Hospitality
RING IN 2026 WITH A FIRE & ICE MASQUERADE: CELEBRATE NEW YEAR’S EVE WITH FIREWORKS VIEWS AT SHERATON MALL OF THE EMIRATES
This New Year’s Eve, guests are invited to step into a world of contrast and celebration as Besh Turkish Kitchen and Spartan Sports Bar at Sheraton Mall of the Emirates join forces for an unforgettable Fire & Ice New Year’s Eve Party — an immersive gala dinner and countdown event on 31 December, from 8:30 PM to 12:30 AM.
This one-of-a-kind celebration will unite two iconic venues into one spectacular evening, each showcasing a distinct theme:
- Besh Turkish Kitchen will embody the Ice Theme, offering an elegant and relaxed dining atmosphere where guests can indulge in a lavish buffet and enjoy a refined start to the night.
- Spartan Sports Bar will ignite the Fire Theme, transforming into a vibrant celebration zone perfect for the countdown, complete with lively décor, energetic vibes, and live entertainment to welcome 2026 in style.
Guests can enjoy buffet dining and seating across both outlets, allowing them to move seamlessly between the two spaces and experience the best of both worlds — the sophistication of “Ice” and the excitement of “Fire.”
As midnight approaches, guests will be treated to breathtaking views across the Jumeirah skyline, with clear sightlines to the Burj Al Arab and surrounding fireworks displays, making this one of Dubai’s most spectacular spots to ring in the New Year.
Highlights
- Shared Fire & Ice celebration across Besh Turkish Kitchen and Spartan Sports Bar
- Lavish buffet dinner featuring Turkish mezze, live carving stations, and festive specialties
- Live entertainment and themed décor
- Panoramic views of the fireworks Dubai’s skyline
Details and Booking
Date: 31 December 2025 | Time: 8:30 PM to 12:30 AM | Venue: Besh Turkish Kitchen and Spartan Sports Bar, Sheraton Mall of the Emirates, Dubai | Dress-Code: Masquerade attire encouraged
Why You’ll Love It
For those searching for the best Dubai New Year’s Eve parties with fireworks views, the Fire & Ice Masquerade delivers a front-row experience to the city’s most iconic skyline moments. With live entertainment, themed décor, and panoramic views stretching from Burj Al Arab to Jumeirah, it’s an unforgettable way to welcome 2026.
Hospitality
TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND


Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.
Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.


Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.
Event schedule
- Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
- Mr. Kind Show + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor
- Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall
With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.
At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.
Hospitality
BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.
Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.
At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.


To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.
Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.


Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.
Hospitality
THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID


The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.
Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.
Guests booking during the promotional period will enjoy a curated collection of premium benefits:
- 25% off the Best Available Rate
- AED 1,000 daily resort credit
- Underground secure parking
- Complimentary 60-minute daily padel session
- Complimentary daily fitness classes
- Complimentary daily laundry service
The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.
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