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We Don’t Just Tick Boxes; We Build a Culture of Food Safety and Sustainability

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NutriCal

Exclusive interview with Soniya Ashar, Founder, NutriCal

Congratulations on NutriCal’s contribution to Armani/Mediterraneo’s success in the DM Food Elite Programme! Can you share how NutriCal became involved with this prestigious initiative?

Thank you so much! We’re incredibly proud to have been a part of Armani/Mediterraneo’s journey in the DM Food Elite Programme. While NutriCal played a key role, credit equally goes to Emaar Hospitality and their forward-thinking team—particularly their Head of Hygiene, Sustainability, and Culinary. They were already planning to move ahead with a brand-wide commitment to transparency, sustainability, and high standards. When NutriCal came on board, we were able to execute that vision swiftly and efficiently, ensuring that their goals aligned with the rigorous criteria of the DM Food Elite Programme. It was truly a team effort, and it’s rewarding to see the results of such a collaborative partnership.

What specific challenges did NutriCal face while working with Armani/Mediterraneo to meet the program’s rigorous criteria? How were these overcome?

One of the main challenges was the alignment of different functions—culinary, sustainability, and hygiene—all working towards the same goal under a very tight timeline. Emaar Hospitality’s team, led by their Head of Hygiene, Sustainability, and Culinary, had already laid out a clear vision for brand-wide transparency, and NutriCal was brought in to help execute that vision quickly and precisely. This alignment was crucial, as it required a seamless collaboration between our team and theirs to ensure every part of the operation met the program’s rigorous standards.

We also faced the challenge of conducting an accurate, detailed analysis of the nutritional content and traceability of every ingredient and recipe. The program required that we not only meet high nutritional standards but also ensure that every ingredient could be traced back to its source, which added a layer of complexity. To overcome this, we implemented a robust tracking system and worked closely with the culinary team to refine recipes without compromising the quality or integrity of the dishes.

Finally, with such tight timelines, it was essential to maintain precision and speed. By staying agile, maintaining open communication, and focusing on data-driven solutions, we were able to meet the program’s strict criteria and deliver results within the required timeframe. The collaboration and dedication of everyone involved made all the difference in overcoming these challenges.

Dubai Municipality highlighted sustainability, food safety, and innovation as key pillars of the award. How did NutriCal approach these areas to help Armani/Mediterraneo achieve 1st place?

NutriCal is a food intelligence platform that leverages data and AI to optimize all aspects of food operations. For food safety, we ensured complete traceability of ingredients, including allergen checks, using our tech-driven platform to monitor and mitigate risks in real-time. On the nutrition front, we provided data-backed insights to refine dishes, ensuring they met health standards while staying true to Armani/Mediterraneo’s luxurious brand. For sustainability, our platform helped streamline sourcing, reduce waste, and minimize environmental impact across operations. By integrating food safety, nutrition, and sustainability with cutting-edge technology, we supported their success in achieving 1st place.

NutriCal played a pivotal role in ensuring nutritional precision and operational excellence. Can you elaborate on how your expertise in these areas translated into success for the restaurant?

NutriCal’s expertise in recipe management and operations was key to ensuring both nutritional precision and operational excellence at Armani/Mediterraneo. We worked closely with their culinary, food safety, hygiene, and sustainability teams to create a seamless workflow that ensured every dish was not only nutritionally balanced but also compliant with stringent regulations. The larger the operation, the more important it is to stay organized, and we helped streamline their processes to ensure everything ran smoothly.

Traceability and transparency were super important, both from a regulatory standpoint and to align with Armani/Mediterraneo’s commitment to high standards. Our platform enabled full traceability of ingredients, ensuring that every item could be tracked from source to plate. This level of transparency is critical, not just for compliance but also for maintaining the quality and safety of every dish.

What distinguishes NutriCal’s approach to food safety compliance and sustainability from other players in the industry?

What sets NutriCal apart is our holistic approach. We don’t just tick boxes for compliance; we go a step further to build a culture of food safety and sustainability that becomes part of our partners’ DNA. We help businesses implement real-time monitoring systems that track food safety standards and reduce risk, and we’re always looking for innovative ways to source more sustainably. 

Additionally our unique blend of cutting-edge AI, data, and technology with a deep understanding of the human side of food operations. While our platform provides powerful tools for tracking ingredients, managing recipes, and ensuring compliance, we also recognize the importance of working closely with client teams—chefs, food safety experts, and sustainability officers. This collaboration ensures that technology is implemented effectively and tailored to the specific needs of the operation, driving success in real-world settings.

We also keep a sharp focus on the health and safety of every consumer. Our technology tracks not only food safety but also regulations that directly impact consumer well-being, from allergens to proper ingredient sourcing. This dual approach—leveraging both technology and human insight—ensures that we not only meet regulatory standards but also create dining experiences that are safe, healthy, and sustainable.

How does this award align with NutriCal’s broader mission and vision for the future of the food and hospitality sectors?

This award is a huge step in the right direction for us. At NutriCal, we envision a future where the food and hospitality sectors lead in terms of health, sustainability, and operational excellence. Winning this award with Armani/Mediterraneo is a perfect example of what’s possible when we align those values with high-end dining. We’re proud to be part of a movement that’s changing the way people think about food—where the focus is on creating healthy, sustainable dining experiences that also deliver on flavor and luxury. It’s a reflection of our broader vision to make these practices the new standard in the industry.

Collaboration was central to this achievement. Can you describe your experience working with the culinary and sustainability teams at Armani/Mediterraneo?

The collaboration with the culinary and sustainability teams at Armani/Mediterraneo was honestly a highlight of the whole project. From day one, everyone was so open and eager to innovate, which made the process a true partnership. We worked hand-in-hand with the chefs to adjust recipes and make sure they met the nutritional criteria while still reflecting the restaurant’s bold, sophisticated style. The sustainability team was equally passionate about minimizing environmental impact, and we were able to come up with creative solutions together, like reducing food waste and using more sustainable packaging. It was a fantastic, collaborative effort that I believe really contributed to our success.

In your view, how does NutriCal’s work contribute to setting a new standard for the hospitality industry in Dubai and beyond?

NutriCal is leading the charge in setting new industry standards that seamlessly balance sustainability, food safety, and nutrition with culinary excellence. Through our innovative use of AI and data technology, we’re reshaping how the hospitality industry approaches food safety, transparency, and sustainability. Our platform ensures that restaurants not only meet the latest regulatory standards but also drive innovation in sourcing, waste management, and food safety protocols.

While this project was based in Dubai, the impact of our work with Armani/Mediterraneo extends globally, serving as a powerful example of how the hospitality industry can integrate sustainability and health-focused practices at every level. At the core of our approach is a consumer-centric mindset, where the demand for transparency and sustainability is becoming a defining factor in dining experiences. NutriCal’s work is part of a broader cultural shift that is transforming the way people think about food, making healthier and more sustainable choices an integral part of the culinary world.

Hospitality

Under the Patronage of the Prime Minister and Minister of Foreign Affairs of the State of Qatar, Qatar Airways Hosts Arab Air Carriers’ Organization’s 59th Annual General Meeting 

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Under the patronage of HE Prime Minister and Minister of Foreign Affairs of the State of Qatar, Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani, the 59th Annual General Meeting (AGM) of the Arab Air Carriers’ Organization (AACO) officially opened yesterday at the Sheraton Grand Doha Resort & Convention Hotel. 

Hosted by Qatar Airways from 2-4 November 2026, the event opened with addresses from Qatar Airways Group Chief Executive Officer and AGM Chairman, Hamad Al-Khater, and AACO Secretary General, Abdul Wahab Teffaha, setting the stage for the discussions on the industry’s evolving landscape and strategic priorities. 

The annual gathering brings together over 200 senior aviation executives and stakeholders, including chief executive officers of AACO member airlines, partner carriers, and representatives of leading organisations in the aviation industry.  

Qatar Airways Group Chief Executive Officer and AGM Chairman, Hamad Al-Khater, said: “This AACO gathering brings together the airlines of the Arab world, which collectively play a vital role in connecting people, businesses and economies across six continents. As our industry faces a very difficult period, with geopolitical developments continuing to disrupt global connectivity, regional cooperation has become our greatest strength. 

“Our priority, together with our fellow AACO members, is to build on the partnerships this year has deepened, strengthening the resilience of our region and advancing a shared vision for the future of Arab aviation. Qatar Airways is honoured to welcome this Assembly to Doha and to play its full part in that work.” 

AACO Secretary General, Abdul Wahab Teffaha, said: “We are pleased to gather in Doha for AACO’s 59th Annual General Meeting, and we extend our sincere appreciation to the State of Qatar for its patronage and to Qatar Airways for its generous hospitality. The aviation industry continues to face complex challenges, from geopolitical uncertainties and operational pressures to the growing need for environmental sustainability. Yet, Arab airlines have consistently demonstrated their ability to adapt, innovate, and maintain their vital role in global air connectivity 

“This Annual General Meeting provides an important platform to exchange views, strengthen cooperation, and identify practical solutions to our shared challenges. By working together, we can reinforce the competitiveness and resilience of Arab aviation and ensure its continued contribution to economic development and global connectivity.” 

The AGM’s working sessions, scheduled for Tuesday, 3 November 2026, will open with AACO Secretary General’s ‘State of the Industry’ report, offering an overview of the latest developments, challenges, and opportunities across the aviation sector. This will be followed by a speech by the Director General of the Arab Civil Aviation Organization (ACAO), Khalid Cherkaoui, and a presentation by Bloomberg examining the global economic outlook and its implications for aviation. 

The programme will also feature the Arab Aviation Summit, including a high-level panel discussion bringing together airline chief executives and aviation leaders to examine the industry’s most pressing issues.  

The summit will be followed by a closed-door session for AACO members to discuss internal and administrative matters, and address key strategic challenges affecting member airlines. 

As the host of the 59th AACO AGM, Qatar Airways continues to support industry collaboration and the exchange of expertise across the aviation sector in the region. The airline’s extensive global network, connecting Doha to more than 170 global destinations through its award-winning hub, Hamad International Airport, reflects the importance of international connectivity to regional economic growth and global trade. 

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Hospitality

The Coffee Lab Celebrates Three Years at Aljada with Complimentary Cupcakes and Coffee Vouchers

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The Coffee Lab, an Emirati owned homegrown cafe is celebrating three years at its Aljada branch on 9 November, marking the occasion with a special anniversary celebration dedicated to the customers and team who have been part of its journey.

To thank customers for their continued support, The Coffee Lab will be handing out complimentary cupcakes featuring the brand’s iconic X design. Each cupcake will come with a voucher for one free coffee, giving guests the opportunity to enjoy their complimentary drink during the celebration or return at a later date to redeem it. The vouchers will be valid for 30 days from the anniversary date, offering customers another reason to revisit their favourite coffee destination.

At the heart of the celebrations will be a specially designed anniversary cake, created to resemble The Coffee Lab’s signature branded takeaway cup. Alongside the individual cupcakes, the oversized cake will serve as a centrepiece for the occasion, bringing a playful touch to the milestone and reflecting the brand’s distinctive identity.

The branch will also be decorated with white and dark blue balloons, while branded anniversary foam boards featuring celebratory messages will provide a dedicated photo opportunity for customers and visitors to capture the occasion.

More than simply marking another year in business, the celebration reflects The Coffee Lab’s appreciation for the community that has supported the Aljada branch since it opened. Through complimentary treats, coffee vouchers and moments shared with customers and employees, the brand aims to make the anniversary a meaningful occasion for everyone involved.

As The Coffee Lab looks ahead to another year at Aljada, the celebration is an opportunity to reflect on the relationships built along the way and thank the people who continue to make the branch part of their everyday coffee rituals.

Anniversary Celebration Details

  • Date: 9 November 2026 | Location: The Coffee Lab, Aljada, Sharjah | Customer treats: Complimentary branded X cupcakes, each accompanied by a voucher for one free coffee. | Voucher validity: 30 days from 9 November 2026. | Special features: Branded anniversary cake, festive decorations and photo opportunities. 
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Hospitality

Sound Healing & Sensory Wellness: The Rise of Experiential Wellbeing

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by Shalin Balasuriya, Co-Founder of Spa Ceylon

I believe there are three key factors driving the growing interest in sound healing and immersive sensory wellness experiences. The first is our increasing need to disconnect and reconnect. We live in a world of constant digital stimulation, information overload and increasingly demanding lifestyles. As a result, people are seeking opportunities to slow down, reconnect with themselves and feel more grounded, both within themselves and in the natural world. Experiences such as sound healing, guided meditation and sensory rituals offer moments of stillness, mindfulness and relaxation in an otherwise highly stimulated environment.

The second is greater awareness of holistic wellbeing. Knowledge of traditional wellness practices and the interconnectedness of physical, mental and emotional wellbeing has become far more accessible. Through social media, digital platforms and shared personal experiences, consumers are discovering practices that may previously have been unfamiliar to them. This growing awareness has encouraged people to explore wellbeing beyond conventional treatments and physical fitness, embracing a more holistic approach to how they feel and live.

The third is accessibility. Experiences that were once largely associated with specialist retreats or dedicated wellness destinations are now increasingly available within urban environments. From sound baths and guided meditation to aromatherapy and immersive spa experiences, people have more opportunities to incorporate these practices into their regular lives rather than treating them as occasional luxuries.

What’s particularly interesting is that many of these principles are not new. Ayurveda, which translates to the ‘Science of Life’, has emphasised for thousands of years that wellbeing is not simply the absence of illness, but a state of balance between the mind, body, senses and our surrounding environment. Central to this philosophy is the understanding that wellbeing is cultivated through the way we live, through our daily routines, our relationship with nature, and the practices we consciously integrate into our lives.

This is why holistic wellbeing cannot be viewed as something separate from everyday living. It’s about creating a lifestyle in which physical, mental and emotional wellbeing are supported through consistent, intentional practices. Sound, scent, touch, meditation and mindful rituals have long formed part of traditional approaches to encouraging balance and relaxation. Today, we’re seeing a renewed appreciation of these practices, alongside growing scientific interest in how sensory experiences and relaxation techniques may contribute to stress management and emotional wellbeing.

At Spa Ceylon, this philosophy has always been central to our approach to wellness. We believe wellbeing shouldn’t be limited to an occasional spa visit or wellness retreat. It should be something people can consciously integrate into their everyday lives through simple, meaningful practices.

This could be as simple as using an aromatic balm to complement a meditation practice, introducing calming aromas into the home to create an atmosphere conducive to relaxation, or taking a few minutes each evening to unwind through a sensory self-care ritual. Our spa experiences similarly bring together therapeutic touch, aroma, sound and traditional Ayurvedic practices to create immersive environments that encourage relaxation and reconnection.

The real opportunity lies in making these experiences accessible, practical and sustainable. It’s not necessarily about making dramatic lifestyle changes, but about introducing small, intentional moments of wellbeing into our daily routines.

Ultimately, I believe we’re witnessing a fundamental shift in how people approach wellness. In many ways, it’s a return to what Ayurveda has taught us for thousands of years: wellbeing isn’t something we pursue occasionally, but something we cultivate through the way we live every day.

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