Hospitality
We Don’t Just Tick Boxes; We Build a Culture of Food Safety and Sustainability
Exclusive interview with Soniya Ashar, Founder, NutriCal
Congratulations on NutriCal’s contribution to Armani/Mediterraneo’s success in the DM Food Elite Programme! Can you share how NutriCal became involved with this prestigious initiative?
Thank you so much! We’re incredibly proud to have been a part of Armani/Mediterraneo’s journey in the DM Food Elite Programme. While NutriCal played a key role, credit equally goes to Emaar Hospitality and their forward-thinking team—particularly their Head of Hygiene, Sustainability, and Culinary. They were already planning to move ahead with a brand-wide commitment to transparency, sustainability, and high standards. When NutriCal came on board, we were able to execute that vision swiftly and efficiently, ensuring that their goals aligned with the rigorous criteria of the DM Food Elite Programme. It was truly a team effort, and it’s rewarding to see the results of such a collaborative partnership.
What specific challenges did NutriCal face while working with Armani/Mediterraneo to meet the program’s rigorous criteria? How were these overcome?
One of the main challenges was the alignment of different functions—culinary, sustainability, and hygiene—all working towards the same goal under a very tight timeline. Emaar Hospitality’s team, led by their Head of Hygiene, Sustainability, and Culinary, had already laid out a clear vision for brand-wide transparency, and NutriCal was brought in to help execute that vision quickly and precisely. This alignment was crucial, as it required a seamless collaboration between our team and theirs to ensure every part of the operation met the program’s rigorous standards.
We also faced the challenge of conducting an accurate, detailed analysis of the nutritional content and traceability of every ingredient and recipe. The program required that we not only meet high nutritional standards but also ensure that every ingredient could be traced back to its source, which added a layer of complexity. To overcome this, we implemented a robust tracking system and worked closely with the culinary team to refine recipes without compromising the quality or integrity of the dishes.
Finally, with such tight timelines, it was essential to maintain precision and speed. By staying agile, maintaining open communication, and focusing on data-driven solutions, we were able to meet the program’s strict criteria and deliver results within the required timeframe. The collaboration and dedication of everyone involved made all the difference in overcoming these challenges.
Dubai Municipality highlighted sustainability, food safety, and innovation as key pillars of the award. How did NutriCal approach these areas to help Armani/Mediterraneo achieve 1st place?
NutriCal is a food intelligence platform that leverages data and AI to optimize all aspects of food operations. For food safety, we ensured complete traceability of ingredients, including allergen checks, using our tech-driven platform to monitor and mitigate risks in real-time. On the nutrition front, we provided data-backed insights to refine dishes, ensuring they met health standards while staying true to Armani/Mediterraneo’s luxurious brand. For sustainability, our platform helped streamline sourcing, reduce waste, and minimize environmental impact across operations. By integrating food safety, nutrition, and sustainability with cutting-edge technology, we supported their success in achieving 1st place.
NutriCal played a pivotal role in ensuring nutritional precision and operational excellence. Can you elaborate on how your expertise in these areas translated into success for the restaurant?
NutriCal’s expertise in recipe management and operations was key to ensuring both nutritional precision and operational excellence at Armani/Mediterraneo. We worked closely with their culinary, food safety, hygiene, and sustainability teams to create a seamless workflow that ensured every dish was not only nutritionally balanced but also compliant with stringent regulations. The larger the operation, the more important it is to stay organized, and we helped streamline their processes to ensure everything ran smoothly.
Traceability and transparency were super important, both from a regulatory standpoint and to align with Armani/Mediterraneo’s commitment to high standards. Our platform enabled full traceability of ingredients, ensuring that every item could be tracked from source to plate. This level of transparency is critical, not just for compliance but also for maintaining the quality and safety of every dish.
What distinguishes NutriCal’s approach to food safety compliance and sustainability from other players in the industry?
What sets NutriCal apart is our holistic approach. We don’t just tick boxes for compliance; we go a step further to build a culture of food safety and sustainability that becomes part of our partners’ DNA. We help businesses implement real-time monitoring systems that track food safety standards and reduce risk, and we’re always looking for innovative ways to source more sustainably.
Additionally our unique blend of cutting-edge AI, data, and technology with a deep understanding of the human side of food operations. While our platform provides powerful tools for tracking ingredients, managing recipes, and ensuring compliance, we also recognize the importance of working closely with client teams—chefs, food safety experts, and sustainability officers. This collaboration ensures that technology is implemented effectively and tailored to the specific needs of the operation, driving success in real-world settings.
We also keep a sharp focus on the health and safety of every consumer. Our technology tracks not only food safety but also regulations that directly impact consumer well-being, from allergens to proper ingredient sourcing. This dual approach—leveraging both technology and human insight—ensures that we not only meet regulatory standards but also create dining experiences that are safe, healthy, and sustainable.
How does this award align with NutriCal’s broader mission and vision for the future of the food and hospitality sectors?
This award is a huge step in the right direction for us. At NutriCal, we envision a future where the food and hospitality sectors lead in terms of health, sustainability, and operational excellence. Winning this award with Armani/Mediterraneo is a perfect example of what’s possible when we align those values with high-end dining. We’re proud to be part of a movement that’s changing the way people think about food—where the focus is on creating healthy, sustainable dining experiences that also deliver on flavor and luxury. It’s a reflection of our broader vision to make these practices the new standard in the industry.
Collaboration was central to this achievement. Can you describe your experience working with the culinary and sustainability teams at Armani/Mediterraneo?
The collaboration with the culinary and sustainability teams at Armani/Mediterraneo was honestly a highlight of the whole project. From day one, everyone was so open and eager to innovate, which made the process a true partnership. We worked hand-in-hand with the chefs to adjust recipes and make sure they met the nutritional criteria while still reflecting the restaurant’s bold, sophisticated style. The sustainability team was equally passionate about minimizing environmental impact, and we were able to come up with creative solutions together, like reducing food waste and using more sustainable packaging. It was a fantastic, collaborative effort that I believe really contributed to our success.
In your view, how does NutriCal’s work contribute to setting a new standard for the hospitality industry in Dubai and beyond?
NutriCal is leading the charge in setting new industry standards that seamlessly balance sustainability, food safety, and nutrition with culinary excellence. Through our innovative use of AI and data technology, we’re reshaping how the hospitality industry approaches food safety, transparency, and sustainability. Our platform ensures that restaurants not only meet the latest regulatory standards but also drive innovation in sourcing, waste management, and food safety protocols.
While this project was based in Dubai, the impact of our work with Armani/Mediterraneo extends globally, serving as a powerful example of how the hospitality industry can integrate sustainability and health-focused practices at every level. At the core of our approach is a consumer-centric mindset, where the demand for transparency and sustainability is becoming a defining factor in dining experiences. NutriCal’s work is part of a broader cultural shift that is transforming the way people think about food, making healthier and more sustainable choices an integral part of the culinary world.
Hospitality
MÖVENPICK HOTEL BUR DUBAI – DECEMBER FESTIVE LISTINGS
A Very Merry Light-Up – Tree Lighting Ceremony

Welcome the festive season with Mövenpick’s enchanting Tree Lighting Ceremony, where glowing lights, carols, and joyful moments create the perfect start to December. Guests can enjoy a live choir, Santa meet & greet, kids’ giveaways, and a cheerful raffle draw, while adults savour festive canapés and beverages. With magical snow moments and charming décor, it’s an evening designed to bring families together in the spirit of the holidays.
The lobby at Mövenpick Bur Dubai is known for its welcoming warmth and elegant ambiance, making it the perfect gathering place for families to come together and celebrate the start of the festive season. Its open, bright layout brings a sense of harmony and connection to every moment.
Date & Time: 5th December | 7:00 PM – 9:00 PM | Venue: Lobby | For more information, please call +971 04 336 6000 or +971 50 210 6033
Santa’s Sweet Stop at Fountain Café
A holiday favourite returns, Mövenpick’s Christmas Plum Cake, baked with love and steeped in tradition. Made with plump fruits, warm spices, and a rich, buttery crumb, each cake captures the essence of the season in every slice. Whether you’re gifting it to loved ones, bringing it to a festive gathering, or simply enjoying it at home, it brings a sense of warmth and nostalgia to any holiday table.
Families often return year after year for this much-loved treat, a symbol of togetherness, celebration, and the comforting tastes that make the season special.
Fountain Café offers a cozy, elegant setting at the heart of the hotel, making it the perfect spot for guests to gather, savour seasonal treats, and enjoy relaxed moments with family during the festive season.
Date: 1st–31st December | Venue: Fountain Café | For more information, please call +971 04 336 6000 or +971 50 210 6033
Turkey Takeaway – A Festive Feast at Home

Celebrate the holidays in the comfort of home with Mövenpick’s lovingly prepared Turkey Takeaway, a heartwarming feast designed to bring families together around the table. Each turkey is seasoned, roasted, and paired with classic trimmings, creating a centerpiece that invites storytelling, laughter, and meaningful moments shared with the people who matter most.
Perfect for intimate gatherings, extended family dinners, or festive hosting, this takeaway offering allows you to enjoy restaurant-quality flavours without the stress of preparation freeing you to focus on connection, togetherness, and the joy of the season.
Mövenpick Bur Dubai is celebrated for its culinary craftsmanship rooted in Swiss hospitality. Every festive dish reflects a dedication to flavour, harmony, and creating memorable family moments that bring people closer together.
Date: 24th November – 30th December | Extra: Free delivery within Oud Metha | For more information: +971 04 336 6000 | +971 50 210 6033
Art of Brunch: Holly Jolly Feast – Christmas Saturdays

Every Saturday in December, families are invited to step into a joyful world of festive magic at Mövenpick’s Holly Jolly Feast. This heartwarming brunch brings the spirit of the holiday season to life with mouth-watering roasts, colourful live stations, and decadent desserts that delight young and old alike.
Children can enjoy unforgettable moments with Santa, experience gentle snow flurries, bounce through the day on the bouncy castle, and decorate gingerbread houses while parents relax to cheerful entertainment and savour time together.
A celebration crafted for families, filled with laughter, festive flavours, and memories that will be cherished long after the decorations come down.
The Fountain Restaurant is designed with families in mind, offering generous space, warm lighting, and interactive live stations that bring a sense of excitement and connection to every meal. It’s a venue where celebrations feel personal, joyful, and truly memorable.
Dates & Time: Saturdays, 6th, 13th, 20th & 27th December | 1:00 PM – 5:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033
Jingle Roast Sunday at Garden Lounge

Make Sundays extra special this December with Mövenpick’s Jingle Roast Sunday, a comforting, family-friendly gathering that celebrates the joy of slowing down together. Enjoy a beautifully prepared roast with all the festive trimmings, golden potatoes, rich gravies, seasonal vegetables, and indulgent desserts, all served in a relaxed open-air setting.
Live music adds warmth to the atmosphere, while children enjoy a heartwarming Santa meet & greet and receive festive giveaways. It’s a laid-back, wholesome afternoon designed to bring families closer and create holiday memories that last a lifetime.
Garden Lounge is a beloved open-air escape where families can relax together under soft lighting and a welcoming atmosphere. Its spacious setting features a massive screen for live matches and sports, making it perfect for fans and families alike, and it also offers a full shisha menu for guests who want to unwind in comfort.
Dates & Time: Sundays, 7th, 14th, 21st & 28th December | 1:00 PM – 5:00 PM | Venue: Garden Lounge | Info: +971 04 336 6000 | +971 50 210 6033
Winter Wonderland Christmas Eve Dinner

Gather with family and friends for a heartwarming Christmas Eve celebration at The Fountain Restaurant, transformed into a festive wonderland for the night. Enjoy a beautifully curated buffet of seasonal favourites, international dishes, and sweet holiday indulgences that bring comfort and joy to every plate.
Children will delight in a magical visit from Santa, while gentle snow moments, festive music, and warm décor set the stage for a memorable evening. It’s an invitation to pause, come together, and embrace the harmony and togetherness that define Christmas Eve.
Known for its inviting décor and harmonious ambiance, The Fountain Restaurant provides an elegant yet comfortable setting for family celebrations. It’s a place where festive traditions come alive and cherished moments are created around every table.
Date & Time: 24th December | 7:00 PM – 10:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033
Grand Christmas Day Brunch

Create meaningful Christmas memories with a joyful family brunch at Mövenpick, where delicious food, festive entertainment, and warm hospitality come together in perfect harmony. Enjoy a lavish buffet of roasts, global dishes, vibrant live stations, and festive desserts, all designed to bring families closer through shared flavour and celebration.
Children will enjoy Snow Time moments, Santa giveaways, face painting, a bouncy castle, and holiday activities, while parents relax to live music and the joyful spirit of Christmas. It’s everything the holiday should be, loving, lively, and unforgettable.
With its bright festive décor and family-friendly layout, The Fountain Restaurant offers the perfect environment for joyful Christmas gatherings. Its warm atmosphere encourages connection, shared experiences, and celebratory moments that last long beyond the holiday.
Date & Time: 25th December | 1:00 PM – 5:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033
New Year’s Eve Glitter Gala

Welcome the new year surrounded by loved ones at Mövenpick’s dazzling New Year’s Eve Glitter Gala. Enjoy a spectacular night filled with a lavish buffet, vibrant bar offerings, and an impressive lineup of entertainment including a live DJ, band, belly dancer, and Tanoura show.
The evening is designed for families and friends to celebrate side by side, sharing laughter, music, and hopeful anticipation for the year ahead. As the countdown begins, raise a glass together and welcome 2026 with harmony, joy, and unforgettable memories.
The Fountain Restaurant’s elegant design and celebratory ambiance make it the ideal destination for an unforgettable New Year’s Eve. Here, families come together to enjoy exceptional dining, joyful music, and meaningful moments as they welcome a new year in harmony.
Date & Time: 31st December | 7:30 PM onwards | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033
Hospitality
HOUSE OF HYPE DUBAI JUST FLIPPED THE HOLIDAYS, UNVEILS THE WINTER WONDERVERSE
This festive season, House of Hype, Dubai Mall’s most spectacular immersive mega-experience, turns the holidays upside down with The Winter Wonderverse, a surreal festive universe that only Dubai could dream up.
Running from December 13 – 28, 2025, The Winter Wonderverse @ House of Hype delivers a larger-than-life remix of holiday classics across the park’s 25 immersive worlds. Expect glowing snow, dancing lights, spontaneous performances, mischievous elf photobooths, chaotic parades, and snacks almost too cute to eat — all crafted to surprise, delight, and spark unforgettable shared moments.
But this isn’t nostalgia, and it’s definitely not the winter village you’ve visited five times before. This is House of Hype in Dubai! Where everything is bigger, wilder, brighter, and far more fun.
A Holiday Universe, One Wild World at a Time
From the moment you step inside, you’re not entering a venue, you’re crossing into a surreal festive season multiverse. One minute you’re inside a shimmering snow globe where neon snow falls around you, the next, you’re being pulled into an elf transformation photobooth where the “elves” are a little too enthusiastic and definitely up to mischief.
Turn a corner and suddenly a world-hopping parade bursts through the space, sweeping you into a swirl of bold characters, dancers, glitchy holiday creatures, and spontaneous performances that feel like they jumped out of a fever dream.
Blending humor, fantasy, nostalgia, and hypersaturated design, The Winter Wonderverse @ House of Hype is for people who want their holidays to feel anything but ordinary, families, friends, creators, travelers, and anyone chasing a festive escape with a twist.
Festive Highlights:
Inspired by House of Hype’s signature mega-experience DNA, here’s what guests can expect:
- Glowing Snow & Dancing Lights: A surreal holiday landscape perfect for unforgettable photo and video moments.
- Elf Transformation Photobooths: Snap, record, and instantly drop into the Winter Wonderverse storyline with playful, social-ready content.
- World-Hopping Parades & Outrageous Performances: A spontaneous cast brings the universe to life through bold interactions and unexpected spectacle.
- A Surprise Treat Awaits Anyone in Ugly Sweaters: Show up to Dubai’s most chaotic holiday showdown, loud, fun, and delightfully unhinged.
- Cute Holiday Snacks & Limited-Edition Treats: Delicious, highly Instagrammable snacks curated by Michelin-starred culinary talent.
House of Hype invites guests on a 60–90 minute adventure through Dubai Mall’s full-scale City of Dreams, a joyful mega-experience built from the brightest corners of digital pop culture. Across 25 surreal, interactive zones, visitors drift through neon Tokyo nights, K-Pop stages, shimmering Bollywood energy, robotic light shows, projection domes, hidden pathways, exclusive shopping, and limited-edition global snacks. With live performances, AI-powered photo moments, and unexpected worlds opening at every turn, every visit becomes a journey to dream big, live loud, and have fun.
Hospitality
SOFITEL THE OBELISK CELEBRATES CHEF IMPIAZZI’S 2025 BERNACHES AWARD
Sofitel Dubai The Obelisk is proud to announce that Executive Chef Russell Impiazzi has been honored with a 2025 Bernaches Award, Accor’s highest global recognition celebrating innovation, creativity, and the transformative spirit of Heartists®.
Now in their thirty-fifth year, the Bernaches Awards spotlight outstanding initiatives across the Group. This year, an international jury reviewed 48 projects selected from 260 applications representing nearly 50 countries, ultimately naming 23 winners for their impact and forward-thinking approach. Chef Russell was recognised for his exceptional contribution to sustainability within Accor and the wider hospitality industry.
“We are immensely proud of Chef Russell’s recognition at the 2025 Bernaches Awards,” said Haytham Omar, Managing Director of Sofitel Dubai The Obelisk. “His dedication to sustainability, innovation, and culinary excellence represents the very best of our brand and our Heartists®. His actions continue to inspire our guests, and the wider industry.”
A Leader in Responsible Gastronomy
As Executive Chef of Sofitel Dubai The Obelisk since 2020, he brings more than 30 years of international culinary expertise to the hotel’s five dining destinations. His commitment to zero food waste, carbon-neutral menus, and locally sourced ingredients has redefined responsible luxury at the hotel. Under his stewardship, the hotel has achieved Green Key certification and Dubai Sustainable Tourism’s Gold Tier, firming its position as a regional sustainability leader.
An Award-Winning Sustainability Project
Chef Russell’s winning project demonstrates measurable impact across the UAE’s sustainability landscape. Highlights include zero-waste kitchens with “no bin days,” carbon-neutral menus, expanded plant-based options, community collaboration with the UAE Food Bank, and 30% local sourcing, targeted to reach 35% by year-end.
His influence extends beyond the hotel, inspiring more than 1,000 students through his “Veg Pledge,” supporting Farm-to-Table education programs, and contributing to national initiatives such as NE’MA, the UAE’s Food Loss and Waste Initiative. His leadership has also earned him recognition as a Sustainability Champion of the year by Gault & Millau (2023) and The Caterer (2024).
Chef Russell’s work reflects Accor’s vision for bold, purpose-driven hospitality—creating meaningful change for teams, communities, and the planet. Learn more about Sofitel Dubai The Obelisk’s Commitment to Sustainability.
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