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Gulfood 2025 30th Edition Kicks Off Today, Setting New Benchmarks in F&B Growth and Innovation

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Gulfood

Gulfood’s 30th edition kicks off on 17 February at Dubai World Trade Centre (DWTC) welcoming tens of thousands of attendees, uniting 5500+ exhibitors from 129 countries, and the world’s foremost industry CEOs, policymakers, investors, and visionaries. Under the theme ‘The Next Frontier in Food,’ the event anticipates USD 20 billion in trade deals and cutting-edge industry collaboration. H.E. Abdulla Bin Touq Al Marri, UAE Minister of Economy, will deliver the opening keynote on Day 2 at the inaugural Food500 Summit, addressing Gulfood’s economic impact and the UAE’s role as a global trade gateway.

Food500: Titans of Industry and Policymakers Connect on Food Strategy for Change

The Food500 Summit brings industry leaders together to tackle pressing challenges and opportunities across the food value chain. Speakers include: Ananya Narayan, CEO – Hunter Foods; Dr. Edwini Kessie, Director of the Agriculture and Commodities Division, World Trade Organization – Switzerland; Alvyn Severien, CEO, Montaigne Nutrition and Co-founder, Algama – France; Tisha Livingston, CEO, Infinite Acres – USA, leading global top trends expert – Daniel Levine, and many more.

H.E. Abdulla Bin Touq Al Marri, Minister of Economy, said: “The selection of the food cluster as the first economic cluster to be developed by the UAE highlights the importance the country attaches to the sector as a key driver of economic diversification. The food cluster strategy aims to ensure self-sufficiency in food production and enhance the food ecosystem management through supporting agricultural enterprises and increasing local production. The initiative will not only help us meet local market needs but will also position the UAE as a leading food exporter to key regional and global markets and support the goals of the ‘We the UAE 2031’ vision, such as increasing the national GDP to AED 3 trillion by the next decade.”

“Against this backdrop, the landmark edition of Gulfood will serve as an ideal platform for partnerships and discussions, presenting opportunities for knowledge exchange and networking across industries, thus fostering a foundation for setting and accomplishing future objectives within the global trade community,” H.E. added.

Gulfood Innovation Awards & Global Trade Showcase

The Gulfood Innovation Awards celebrate the very best in F&B innovation, recognizing trailblazing products, technologies, and ideas. Visitors can expect to see hundreds of thousands of new products and groundbreaking innovations showcased across the event.

“Our participation in Gulfood’s 30th edition supports our strategic direction towards our vision to become the number one global halal sustainable healthy protein company by 2030. This prestigious event allows us to showcase our latest innovations, connect with industry leaders, and drive meaningful progress in food solutions. Being shortlisted for the Gulfood Innovation Awards further underscores our commitment to excellence and pioneering advancements in the protein industry. Congratulations to Gulfood on 30 years of remarkable success. Your continuous growth and innovation have set new benchmarks for the global food industry, making Gulfood a premier platform for connection, collaboration, and progress.” said Marcos Delorenzo, CEO of ADC, Tanmiah’s Poultry Division.

TOP TABLE: ‘Culinary Futurism’ Theme Prevails Headlined by Gastronomic Legend Alain Ducasse

The 30th edition promises to be unforgettable as Gulfood brings Alain Ducasse to the UAE for the first time, where he will lead Top Table and Dubai World Cuisine activations. A chef with 21 Michelin stars, Ducasse is renowned for his innovative approach to gastronomy and his strong focus on sustainability—a vision that aligns with the UAE’s commitment to promoting sustainable food practices. The gastronomic superstar will share his insights on culinary futurism and the future of the industry on Day 3 of Food500.

Chef Alain Ducasse commented: “With Top Table at Gulfood, Dubai demonstrates its incredible momentum in attracting the most brilliant talents from all over the world. I’m proud to be part of this event with Chef Romain Meder. First in conducting a masterclass together at Top Table and hosting exclusive dinners at Takahisa. Yet also in meeting with my fellow chefs and the public, sharing our experiences and thus contributing to the rapidly evolving gastronomy scene in the region.”

Celebrating Dubai’s rise as a global food hub, Top Table, sponsored by Japan External Trade Organisation (JETRO), presents live masterclasses from 120+ global and local chefs with a combined 50 Michelin-stars. Take a front-row seat as dishes from every cuisine utilising products from the exhibition floor are brought to life across engaging masterclasses, tasting sessions, and demonstrations.

DUBAI WORLD CUISINE: Celebrating Dubai’s Dynamic Culinary Journey Towards International Food Epicentre

Exclusively created for Gulfood ticket holders, attendees can experience Dubai’s culinary finesse, connected to the Top Table masterclasses. A schedule of 4-and 6-hands fine dining collaborations, with a highlight 8-hands experience, has been curated across some of Dubai’s top restaurants including: Krasota, Takahisa, Avatara, Lowe, Armani Ristorante, Orfali Bros and Armani Amal.

Discovery Tours
Visitors can fast-track the best of Gulfood with unique hour-long Discovery tours, a line-up of 5 curated sector-themed tours offering an immersive experience highlighting global food trends and innovations on the show floor, along with expert guidance and insights at every stop.

Hospitality

A Normal Day Rolls Out a Fresh Menu at Dar Al Wasl’s Neighbourhood Bistro

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A Normal Day launches new menu at Dar Al Wasl bistro, featuring globally inspired dishes and neighbourhood dining.

Located in the heart of Dar Al Wasl, Jumeirah, A Normal Day has quickly established itself as one of Dubai’s most talked-about neighbourhood dining spots. Conceived by a team of locally raised creatives, the bistro strikes a balance between sophistication and ease – somewhere you can drop by for a quick coffee and pastry in the morning, linger over lunch with friends, or settle in for dinner that feels both relaxed and refined.

The new menu builds on that philosophy, introducing a line-up of dishes that are inventive yet grounded, drawing inspiration from both global flavours and local tastes, while embracing the spirit of everyday eating and easy eating.

Breakfast has been refreshed with new favourites including Turkish Eggs, with poached eggs, tzatziki, and crunchy citrus oil served with pizza bread; Mushroom Toast, where sourdough is layered with truffle provolone, sautéed mushrooms, chewy onions, and macadamia nuts; and the Sour Cherry Muffin, a
fresh-from-the-oven bake with white chocolate, sesame, and a side of raspberry butter.

For lighter bites and starters, the menu brings bold sharing plates: Foul Madames Dip with fava beans, tahini, cumin, and spices; classic Tzatziki with fresh cucumber and herbs; Charcuterie Chips, pairing house-made crisps with salami, pickle chilli, mayo, paprika, and parmesan; and Roasted Beetroot with Feta and Nuts, combining baked beetroot with smoked feta, caramelised walnuts, and rocket.

New main courses showcase the bistro’s playful, globally inspired approach: Casarecce with Trapanese Pesto and burrata; the Kimcheesburger, with kimchi cabbage, kimchi mayo, cheddar, and fries; crisp Chicken Schnitzel with herb butter and coleslaw; and the Focaccia Sandwich, stacked with beef mortadella, fresh figs, pesto, and stracciatella.

To close, Date Pudding takes its place on the menu permanently – making a comeback from their Test Kitchen Series. It’s a moist date cake with toffee sauce and ice cream, offering the perfect sweet ending. With art-lined walls, warm interiors, and a buzzing energy that flows from morning to late, A Normal Day
continues to redefine what dining out in Dubai feels like: creative, comfortable, and always memorable.

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Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine

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Cancaro's product lineup

As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead.  With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.

What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen.  In high amounts, deuterium can slow down how efficiently cells produce energy.

DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.

Health specialists point to three areas where hydration is especially important for families in September:

  • Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
  • Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
  • Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.

“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”

Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.

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Hospitality

DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

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Alessia Zecchini, world champion freediver, in yellow and black wetsuit smiling by the ocean before diving event at Sun Siyam Olhuveli.

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”

Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.

This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.

“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”

Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.

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