Home Integrator
MERED Reveals 2025 Buyer Insights on Dubai’s Evolving Premium Property Market
MERED, the award-winning international real estate developer, has released new buyer insights from ICONIC Residences Design by Pininfarina, revealing changing expectations among Dubai’s premium real estate purchasers. Compiled from direct buyer engagements in H1 2025, the analysis provides a snapshot of how high-net-worth individuals (HWNI) are navigating the city’s residential market.
Key Buyer Priorities
The report shows that 65% of buyers emphasized privacy and exclusivity, while 60% identified architectural quality as a key factor influencing their decisions. Location and connectivity were important to 55% of respondents, with 50% focused on long-term investment value. Lifestyle-driven amenities and services ranked as a priority for 45% of buyers. In every case, investors sought insights into capital appreciation potential, underscoring that financial performance remains a core consideration.
Preferred Property Types and Ownership Intent
Demand is strongest for one- and two-bedroom layouts, which offer greater flexibility and are well suited to both personal use and short-term rental strategies. Ownership intent is also becoming increasingly diverse, with one dataset showing 45% of buyers purchasing for self-use, 30% for investment, and 25% opting for a hybrid model. This reflects a rising demand for adaptable property formats that can accommodate diverse buyer needs and lifestyles.
Changing Buyer Demographics
Buyers aged between 40 and 50 still make up the majority of the market from diverse professional backgrounds, including finance, private equity, trading, legal, and healthcare. However, a growing number of younger buyers are entering the market from emerging wealth sectors like technology, digital finance, and crypto industries. This cohort brings different expectations, favoring branded residences, functional layouts, and properties that support mobility and income generation.
Amenities and Lifestyle Features in Demand
More than 85% of buyers asked about amenities during their first conversations, showing strong interest in private outdoor terraces and a mix of wellness and lifestyle features. These include natural green spaces, an ice-spa, padel courts, yoga studios, indoor cinemas, and dedicated kids’ play areas. Although environmental sustainability is not yet a leading motivator, there is a huge appreciation for features that enhance quality of life, such as medical-grade air filtration and ultra-purified water systems, both available at ICONIC Residences Design by Pininfarina.
Unique Selling Points of ICONIC Residences
Experienced investors who have purchased properties across Dubai were surprised to find a rare offering in ICONIC Residences. It is the only development featuring fully wooden-floor apartments and heated bathrooms, creating a carefully designed microclimate that adds an extra layer of comfort to the living experience.
Speaking on the evolving profile of Dubai’s premium buyer, Michael Belton, the CEO of MERED commented: “Today’s generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.”
Purchase Decision Drivers
The analysis highlighted four key motivations that consistently influence final purchase decisions. Around 40% of buyers are most drawn to the architectural quality and design pedigree of the project. Another 30% cite long-term investment value and returns as their primary driver. A further 20% are motivated by lifestyle and the surrounding sense of community, while 10% are focused on the developer’s track record.
As Dubai continues to evolve as a global capital for investment and architecture, MERED’s latest findings confirm a more sophisticated premium buyer who sees property as an extension of lifestyle and legacy. Projects like ICONIC Residences are answering that demand by offering a project that sits at the intersection of performance, personality, and prestige.
Home Integrator
UAE-BORN HOMEWARE BRAND CHAMPIONS SUSTAINABLE LIVING WITH UNIQUE VINTAGE AND PRE-LOVED PIECES

For those who love adding personality to their homes with one-of-a-kind pieces, Tangerrine Casa, a UAE-born online homeware brand offers a hand curated selection of vintage and preloved homeware items that are cool, quirky and unique. Featuring character-filled pieces, the small business currently delivers products across Dubai and offers next-day delivery (if ordered before 12pm).
A women-led brand, Tangerrine Casa was founded by Amy Armitage, a freelance stylist, who launched the brand in February 2025. Amy had a passion for hunting for vintage pieces during her travels but after struggling to find cool preloved homeware pieces locally in Dubai, she decided to fill the gap and elevate the preloved market in the region by bringing a carefully curated edit of unique vintage and preloved homeware, that was also easily accessible and affordable.
The curation features everything from abstract fruit bowls and chrome plated pieces to intricate glass dishes, fun porcelain plates and bowls of Italian and Portuguese design, egg cups, vases, toast racks, trinket trays, candle holders, and more, offering something fun, bold and rare for every space.
Rooted in sustainability and circular living, the brand promotes mindful consumption while also encouraging individuality in home styling, inviting the community to embrace preloved pieces to create spaces that feel more personal, purposeful, and full of character.
“I’ve always loved hunting for unique preloved pieces during my travels that I can bring back to my home in Dubai. But I didn’t feel like there were many places here locally with a cool preloved homeware curation that was unique, easily accessible and affordable, so I decided to create one. I’m passionate about keeping things in circulation for as long as possible and I believe more people would shop preloved if the stigma was removed and items looked more aspirational. I want to bring joy to homes in a more sustainable way and that’s exactly what Tangerrine Casa is all about.”, comments Amy Armitage, founder of Tangerrine Casa.
In addition, Tangerrine Casa connects with their community through its signature hosting concept ‘Tangerrine Table’. Hosted by Amy and her husband Ed, this concept creates a space to connect, share stories across cultures, explore different cuisines and celebrate the joy of gathering around a table.
A go-to destination for unique preloved homeware pieces, Tangerine Casa invites the community to discover the charm of objects that have already lived and see how cool shopping preloved can be.
Home Integrator
WESTERN FURNITURE Highlights Tomasella’s Sustainable Italian Design for UAE Homes
As the world turns its attention to the preservation of our planet on Earth Day, Western Furniture is proud to highlight Tomasella—a brand that has spent 70 years proving that luxury design and environmental responsibility are inseparable. With roots firmly in the past and a clear vision for the future, Tomasella balances a rich history with a tireless vocation for technological and creative innovation.
For Tomasella, sustainability is a philosophy rooted in social and ethical solidarity .This harmony between ethical codes and material analysis ensures meeting the needs of the present without compromising the ability of future generations to meet their own. This is the profound commitment to quality and earth-conscious living you embrace when you choose Tomasella for your home.
Explore a wide range of models at Western Furniture that can be fully customized through an extensive choice of materials, colors, and textures, allowing for a personal touch in every sustainable space.
The Porticello Collection: Designed by Massimiliano Minuti, this set combines modern elegance with classic Italian design. Finished in Rovere Moka with Materico Basalto Lucido accents, the King Bed and matching dresser exude a high-end, serene atmosphere.
The Porticello Dining Table: A striking example of architectural design, blending organic shapes with minimalist proportions. The thick pedestal base features an asymmetrical oval cutout, giving the monolithic structure a sense of “lightness.” Its warm taupe matte finish perfectly complements natural textures like jute and velvet.

The Clio Bed: Featuring a natural oak wood finish and pure lines, the Clio focuses on minimalism. Its gracefully curved headboard is fitted on an airy frame, creating a pleasant feeling of relaxation that makes it easy to concentrate on dreams and slumber.

The Morfeo Bed: This designer solution expands the traditional concept of a bed by integrating a shelf and bedside tables into one clever, practical piece. With reclinable headboard cushions for reading or watching TV, it pairs functional versatility with a harmonious silhouette.
Eros Bed: The Eros bed features a unique design with a rounded frame that wraps the mattress, offering supreme comfort and wellbeing. The delicate stitching along the headboard and bed frame accentuates its contemporary elegance.


The Lunato Bed: Sleek comfort and modern elegance – The Lunato Bed brings a refined touch to your bedroom with its minimalist design and plush upholstery. We invite you to experience the intersection of Italian heritage and environmental stewardship. Discover how Tomasella’s commitment to “people-first” sustainability can transform your living space into a sanctuary for the future.
Home Integrator
RIVIERA RESIDENCES ON AL REEM ISLAND ENTERS DEEP FOUNDATION WORKS AS MERED MAINTAINS CONSTRUCTION MOMENTUM

MERED, the award-winning developer, has announced that main piling operations are now progressing at Riviera Residences, a waterfront residential tower in Abu Dhabi, Al Reem Island. The milestone follows the completion of 60% of enabling works, including guide walls, shoring, contiguous piling, and ground improvement across both zones, as well as deep foundation works. The progress underscores the resilience of Abu Dhabi’s premium residential market and the strength of the emirate’s off-plan delivery.
Riviera Residences is one of the capital’s most distinctive waterfront addresses, designed by Pritzker Prize-winning architects Herzog & de Meuron and located within Abu Dhabi Global Market. Conceived as a resort-style residence, the development will offer more than 400 apartments and 11 exclusive villas, including sky villas, ocean villas, and a penthouse, set within landscaped gardens and a vibrant waterfront promenade with cafés, boutique retail, and dining.
Construction is ongoing without interruption amid a period of change across the wider region. The site team has stayed on schedule through proactive planning and close collaboration between the contractor (NSCC) and the consultant team (DAR ALHANDASAH). The project has recorded more than 85,000 safe man-hours to date with no lost-time incidents, a reflection of the safety culture the team has built and maintained throughout.

Michael Belton, CEO of MERED, said: “This milestone is a direct result of the quality of the teams we have on the ground, but it is also a testament to the resilience of the UAE’s real estate sector. Abu Dhabi in particular continues to attract serious, long-term investment. This project was always conceived as something that could stand the test of time. That ambition has not changed, and neither has our commitment to delivering it.”
The project’s progress comes at a time when Abu Dhabi is further strengthening its investment environment in line with Abu Dhabi Vision 2030 and its broader focus on sustainable urban growth, transparency, and long-term economic development. New measures introduced have strengthened Abu Dhabi’s real estate regulatory ecosystem, introducing integrated controls, improving operational efficiency, and ensuring transparency across the market. Together, these reinforce investor confidence and the emirate’s position as a stable, well-regulated residential market.
Riviera Residences is supported by a group of highly regarded delivery and design partners whose combined expertise strengthens every stage of the development. Pritzker Prize-winning architects Herzog & de Meuron; one of the region’s most experienced ground engineering and enabling works specialists, NSCC International Ltd.; internationally recognised engineering consultants DAR ALHANDASAH, and Paris-based landscape consultants Michel Desvigne Paysagiste (MDP), are reinforcing MERED’s focus on long-term placemaking.
As construction moves forward, all stakeholders remain committed to delivering a high-quality development that contributes to the emirate’s vision for modern, sustainable urban living.
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