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Gulfood 2025 30th Edition Kicks Off Today, Setting New Benchmarks in F&B Growth and Innovation

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Gulfood’s 30th edition kicks off on 17 February at Dubai World Trade Centre (DWTC) welcoming tens of thousands of attendees, uniting 5500+ exhibitors from 129 countries, and the world’s foremost industry CEOs, policymakers, investors, and visionaries. Under the theme ‘The Next Frontier in Food,’ the event anticipates USD 20 billion in trade deals and cutting-edge industry collaboration. H.E. Abdulla Bin Touq Al Marri, UAE Minister of Economy, will deliver the opening keynote on Day 2 at the inaugural Food500 Summit, addressing Gulfood’s economic impact and the UAE’s role as a global trade gateway.

Food500: Titans of Industry and Policymakers Connect on Food Strategy for Change

The Food500 Summit brings industry leaders together to tackle pressing challenges and opportunities across the food value chain. Speakers include: Ananya Narayan, CEO – Hunter Foods; Dr. Edwini Kessie, Director of the Agriculture and Commodities Division, World Trade Organization – Switzerland; Alvyn Severien, CEO, Montaigne Nutrition and Co-founder, Algama – France; Tisha Livingston, CEO, Infinite Acres – USA, leading global top trends expert – Daniel Levine, and many more.

H.E. Abdulla Bin Touq Al Marri, Minister of Economy, said: “The selection of the food cluster as the first economic cluster to be developed by the UAE highlights the importance the country attaches to the sector as a key driver of economic diversification. The food cluster strategy aims to ensure self-sufficiency in food production and enhance the food ecosystem management through supporting agricultural enterprises and increasing local production. The initiative will not only help us meet local market needs but will also position the UAE as a leading food exporter to key regional and global markets and support the goals of the ‘We the UAE 2031’ vision, such as increasing the national GDP to AED 3 trillion by the next decade.”

“Against this backdrop, the landmark edition of Gulfood will serve as an ideal platform for partnerships and discussions, presenting opportunities for knowledge exchange and networking across industries, thus fostering a foundation for setting and accomplishing future objectives within the global trade community,” H.E. added.

Gulfood Innovation Awards & Global Trade Showcase

The Gulfood Innovation Awards celebrate the very best in F&B innovation, recognizing trailblazing products, technologies, and ideas. Visitors can expect to see hundreds of thousands of new products and groundbreaking innovations showcased across the event.

“Our participation in Gulfood’s 30th edition supports our strategic direction towards our vision to become the number one global halal sustainable healthy protein company by 2030. This prestigious event allows us to showcase our latest innovations, connect with industry leaders, and drive meaningful progress in food solutions. Being shortlisted for the Gulfood Innovation Awards further underscores our commitment to excellence and pioneering advancements in the protein industry. Congratulations to Gulfood on 30 years of remarkable success. Your continuous growth and innovation have set new benchmarks for the global food industry, making Gulfood a premier platform for connection, collaboration, and progress.” said Marcos Delorenzo, CEO of ADC, Tanmiah’s Poultry Division.

TOP TABLE: ‘Culinary Futurism’ Theme Prevails Headlined by Gastronomic Legend Alain Ducasse

The 30th edition promises to be unforgettable as Gulfood brings Alain Ducasse to the UAE for the first time, where he will lead Top Table and Dubai World Cuisine activations. A chef with 21 Michelin stars, Ducasse is renowned for his innovative approach to gastronomy and his strong focus on sustainability—a vision that aligns with the UAE’s commitment to promoting sustainable food practices. The gastronomic superstar will share his insights on culinary futurism and the future of the industry on Day 3 of Food500.

Chef Alain Ducasse commented: “With Top Table at Gulfood, Dubai demonstrates its incredible momentum in attracting the most brilliant talents from all over the world. I’m proud to be part of this event with Chef Romain Meder. First in conducting a masterclass together at Top Table and hosting exclusive dinners at Takahisa. Yet also in meeting with my fellow chefs and the public, sharing our experiences and thus contributing to the rapidly evolving gastronomy scene in the region.”

Celebrating Dubai’s rise as a global food hub, Top Table, sponsored by Japan External Trade Organisation (JETRO), presents live masterclasses from 120+ global and local chefs with a combined 50 Michelin-stars. Take a front-row seat as dishes from every cuisine utilising products from the exhibition floor are brought to life across engaging masterclasses, tasting sessions, and demonstrations.

DUBAI WORLD CUISINE: Celebrating Dubai’s Dynamic Culinary Journey Towards International Food Epicentre

Exclusively created for Gulfood ticket holders, attendees can experience Dubai’s culinary finesse, connected to the Top Table masterclasses. A schedule of 4-and 6-hands fine dining collaborations, with a highlight 8-hands experience, has been curated across some of Dubai’s top restaurants including: Krasota, Takahisa, Avatara, Lowe, Armani Ristorante, Orfali Bros and Armani Amal.

Discovery Tours
Visitors can fast-track the best of Gulfood with unique hour-long Discovery tours, a line-up of 5 curated sector-themed tours offering an immersive experience highlighting global food trends and innovations on the show floor, along with expert guidance and insights at every stop.

Hospitality

SHI WARMS UP JANUARY WITH A CELEBRATION OF TRADITIONAL CHINESE CLAYPOT COOKING

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Five traditional Chinese claypot dishes served on a dark stone table at SHI restaurant, featuring vibrant vegetables, tender meats, and rich sauces in black claypots with wooden bases, surrounded by chopsticks, empty glasses, and lids

This January, SHI on Bluewaters Island continues its Claypot Menu, celebrating one of the most cherished and time-honoured cooking traditions in Chinese cuisine. Available daily from lunch through dinner, the menu presents a refined selection of claypot dishes, prepared and served using traditional methods that honour authenticity, flavour, and comfort.

Deeply rooted in Chinese culinary culture, claypot cooking is revered for its ability to retain heat, intensify flavours, and creating richness in every dish. The slow, even heat of the claypot allows ingredients to cook gently, preserving their natural textures while allowing sauces, spices, and aromatics to infuse deeply. Traditionally enjoyed during cooler months and shared family-style, claypot dishes symbolise warmth, togetherness, and nourishment.

SHI’s Claypot Menu showcases a thoughtfully curated selection of dishes, including the comforting Tofu Eggplant with Black Bean Sauce, the vegetable-forward Buddha’s Delight, tender Corn-Fed Chicken, flavour-packed Mixed Seafood in Sacha Sauce, and the richly layered Wagyu Beef Claypot. Each dish is served bubbling hot directly to the table, delivering a sensory experience that is both authentic and refined.

Perfect for sharing and lingering, the Claypot Menu at SHI offers guests a soulful winter dining experience—best enjoyed against the backdrop of Bluewaters Island, with views of the Dubai skyline and a setting that invites connection and comfort throughout the season.

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Hospitality

WHAT ‘HOME-LIKE HOSPITALITY’ REALLY MEANS IN 2026: THE BLURRING LINES BETWEEN RESIDENTIAL & HOTEL LIVING

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Person standing with arms crossed, wearing a black top, red pants, and a chunky gold necklace, showcasing detailed arm tattoos against a dark background.

By Noni Anand, Co-founder, LEVA Hotels

Hotels are no longer pit stops. They’re becoming places people actually live. By 2026, travel is no longer about short stays and quick checkouts. It’s about long-term living, hybrid work, and lifestyle-first experiences. Guests want hotels that feel like home—only better. Think functional kitchens, work-ready spaces, seamless Wi-Fi, and services that fit real daily routines.

The numbers back it up. The global extended-stay hotel market, currently valued at around USD 62 billion, is expected to grow rapidly over the next decade. This isn’t a passing trend. It’s a structural shift that’s redefining how hotels are designed, operated, and experienced.

Comfort has officially beaten formality. The line between residential living and hospitality is disappearing fast. Guests no longer see hotels as temporary stopovers. They see them as places to live, work, and settle into sometimes for weeks, sometimes for months.

Comfort matters more than ever. So does personalization. Today’s traveler isn’t impressed by square footage alone. They want spaces that feel intuitive, flexible, and genuinely livable. That means smarter layouts, better storage, adaptable furniture, and technology that supports everyday life rather than just overnight stays.

For operators, this changes everything. Hotels must now be designed for continuity, not turnover. Every design decision from lighting and furniture to connectivity and service flow,needs to support long-term comfort, not just short-term convenience.

Extended stays are no longer niche. They’re mainstream. Hybrid work, digital nomadism, and lifestyle-led travel have completely changed guest expectations. People are blending business with leisure and staying longer as a result. A desk and a chair won’t cut it anymore. Guests expect zoned workspaces, full kitchens, high-speed internet, and flexible living areas that transition effortlessly from work to downtime.

Industry data shows that in many markets, average stays are now measured in weeks rather than days. That shift demands a new approach to space planning and amenities, one that supports real living, not just sleeping. Hotels that get this right aren’t just meeting expectations. They’re building loyalty.

Privacy of a home. Services of a hotel. No compromise. Guests are drawn to the idea of having the privacy and permanence of a home, paired with the consistency and service standards of a trusted hospitality brand. For investors and operators, branded residences offer stable occupancy, diversified revenue streams, and long-term value.

But this model requires careful balance. Short-term guests and long-term residents must coexist seamlessly under one roof. That means thoughtful zoning, shared amenities that actually work, and service models flexible enough to support both lifestyles. When executed well, branded residences become a powerful extension of the hospitality ecosystem, not just an add-on.

Wellness and sustainability? Now must-haves! Today’s long-stay guests actively evaluate hotels based on air quality, natural light, energy efficiency, and overall environmental impact. They want spaces that support physical and mental well-being, not just look good on arrival.

Hotels are responding with smarter systems and more personalized experiences. In-room wellness kits, locally sourced provisions, and tech-enabled personalization are becoming standard. Smart controls, predictive maintenance, and intuitive room settings help reduce friction and make stays feel effortless. The goal is simple: make guests feel at home without them having to ask.

Operationally, hospitality teams are shifting from simple service roles to lifestyle support. This means flexible cleaning schedules and new success metrics focused on guest value rather than just daily rates.

The modern hotel suite now looks a lot like a micro-apartment. Kitchens are expected. Dedicated work zones matter. Storage, flexible furniture, and multi-use layouts are essential. Guests want spaces that adapt to their day, not the other way around. Hotels that embrace this approach are seeing real results. More stable occupancy. Higher repeat rates. Stronger ancillary revenue. The ROI is clear. Designing for home-like living isn’t just a good guest experience—it’s smart business.

Home-like hospitality is no longer a concept on the horizon. It’s already here. As hybrid work and lifestyle travel continue to grow, hotels must evolve beyond short-term comfort. Guests expect spaces that support real living, real routines, and real connection over longer stays.

The future of hospitality lies in blending the warmth and familiarity of home with the reliability and professionalism of hotels. Brands that invest early in design, operations, and technology, will build deeper loyalty, stronger occupancy, and long-term value.

Those who adapt now won’t just keep up. They’ll lead the next era of hospitality.

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Hospitality

Sun Siyam Iru Veli Awarded “Best Resort” Title at the 2025 Bund Design Hotels Awards

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Aerial view of Sun Siyam Iru Veli resort showing turquoise ocean, white sandy beach, wooden pier with a docked boat, and a lagoon-shaped swimming pool surrounded by sun loungers and tropical palm trees. Would you like me to also provide an SEO-friendly caption and optimized image file name for WordPress upload?

Sun Siyam Iru Veli was honored with the coveted ‘Best Resort’ title at the 17th annual ‘Stylish Escape’ Bund Design Hotels Awards, during a prestigious ceremony held on 3rd December at Shanghai’s former Hendricks Institute on the North Bund. The accolade places the resort among a select group of properties shaping the future of design-led hospitality.

Presented by The Bund Media, an influential voice in the industry for over two decades, the award is celebrated as a definitive barometer for hotel design and innovation. The event, which also marked the launch of the new MILESTONE Landmark Awards, gathered over one hundred distinguished guests from the global architecture, design, and art communities.

The award recognises Sun Siyam Iru Veli’s exceptional contribution to redefining modern hospitality. The resort masterfully embodies the spirit of contemporary design, seamlessly blending commercial vitality, artistic ambiance, and a rich humanistic fabric. Its revolutionary approach to aesthetics has set a new standard for what constitutes an asset of lasting beauty.

“We are honoured by this recognition,” said Masdhooq Saeed, General Manager of Sun Siyam Iru Veli. “Here, nature defines the architecture. The island’s beaches, vegetation, and reef form the heart of the design, with every structure shaped to enhance, not overshadow, its surroundings. Our team is deeply committed to preserving this balance, ensuring the integrity and authenticity of the island.”

True to its philosophy, Sun Siyam Iru Veli offers guests an intimate island hideaway in a breathtakingly boutique setting. As a quintessential spot to relax, recharge, and reconnect, the resort stands as a beacon of thoughtful, human-centric design in the heart of the Maldives.

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