Tech News
Beyond the Helpdesk: How HP’s Workforce Experience Platform Makes IT Strategic Again

In today’s digital-first workplaces, CIOs are being asked to do more than just keep systems running. They’re expected to drive business outcomes by boosting productivity, managing costs, and improving the employee experience. But with hybrid environments, fragmented fleets, and rising expectations, most IT teams remain stuck in reactive mode.
HP’s Workforce Experience Platform (WXP) is built to change that.
WXP is an AI-powered digital employee experience platform that gives IT complete visibility and control across their entire endpoint environment. That includes PCs, printers, collaboration tools, and third-party devices. It helps IT teams move from fixing problems to anticipating them, delivering the kind of insight needed to improve performance and satisfaction at scale.
A Single Platform with Real-Time Insight
WXP brings together telemetry from millions of devices and surfaces critical issues before they disrupt users. Instead of relying on multiple tools or waiting for support tickets to flag problems, IT teams can intervene early and deliver smoother experiences across the board. The platform integrates into existing environments and supports the growing demands of hybrid work, all from a single pane of glass. Now available to organisations across the UAE and Saudi Arabia, WXP empowers regional IT leaders to bring this transformation to life – shifting IT from reactive support to strategic enabler.
Better Experiences Start with Proactive IT
Friction from lagging devices, slow logins, or recurring technical glitches can eat into employee productivity. HP’s research shows that these small disruptions, left unaddressed, can add up to a significant loss in time and focus.
WXP helps reduce those roadblocks. With built-in analytics and automation, it enables IT to fix issues faster or even prevent them altogether. Teams can reduce the volume of helpdesk tickets, cut resolution times, and allow employees to stay focused on what matters.
Listening to Employees, Not Just Systems
WXP doesn’t just measure device performance. It listens to employee feedback through AI-powered sentiment analysis. It helps IT understand how people feel about the tools they use, surfacing themes like recurring frustration or satisfaction trends across teams and regions. With built-in survey tools and dashboards, IT can respond to real needs in real time.
Smarter Investments, Sustainable Outcomes
Instead of replacing hardware on fixed timelines, WXP supports usage- and persona-based refresh strategies. This approach helps IT teams make smarter purchasing decisions, extend device life, and cut unnecessary spending. It also supports more sustainable IT practices by reducing e-waste and energy use, aligning with broader business goals around environmental responsibility.
Enabling Digital Equity
One of WXP’s core strengths is its ability to deliver consistent experiences to every employee, regardless of location or device. That supports greater digital equity, ensuring remote and on-site employees have access to the same high-quality tools and support. In a time when workforces are more dispersed than ever, that consistency is essential for engagement and retention.
Helping IT Lead the Way
The future of hybrid work demands more from IT – more visibility, more control, and more impact. WXP delivers on all three. It gives IT teams the tools they need to act strategically, not just reactively. With WXP, CIOs can elevate IT from a support function to a core driver of productivity and innovation.
Tech News
Nothing Raises $200M Series C to Power the Next Phase of Consumer AI

Today, we’re announcing new funding––USD $200M in our Series C round at a USD $1.3B valuation. This milestone marks the start of our next phase: From being the only independent smartphone company to emerge in the last decade, towards building an AI-native platform in which hardware and software converge into a single intelligent system.

Building the foundations for the future
When we started Nothing, we had a thesis that if we could build a smartphone business at scale and own the last-mile distribution point in consumer tech, we would be well-positioned for the next technology shift. Although we didn’t know what that would look like at the time, the opportunity is now crystal clear.
From the start, we knew that the foundation had to be an end-to-end value chain
capable of delivering products at speed, scale, and quality. As we’ve seen from many others that have tried, building a hardware company is hard. There are many potential failure points and almost no room for error. For us, it required assembling a team that balanced a pragmatic approach of rapidly launching products, with an innovative mindset to deliver experiences that our community would immediately love.
Today, the foundations are firmly in place. From award-winning design, to our global manufacturing and supply chain network built for quality and cost. In four years, we have shipped millions of devices, began 2025 crossing $1B+ in total sales, while growing 150% in 2024.
Building this infrastructure has been the hardest and most valuable thing we’ve done so far. With the support of our community, we’re fortunate to have made it here. Today, we’re in a position that will be very hard to copy: The ability to launch any consumer hardware product from start to finish within months, go-to-market operations that can ship and service worldwide, a global user community that co-creates with us, all without the innovator’s dilemma or bureaucratic constraints that the incumbents face. On to chapter 2.
Operating systems, evolved
In the last 18 years, the smartphone became ubiquitous. It is the primary personal computing tool to manage the countless tasks of daily life. Beyond its distribution scale, what makes the smartphone the most powerful consumer device in the market is its unmatched access to contextual information and user knowledge. For this reason, I believe the smartphone will remain one of the most important devices in the AI era.
On the other hand, while AI has made revolutionary progress in the last three years, the smartphone experience has barely evolved. Most of the innovation has been underwhelming, limited to incremental improvements in photo editing, translations, and assistant features that barely work.
For AI to reach its full potential, consumer hardware must reinvent itself alongside it. This is the opportunity we see for Nothing. We see a future where operating systems are significantly different from the ones today. Each system will know its user deeply, and be hyper-personalised to each individual. Interfaces will adapt to our context and needs. Suggestions will surface naturally, and once we confirm an intent, agents will execute on our behalf. The system will handle the non-essential for us, allowing us to focus on what truly matters, which will be different for every person. Unlike today’s one-size-fits-all solution, a billion different operating systems will be rendered for a billion different people.
Over time, this OS will be transversal across all form factors: We’re starting with smartphones, audio products and smart watches, devices that people already use every day. In the future, our OS will carry into smart glasses, humanoid robots, EVs, and whatever comes next.
Why we are uniquely-positioned to create this future: Owning the last-mile distribution point with all its contextual and user knowledge is essential to developing an OS that will help people in their daily lives. An AI OS that doesn’t know its user and isn’t ever-present can’t deliver a hyper-personalised experience. This is the next chapter for Nothing, integrating an AI experience into our hardware devices to reinvent how technology amplifies us.
The next billion unit scale product
In the near-term, we believe that the smartphone will remain the only device shipping at billion-unit scale each year. But soon, we’ll all be carrying an additional device that will be just as important. In the coming years, we’ll learn that the more context we can feed our AI, the more useful it becomes. The smartphone, while powerful, can’t always be there for us. Sometimes it’s in our pocket, or we might be on the move with our hands full.
A new class of AI-native devices will emerge. Products that are available to the user at the moment of need, paired with intelligence that turns understanding into action. This is a very exciting time, imagining devices that capture context across modalities and generate interfaces on demand, shaped by what the user is trying to accomplish.
We have been hard at work imagining what this future could look like, and can’t wait to launch some of our first AI-native devices next year.
Our Series C capital raise
This funding round allows us to execute on this vision by accelerating our innovation roadmap and further scaling our distribution. Our round was led by Tiger Global, with significant support from existing shareholders GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry, alongside new strategic backing from Nikhil Kamath and Qualcomm Ventures.
Alongside this Series C, we’re also preparing to launch our next Community round giving our supporters another opportunity to become part of Nothing’s journey. More details will be shared soon.
As we continue our journey, we do so with huge gratitude to our community, our team, and our partners. This next chapter is only possible because of you.
Carl, CEO and Co-founder of Nothing
Tech News
Innovo and Siemens Announce Strategic Partnership in Building Technologies

Innovo, an industry leader in construction and innovation, has signed a strategic partnership with Siemens, a leading technology company, to drive innovation, digital transformation, and sustainable growth across building technologies in the UAE.
Under the agreement, Innovo Technology Services has officially become a Siemens Solution Partner for Building Automation, authorised to deliver and integrate the Building X portfolio in the UAE. Building X is Siemens’ open, cloud-based platform for smart building management.
Innovo will provide full sales, integration, and support across modules including Lifecycle Twin, Energy Manager, Operations Manager, Comfort AI, Security Manager, Fire Manager, and API Manager.
This milestone strengthens Innovo’s commitment to digital adoption and sustainability in the built environment, while extending Siemens’ global leadership into one of the world’s fastest-growing construction markets.
The strategic partnership was formalised at a signing ceremony attended by Bishoy Azmy, CEO, Innovo, and Hakan Ozdemir, CEO, Smart Infrastructure, Siemens Middle East.
Bishoy Azmy, CEO, Innovo, said: “Our partnership with Siemens reflects our shared vision, to create smarter, safer, and more sustainable digital ecosystems. By combining Siemens’ advanced solutions with Innovo’s digital innovation, we are delivering intelligent solutions that will transform building performance and enhance quality delivery across the UAE.”
Hakan Ozdemir, CEO, Smart Infrastructure, Siemens Middle East, said: “Innovo is a trusted partner with a proven record in digital solutions. Their appointment as a Siemens Solution Partner will accelerate the deployment of our Building X portfolio in the UAE, supporting more efficient, resilient, and connected communities.”
Innovo continues to operate at the forefront of innovation. This strategic partnership supports the company’s vision to be part of the future of intelligent, sustainable building solutions that transform communities across its global markets.
Tech News
Lexar MEA expansion: 5,000+ retail stores

Lexar MEA expansion has hit a major milestone: the brand’s products are now available in over 5,000 retail stores across the Middle East and Africa. Moreover, the footprint reflects a fivefold increase in outlets carrying Lexar-branded solutions. With GITEX Global 2025 approaching, Lexar will showcase its latest memory and storage innovations for photographers, gamers, and content creators.
Lexar MEA expansion: momentum built with partners
At the core, growth comes from “The Lexar Way.” Specifically, the company co-builds the channel through training, consumer engagement, and incentive programs—so partners can move faster and serve customers better. Consequently, retailers gain the resources and product knowledge to match users with the right cards, readers, SSDs, and DRAM. In turn, this partner-first model has underpinned demand over the past three years.

“For nearly 30 years, Lexar has been empowering the world with memory innovations,” said Fissal Oubida, General Manager – Middle East, Africa & India. “Ultimately, our rapid growth in the region reflects rising demand for reliable memory solutions and the strength of our retail partnerships. Therefore, expanding our footprint demonstrates a long-term commitment to a market that’s become a hub for imaging innovation and creativity.”
Lexar MEA expansion at GITEX: what creators and gamers will see
At GITEX Global 2025 (Hall 1, Stand H1-25), Lexar plans to spotlight professional-grade memory cards, high-speed card readers, portable SSDs, and performance DRAM—solutions tuned for regional workflows. For creators, that means faster offloads, smoother edits, and simpler backup routines. For gamers, it means quicker load times and more responsive systems with NVMe upgrades and reliable storage tiers. Additionally, visitors can expect hands-on demos and guidance on selecting media for mirrorless bodies, cinema cameras, and gaming rigs. Notably, the team will translate specs into practical choices for real-world use.
Partner enablement that scales across MEA
To keep pace with demand, Lexar runs channel seminars and roadshows across the region. During these sessions, product details become clear use cases—from 4K/8K capture on CFexpress to hybrid creator–gamer setups. Furthermore, the company invests in localized education so floor staff can explain speed classes, endurance ratings, thermal behavior, and backup best practices. As a result, customers leave with the right media for their device and workload.
“Going forward, Lexar will continue to consolidate its regional presence,” added Oubida. “In fact, GITEX is an ideal platform to extend collaborations, strengthen local partnerships, and introduce new offerings tailored to MEA consumers.”
Why the Lexar MEA expansion footprint matters for end users
Availability matters. Because the retail network is broader, buyers can compare products in person, ask questions, and walk out with the right kit the same day. Moreover, consistent access improves creator and gamer confidence—especially when tight deadlines depend on fast cards and dependable SSDs. In practical terms, the 5,000-store milestone shortens the path from idea to delivery. Likewise, it supports regional growth in content creation, esports, and professional imaging.
Looking ahead
Expect continued product rollouts and deeper collaboration with resellers. Next, the roadmap includes more education-first initiatives, clearer in-store guidance, and expanded after-sales support. Ultimately, photographers, videographers, streamers, and gamers will gain a simpler, more reliable way to upgrade daily tools. In summary, Lexar’s partner model and retail reach position the brand to scale with MEA’s demand.
Bottom line
The Lexar MEA expansion is about reach, relevance, and reliability. With 5,000+ stores and a strong showing planned for GITEX Global 2025, the company is doubling down on creators and gamers across the Middle East and Africa—therefore bringing pro-grade memory and storage closer to where people work and play.
Check Out Our Previous Post on RTX 50 student laptops: AI tools for school
-
Tech News1 year ago
Denodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR5 months ago
Microsoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News2 months ago
Nothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Tech News2 years ago
Brighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
Editorial10 months ago
Celebrating UAE National Day: A Legacy of Leadership and Technological Innovation
-
VAR1 year ago
Samsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Tech Features1 year ago
The Middle East to Lead with Next-generation Mission Critical Communication Advancement