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MERED Reveals 2025 Buyer Insights on Dubai’s Evolving Premium Property Market

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MERED - 2025 Dubai Premium Property Buyer Insights

MERED, the award-winning international real estate developer, has released new buyer insights from ICONIC Residences Design by Pininfarina, revealing changing expectations among Dubai’s premium real estate purchasers. Compiled from direct buyer engagements in H1 2025, the analysis provides a snapshot of how high-net-worth individuals (HWNI) are navigating the city’s residential market.

Key Buyer Priorities

The report shows that 65% of buyers emphasized privacy and exclusivity, while 60% identified architectural quality as a key factor influencing their decisions. Location and connectivity were important to 55% of respondents, with 50% focused on long-term investment value. Lifestyle-driven amenities and services ranked as a priority for 45% of buyers. In every case, investors sought insights into capital appreciation potential, underscoring that financial performance remains a core consideration.

Preferred Property Types and Ownership Intent

Demand is strongest for one- and two-bedroom layouts, which offer greater flexibility and are well suited to both personal use and short-term rental strategies. Ownership intent is also becoming increasingly diverse, with one dataset showing 45% of buyers purchasing for self-use, 30% for investment, and 25% opting for a hybrid model. This reflects a rising demand for adaptable property formats that can accommodate diverse buyer needs and lifestyles.

Changing Buyer Demographics

Buyers aged between 40 and 50 still make up the majority of the market from diverse professional backgrounds, including finance, private equity, trading, legal, and healthcare. However, a growing number of younger buyers are entering the market from emerging wealth sectors like technology, digital finance, and crypto industries. This cohort brings different expectations, favoring branded residences, functional layouts, and properties that support mobility and income generation.

Amenities and Lifestyle Features in Demand

More than 85% of buyers asked about amenities during their first conversations, showing strong interest in private outdoor terraces and a mix of wellness and lifestyle features. These include natural green spaces, an ice-spa, padel courts, yoga studios, indoor cinemas, and dedicated kids’ play areas. Although environmental sustainability is not yet a leading motivator, there is a huge appreciation for features that enhance quality of life, such as medical-grade air filtration and ultra-purified water systems, both available at ICONIC Residences Design by Pininfarina.

Unique Selling Points of ICONIC Residences

Experienced investors who have purchased properties across Dubai were surprised to find a rare offering in ICONIC Residences. It is the only development featuring fully wooden-floor apartments and heated bathrooms, creating a carefully designed microclimate that adds an extra layer of comfort to the living experience.

Speaking on the evolving profile of Dubai’s premium buyer, Michael Belton, the CEO of MERED commented: “Today’s generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.”

Purchase Decision Drivers

The analysis highlighted four key motivations that consistently influence final purchase decisions. Around 40% of buyers are most drawn to the architectural quality and design pedigree of the project. Another 30% cite long-term investment value and returns as their primary driver. A further 20% are motivated by lifestyle and the surrounding sense of community, while 10% are focused on the developer’s track record.

As Dubai continues to evolve as a global capital for investment and architecture, MERED’s latest findings confirm a more sophisticated premium buyer who sees property as an extension of lifestyle and legacy. Projects like ICONIC Residences are answering that demand by offering a project that sits at the intersection of performance, personality, and prestige.

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PLANRADAR LAUNCHES “CONSTRUCTION SITE TEMPLATES PLAYBOOK” TO HELP GCC PROJECT TEAMS IMPROVE DAILY SITE EXECUTION CONTROL

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PlanRadar promotional graphic showing a construction site templates playbook displayed on a tablet, highlighting safety, quality, progress and materials control for site teams.

PlanRadar, a digital platform for construction and real estate project management, has launched the Construction Site Templates Playbook, a new practical guide designed to help project teams strengthen day-to-day execution control through disciplined, repeatable site documentation.

As construction and real estate developments across the GCC increase in scale and complexity, site teams operate under continuous pressure: multiple trades working in parallel, frequent inspections, tight programmes, and strict compliance requirements. In this environment, performance issues often begin with simple breakdowns—unclear scope clarifications, delayed approvals, missed inspections, fragmented safety reporting, and incomplete records—then surface later during audits, handover, or dispute resolution when time and cost impacts are already locked in.

The Construction Site Templates Playbook addresses this challenge by positioning templates not as administrative paperwork, but as operational control points that help teams capture, verify, and act on information consistently across the project lifecycle. The playbook consolidates the most essential site templates into five execution pillars:

  • Construction & Commercial Control (scope clarifications, inspections, approvals, change control)
  • Health, Safety & Environment (HSE) (hazard identification, permits to work, incident reporting, compliance records)
  • Quality & Inspections (structured verification, defects and non-conformance control, commissioning readiness)
  • Progress & Coordination (daily reporting, look-ahead planning, constraint tracking, coordination actions)
  • Materials & Logistics (material approvals, delivery inspections, traceable acceptance before installation)

The guide also introduces a practical “Execution Loop”, outlining the sequential stages of planning, executing, inspecting, correcting, and ultimately approving and closing. This approach demonstrates how the templates work together as a unified, disciplined system that enhances accountability, ensures traceability, and accelerates on-site decision-making.

“Successful delivery depends on more than planning—it depends on execution discipline,” said Ibrahim Imam, CEO and Co-Founder of PlanRadar “When clarifications, inspections, approvals, and corrective actions are captured consistently and tied to the right locations and evidence, site teams reduce ambiguity, protect quality, strengthen compliance, and improve handover readiness. This playbook is designed to make those controls practical and repeatable on every project.”

While the playbook can be applied in manual environments, it also highlights how structured digital workflows strengthen template usage by improving ownership, visibility, and audit readiness. By digitising templates, site records become time-stamped, traceable, and location-linked—reducing common challenges such as missing paperwork, delayed approvals, duplicated records, and unclear responsibility.

The Construction Site Templates Playbook is available in English and Arabic and is intended for developers, consultants, main contractors, subcontractors, and site teams involved in construction and real estate delivery across the GCC.

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CALLIGARIS: A CENTURY OF ITALIAN DESIGN, CURATED FOR THE UAE BY WESTERN FURNITURE

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For over three decades, Western Furniture has been synonymous with luxury interiors and European design excellence. As the exclusive partner of Calligaris in the UAE, it continues to bring Italian craftsmanship and innovation closer to homeowners and design enthusiasts.

A Century of Italian Excellence

Founded in 1923 by Antonio Calligaris in Manzano, Italy, the brand began as a family workshop crafting wooden chairs, including the now-iconic Marocca. Over the past century, Calligaris has grown into an international design house offering a complete range of furniture and accessories, combining tradition, technology, and artistry to define modern living.

Through its exclusive partnership with Western Furniture, the essence of Made in Italy continues to flourish in the UAE, uniting design heritage with contemporary sensibility.

Discover a curated selection of Calligaris’ most admired designs below.

The Ginza Sofa captures the essence of modern comfort with its soft, flowing lines and 1970s-inspired organic curves. Its modular design allows for multiple configurations, creating a sense of warmth and sophistication in any space.

Evoking the hues of dawn and dusk, the Sky Rug brings a poetic touch to interiors. Its delicate color gradients and textured weave create a calming, atmospheric foundation for the living space.

The Oleandro Lounge Chair offers a perfect balance of structure and softness. Its wooden base and plush upholstery combine craftsmanship and comfort in a design that’s both tactile and timeless.

Sculptural and refined, the Mushroom Coffee and Side Tables feature bush-hammered glass tops and subtly tilted wooden bases, striking a balance between elegance and lightness.

Minimal yet expressive, the Glen Dining Chair unites geometry and proportion in a sleek, enveloping form that delivers ergonomic comfort and enduring appeal.

The Onda Dining Chair, with its sinuous, wave-inspired lines and slender metal legs, conveys a sense of movement and contemporary grace.

The Alterego Sideboard introduces sculptural sophistication with its three-dimensional door fronts, creating depth, shadow, and a strong focal point for modern interiors.

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RENEW YOUR SPACE WITH NATUZZI ITALIA: A NEW YEAR, REFINED THROUGH DESIGN

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Dubai, UAE – January 2026: This new year, reset your rhythm, refresh your surroundings, and renew your way of living — with Natuzzi Italia. where a new environment sets the tone for a fresh start. Natuzzi Italia offers inspiration for every room of the home, with refined designs that combine comfort, style, and timeless Italian craftsmanship. From the award-winning Amama collection to the serene elegance of Habita, each piece is designed to elevate daily living.

HABITA by Mauro Lipparini

Essential lines and timeless harmony define Habita — a serene living concept where design and well-being coexist in perfect balance.

At its heart is a sculptural, modular sofa with generous proportions, refined upholstery, and enveloping curves, designed for comfort, sharing, and flexibility. Premium padding and thoughtful detailing ensure a relaxed yet elegant experience, adapting effortlessly to different spaces.

Habita is not just a collection — it is a way of living.

The collection is completed by an elegant yet functional coffee table and a striking monolithic dining table, fully lacquered in high-gloss finish. With its organic lines and integrated rotating lazy susan, the dining table seamlessly merges practicality with sculptural appeal.

Amama collection

Amama is a compositional project that redefines conviviality and versatility. It is a modular island sofa designed to shape space, offering the possibility of double-sided configurations for a modern and unusual living experience. Reflecting on architecture and ways of living, the armrest or backrest can become functional elements such as a shelf, table, or even a container.

It is a dynamic project where multiple elements of different textures and materials coexist in a play of overlaps and geometries, opening up to multi-directionality and multifunctionality, combining comfort with freedom of composition and use. It represents a new approach to living that balances aesthetics, flexibility, and functionality, extended by living and dining elements of the same collection.

The soft textures and shapes of Amama harmonize with Verde Antigua marble displays, while furnishings and decorative objects engage in a palette inspired by earth and sea. The result is an immersive experience designed to engage all senses and convey the idea of a harmonious and welcoming home.

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