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MERED Reveals 2025 Buyer Insights on Dubai’s Evolving Premium Property Market

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MERED - 2025 Dubai Premium Property Buyer Insights

MERED, the award-winning international real estate developer, has released new buyer insights from ICONIC Residences Design by Pininfarina, revealing changing expectations among Dubai’s premium real estate purchasers. Compiled from direct buyer engagements in H1 2025, the analysis provides a snapshot of how high-net-worth individuals (HWNI) are navigating the city’s residential market.

Key Buyer Priorities

The report shows that 65% of buyers emphasized privacy and exclusivity, while 60% identified architectural quality as a key factor influencing their decisions. Location and connectivity were important to 55% of respondents, with 50% focused on long-term investment value. Lifestyle-driven amenities and services ranked as a priority for 45% of buyers. In every case, investors sought insights into capital appreciation potential, underscoring that financial performance remains a core consideration.

Preferred Property Types and Ownership Intent

Demand is strongest for one- and two-bedroom layouts, which offer greater flexibility and are well suited to both personal use and short-term rental strategies. Ownership intent is also becoming increasingly diverse, with one dataset showing 45% of buyers purchasing for self-use, 30% for investment, and 25% opting for a hybrid model. This reflects a rising demand for adaptable property formats that can accommodate diverse buyer needs and lifestyles.

Changing Buyer Demographics

Buyers aged between 40 and 50 still make up the majority of the market from diverse professional backgrounds, including finance, private equity, trading, legal, and healthcare. However, a growing number of younger buyers are entering the market from emerging wealth sectors like technology, digital finance, and crypto industries. This cohort brings different expectations, favoring branded residences, functional layouts, and properties that support mobility and income generation.

Amenities and Lifestyle Features in Demand

More than 85% of buyers asked about amenities during their first conversations, showing strong interest in private outdoor terraces and a mix of wellness and lifestyle features. These include natural green spaces, an ice-spa, padel courts, yoga studios, indoor cinemas, and dedicated kids’ play areas. Although environmental sustainability is not yet a leading motivator, there is a huge appreciation for features that enhance quality of life, such as medical-grade air filtration and ultra-purified water systems, both available at ICONIC Residences Design by Pininfarina.

Unique Selling Points of ICONIC Residences

Experienced investors who have purchased properties across Dubai were surprised to find a rare offering in ICONIC Residences. It is the only development featuring fully wooden-floor apartments and heated bathrooms, creating a carefully designed microclimate that adds an extra layer of comfort to the living experience.

Speaking on the evolving profile of Dubai’s premium buyer, Michael Belton, the CEO of MERED commented: “Today’s generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.”

Purchase Decision Drivers

The analysis highlighted four key motivations that consistently influence final purchase decisions. Around 40% of buyers are most drawn to the architectural quality and design pedigree of the project. Another 30% cite long-term investment value and returns as their primary driver. A further 20% are motivated by lifestyle and the surrounding sense of community, while 10% are focused on the developer’s track record.

As Dubai continues to evolve as a global capital for investment and architecture, MERED’s latest findings confirm a more sophisticated premium buyer who sees property as an extension of lifestyle and legacy. Projects like ICONIC Residences are answering that demand by offering a project that sits at the intersection of performance, personality, and prestige.

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SYMBOLIC DEVELOPMENTS CONCLUDES A BREAKTHROUGH 2025, BUILDING ON A LEGACY OF CONSISTENT GROWTH IN DUBAI’S REAL ESTATE MARKET

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Two individuals seated on dark blue armchairs in a modern indoor setting, wearing beige suits and white caps, with a small gold-accented side table and green potted plant in the background.

Symbolic Developments, the real estate division of Speedex Group, has closed 2025 as its most transformative year yet, driven by rapid delivery, solid investor performance, and an expanding community footprint. Building on growing demand, Symbolic Developments doubled its launches in 2025 through two strategically located projects: Symbolic Zen Residences in Al Furjan and Symbolic Altus in Liwan.

The year opened with a landmark achievement, the handover of Symbolic Alpha in just 14 months, setting a new benchmark in the accessible luxury residential segment for speed, efficiency, and quality. This early success became the catalyst for accelerated demand, particularly in Liwan.

The launch of Symbolic Altus marked a meaningful “return to Liwan”; this decision was shaped by growing homeowner satisfaction and exceptional rental and resale performance at Symbolic Alpha. The strengthened market confidence also spurred community interest in a second project within the same neighbourhood.

“2025 was the year we demonstrated that prioritizing our residents creates positive ripple effects throughout the entire ecosystem,” said Mr. Mustafa Moiz, Managing Director of Symbolic Developments. “When a Symbolic Alpha homeowner earns a 9% rental yield or secures a resale offer 33% above their entry price, it confirms we are building what people actually want. Similarly, buyers in our Symbolic Aura project in Al Furjan have seen impressive value appreciation of around 20-25% even while the development is still under construction. With the strong response to Symbolic Altus behind us, we enter 2026 committed to a practical goal: ensuring every square foot we develop delivers real wealth and quality of life.”

Beyond the numbers, 2025 reinforced Symbolic’s development philosophy, creating homes centered on people and their lifestyles. Residents across the portfolio continue to praise the developer’s thoughtful layouts, sustainable green features, practical amenities, and welcoming low-density environments. These lifestyle-driven qualities remain at the heart of every Symbolic community.

Ending the year with strong finances and a network of reliable partners, Symbolic Developments embraces 2026 with a focused vision, to build communities that feel like home and create value that endures for investors.

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FAKHRUDDIN PROPERTIES AND HOLCIM UAE SIGN STRATEGIC MOU TO ACCELERATE SUSTAINABLE CONSTRUCTION IN LINE WITH COP30 GLOBAL GOALS

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Fakhruddin Properties and Holcim UAE representatives standing behind a table with company logos during official MoU signing ceremony, with branded backdrop and floral arrangements on both sides.

Fakhruddin Properties, one of the UAE’s leading sustainability-oriented developers, and Holcim UAE, the leading partner for sustainable construction, have signed a Memorandum of Understanding (MoU) to jointly advance sustainable construction across the region.

The new partnership marks a significant regional milestone for Holcim as its first MoU signed with a Middle East-headquartered developer. It underscores the company’s commitment to expanding its geographical reach and championing sustainable building solutions that support the UAE’s net-zero ambitions.

Commenting on the announcement, Yousuf Fakhruddin, CEO and Managing Director, Fakhruddin Properties, said, “This MoU supports the UAE’s national sustainability agenda and aligns with the 2015 Paris Agreement, reinforcing the UAE’s long-held commitment to achieving net-zero CO₂ emissions by 2050. We will work closely with Holcim UAE to reduce both embodied and operational carbon, promote circular economy principles, and scale practical sustainability solutions with full transparency.

“For example, low-carbon materials supplied by Holcim and other manufacturers will be a staple across our future projects. This partnership demonstrates that effective decarbonization requires joint efforts across developers, sustainable solution providers, as well as government and industry stakeholders, combining innovation with measurable climate action.”

Ali Said, CEO, Holcim UAE added, “Sustainability is not just a goal, it is a shared responsibility that requires collaboration, transparency, and innovation. Through this partnership, we will embed low-carbon, circular, and resilient practices across the built environment. By ensuring traceability of materials along the entire value chain and integrating sustainable design and construction solutions, we will create communities that support wellbeing, respect the environment and nature, and set new benchmarks for sustainable development, starting with the UAE.”

By leveraging Holcim UAE’s expertise in low-carbon and circular building solutions through its NextGen Growth 2030 strategy, which includes a focus on the scaling up of sustainable construction, and Fakhruddin Properties’ sustainable development vision, the collaboration aims to deliver future-ready communities that balance environmental responsibility with social value.

A multi award-winning sustainable pioneer in the UAE’s real estate space, Fakhruddin Properties’ pioneered the country’s first in-building waste management system, diverting 90 per cent of waste from landfills; and is committed to delivering a wellness-optimized lifestyle across its growing portfolio through the implementation of smart home and air purification technology and other ground-breaking energy-efficient initiatives designed to address the global issue of rising energy consumption.

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LUXURY HOMES DESIGNED FOR COMFORT AND CONNECTIVITY

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Person wearing a traditional white kandura and ghutra standing on an ornate staircase with decorative black and gold railing inside a bright, elegant interior featuring white walls and intricate architectural details. it is Abdulrahman Abdulla Alhelo Alsuwaidi Co-founder & Chairman, Nabni Developments

Interview with Abdulrahman Abdulla Alhelo Alsuwaidi, Co-founder & Chairman, Nabni Developments.

As Co-founder and Chairman, how do you balance strategic vision with day-to-day operational decisions for multiple high-profile projects?

At Nabni, our vision is rooted in a family legacy of long-term thinking, trust, and building with purpose. My role is to safeguard that vision, along with my brother Badr, ensuring every project reflects our values, quality standards and commitment to enduring value. We rely on a strong and experienced leadership team to manage execution, but stay closely involved in strategic decisions that impact the Nabni brand and long-term positioning. As the third generation of our family joins the business, we continue to pass on our values while welcoming fresh, more youthful and often innovative, perspectives that challenge the status quo. This approach allows us to scale responsibly, remain agile in Dubai’s dynamic market and deliver developments that stand the test of time.

What inspired your focus on luxury, design-led residences with a local yet international aesthetic?

Being an Emirati family business with a legacy dating back to 1953, we aspire to always portray our heritage – but in a refined and contemporary content. We balance international style with considered Middle Eastern design elements, addressing an audience of educated buyers who are looking for the best that modern-day living has to offer in our city. At the heart of everything we do is the desire to create something extraordinary, led by our passion, imagination and commitment to detail. For us, quality sets up apart and comes above all else, whether that is in our Nabni Avenue-branded series of developments or the Waldorf Astoria Residences Dubai Business Bay, the crown of our portfolio.

How do you define success – not just for the company, but for yourself personally?

For me, success is never measured by numbers alone. It’s about creating lasting value – for our customers, our partners, and our city. At Nabni, every decision we make is guided by an uncompromising commitment to quality. If a home we deliver can stand the test of time, enrich lives, and reflect the trust people place in our name, then we have succeeded. I take pride in knowing that what we build today will serve generations tomorrow. Success, to me, is leaving behind a legacy of excellence – where every detail speaks of integrity, craftsmanship, and purpose.

With 65% of Nabni Avenue 7 units already sold, what does this say about the brand’s market reputation?

My father instilled in us the importance of never compromising on quality, and this principle continues to define our approach today as I’ve already mentioned. The Nabni name has become synonymous with quality over the years – from our landmark commercial projects such as Business Avenue and building the world’s largest Lamborghini Showroom on Sheikh Zayed Road, and in more recent years, diversification into residential. Our projects work towards positioning Dubai as a destination for the world’s most discerning buyers, benchmarking against the highest international standards. We create products that we would be proud to own and personally live in. Quality is our true passion and a differentiator; we build for the generations of the future.

What role does European and international sourcing play in defining Nabni’s luxury identity?

It is extremely important to our business model, because we pride ourselves on offering top level fixtures and fittings across all our developments. For example, marble is sourced from Italy and appliances from Germany, ensuring the highest standards of craftsmanship as well as durability. We work exclusively with premium materials that not only reflect global excellence in design but are thoughtfully chosen to keep up with the challenging UAE climate. Saying this, our philosophy is based on a deep understanding of local standards, expectations, and context – allowing us to create homes that feel refined and entirely aligned with the essence of our city.

How does the brand maintain appeal for both investors and end-users looking for lifestyle-driven residences?

Throughout our residential portfolio, we combine strong investment fundamentals with lifestyle-focused design and lifestyle. In the series of Nabni Avenue Residences in Al Furjan for example, we tick many boxes: prime location, high-end build quality and curated amenities mean it becomes an attractive investment with strong rental and resale potential, while also offering residents a sense of community and a modern, comfortable living environment.

Similarly, Waldorf Astoria Residences Dubai Business Bay reflects our commitment to premium lifestyle living, with world-class design by famed architect Carlos Ott, interiors by design masters HBA, unrivalled amenities and bespoke services. This branded residence model, especially with such a storied name as the Waldorf Astoria, ensures end-users an elevated urban experience and provides investors with a high-demand, globally recognized asset. Every Nabni development is designed to provide long-term value.

How does Nabni integrate modern smart-home technology without compromising design aesthetics?

At Nabni, we view technology as an enabler – a way to enhance comfort, security, and efficiency for our residents without compromising the elegance of our spaces. In developments like Nabni Avenue 7 and Waldorf Astoria Residences Dubai Business Bay, smart-home features are seamlessly integrated into the design, ensuring they complement rather than dominate the aesthetic. From intuitive lighting and climate control systems to advanced security and home automation, every solution is chosen for its ability to blend discreetly with our interiors. Our goal is to provide residents with convenience and connectivity that feels effortless, while maintaining the refined and timeless design language that defines our homes.

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