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Designing Hospitality Around the Modern Traveler’s Needs

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DXBWC-South Central awaits you for an afterwork drink

Designing hospitality around the modern traveler’s needs is more than a tagline at Ishraq Hospitality—it’s the foundation of a strategy that combines smart growth, guest satisfaction, and regional insight. As the hospitality arm of the Mohamed & Obaid AlMulla Group, Ishraq operates internationally branded hotels across Dubai, with a strong portfolio rooted in IHG partnerships.

According to leadership, the company’s mission today is clear: deliver scalable excellence through operational efficiency, people-first management, and consistent service across markets.

Strategic Alliances, Local Wins

Partnerships play a critical role in Ishraq’s expansion. In 2024, collaborations with McGettigan Group and Samco Holding unlocked two key growth streams.

The launch of Goose & Gander, a London-style pub at Holiday Inn Express Dubai Internet City, revitalized the brand’s F&B profile. Simultaneously, Ishraq’s partnership with Samco Holding opened doors to the Egyptian market, with new properties in Cairo’s New Capital.

“These alliances allow us to diversify across both product and geography while staying true to our core values,” the team states.

Guest Experience Powered by Innovation

Rather than relying solely on branding, Ishraq enhances the guest experience through smart technology and consistent quality. Whether it’s a business traveler at Crowne Plaza or a family at Staybridge Suites, guests benefit from:

  • Digital concierge services for room service and local needs
  • High-quality ingredients across all F&B tiers (even at Express properties)
  • Centralized procurement systems to ensure consistency and value

As a result, Ishraq hotels maintain affordability without sacrificing excellence—a balance increasingly demanded by modern travelers.

Why IHG? And What’s Next?

Ishraq’s loyalty to IHG remains central to its strategy. Programs like IHG One Rewards and IHG Business Rewards support both performance and guest retention. Still, the group remains open to new brand affiliations—especially in F&B and emerging geographies.

Looking ahead to 2025, Ishraq plans to expand into Georgia with Crowne Plaza Batumi and Batumi Hotel Apartments. Egypt will also see the opening of two new properties in the New Capital.

“We grow with purpose,” the COO emphasizes. “Every project must align with our commercial and brand values.”

Leading with Structure and Flexibility

Ishraq Hospitality’s leadership model relies on clustering teams, cross-property collaboration, and clear SOPs. However, what makes the model work is empowerment.

“Great hospitality starts with empowered people and leads to loyal guests,” the COO shares—a mantra reflected across all levels of the organization.

By blending structure with flexibility, Ishraq achieves rapid responsiveness, brand consistency, and long-term success, even in a competitive market like Dubai.

For more on this exciting topic, check out Digital Magazine Hospitality – The Integrator

Hospitality

 SUN SIYAM VILU REEF MALDIVES ENHANCES ITS OCEAN EXPERIENCES WITH NEW PRIVATE MARINE ADVENTURES

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Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, unveils an expanded portfolio of water-based experiences designed to highlight the natural beauty and vibrant marine life of its surrounding atolls. Thoughtfully curated to combine energy, exploration and moments of calm, the new offerings invite guests to experience the Maldives from a fresh perspective. Building on its popular Jet Car, SeaBob and windsurfing activities, the resort now enhances its watersports programme with private speedboat journeys and bespoke marine excursions, each tailored for small groups seeking meaningful ocean encounters.

Private Speedboat Journeys

Available daily from the Watersports Centre, the new private speedboat experiences provide an intimate way to discover the hidden gems of Dhaalu Atoll. Designed for one to four guests, each excursion ensures flexibility, personalised attention and access to some of the region’s most captivating marine locations. Guests may choose from four hour, five hour or full day itineraries, all complemented by a freshly prepared BBQ lunch. From colourful coral gardens to untouched sandbanks, each journey reveals the Maldives in its most authentic and captivating form.

The Signature Full Day Adventure

At the heart of the programme is the Full Day Adventure Trip, an immersive exploration of Vaavu Atoll’s most iconic marine sites. Highlights include:

  • The Coral Garden, known for its rich biodiversity and striking reef formations
  • The Turtle Point, where sea turtles glide through crystal clear waters
  • The Nurse Shark Point, offering a rare opportunity to observe these remarkable creatures in their natural habitat

The experience concludes with a relaxed beachside lunch on a secluded sandbank, surrounded by uninterrupted views of the Indian Ocean.

Waves of Adventure and Calmness

For guests seeking both exhilaration and restoration, the Waves of Adventure and Calmness programme pairs a private two hour snorkelling safari or Jet Ski safari with a full body massage at the resort. Designed to move seamlessly from ocean thrill to island serenity, the experience reflects the effortless balance that defines Sun Siyam Vilu Reef.

As part of the Sun Siyam Privé Collection, a curated portfolio of distinctive island retreats, Sun Siyam Vilu Reef continues to offer elevated yet approachable experiences rooted in personalised service and the natural beauty of the Maldives. Here, every guest is invited to experience a genuine sense of wonder and an authentic connection to the Maldivian spirit, where the thrill of discovery meets the quiet calm of a natural sanctuary.

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Hospitality

CANCRO EXPANDS UAE PRESENCE WITH LAUNCH AT AL MAYA STORES AND ONLINE AHEAD OF RAMADAN

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In time for the Holy Month, Cancro has announced its retail expansion into Al Maya Group stores across the UAE, alongside enhanced online availability designed to support Ramadan wellness routines.

With hydration and recovery becoming central to health conversations during Ramadan, Cancro’s formulations are positioned to support individuals observing the fast by helping replenish essential nutrients and maintaining electrolyte balance between Iftar and Suhoor. As consumers increasingly prioritize energy management, focus, and overall wellbeing during the Holy Month, the brand’s expanded availability ensures convenient access both in-store and online at a time when wellness purchasing peaks.

“Hydration remains one of the most critical aspects of fasting. Strategic replenishment during non-fasting hours can significantly influence how individuals feel the following day. By supporting electrolyte balance and recovery overnight, Cancro integrates seamlessly into post-Iftar and pre-Suhoor routines, helping consumers better manage fatigue and maintain productivity throughout the day,” said xxx at Cancro.

The partnership with Al Maya strengthens Cancro’s physical retail footprint across key UAE locations, aligning with increased supermarket footfall during Ramadan grocery cycles. As families prepare for Iftar gatherings and Suhoor essentials, Cancro is positioned as a practical addition to the Ramadan basket, reinforcing proactive health management during the Holy Month.

Complementing its retail presence, Cancro has also optimized its e-commerce platform to deliver a seamless purchasing journey. The website now features a streamlined checkout process, Apple Pay integration for faster transactions, secure payment gateways, and Ramadan-exclusive bundles designed to encourage convenient restocking. With direct-to-door delivery available across the UAE, customers can purchase effortlessly between busy schedules and evening commitments.

Ramadan represents one of the most significant retail periods in the UAE, particularly within the health and wellness category. By combining strong supermarket distribution through Al Maya with an enhanced direct-to-consumer online channel, Cancro is strategically positioned to capture growing demand while offering flexibility in how customers choose to shop.

As Ramadan approaches, Cancro invites consumers to prioritize hydration, recovery, and sustained performance as part of a balanced fasting routine. The range is now available at Al Maya stores across the UAE and online via Cancro’s official website.

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Hospitality

CELEBRATE EID WITH FAMILY AT AL HALLAB – A FEAST OF LEBANESE FLAVOURS AND FESTIVE SURPRISES

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As the joyous occasion of Eid draws near, Al Hallab, the UAE’s beloved Lebanese dining destination, welcomes families to celebrate togetherness, flavour, and festivity across its Dubai branches. From Garhoud to Dubai Mall and Mall of Emirates, Al Hallab is setting the stage for a heartwarming Eid experience where every member of the family can indulge, relax, and create lasting memories.

This Eid, Al Hallab transforms into a vibrant haven for families. Children are greeted with colorful balloons, while a special surprise awaits to make their Eid extra magical. The restaurant’s spacious and inviting setting allows families to gather comfortably, celebrate, and enjoy the festive spirit together, making it the perfect destination for multi-generational gatherings.

The menu is a true celebration of authentic Lebanese flavours, bringing families together over a generous spread of classics and signature favourites. Guests can indulge in a generous spread of authentic Lebanese favourites, from freshly prepared mezze such as hummus, moutabal, and vine leaves to perfectly marinated mixed grills, shish taouk, and lamb, followed by traditional desserts including kunafa, baklava, maamoul, and more. 

Eid is a time for connection and joy, and Al Hallab provides the perfect backdrop for families to reconnect, celebrate milestones, and enjoy a memorable meal together.

Whether it’s a celebratory breakfast after Eid prayers, a leisurely lunch, or a family dinner, Al Hallab promises a feast that satisfies the senses and warms the heart.

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