Hospitality
Designing Hospitality Around the Modern Traveler’s Needs

Designing hospitality around the modern traveler’s needs is more than a tagline at Ishraq Hospitality—it’s the foundation of a strategy that combines smart growth, guest satisfaction, and regional insight. As the hospitality arm of the Mohamed & Obaid AlMulla Group, Ishraq operates internationally branded hotels across Dubai, with a strong portfolio rooted in IHG partnerships.
According to leadership, the company’s mission today is clear: deliver scalable excellence through operational efficiency, people-first management, and consistent service across markets.
Strategic Alliances, Local Wins
Partnerships play a critical role in Ishraq’s expansion. In 2024, collaborations with McGettigan Group and Samco Holding unlocked two key growth streams.
The launch of Goose & Gander, a London-style pub at Holiday Inn Express Dubai Internet City, revitalized the brand’s F&B profile. Simultaneously, Ishraq’s partnership with Samco Holding opened doors to the Egyptian market, with new properties in Cairo’s New Capital.
“These alliances allow us to diversify across both product and geography while staying true to our core values,” the team states.
Guest Experience Powered by Innovation
Rather than relying solely on branding, Ishraq enhances the guest experience through smart technology and consistent quality. Whether it’s a business traveler at Crowne Plaza or a family at Staybridge Suites, guests benefit from:
- Digital concierge services for room service and local needs
- High-quality ingredients across all F&B tiers (even at Express properties)
- Centralized procurement systems to ensure consistency and value
As a result, Ishraq hotels maintain affordability without sacrificing excellence—a balance increasingly demanded by modern travelers.
Why IHG? And What’s Next?
Ishraq’s loyalty to IHG remains central to its strategy. Programs like IHG One Rewards and IHG Business Rewards support both performance and guest retention. Still, the group remains open to new brand affiliations—especially in F&B and emerging geographies.
Looking ahead to 2025, Ishraq plans to expand into Georgia with Crowne Plaza Batumi and Batumi Hotel Apartments. Egypt will also see the opening of two new properties in the New Capital.
“We grow with purpose,” the COO emphasizes. “Every project must align with our commercial and brand values.”
Leading with Structure and Flexibility
Ishraq Hospitality’s leadership model relies on clustering teams, cross-property collaboration, and clear SOPs. However, what makes the model work is empowerment.
“Great hospitality starts with empowered people and leads to loyal guests,” the COO shares—a mantra reflected across all levels of the organization.
By blending structure with flexibility, Ishraq achieves rapid responsiveness, brand consistency, and long-term success, even in a competitive market like Dubai.
For more on this exciting topic, check out Digital Magazine Hospitality – The Integrator
Hospitality
TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND


Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.
Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.


Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.
Event schedule
- Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
- Mr. Kind Show + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor
- Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall
With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.
At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.
Hospitality
BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.
Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.
At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.


To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.
Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.


Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.
Hospitality
THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID


The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.
Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.
Guests booking during the promotional period will enjoy a curated collection of premium benefits:
- 25% off the Best Available Rate
- AED 1,000 daily resort credit
- Underground secure parking
- Complimentary 60-minute daily padel session
- Complimentary daily fitness classes
- Complimentary daily laundry service
The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.
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