaboration, inclusivity, and hands-on engagement. By involving team members directly in the preparation process, ME By Meliá Dubai aims to strengthen internal unity while reinforcing the true essence of Ramadan: compassion, generosity, and shared purpose.

Through this initiative, ME By Meliá Dubai reaffirms its commitment to serving not only its guests, but also the wider community, contributing to a more connected and caring society during the Holy Month and beyond.

Continue Reading

Hospitality

JD MALAT GALLERY X AFRICAN QUEEN KOJO MARFO INSTALLATION LAUNCHES DURING RAMADAN AT J1 BEACH

Published

on

African Queen Dubai unveils a special collaboration with JD Malat Gallery which operates in Downtown, Dubai and Mayfair, London, presenting an installation of works by Ghanaian-British artist Kojo Marfo at its J1 Beach location. Launching during the holy month of Ramadan through to summer, Marfo’s vibrant paintings enter into dialogue with the spirit of African Queen – the iconic Mediterranean restaurant founded on the French Riviera in 1969.

Installed throughout the venue, the works transform African Queen into an immersive cultural setting where gastronomy, art and atmosphere converge. From sunlit interiors to open terraces overlooking the shoreline, guests encounter contemporary African art within a space defined by Riviera elegance and cosmopolitan energy.

Born in 1980, Kojo Marfo is recognised for his distinctive AfroGenesis style – an Afrocentric “new beginning” that fuses Cubist visual language with Akan artistic traditions. His layered figurative works explore identity and spirituality, reframing African heritage through a contemporary lens. Rooted in Ghanaian artistic traditions while engaging with European modernism, Marfo’s work is expressive, symbolic and internationally resonant.

This dialogue between heritage and reinterpretation mirrors African Queen’s own story. Founded in 1969 in Beaulieu-sur-Mer, African Queen embodies Mediterranean art de vivre, where cuisine, culture and celebration unfold in an atmosphere of warmth and timeless glamour. Inspired by the 1951 film The African Queen, the venue’s layered textures and design create an environment that feels transportive yet refined.

At J1 Beach, the concept transitions seamlessly from relaxed daytime dining to vibrant evening gatherings.

Throughout Ramadan, African Queen welcomes guests for sea-view Iftar gatherings, offering a curated set menu designed for sharing. The experience begins with dates and lentil soup, followed by Arabic mezze with warm bread, lamb samosa and stuffed vine leaves. A choice of lamb, beef kebab, chicken tagine or vegetarian tagine follows, concluding with seasonal fruit. Soft drinks, coffee and tea are included per person.

The JD Malat Gallery and African Queen Kojo Marfo installation runs from February 2026 through summer 2026.

À la carte dining is available daily. Iftar is served from sunset throughout Ramadan, Iftar is served from sunset until 9:00 PM, with set menus starting from 296 AED per person, including welcome dates and apricot, sharing starters, a choice of main course, and dessert. The Suhoor menu is available throughout Ramadan from 10:30 PM until 1:30 AM, with last orders taken at 12:45 AM.

Continue Reading

Trending

Copyright © 2023 | The Integrator