Tech Features
Technology Gives Content Creators Control Over AI Access and a Path to Monetisation
By: Tony van den Berge, VP, EMEA at Cloudflare
The market for AI-generated music and audiovisual (AV) content is set to skyrocket in the next couple of years, growing from around €3 billion today to €64 billion in 2028. While this may be good news for those dancing to Gen AI’s tune, it’s likely to hit a bum note for content creators.
Despite providing the “creative fuel of the Gen AI content market,” these human creators could be about to see their income drop by around a quarter.
That amounts to a cumulative loss of €22 billion over the next five years – €10 billion in music and €12 billion in audiovisual – according to a new report commissioned by the International Confederation of Societies of Authors and Composers (CISAC), which represents some five million people in the creative industries.
The report – Study on the economic impact of Generative AI in the Music and Audiovisual industries – is touted as the first-ever global study of its kind to tackle the subject. It warns that unless this situation changes, content creators will be squeezed on two fronts: the loss of revenues because of the unauthorised use of their works by Gen AI models, and the loss of income from people buying AI-generated content.
“For creators of all kinds, from songwriters to film directors, screenwriters to film composers, AI has the power to unlock new and exciting opportunities – but we have to accept that, if badly regulated, generative AI also has the power to cause great damage to human creators, to their careers and livelihoods,” said CISAC President and ABBA frontman Björn Ulvaeus.
“Which of these two scenarios will be the outcome? This will be determined in large part by the choices made by policy makers, in legislative reviews that are going on across the world right now. It’s critical that we get these regulations right, protect creators’ rights and help develop an AI environment that safeguards human creativity and culture,” he said.
Content creators face an existential threat
While there is clearly a role for legislation, technology can also help provide a solution not only to protect content from Gen AI creators, but also to provide an avenue to monetise it.
With so much content online – everything from those who make a living from art and animation to filmmakers and wordsmiths – it’s a problem that extends far beyond the music industry.
In most cases, site owners have had little control over how AI services use their content for training or other purposes. Recently, though, new tools have been developed that make it easier for site owners, creators, and publishers to take back control of their content.
Cloudflare empowers creators with tools to safeguard and monetise their content
At Cloudflare, we are uniquely positioned to address these challenges by leveraging our global network to create innovative solutions. Our recently introduced AI Audit tools empower creators and site owners to regain control over their content in the age of generative AI. These tools allow creators to monitor AI bot activity, identifying which AI services are accessing their content, how often, and what specific material is being targeted. With one-click solutions, creators can block unauthorised AI crawlers, ensuring only approved entities can use their work. Beyond protection, Cloudflare helps them monetise their content by giving them analytics and control over who can scan based on the licensing agreements they sign with model providers.
To understand how these new tools fit into the bigger picture, it’s worth stepping back to see how AI models are accessing digital content in the first place. Bots typically “crawl” the internet looking for material. “Good bots” – such as search engine crawlers – are beneficial because they help people discover sites and drive traffic. “Bad bots,” on the other hand, can pose a security threat.
But the rise of Large Language Models (LLMs) and other generative tools has created a murkier third category. Unlike malicious bots, some of the crawlers associated with Gen AI platforms are simply looking to hoover up content to train new LLMs. And that’s precisely the problem for content creators.
New tools are key in battle to monetise content
That’s why there’s so much interest around the development of these solutions. Not only do they allow content providers to identify who – or what – is scraping their content, they also allow them to block access to particular bots.
The result is two-fold. First, content creators are able to stop scrapers from accessing their intellectual property. Second, it allows content creators to negotiate access deals directly with AI companies. In other words, it gives content creators the chance to be paid for their output.
In a sign that the balance of power may already be shifting in terms of control and ownership, many of those contracts include terms about the frequency of scanning and the type of content that can be accessed.
That said, it’s still early days. There is still some uncertainty about the value of content used this way, and standardization discussions on enforceable mechanisms to express AI crawling preferences are still ongoing. Meanwhile, site owners are at a disadvantage while they play catch-up. But unless – and until – there is a resolution, content creators and site owners will be discouraged from launching or maintaining Internet properties.
The fear is that more and more creators will stash their content behind paywalls, which may solve one problem but could invariably lead to others.
Ultimately, all parties – policymakers, tech companies, and creators – need to come together to enable AI innovation to thrive while safeguarding creativity. For those in the music industry, it’s not just a question of harmony, but of hitting the right notes too.
Tech Features
The Financial Sector Facing Its Black Swan: How AI Agents Are Redefining the Industry
By Julio de Salvo, Chief Solution Officer for MENA & APAC at Globant
For decades, the financial industry has managed to replace banknotes and coins with “invisible” assets through different technological implementations. However, innovation in the sector has generally moved at a slow pace when dealing with something as sensitive as people’s finances. In 2026, the black swan is beginning to emerge: the first steps of AI agents that will redefine the industry (as they will many others). The financial black swan is not a crisis: it is a huge change. Across the Middle East and Africa, where a convergence of government-backed modernization agendas, digitally native consumers, and institutional ambition is accelerating the timeline for transformation.
The first step has been the use of Gen AI without the customer perceiving it. Coding, fraud prevention, phishing detection, and credit assessment are some of its tasks. But it is now beginning to become a tool for managing users’ finances. In the MENA region, this shift is already visible at the institutional level. Across the 25 MEA banks benchmarked by the Evident AI Index (June 2026), the established leaders are no longer running pilots, they are directing investment toward high-friction processes where AI can materially reshape productivity, scalability, and competitiveness. UAE-based banks and fintechs are already validating agent-initiated transaction pipelines in production environments. These are some of the examples, but there are more.
In July 2026, the revealing Mills Review, published by the FCA (Financial Conduct Authority), the UK’s official financial regulator, pointed out that AI agents will become the new financial interface. Essentially, an AI assistant will manage budgets, answer queries, generate reports on demand, and move money between accounts. How much was spent on a vacation in total, how a stock portfolio performed over the past month, or canceling an annual subscription will be as easy as making a query to ChatGPT today. For MENA consumers, who have in many cases leapfrogged legacy banking behaviors entirely, this vision is the baseline expectation.
The Mills Review also argues that Open Banking will evolve toward a model in which AI agents will have access to a broader range of financial products to enable intelligent decisions across different areas, and highlighted that this will lead to an evolution in regulation. In the GCC, this evolution is being actively shaped by regulators and governments alike, with initiatives such as Dubai’s target of 90%+ digital transactions by 2026 signaling not just ambition, but structural commitment to a cashless, AI-enabled financial ecosystem.
The agentic AI opportunity in the region is real, but it remains underexploited. According to EY-Parthenon’s 2025 Generative AI in Banking Survey, 99% of respondents are familiar with agentic AI, yet only 31% have pursued implementation, with a further 46% expressing interest. Awareness, in other words, has raced ahead of execution. This gap between recognition and production-grade deployment is precisely where the competitive battle will be won or lost.
This represents a major shift in the industry, where historically the leading banks have, for the most part, remained the same. Differentiation can now change everything, and it would not be surprising if new players manage to break into the ranks of the world’s most important financial institutions. In the Middle East, the region’s financial landscape already includes a new generation of digital-first challengers sitting alongside heritage institutions, all of which are now actively exploring or deploying agentic capabilities. The reason sounds obvious when explained: if the experience with an AI assistant can manage customers’ money better, it will prevail. This is not an exaggeration: just four years ago, nobody knew ChatGPT, and now we have become so accustomed to it that we all ask ourselves: why shouldn’t I manage my assets with a chatbot that can provide reports and recommendations? A study by JPMorgan found that half of Gen Z wanted to use them to manage their finances.
The infrastructure for agentic commerce is also being built in real time across the GCC. Mastercard has conducted regional pilots in partnership with Majid Al Futtaim, enabling consumers to search, select, and purchase VOX Cinema tickets programmatically through an integrated AI assistant. In May 2026, Visa launched its global Agentic Ready program in the UAE, with early adopters including ADCB, ADIB, Emirates NBD, Mashreq, Tabby, Wio, and Ziina already validating agent-initiated transaction pipelines in production.
We are living in a time of change. In its 2026 report on the financial sector, the World Economic Forum urged organizations to move with “urgency” and “discipline”. The greatest benefits, it stated, will go to those working on a holistic redesign of workflows and technology architecture. In the MENA region, the conditions for genuine transformation are already in place: strong institutional will, government-aligned modernization agendas, and a consumer base that has leapfrogged legacy behaviors entirely.
One of the major questions is why, if the financial sector has such a strong technological tradition, the emergence of AI Agents represents a black swan. There are several reasons. First, historically, customers used banks to execute transactions; therefore, in the executive conversations avoiding risk was prioritized over innovation. This is changing with the emergence of digital banks, which are generally more inclined toward disruption, and shifts in consumer habits. In the GCC specifically, consumers who bypassed branch banking and moved directly to mobile-first financial services are now primed to embrace AI-managed financial experiences with little friction. The challenge of the future is not to provide a tool, but to redesign experiences to address this transition comprehensively. AI has the potential to resolve the technological debt involved in migrating traditional banks, which have historically struggled the most with this transition.
The second reason is the technical debt banks have demonstrated in dealing with change. This has also occurred in other industries, but the idea of paying for a premium license for every employee and expecting immediate returns only leads to frustration. There is significant resistance when it becomes clear that certain tasks and workflows will inevitably be different from what has been established. In the Middle East, where several national banks have invested heavily in core banking modernization programs over the past decade, the foundations are more favorable than in many Western markets, but the final leap from modernized infrastructure to genuinely agentic deployment still requires focused capability and deliberate execution.
The third reason is regulation. Technology companies, banks, and authorities will need to maintain an ongoing dialogue to ensure that innovation and integrations do not affect users’ personal data or security, while ensuring that restrictions do not become a barrier to progress. One of the most valuable lessons from the banking sector’s legacy is the importance of being extremely careful when dealing with something as sensitive as people’s money.
For many years, the impact of AI was often explained as something that belonged to a distant future. In the financial sector, it is already a reality: it is part of multiple tasks and is beginning to become an asset in the customer proposition. With AI Agents, innovation can no longer, and should no longer, go unnoticed. New habits require the redesign of customer journeys, and this could represent a revolution for the sector. For Middle East banks, the opportunity is particularly compelling: a region where government will, consumer readiness, regulatory pragmatism, and institutional investment have aligned at the same moment. What is required now is the execution capability to convert that alignment into production-grade deployment. What is at stake is no small matter: the management of millions of people’s money and a battle for the competitiveness of banks on a scale rarely seen before. For those that move with urgency and discipline, the financial black swan is a transformation to be led.
Tech Features
Beyond the Transaction: Elevating the Standard for Customer Trust in the AI Era
By: Debo Zhang, CEO at HONOR GCC
In the hyper-competitive consumer technology sector, the launch of a flagship device is often treated as the finish line. However, true brand leadership is forged not in the showroom, but in the months and years that follow. At HONOR, we view the point of purchase not as a conclusion, but as day one of a long-term partnership with our users.
As we aggressively push the boundaries of intelligent hardware—from integrating Agentic OS to setting new benchmarks in physical durability and battery density—we recognize that advanced specifications represent only half of the premium equation. The other half is an unyielding commitment to the customer’s lifecycle experience. If a brand fails to support its users when they need it most, the underlying technological advancements lose their meaning.
Operationalizing Community Care
Our commitment to giving back to the GCC community dictates our operational investments. We do not just build resilient devices; we build resilient support networks designed to remove the friction of long-term ownership. Our recurring monthly Service Days are not promotional events—they are structural community investments.
By deliberately absorbing operational costs—such as completely waiving labor fees for expert repairs and offering complimentary professional device cleaning and disinfection—we ensure that maintaining a premium device remains accessible. We view ongoing device care, including free system upgrades and screen film replacements, as a fundamental responsibility rather than a secondary revenue stream.
Respecting the User’s Time and Individuality
True leadership in customer service also requires a profound respect for the user’s time and individuality. Recognizing that our customers’ lives are deeply integrated with their technology, we have designed our after-sales operations to adapt to the user, rather than forcing the user to adapt to us. Offering complimentary return shipping for repairs and providing complimentary gifts when repair timelines are extended are direct measures to eliminate inconvenience.
Furthermore, we understand that a smart device is a highly personal extension of the user. Incorporating free laser engraving and custom art back films into our regular service offerings transforms a standard maintenance visit into an opportunity for users to refresh and personalize their technology.
As the Middle East accelerates its digital transformation, consumers are demanding more than just innovation; they demand reliability, accountability, and respect. HONOR’s rapid growth across the region proves a fundamental business truth: when a technology brand prioritizes post-purchase empowerment and community care over short-term transactional gains, sustainable market leadership naturally follows.
Tech Features
Beyond Bandwidth: The Internet Foundations Behind the Next Wave of Digital Growth
By Dr Chafic Chaya, Regional Manager, Public Policy and Government Affairs, Middle East, RIPE NCC
A business launching an artificial intelligence service rarely thinks about Internet routing. A company moving its applications to the cloud does not normally ask whether its country has deployed IPv6. And when consumers make a digital payment, stream content or access an online government service, they certainly do not think about where networks exchange traffic. They notice these things mainly when something fails.
For many years, discussions around digital infrastructure focused primarily on coverage and speed. Connecting more people and businesses, expanding fibre networks and increasing mobile broadband capacity were natural priorities. Those objectives remain important, but they are no longer sufficient.
As economies become increasingly dependent on cloud computing, artificial intelligence, digital financial services, connected industries and online government services, another question is becoming just as important: can the Internet infrastructure underneath these services scale securely and remain resilient when disruption occurs?
The next phase of digital competitiveness will therefore require us to look beyond bandwidth.
From connectivity to capability
The Internet is becoming the operating environment for entire economies. Factories depend on connected systems. Financial institutions depend on real-time transactions. Governments deliver essential services digitally. Businesses increasingly rely on cloud platforms located across different networks and jurisdictions. Artificial intelligence adds another layer of demand through large-scale data processing, distributed computing and machine-generated traffic.
Connectivity is moving beyond simple availability toward quality, reliability, affordability and resilience. This shift matters because digital innovation can only scale when the underlying infrastructure scales with it.
A country may have excellent broadband coverage, but businesses will still face limitations if networks cannot exchange traffic efficiently, if addressing resources constrain future growth, if routing is vulnerable to errors or attacks or if international connectivity depends on too few pathways.
This is why digital infrastructure needs to be understood as an ecosystem rather than simply as a collection of telecom networks.
Telecom operators are essential, but no network operates alone
Telecom operators remain central to this ecosystem. They make substantial investments in fibre, mobile networks, backbone infrastructure and international capacity. Continuing those investments is essential as traffic grows and businesses demand faster and more reliable services.
But the Internet is fundamentally a network of networks. Its resilience depends not only on individual operators, but also on how networks interconnect with one another and how effectively the wider technical ecosystem functions.
Internet Exchange Points allow networks to exchange traffic locally, while data centres bring content and computing resources closer to users. Submarine cables and terrestrial routes provide international connectivity. The Domain Name System enables users to find services, and Internet Protocol addresses allow billions of devices and services to communicate. Routing systems determine how information travels between networks. Weakness in any of these layers can affect the services built above them.
This is an important distinction. Building a resilient digital economy cannot be the responsibility of telecom operators alone. It requires cooperation between network operators, Internet service providers, data centres, cloud platforms, governments, regulators and the technical community.
The invisible foundations of scalability
Some of the most important investments in the Internet receive relatively little public attention.
The Internet Protocol version 6 (IPv6) is one example. IPv6 is the latest version of the Internet Protocol. As the supply of IPv4 addresses has long been exhausted at the global level, IPv6 provides the much larger pool of Internet addresses needed for the Internet to continue expanding and for new digital services and technologies to grow, while reducing dependence on increasingly complex mechanisms used to extend the life of IPv4. For businesses, governments and operators planning for millions of additional connected devices, cloud workloads and digital services, IPv6 should increasingly be considered basic infrastructure for future growth rather than an optional technical upgrade.
Another example is routing security. Every day, networks around the world exchange information about how Internet traffic should reach its destination. Mistakes or malicious announcements can redirect traffic or make services unreachable. Resource Public Key Infrastructure (RPKI) provides a mechanism that helps network operators verify whether a network is authorised to announce particular Internet address resources.
Local interconnection is equally important. When two networks operating in the same market can exchange traffic locally through efficient interconnection and Internet Exchange Points, data may no longer need to travel thousands of kilometres through another country and a different jurisdiction before returning to nearby users. The result is lower latency, greater efficiency and improved resilience.
Internet measurement completes the picture. Policymakers and operators need reliable data to understand how traffic flows, where connectivity is concentrated, where dependencies exist and how networks react during disruptions. You cannot strengthen what you cannot see.
Resilience has a cost, but so does fragility
One of the harder questions is economic. Network redundancy costs money, as do alternative international routes. Maintaining multiple upstream connections, deploying security measures, training engineers and continuously upgrading infrastructure all require investment.
In competitive markets, operators understandably need to balance these investments against commercial realities. The solution, however, cannot simply be to minimise infrastructure costs.
Digital dependency changes the calculation. When banking, healthcare, government platforms, logistics, cloud services and business operations depend on continuous connectivity, the economic impact of prolonged disruption can quickly outweigh the cost of building greater resilience.
Failures across interconnected digital systems can cascade into other sectors. For governments and businesses, resilience should therefore increasingly be treated as an investment characteristic, not simply as an emergency response.
The objective is not to eliminate every possible failure, as no network can guarantee that. Instead, the goal is to avoid unnecessary concentration, introduce diversity wherever practical, continuously improve security and ensure that systems can recover quickly.
The Middle East is moving from adoption to infrastructure maturity
Saudi Arabia and the United Arab Emirates provide a useful example. The lesson is that Progress tends to occur when policy attention, technical capacity building and implementation by network operators reinforce one another. Infrastructure transformation is rarely achieved through regulation alone, nor through technology alone. It requires sustained cooperation between policymakers and the people who actually operate networks.
The race to build AI capacity is attracting billions of dollars in investment across our region and around the world. But compute without connectivity cannot deliver value. Connectivity without resilience cannot guarantee continuity. And infrastructure without cooperation cannot scale indefinitely. The strongest digital economies will therefore not simply be those with the most infrastructure. They will be those with Internet ecosystems that are open, interconnected, secure, scalable and resilient enough to support whatever comes next
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