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MERED Reveals 2025 Buyer Insights on Dubai’s Evolving Premium Property Market
MERED, the award-winning international real estate developer, has released new buyer insights from ICONIC Residences Design by Pininfarina, revealing changing expectations among Dubai’s premium real estate purchasers. Compiled from direct buyer engagements in H1 2025, the analysis provides a snapshot of how high-net-worth individuals (HWNI) are navigating the city’s residential market.
Key Buyer Priorities
The report shows that 65% of buyers emphasized privacy and exclusivity, while 60% identified architectural quality as a key factor influencing their decisions. Location and connectivity were important to 55% of respondents, with 50% focused on long-term investment value. Lifestyle-driven amenities and services ranked as a priority for 45% of buyers. In every case, investors sought insights into capital appreciation potential, underscoring that financial performance remains a core consideration.
Preferred Property Types and Ownership Intent
Demand is strongest for one- and two-bedroom layouts, which offer greater flexibility and are well suited to both personal use and short-term rental strategies. Ownership intent is also becoming increasingly diverse, with one dataset showing 45% of buyers purchasing for self-use, 30% for investment, and 25% opting for a hybrid model. This reflects a rising demand for adaptable property formats that can accommodate diverse buyer needs and lifestyles.
Changing Buyer Demographics
Buyers aged between 40 and 50 still make up the majority of the market from diverse professional backgrounds, including finance, private equity, trading, legal, and healthcare. However, a growing number of younger buyers are entering the market from emerging wealth sectors like technology, digital finance, and crypto industries. This cohort brings different expectations, favoring branded residences, functional layouts, and properties that support mobility and income generation.
Amenities and Lifestyle Features in Demand
More than 85% of buyers asked about amenities during their first conversations, showing strong interest in private outdoor terraces and a mix of wellness and lifestyle features. These include natural green spaces, an ice-spa, padel courts, yoga studios, indoor cinemas, and dedicated kids’ play areas. Although environmental sustainability is not yet a leading motivator, there is a huge appreciation for features that enhance quality of life, such as medical-grade air filtration and ultra-purified water systems, both available at ICONIC Residences Design by Pininfarina.
Unique Selling Points of ICONIC Residences
Experienced investors who have purchased properties across Dubai were surprised to find a rare offering in ICONIC Residences. It is the only development featuring fully wooden-floor apartments and heated bathrooms, creating a carefully designed microclimate that adds an extra layer of comfort to the living experience.
Speaking on the evolving profile of Dubai’s premium buyer, Michael Belton, the CEO of MERED commented: “Today’s generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.”
Purchase Decision Drivers
The analysis highlighted four key motivations that consistently influence final purchase decisions. Around 40% of buyers are most drawn to the architectural quality and design pedigree of the project. Another 30% cite long-term investment value and returns as their primary driver. A further 20% are motivated by lifestyle and the surrounding sense of community, while 10% are focused on the developer’s track record.
As Dubai continues to evolve as a global capital for investment and architecture, MERED’s latest findings confirm a more sophisticated premium buyer who sees property as an extension of lifestyle and legacy. Projects like ICONIC Residences are answering that demand by offering a project that sits at the intersection of performance, personality, and prestige.
Home Integrator
AWARD-WINNING RISING DEVELOPER AUM UNVEILS MULTI-PROJECT GROWTH PORTFOLIO IN DUBAI’S HIGH-DEMAND COMMUNITIES
AUM Developments, recipient of the Rising Star Developer of the Year award at the Smart Built Environment Awards (SBEA), has recently announced significant plans to expansion across Dubai’s residential landscape with three projects now under construction and a fourth development set to launch in Warsan.
The developer has officially broken ground on two residential projects – Veda in Jumeirah Village Circle and Ryze in Warsan, as well as a commercial project, Vertex Pointe, in Arjan. A fourth project is also coming up in Arjan, offering commercial spaces in the heart of the thriving community, further solidifying AUM’s presence across Dubai’s most sought-after emerging communities.
The combined GDV across the current portfolio stands at approximately AED 400 million, demonstrating AUM’s commitment to delivering quality residential developments that reshape urban living standards in Dubai.
“This year reflects the momentum we’ve built around our development strategy by advancing three projects in the first three quarters of the year, while planning our fourth,” said Deepak Batra, Managing Director of AUM Development. “We pay keen attention to selecting locations that genuinely support how people want to live in Dubai, prioritising connectivity, vibrant communities, and access to emerging neighbourhoods. Being recognised as a Rising Star Developer is an encouraging endorsement of our commitment, and we are honoured to continue delivering thoughtfully designed, well-crafted homes on time,” he added.
AUM’s recent recognition at the Smart Built Environment Awards acknowledges the company’s outstanding contribution to Dubai’s urban landscape, particularly its ability to achieve completion times 30% faster than industry standards while maintaining rigorous quality benchmarks. The developer has also been nominated for World Realty Congress for Best Affordable Project of the Year – Off Plan and Best Upcoming Developer of the Year, further cementing its reputation as an innovator in Dubai’s competitive real estate sector.
Under the leadership of Deepak Batra, a Dubai Land Department promotional trustee with over 21 years of UAE real estate experience, AUM operates on a 100% equity-funded model with vertical integration ensuring complete overview across all development phases. This structure has enabled the company to build a strong reputation for early project handovers and exceptional customer satisfaction.
Batra added: “Our growth is built on trust and consistency. We’ve demonstrated that quality and speed need not be mutually exclusive. As we expand our footprint across Dubai, our focus remains on creating communities where design, wellness, and value converge to enhance how people experience everyday life.”
To give buyers a closer look at these offerings, AUM has now opened its sales gallery on Sheikh Zayed Road, welcoming visitors to explore the projects firsthand.
Home Integrator
Dubai Welcomes Adhara Star: Acube’s First Project Officially Handed Over
Acube Developments has marked a major milestone in its journey as one of Dubai’s fastest-emerging real estate developers with the official handover of Adhara Star, its debut project in Arjan. Completed in under two years since the company’s inception, the development reflects Acube’s rapid rise in Dubai’s competitive property landscape and its ability to deliver on promises of quality, lifestyle, and innovation. With the project fully sold out 3 months after launch. Adhara Star signals strong investor confidence and sets the tone for Acube’s ambitious pipeline of future launches.

The freehold mixed-use project brings together 113 residential units across 13 floors alongside ground-level retail and podium parking. Designed for modern urban living, Adhara Star offers a curated mix of one, 1, 1.5-, 2.5- and 3.5-bedroom apartments, complete with laundry rooms, branded European appliances, and luxury finishes. The project combines affordable luxury with a community-focused lifestyle, appealing to Dubai’s growing base of families and young professionals seeking both connectivity and comfort.
Residents of Adhara Star will benefit from a host of premium amenities, including a rooftop pool, Japanese Zen Garden, male and female health clubs with jacuzzi, sauna and steam rooms, Indoor Gym, a basketball court, padel court, outdoor yoga, and an open-air fitness zone. The development is also a certified Green Building, highlighting Acube’s commitment to sustainable construction and resource-efficient design.

Mrs. Archana Iyer Creative Director Acube Real Estate Development,
Mr. Ramjee Iyer CEO & Founder Acube Real Estate Development, Engr.(Left to right)
Commenting on the handover, Ramjee Iyer, Chairman & CEO of Acube Group, said: “The handover of Adhara Star is not only a landmark achievement for Acube Developments but also a reflection of Dubai’s dynamic property market, where speed, precision, and quality make all the difference. By completing our first project in less than two years, we have demonstrated the strength of our fully integrated approach, which allows us to maintain world-class standards. We are proud to deliver Adhara Star as a symbol of luxury, lifestyle, and sustainability, and look forward to continuing this journey with our upcoming projects.”
As Acube’s debut project, Adhara Star represents more than just a building, it embodies the company’s philosophy of creating developments that serve as guiding stars for the communities they shape. With its brand promise, “Live on a Star,” Acube is poised to continue delivering projects that combine aspirational living with enduring value.
Home Integrator
AVIAAN BRINGS NEW YORK–BASED ARTHOUSE TO DUBAI IN COLLABORATION WITH CLÉDOR AS DEVELOPMENT PARTNER
Investor-focused real estate developer AVIAAN today announced the launch of AED 185 million Arthouse Residences project in Meydan. This is the first development under the New York-based Arthouse branded residences portfolio in Dubai and the second in the UAE, following the recent launch of Arthouse Beach Residences in Ras Al Khaimah.
The project strengthens AVIAAN’s strategic partnership with Clédor, which has been appointed as the development management partner for Arthouse Residences in Meydan. Founded by industry veteran Omar Gull, the company leverages decades of experience from leading firms such as Dubai Holding, Emaar Properties, DAMAC Properties, and JLL. Clédor brings extensive experience in project management and construction quality, ensuring that Arthouse Residences will meet the highest standards of development.
Located in the heart of Meydan, one of Dubai’s most desirable residential locations, Arthouse Residences will offer premium residential units designed with AVIAAN’s signature design-first philosophy. The project will provide an elevated living experience with cutting-edge architecture and an exceptional location.
Gaurav Aidasani, Founder & CEO of AVIAAN said: “We are incredibly proud to launch AVIAAN’s first project in Dubai with a globally respected concept like Arthouse. This marks not just a milestone for our company, but a commitment to delivering curated living experiences that speak to the sophistication and ambition of this vibrant city. Our continued partnership with Cledor ensures that we uphold world-class standards in every aspect of development and delivery.”
Omar Gull, Founder of Clédor, added: “Our partnership with AVIAAN is about creating synergy—combining a shared belief in investor-focused development and a commitment to creating lasting value for the market. Arthouse Residences in Meydan is the culmination of this collaboration, reflecting our unified approach to creating exceptional, high-quality living spaces. Being entrusted with the Arthouse brand in regional markets is both an honour and a responsibility. We are excited to build on the success of Arthouse’s launch in Marjan and bring this unique, distinctive concept to the vibrant Dubai market.”
The AVIAAN-Cledor partnership leverages complementary expertise in project management, design excellence, and construction quality. Cledor brings robust development management capabilities, supported by 55+ years of combined management experience and a network of over 20,000 agents across 700+ agencies.
Founded by Gaurav Aidasani, a renowned industry veteran with a billion-dollar track record in sales and over 18 years of experience, AVIAAN is set to deliver an exceptional portfolio of projects valued at AED 1.7 billion across multiple strategic locations in Dubai.
AVIAAN’s entry into the competitive UAE market marks a natural progression for Aidasani, who is widely known for his role in building Union Square House into one of the top five performing brokerages in the UAE. With a transition from brokerage to development, Gaurav brings a wealth of market insight, strong investor trust, and a robust network of industry relationships.
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