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ASUS ExpertBook B3: AI business laptops for UAE

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ASUS ExpertBook B3 Series

The ASUS ExpertBook B3 series brings an AI-first approach to everyday business. It blends Intel® Core™ Ultra processing, an integrated NPU, and ASUS-exclusive assistants to help teams move faster, collaborate better, and protect data everywhere they work. Crucially, the design stays light, repairable, and travel-ready for UAE schedules.

ASUS ExpertBook B3: AI business laptops built for momentum

Under the hood, you get up to Intel Core Ultra 7 (Series 2) with Intel vPro®, Intel Arc™ graphics, and up to 64 GB of memory. Consequently, daily workloads feel smooth—spreadsheets, slides, browser tabs, and light video edits can run side by side. Moreover, the on-device NPU accelerates AI features without burning through battery, so meetings and multitasking stay efficient throughout the day.

Smarter meetings and workflow, minus the noise

ASUS layers in practical AI. You can launch AI ExpertMeet for clearer calls, use AI noise-canceling to strip background chaos, and rely on helpful prompts to speed routine tasks. Additionally, Microsoft Copilot support enhances summarising, drafting, and quick look-ups. As a result, teams share ideas faster and leave meetings with cleaner action points.

Mobility that fits the region

The ASUS ExpertBook B3 keeps weight starting around 1.4 kg and adds a 180° lay-flat hinge for quick, collaborative reviews. Furthermore, connectivity stays flexible: Wi-Fi 6E unlocks high-speed office networks, while optional 5G supports field work across the UAE. Military-grade durability adds reassurance on the move, and the improved ExpertCool thermal design sustains performance whether the lid sits open or closed.

Designed to maintain—not discard

IT teams value serviceability. Therefore, ASUS uses a base cover with just six screws, plus a zero-screw quick battery disassembly option for effortless swaps. Technicians can remove and reseat the battery in minutes, then return laptops to service with minimal downtime. In short, the platform supports sustainable, cost-effective lifecycle planning.

Displays that respect long workdays

Choose a 14-inch (B3405) or 16-inch (B3605) 16:10 panel with 84%/85% screen-to-body ratios. Both use an anti-glare surface to tame reflections and TÜV Rheinland technology to reduce eye strain. Meanwhile, a comfortable keyboard with full-size keycaps and dual-array microphones keeps typing steady and voices clear during long calls.

Enterprise security, end-to-end

Security comes baked in. The commercial-grade BIOS aligns with NIST SP 800-155 and supports Windows 11 Secured-core PC requirements. You can lock sign-ins with TPM 2.0, fingerprint authentication, and a smart card reader for easy two-factor. Additionally, a physical webcam shield gives instant privacy. As a result, sensitive projects stay protected across software, firmware, and hardware.

Sustainability with substance

ASUS shapes the chassis with over 25% post-consumer recycled materials. That choice lowers impact without compromising strength or finish. Because the device remains repairable, companies can extend useful life, reduce waste, and meet internal ESG commitments more easily.

Specs that meet daily business needs

  • Processors: up to Intel Core Ultra 7 (Series 2) with Intel vPro®
  • AI engine: Intel AI Boost NPU for local acceleration
  • Graphics: Intel Arc™
  • Memory: up to 64 GB
  • Wireless: up to Wi-Fi 6E; optional 5G
  • Chassis: ~1.4 kg, 180° hinge, military-grade durability
  • Thermals: ASUS ExpertCool enhanced cooling
  • Security: Secured-core PC, TPM 2.0, fingerprint reader, smart card reader, webcam shield
  • Serviceability: six-screw base; zero-screw quick battery replacement
  • Displays: 14-inch B3405 and 16-inch B3605, 16:10, anti-glare, TÜV-certified

Why it matters for UAE teams

Work in the UAE moves quickly. Therefore, AI-assisted features, quick connectivity, and lighter builds translate into real-time savings. Field teams get dependable mobile networks. Office teams gain calm, quiet calls. IT teams maintain fleets without long bench time. Altogether, the ASUS ExpertBook B3 series gives businesses a balanced AI PC that respects productivity, privacy, and the planet.

Availability: ASUS now ships ExpertBook B3 across the GCC. For details and commercial inquiries, use your usual ASUS regional contact.

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Yango Tech launches Industrial AI Agents to accelerate UAE’s digital workforce agenda

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Yango Tech, B2B technology solutions provider by Yango Group, launches a new business practice focused on developing and deploying autonomous industrial AI agents. These AI agents are designed to execute real operational tasks across customer service, analytics, compliance, and decision-making, serving industries such as fintech, medtech, e-commerce, logistics, smart cities, and the public sector. Yango Tech offers both ready-to-deploy solutions and a customizable platform for building AI agents tailored to the specific needs of each business. This new business direction addresses the rapidly growing demand across the Middle East for scalable AI systems that deliver measurable business impact, as the region accelerates toward a projected $320 billion AI economy by 2030.

AI Agents connect directly to enterprise applications and data sources, including CRM, HR and finance systems, allowing AI to act like digital employees with memory, execution capabilities and built-in security. For governments and enterprises building digital workforces and smart cities, Yango Tech deploys AI employees across customer support, sales, recruitment and debt recovery, delivering 95% first-contact resolution, faster hiring and up to $100K in monthly operational savings. Its Smart City stack enables digital twins, emergency navigation, mobility optimization and real-time urban analytics, helping municipalities accelerate decision-making, improve traffic flow, and reduce energy and operational costs through AI-powered city modelling and dispatch optimization.

In the medical world, Yango Tech reduces physician admin workloads through appointment transcription, smart search across electronic medical records, imaging analysis and AI and BI command centres. The solutions automate documentation, surface unified patient data in seconds, improve diagnostic accuracy and enable clinicians to treat more patients. In financial services, AI functions support front-, middle- and back-office transformation through AI-powered chatbots, smart search, credit scoring, anti-fraud analytics and workflow automation.

Commenting on the launch, Vladimir Razuvaev, Chief Executive at Yango Tech, said: “Enterprises today are under pressure to turn AI into practical outcomes. Our AI Agents were built to help organizations deploy autonomous digital employees that integrate securely into existing systems and deliver measurable productivity gains. With around 84% of GCC organisations adopting AI, the opportunity now lies in execution. Our vision is to help healthcare providers, banks, private firms and cities scale AI responsibly while strengthening performance, transparency and service quality.”

The launch reinforces Yango Tech’s alignment with the UAE’s national innovation agenda and broader regional ambitions for AI-led economic growth, smart infrastructure and digital government. By enabling sovereign deployments, local data control and enterprise-grade security, the platform supports the UAE’s vision for future-ready public services and knowledge-driven economies while helping organizations move faster from strategy to implementation.

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QBURST DEEPENS MIDDLE EAST COMMITMENT, APPOINTS SHIVKUMAR SUBRAMANIAM

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TO LEAD FROM DUBAI

QBurst, a design-led digital engineering company powered by High AI-Q™, has appointed Shivkumar Subramaniam as Regional Head, Middle East, based in Dubai, UAE.  The appointment underscores QBurst’s strategic commitment to building a locally-rooted presence in the Middle East and strengthening its ability to serve enterprises and governments across the region.  

The Middle East represents one of the most significant growth opportunities in the global technology services market. According to Deloitte & MBZUAI, State of AI in the Middle East 2025 report, over 80% of organizations in the region feel intense pressure to adopt AI, yet nearly half lack the talent and technology capabilities to scale it successfully, and a third report no returns from their AI initiatives. Closing that gap between AI adoption and AI value is the opportunity QBurst is positioned to capture.

Shivkumar is a global technology business leader with over three decades of experience building and scaling digital and technology services businesses across the Middle East, Asia Pacific, and India. He has led multi-country P&L portfolios and driven large-scale digital transformation initiatives for enterprises and governments across industries.

The velocity of digital and AI transformation in the Middle East is remarkable. What’s truly compelling is the complexity and scale of the projects being undertaken—from smart governments to intelligent enterprises. This is where QBurst provides a decisive advantage, bringing a world-class engineering pedigree and practical AI experience. Our main focus is on embedding QBurst into the fabric of the region’s innovation ecosystem, building a team that co-creates solutions and ensures we are the trusted, long-term partner for our clients’ success,” said Shivkumar Subramaniam, Regional Head, Middle East, QBurst.  

QBurst CEO Arun ‘Rak’ Ramchandran added, “The Middle East is a strategic market for us with long-term growth potential. Governments across the region – from the UAE’s AI Strategy to Saudi Arabia’s Vision 2030 – are building the foundation for an AI-driven future, and that is creating demand for partners who can genuinely deliver at scale. Building an on-ground team despite the ongoing geopolitical developments is our clearest statement of commitment and conviction in the region. Shivkumar brings proven depth of regional experience and leadership QBurst needs, to accelerate that growth and support our clients in building intelligent, future-ready digital platforms.”

Before joining QBurst, Shivkumar held senior leadership roles at Siemens, Satyam Computer Services, Mindtree, and Larsen & Toubro Infotech, where he helped expand regional technology businesses and led large digital transformation programs for clients across the Middle East and Asia Pacific.

A year since Multiples Alternate Asset Management, India’s leading alternate asset management firm, acquired a controlling stake in QBurst in a ~USD 200 million transaction, the company has moved decisively to scale its international footprint, strengthen its leadership team and bolster its offerings. The Middle East expansion marks one of the most significant steps in that growth journey, with QBurst bringing deep experience in delivering AI-driven solutions across Realty, Hospitality, Retail, Manufacturing, and Healthcare – industries that sit at the heart of the region’s economy.

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SHURE CELEBRATES INTERNATIONAL WOMEN’S HISTORY MONTH IN THE MIDDLE EAST AND AFRICA REGION

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In professional audio, the most important moments are often the ones audiences never notice when collaboration feels seamless and every voice is heard clearly. Shure continues to build on this foundation through a long-term approach to growth, led by women guiding strategy globally and regionally, and supported by an ecosystem-first model across the Middle East and Africa (MEA).

Rose Shure’s leadership drove the Company forward for decades, including global expansion into many countries. Chris Schyvinck, Shure President and CEO, has continued that vision, leading Shure into another century of innovation and progress. For more than 30 years, Shure has featured a woman in a key leadership position.

Shure’s scale and legacy reflect a century of consistent innovation and deployment. Over its 100-year history, Shure has developed more than 50,000 electronics products, with solutions sold in more than 120 countries worldwide and operations across more than 30 locations globally, supporting customers and partners across the Americas, EMEA, and Asia.

Schyvinck said: “At Shure, leadership is about building for the long term, investing in people, strengthening capability, and staying close to the real-world environments where sound matters most. As our teams innovate globally and deliver locally, we remain focused on all the essential features professional audio makes possible: better connection, better understanding, and better outcomes. Women across Shure play an important role in shaping that direction and delivering impact across our global and regional teams.”

Yet while sound continues to power the way organisations meet, learn, and perform, representation across technical audio pathways remains a wider industry challenge. Research continues to highlight how limited women’s credited participation remains in certain production roles globally — including findings that women account for only 2.8% of credited music producers across a large multi-year chart dataset.

Across the Middle East, however, the pipeline for future technical leaders is notably stronger. Recent UAE reporting and national indicators point to high participation of women across higher education and STEM pathways, including women representing 70% of university graduates, and strong representation within STEM and engineering education. This momentum reinforces the region’s potential to shape a more diverse future-ready workforce across technology-led industries including AV, enterprise collaboration, and professional audio.

In addition to all of the women worldwide who contribute to the success of the Company, Shure is also proud to work with many women in various roles throughout the industry – executives, performers, engineers, clergy, podcasters, administrators, educators, and others.

The Company is a proud supporter of industry initiatives such as the AVIXA Women’s Council and is also committed to helping engage the next generation of women leaders by offering global “Women Everywhere” Associate Resource Groups within Shure and hosting regular “Celebrating Women in Technology” panels moderated by Schyvinck spotlighting women working in various professional audio positions worldwide so others can learn from them and be inspired to pursue careers in the industry.

Ekta Shetty, Senior Sales Director Shure MEA, added: “Across MEA, our focus is on outcomes: clearer communication, stronger collaboration, and reliable audio performance across environments where teams make decisions and deliver experiences. Long-term growth depends on capability: supporting partners, investing in teams, and building consistency at scale.”

Building on this foundation, Shure continues to prioritise long-term, capability-driven growth across enterprise collaboration, education, government, and live production environments working closely with integrators, distributors, and channel partners to strengthen deployment outcomes and market maturity.

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