Tech News
ASUS ExpertBook B3: AI business laptops for UAE
The ASUS ExpertBook B3 series brings an AI-first approach to everyday business. It blends Intel® Core™ Ultra processing, an integrated NPU, and ASUS-exclusive assistants to help teams move faster, collaborate better, and protect data everywhere they work. Crucially, the design stays light, repairable, and travel-ready for UAE schedules.
ASUS ExpertBook B3: AI business laptops built for momentum
Under the hood, you get up to Intel Core Ultra 7 (Series 2) with Intel vPro®, Intel Arc™ graphics, and up to 64 GB of memory. Consequently, daily workloads feel smooth—spreadsheets, slides, browser tabs, and light video edits can run side by side. Moreover, the on-device NPU accelerates AI features without burning through battery, so meetings and multitasking stay efficient throughout the day.
Smarter meetings and workflow, minus the noise
ASUS layers in practical AI. You can launch AI ExpertMeet for clearer calls, use AI noise-canceling to strip background chaos, and rely on helpful prompts to speed routine tasks. Additionally, Microsoft Copilot support enhances summarising, drafting, and quick look-ups. As a result, teams share ideas faster and leave meetings with cleaner action points.
Mobility that fits the region
The ASUS ExpertBook B3 keeps weight starting around 1.4 kg and adds a 180° lay-flat hinge for quick, collaborative reviews. Furthermore, connectivity stays flexible: Wi-Fi 6E unlocks high-speed office networks, while optional 5G supports field work across the UAE. Military-grade durability adds reassurance on the move, and the improved ExpertCool thermal design sustains performance whether the lid sits open or closed.
Designed to maintain—not discard
IT teams value serviceability. Therefore, ASUS uses a base cover with just six screws, plus a zero-screw quick battery disassembly option for effortless swaps. Technicians can remove and reseat the battery in minutes, then return laptops to service with minimal downtime. In short, the platform supports sustainable, cost-effective lifecycle planning.
Displays that respect long workdays
Choose a 14-inch (B3405) or 16-inch (B3605) 16:10 panel with 84%/85% screen-to-body ratios. Both use an anti-glare surface to tame reflections and TÜV Rheinland technology to reduce eye strain. Meanwhile, a comfortable keyboard with full-size keycaps and dual-array microphones keeps typing steady and voices clear during long calls.
Enterprise security, end-to-end
Security comes baked in. The commercial-grade BIOS aligns with NIST SP 800-155 and supports Windows 11 Secured-core PC requirements. You can lock sign-ins with TPM 2.0, fingerprint authentication, and a smart card reader for easy two-factor. Additionally, a physical webcam shield gives instant privacy. As a result, sensitive projects stay protected across software, firmware, and hardware.
Sustainability with substance
ASUS shapes the chassis with over 25% post-consumer recycled materials. That choice lowers impact without compromising strength or finish. Because the device remains repairable, companies can extend useful life, reduce waste, and meet internal ESG commitments more easily.
Specs that meet daily business needs
- Processors: up to Intel Core Ultra 7 (Series 2) with Intel vPro®
- AI engine: Intel AI Boost NPU for local acceleration
- Graphics: Intel Arc™
- Memory: up to 64 GB
- Wireless: up to Wi-Fi 6E; optional 5G
- Chassis: ~1.4 kg, 180° hinge, military-grade durability
- Thermals: ASUS ExpertCool enhanced cooling
- Security: Secured-core PC, TPM 2.0, fingerprint reader, smart card reader, webcam shield
- Serviceability: six-screw base; zero-screw quick battery replacement
- Displays: 14-inch B3405 and 16-inch B3605, 16:10, anti-glare, TÜV-certified
Why it matters for UAE teams
Work in the UAE moves quickly. Therefore, AI-assisted features, quick connectivity, and lighter builds translate into real-time savings. Field teams get dependable mobile networks. Office teams gain calm, quiet calls. IT teams maintain fleets without long bench time. Altogether, the ASUS ExpertBook B3 series gives businesses a balanced AI PC that respects productivity, privacy, and the planet.
Availability: ASUS now ships ExpertBook B3 across the GCC. For details and commercial inquiries, use your usual ASUS regional contact.
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Tech News
ATERMES and IEC secure Landmark Contract to Deploy AI-Powered Bird Repelling System at Lahore Airport
ATERMES, a French leader in advanced surveillance and security solutions, announces in partnership with The Imperial Electric Company (IEC), the award of a major contract by the Pakistan Airports Authority (PAA) for the deployment of a state-of-the-art Bird Repelling System (BRS) at Lahore International Airport.
This milestone project represents a first-of-its-kind integrated solution combining SURICATE, ATERMES’ advanced AI-enabled multi-sensor surveillance system, with acoustic and laser deterrence technologies. The system delivers a fully automated, intelligent, and environmentally friendly approach to mitigating bird-strike risks; one of aviation’s most persistent safety challenges.
The SURICATE system, developed by ATERMES in France, brings together cutting-edge optronics, embedded AI, and edge computing to continuously monitor airfields, identify potential avian threats in real time, and automatically activate deterrence mechanisms.
Once a bird threat is detected by the system’s deep-learning algorithms, SURICATE autonomously triggers the surrounding acoustic and laser repellers, driving the birds away from critical flight zones such as runways and taxiways.
This unique synergy between AI-based detection and automated multi-modal deterrence marks a turning point in airport security and environmental protection. Unlike traditional manual or time-based repelling systems, the BRS for Lahore Airport operates only when necessary, optimizing energy use and minimizing disturbance to the surrounding ecosystem.
Lionel Thomas, Chairman of ATERMES, stated: “This project is not just about technology; it’s about redefining how airports ensure safety through intelligence. By merging AI, optics, and deterrence, we’re transforming bird control into a predictive, autonomous, and eco-responsible process.”
Sajid Jamal, Executive Director of The Imperial Electric Company, added: “Our partnership with ATERMES reflects Pakistan’s growing commitment to embracing advanced, AI-driven safety systems. Lahore will become the first airport in the region equipped with such an integrated and intelligent Bird Repelling System.”
The project underscores a strong collaboration between France and Pakistan in technological innovation. ATERMES will provide the detection and control systems, while IEC, a key player in Pakistan’s engineering and infrastructure sectors, will oversee integration, installation, and local support. Together, they will ensure the delivery of a robust, scalable, and sustainable system that sets a benchmark for other international airports in the region.
Tech News
Ramco Systems Celebrates 20 Years in the Middle East, Unveils Vision for the Future at Milestone Event
Doubles down on AI-native applications and localized innovation to shape enterprise technology in the region
Ramco Systems, aglobal enterprise software company offering next-generation SaaS-enabled platforms and products, celebrated two decades of powering enterprise transformation in the Middle East. To mark this milestone, Ramco hosted Ramco@20 – Experience That Matters, a full-day event in Dubai designed to showcase its regional journey, highlight cutting-edge innovations, and bring customers and industry leaders together for forward-looking discussions.
The first half of Ramco@20 convened senior HR and payroll leaders from across the region for a thought leadership forum on the future of employee experience. Industry leaders discussed how enterprises in the Middle East are moving beyond traditional HR process optimization toward more intelligent, intuitive, and employee-centric models of workforce management. Conversations explored balancing automation with empathy, using AI thoughtfully, and elevating payroll as a trust-building touchpoint.
The second half welcomed a large gathering of customers across business units – Global Payroll, Aviation MRO, ERP, Services Resource Planning and Logistics – along with partners, and industry influencers, for a celebration honouring the relationships that have defined Ramco’s two-decade journey. Ramco’s leadership unveiled its technology vision: shifting from Systems of Record to Systems of Intelligence through AI-native applications, agentic workflows, and conversational UX. The leadership’s address also emphasized its investments in platform modernization and localized initiatives, while outlining a roadmap to further strengthen Ramco’s focus for the next 20 years.
Abinav Raja, Managing Director, Ramco Systems, said, “The Middle East has been a cornerstone of Ramco’s growth story for two decades and has shaped our thinking in profound ways. The region’s appetite for transformation has inspired us to design solutions that combine global best practices with local relevance. This milestone is built on the trust and partnership of our customers, and our commitment is clear: double down on AI-native, API-first applications that incorporate special features aligned with the region, platform modernization, and customer-centricity. We are shaping the future of enterprise technology with solutions enabling businesses to focus on what truly matters: growth and people.”
Sandesh Bilagi, Chief Operating Officer, Ramco Systems, said, “Our presence in the Middle East has been built on strong partnerships and a commitment to delivering outcomes. This region is not merely a market for us, but also a proving ground for ideas that redefine global enterprise technology. The presence of all our business units in this region makes the Middle East a key pillar and reflects the confidence our customers have placed in us for twenty years.“
“Our investments in agentic AI, conversational UX, and platform innovation are designed to deliver enterprise applications that are intuitive, secure, scalable and integrate regional nuances,” Bilagi added. “We also focus on customer-focused initiatives like local deployment and training because every digital journey is, at its core, a human journey. The region is setting global benchmarks, and we are proud partners of the next era of enterprise innovation.”
Over the past two decades, Ramco has partnered with leading enterprises across the region, enabling digital transformation through innovative solutions. Its work in the Middle East has been shaped by sectors and functions that demand precision at scale – payroll, aviation, manufacturing, conglomerates, trading, infrastructure, professional services and logistics – giving Ramco an execution depth that continues to define its competitiveness in the region.
Tech News
Vertiv and Caterpillar announce Energy Optimization Collaboration to Expand End-to-End Power and Cooling Offerings for AI Data Centers
Vertiv, a global leader in critical digital infrastructure, and Caterpillar Inc. (NYSE: CAT), a global leader in power systems, today announced the signing of a strategic undertaking to collaborate on advanced energy optimization solutions for data centers. This initiative will integrate Vertiv’s power distribution and cooling portfolio with Caterpillar’s, and its subsidiary Solar Turbines’, product and expertise in power generation and CCHP (Combined Cooling, Heat and Power) to deliver pre-designed architectures that simplify deployment, accelerate time-to-power and optimize performance for data center operations.
A Powerful Collaboration:
This collaboration directly addresses the growing demand for on-site energy solutions that deliver reliable power and cooling. Together, the companies are able to offer a fully integrated solution with validated interfaces and performance, enabling customers to accelerate design, installation and deployment.
- Caterpillar and Solar Turbines will supply power generation solutions, such as natural gas turbines and reciprocating engines, to deliver dependable, scalable electric power and thermal energy for CCHP.
- Vertiv will provide a complete portfolio of power and cooling solutions and services, packaged as modular, pre-designed blocks, to shorten design cycles and standardize deployment.
The Customer Advantages:
- Accelerates Time-to-Power – by utilizing predesigned, modular reference architectures to speed up deployment time.
- Lowers PUE (Power Usage Effectiveness) – enables improved energy efficiency and carbon footprint because the system is optimized end-to-end: power, cooling, distribution and dynamic load management, compared to traditional design.
- Global lifecycle support – the offering is backed by the trusted, global service and support networks of both Vertiv and Caterpillar.
“This collaboration with Caterpillar and Solar Turbines is a cornerstone of our Bring Your Own Power & Cooling (BYOP&C) strategy and aligns seamlessly with our grid-to-chip framework by offering resilient, on-site power generation solutions. This is optimal for customers looking to reduce or eliminate grid dependence,” said Gio Albertazzi, CEO, at Vertiv. “By combining our complementary technologies, portfolios and expertise, we are enabling coordinated integration. Our pre-engineered, interoperability-tested building blocks let customers execute design, build and deploy concurrently, with predictable system performance.”
“As AI-driven workloads continue to accelerate, the demand for robust and scalable power infrastructure and cooling is becoming increasingly critical,” said Jason Kaiser, group president of Caterpillar Power & Energy. “Our collaboration with Vertiv will enable us to deliver integrated, on-site energy solutions that lower PUE and meet customers’ evolving needs.”
This initiative directly addresses the growing demand for on-site energy solutions and offers a coordinated, customer-first approach to solution design and implementation. The Vertiv and Caterpillar Memorandum of Understanding (MOU) represents a pivotal step in further refining this ecosystem, enabling customers to overcome energy constraints and deploy optimized AI centers.
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