Tech News
ASUS ExpertBook B3: AI business laptops for UAE
The ASUS ExpertBook B3 series brings an AI-first approach to everyday business. It blends Intel® Core™ Ultra processing, an integrated NPU, and ASUS-exclusive assistants to help teams move faster, collaborate better, and protect data everywhere they work. Crucially, the design stays light, repairable, and travel-ready for UAE schedules.
ASUS ExpertBook B3: AI business laptops built for momentum
Under the hood, you get up to Intel Core Ultra 7 (Series 2) with Intel vPro®, Intel Arc™ graphics, and up to 64 GB of memory. Consequently, daily workloads feel smooth—spreadsheets, slides, browser tabs, and light video edits can run side by side. Moreover, the on-device NPU accelerates AI features without burning through battery, so meetings and multitasking stay efficient throughout the day.
Smarter meetings and workflow, minus the noise
ASUS layers in practical AI. You can launch AI ExpertMeet for clearer calls, use AI noise-canceling to strip background chaos, and rely on helpful prompts to speed routine tasks. Additionally, Microsoft Copilot support enhances summarising, drafting, and quick look-ups. As a result, teams share ideas faster and leave meetings with cleaner action points.
Mobility that fits the region
The ASUS ExpertBook B3 keeps weight starting around 1.4 kg and adds a 180° lay-flat hinge for quick, collaborative reviews. Furthermore, connectivity stays flexible: Wi-Fi 6E unlocks high-speed office networks, while optional 5G supports field work across the UAE. Military-grade durability adds reassurance on the move, and the improved ExpertCool thermal design sustains performance whether the lid sits open or closed.
Designed to maintain—not discard
IT teams value serviceability. Therefore, ASUS uses a base cover with just six screws, plus a zero-screw quick battery disassembly option for effortless swaps. Technicians can remove and reseat the battery in minutes, then return laptops to service with minimal downtime. In short, the platform supports sustainable, cost-effective lifecycle planning.
Displays that respect long workdays
Choose a 14-inch (B3405) or 16-inch (B3605) 16:10 panel with 84%/85% screen-to-body ratios. Both use an anti-glare surface to tame reflections and TÜV Rheinland technology to reduce eye strain. Meanwhile, a comfortable keyboard with full-size keycaps and dual-array microphones keeps typing steady and voices clear during long calls.
Enterprise security, end-to-end
Security comes baked in. The commercial-grade BIOS aligns with NIST SP 800-155 and supports Windows 11 Secured-core PC requirements. You can lock sign-ins with TPM 2.0, fingerprint authentication, and a smart card reader for easy two-factor. Additionally, a physical webcam shield gives instant privacy. As a result, sensitive projects stay protected across software, firmware, and hardware.
Sustainability with substance
ASUS shapes the chassis with over 25% post-consumer recycled materials. That choice lowers impact without compromising strength or finish. Because the device remains repairable, companies can extend useful life, reduce waste, and meet internal ESG commitments more easily.
Specs that meet daily business needs
- Processors: up to Intel Core Ultra 7 (Series 2) with Intel vPro®
- AI engine: Intel AI Boost NPU for local acceleration
- Graphics: Intel Arc™
- Memory: up to 64 GB
- Wireless: up to Wi-Fi 6E; optional 5G
- Chassis: ~1.4 kg, 180° hinge, military-grade durability
- Thermals: ASUS ExpertCool enhanced cooling
- Security: Secured-core PC, TPM 2.0, fingerprint reader, smart card reader, webcam shield
- Serviceability: six-screw base; zero-screw quick battery replacement
- Displays: 14-inch B3405 and 16-inch B3605, 16:10, anti-glare, TÜV-certified
Why it matters for UAE teams
Work in the UAE moves quickly. Therefore, AI-assisted features, quick connectivity, and lighter builds translate into real-time savings. Field teams get dependable mobile networks. Office teams gain calm, quiet calls. IT teams maintain fleets without long bench time. Altogether, the ASUS ExpertBook B3 series gives businesses a balanced AI PC that respects productivity, privacy, and the planet.
Availability: ASUS now ships ExpertBook B3 across the GCC. For details and commercial inquiries, use your usual ASUS regional contact.
Check out our previous post, Proofpoint Reveals AI Website Builder Phishing Attack Surge
Tech News
New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments
AI agents represent the biggest opportunity and the biggest threat to organizations everywhere. Rubrik, Inc., the Security and AI Operations Company, today announced the launch of the Rubrik Agent Cloud to accelerate enterprise AI agent adoption while managing risk of AI deployments.
AI transformation is now mandatory for most organizations. However, IT leaders are constrained because Agentic AI has significant risks including hallucination as well as compromise by threat actors. Rubrik Agent Cloud is designed to monitor and audit agentic actions, enforce real-time guardrails for agentic changes, fine-tune agents for accuracy and, finally, undo agent mistakes. Built on the Rubrik Platform that uniquely combines data, identity and application contexts, Rubrik Agent Cloud gives customers security, accuracy, and efficiency as they transform their organizations into AI enterprises.
“IT and security leaders often don’t know what their AI agents are doing or how to undo their mistakes. Rubrik wants to help them answer: ‘What agents do I have?’ ‘What are they capable of doing?’ ‘How are they performing?’ ‘What did they do?’ and ‘Can I undo that when they screw up?’ said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. “AI agents have the potential to cause 10x the damage in 1/10 of the time. With Rubrik Agent Cloud, we uniquely address this challenge by leveraging our leadership in data, identity, and resilience to help our customers deploy AI agents with peace of mind.”
Accelerate Enterprise AI Deployment and Resilience
Rubrik Agent Cloud will offer comprehensive agent management capabilities that encompass the entire AI agent lifecycle – from observability and control to performance management and simulation.
- Agent Monitor:
- Auto-discovers both infrastructure-as-a-service (Azure/AWS) agents as well as platform-as-a-service (M365/AgentForce) agents.
○ Automatically discovers and maps active agents across popular agent builders such as OpenAI, Microsoft Copilot Studio, Amazon Bedrock and other popular agent building tools.
○ Continuously monitors agent activity and data access, and maintains immutable audit trails capturing context from data, identity, and applications.
- Agent Govern:
- Tracks agent usage, evaluates performance against prompts, and gives teams the tools to control destructive/undesired actions.
○ Defines and enforces agent behavior, access, and action policies in real-time.
○ A centralized tool to provide integration with enterprise identity systems—helping ensure secure, compliant, and controlled innovation.
- Agent Remediate:
- Announced in August 2025, Agent Rewind integrates with Rubrik Security Cloud to provide the industry’s only solution for precise time and blast radius rollback of undesirable or destructive actions.
○ Goes beyond observability to allow organizations to instantly undo unwanted or destructive actions, without any downtime or data loss.
○ Selective rollback of agent-driven changes ensures continuous protection for critical data and systems, and immutable recovery.
Tech News
UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom
The UAE’s Artificial Intelligence (AI) market is forecast to hit Dh170 billion (USD 46.33 billion) by 2030, according to new data from Grand View Research (GVR) in a study that underscores the country’s accelerating dominance in the region’s USD 166 billion (Dh610 billion) AI boom.
Close on the heels of the UAE unveiling its first Arabic-language AI model earlier this year, the new research by the California headquartered- firm reveals that the MENA AI market, valued at USD 11.92 billion (Dh43.7 billion) in 2023, is set to expand almost fifteen-fold to USD 166.33 billion (Dh610 billion) by 2030, growing at an annual rate of 44.8 percent.
“The Middle East, and especially the UAE, is no longer just an adopter of global AI technologies – it’s, in fact, shaping its own playbook,” said Swayam Dash, Managing Director at Grand View Research. “With sovereign funds backing innovation, and policies like the UAE’s new Strategic Plan 2031 leading the way with focus on utilising artificial intellegence in achieving greater financial efficiency for the federal government, the region is becoming a laboratory for how AI can drive both governance and growth.”
GVR’s report further highlights that nearly three in four UAE companies have maintained or increased their AI investments in the past year. Machine learning and deep learning remain the backbone of this transformation, particularly in healthcare, logistics, and financial services.
According to the report, the AI in Healthcare market in the Middle East and Africa, valued at USD 193.1 million (Dh 709 million) in 2023, is projected to reach USD 1.47 billion (Dh 5.39 billion) by 2030 growing at a CAGR of 33.6 per cent, while the region’s legal AI sector – currently at USD 43.3 million (Dh 159 million) – is expected to almost triple to USD 121.5 million (Dh 446 million) at a CAGR of 18 per cent over the same period.
“The release of region-specific AI metrics for the first time quantifies what many have sensed – that the UAE and its neighbours are at the tipping point of a generational transformation,” Dash added. “And the next wave of opportunity will come from specialisation. Sectors like healthcare and legal technology are still emerging here and hence the potential is immense. With the AI in regional healthcare market alone projected to touch USD 8.39 billion (AED 30.8 billion) by 2033, we’re looking at a decade of exponential growth. Likewise, the legal AI space, though currently small, represents a first-mover opportunity in digitising governance, compliance, and regulatory frameworks – areas where the Middle East can define its own benchmarks rather than follow global ones.”
The study also notes how the MENA region is further emerging stronger as one of the world’s most dynamic AI frontiers driven particularly by government-led digital transformation agendas, rapid urbanisation, and the rollout of AI-enabling technologies such as 5G, cloud, and IoT,
“Machine learning and deep learning continue to dominate adoption across smart-city initiatives, healthcare, and urban management – with the UAE leading the charge in real-world integration,” said Dash.
The full Grand View Research MENA AI Market Report offers an in-depth analysis of these evolving trends, uncovering how data, policy, and innovation are converging to redefine the region’s digital economy.
Tech News
FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA
FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.
K.S. Parag, Managing Director, FVC:
“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”
SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.
Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:
“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”
The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.
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