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DIGITAL, CULTURAL TRANSFORMATION

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The global digital transformation market is expected to grow at the rate of 17.42 percent and reach a value of USD 2744.68 billion by 2026, researchers say. Even though there was substantial growth in the last few years, the pandemic fast-tracked digital transformation in the enterprise sector. However, there are shortfalls in terms of achieving actual goals.

Why does that happen? The answer is that it was not observed as a cultural transformation!

The Integrator comes up with an issue on digital transformation and it discusses several aspects of the topic. Not only engaging but also thought-provoking descriptions encompass the edition as a cover story, features, columns, and a handful of expert interviews join the narrative. Refer to the latest issue.

Celebrating the winning streak, The Integrator is planning to host “Virtual Roundtable Sessions 2022” on the topic “SECURITY THREAT FOR BFSI SECTOR IN DIGITAL TRANSFORMATION ERA.” The sessions will participate information security professionals (i.e., CIOs, CISOs, CSOs) of reputed banks in the Middle East and senior executives/spokespersons from tech enterprises, and security solution service providers to discuss all such matters of security concern in BFSIs.

We are thrilled to get you to participate in the sessions and listen to your views on the subject. Simply write to us, showing your interest, if you are bearing any of these roles or capacities.

Thank you!

Read and recommend – as always!

Murali Margassery
Assistant Editor

Hospitality

Experience a Daily Treat at Authors’ Lounge: Fresh Croissant and Unlimited Coffee

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Authors' Lounge interior at voco Bonnington Dubai featuring grand piano, elegant seating, bookshelves, and crystal chandeliers

Authors’ Lounge at voco Bonnington Dubai has just launched a delightful daily offer that provides an elevated café experience that’s both practical and easy to fit into any routine. Guests and visitors can now enjoy a warm, freshly baked croissant served with unlimited pours of their preferred coffee for just AED 65 per person.

The lounge is known for its welcoming atmosphere, spacious seating, and steady, reliable service. Fresh bakes and a well-rounded beverage selection make it a natural choice for quick meetings, relaxed catchups, or quiet time with a book. The new offer brings together value, comfort, and ease, making it an effortless pick for both regular guests and visitors.

tray of delectable desserts

What you can look forward to:

  • A daily selection of warm, artisanal bakes
  • Unlimited refills of premium coffee with your croissant
  • A chic and calming café atmosphere ideal for meetings, musings, or me-time
  • The option to linger longer with access to all-day dining

Author’s Lounge remains a steady favourite for those who enjoy calm spaces and good flavours.  In line with voco Bonnington Dubai’s approach to warm hospitality and quality dining, the lounge focuses on thoughtful plates, attentive service, and an inviting atmosphere that appeals to both hotel guests and the wider JLT community.

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DISCOVER NOVEMBER AT ME BY MELIÁ DUBAI: A MONTH OF CURATED EXPERIENCES WITH PURPOSE AND FLAIR

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Luxury shopping mall interior with curved LED lighting, multi-level atrium, and purple velvet seating areas

As the cooler months are in full swing, ME by Meliá Dubai invites guests to embrace November with a thoughtfully curated calendar of experiences. In support of Movember, the hotel celebrates wellness with purpose – through revitalising spa rituals, men’s grooming treatments, and initiatives that give back. Guests can also savour seasonal flavours with Central Restaurant’s refined business lunch, enjoy the excitement of Casa LALIGA in a vibrant yet relaxed setting, or unwind poolside with The Cabana Experience, complete with Deeper Beauty’s inclusive sun care essentials.

This November at ME by Meliá Dubai is an invitation to unwind, recharge, and celebrate the art of living well.

MOvember at Central – Business Lunch

This November, Central Restaurant invites guests to come together for a cause and a culinary experience worth savouring. In the spirit of Movember, a month dedicated to connection, reflection, and well-being, the hotel’s refined business lunch offers the perfect setting to unwind, share stories, and make meaningful memories. Available Monday to Friday from 12:00 PM to 6:00 PM, the menu curated by the Executive Chef features fresh, seasonal dishes that celebrate both taste and purpose.

Guests can savour standout creations such as the Charming Broccoli, featuring smoky charred broccoli, sweet dried cranberries, crunchy sunflower seeds, and crispy bacon; the luxuriously smooth Golden Velvet Soup; the refreshing Papaya Mist, with delicate smoked salmon and vibrant edamame; the Coral Catch, a warm, succulent grilled prawn and nutty bulgur salad; the aromatic Sun Souvlaki, with tender chicken, soft pita, and creamy tatziki; and the decadent Ricotta Fold, silky spinach and ricotta ravioli finished with butter and parmesan.

For a comforting finish, an assortment of desserts provides the perfect sweet ending. This midday experience is the ideal retreat from a busy day, offering both flavor and relaxation. AED 10 from every business lunch will be donated to the Al Jalila Foundation, allowing guests to enjoy a delicious meal while supporting a meaningful cause.

CASA LALIGA at Central

The LALIGA season is in full swing, and there’s no better way to experience the excitement than at CASA LALIGA at Central, ME Dubai by Meliá, where football, flavour, and flair meet under one stylish roof. Designed for the modern sports enthusiast, Central Restaurant offers the ultimate setting to relax, connect, and catch every goal on large-screen TVs that bring the action to life.

  • Fan Package (AED 115) – includes one snack, one main dish, and one beverage

Highlights from the menu include Korean Fried Chicken with peanut glaze, Crispy Calamari with garlic aioli, and Beef-Filled Empanadas with saffron aioli, the perfect bites to pair with an ice-cold beverage. For a heartier option, guests can enjoy Spanish-style Pinchos Chicken, the signature Mc ME Burger with wagyu beef and piquillo peppers, or the Catalan Coca flatbread topped with cheese, mushrooms, and olives.

This month, fans can catch some of the most anticipated matches of the UEFA Champions League, including Real Madrid vs Liverpool (5 November), Barcelona vs Chelsea (26 November), and Real Madrid vs Olympiacos (27 November).

Whether gathering with friends or soaking in the atmosphere solo, Central Restaurant is the ultimate destination to experience every thrilling moment of LALIGA and the UEFA Champions League – in true ME style.

MOvember at Wellness by ME

In support of Movember, ME by Meliá Dubai invites guests to embrace wellness with purpose through a thoughtfully curated selection of signature treatments. Throughout November, AED 50 from each treatment will be donated to the Al Jalila Foundation in support of men’s health initiatives, allowing guests to rejuvenate body and mind while contributing to a meaningful cause.

Guests can indulge in the ME Signature Massage, a bespoke therapy that blends Thai element oils with acupressure techniques to ease tension and promote deep relaxation; the Tailor-Made Royal Massage, a personalised experience crafted to meet individual needs, whether for deep muscular relief, gentle stretching, or targeted focus – with expert therapists curating the perfect combination of techniques; and the B Strong Massage, a revitalising deep tissue treatment designed to relieve stiffness and enhance flexibility through precise, results-driven movements. Completing the journey, the Men’s Hydra Boost Facial delivers an intense surge of hydration and energy, combating dryness, fatigue, and environmental stress to leave the skin refreshed, smooth, and invigorated.

The Cabana Experience

Soak up the golden Dubai sunshine in ultimate style with the Cabana Experience. Perfect for sunbathing, splashing in the pool, or simply lounging in comfort, each cabana is designed to be a private oasis. Standard room guests can enjoy a cabana for AED 250 (for two people), complete with two refreshing beverages of choice, mineral water, cooling towels and a hand fan, plus sun protection by Deeper Beauty to keep everyone perfectly pampered under the sun. Suite guests receive a complimentary cabana with the same indulgent inclusions. Whether it’s sipping a chilled drink poolside, cooling off in the pool, or simply basking in the warm rays, the Cabana Experience transforms an ordinary day into a sun-soaked escape full of relaxation, fun, and effortless luxury.

Deeper Beauty – Sun Care Elevated

ME by Meliá Dubai proudly continues it’s collaboration with  Deeper Beauty, a UAE-born SPF brand that seamlessly blends inclusivity, sustainability, and high-performance skincare. Crafted to protect and celebrate every skin tone, Deeper Beauty’s lightweight, non-white cast formula delivers broad-spectrum UVA/UVB protection without compromise, making it especially suited for darker complexions. Perfect for sun-soaked days by the pool or outdoor adventures, it ensures skin stays nourished, protected, and radiant.

Available at the pool retail shop, guests can choose from: Blocked and Busy SPF50 Sunscreen – 100ml | AED 120 or Blocked and Busy SPF50 Sunscreen – 50ml | AED 55

Whether applied before a relaxing cabana day or on-the-go, Deeper Beauty makes sun protection effortless, effective, and suitable for every skin tone.

Whether seeking a moment of self-care, a lively match-day gathering, or a sun-drenched escape by the pool, ME by Meliá Dubai invites guests to experience November with purpose and passion.

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ABU DHABI NATIONAL HOTELS (ADNH) LAUNCHES NASIM AL BAHR RESIDENCES ON AL MARJAN ISLAND VALUED AT AED 3 BILLION, WITH ONE BROKER GROUP AS EXCLUSIVE SALES PARTNER

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Marjan Island launch event with pyrotechnics, performers in traditional dress, and Ajm Al Bahr Residences branding on stage

Abu Dhabi National Hotels (ADNH), one of the UAE’s most trusted hospitality investment and management companies, has announced the launch of The Residences at Nasim Al Bahr, a Luxury Collection Resort & Spa, Al Marjan Island, marking the group’s debut in Ras Al Khaimah’s thriving luxury real estate sector. With a total development value of AED 3 Billion, Nasim Al Bahr Residences is a luxury waterfront project that brings an experience of living through a seamless blend of design, curated amenities, and exclusive ownership privileges.

The project represents a strategic expansion of ADNH’s renowned footprint beyond Abu Dhabi and Dubai, underscoring its vision to deliver exceptional living and hospitality experiences across the UAE. The project will be exclusively marketed and sold by One Broker Group (OBG), one of the UAE’s leading real estate consultancies.

Sheikh Ahmed Mohammed Sultan Suroor Aldhahiri, Vice Chairman & Managing Director, Abu Dhabi National Hotels, said: “The launch of The Residences at Nasim Al Bahr represents a significant milestone in ADNH’s growth strategy and our commitment to delivering exceptional hospitality experiences beyond traditional hotel operations. Al Marjan Island is one of the UAE’s most dynamic destinations, and we are proud to bring five decades of our reputation for excellence to this vibrant market landscape. Through our collaboration with Marriott International and The Luxury Collection brand, we are offering discerning buyers an exceptional lifestyle that combines desirable waterfront living with enriching amenities and distinctive benefits. This project exemplifies our vision to create transformative value for residents.”

Coupled with the collaboration with Marriott International, this project becomes one of Al Marjan Island’s most dynamic lifestyle and leisure destinations. The project offers a collection of apartments, sky garden apartments, penthouses, townhouses, and villas – each meticulously designed to capture panoramic sea views and a sense of resort-style serenity.

Jaidev Menezes, Regional Vice President – Mixed-Use Development, EMEA at Marriott International comments, “The Luxury Collection Residences are found in the world’s most exciting and desirable destinations. With a compelling narrative and impeccable service for owners, and a spectacular setting on Al Marjan Island, Nasim Al Bahr is an exceptionally designed addition to our portfolio.”

Residents will enjoy world-class amenities including a resort pool, signature restaurant, pool bar and kiosk, spa, gym, kids’ play area, indoor padel court, games room, screening room, and multipurpose hall all designed to foster an atmosphere of sophistication and community. As part of Marriott’s portfolio, The Luxury Collection Residences, owners will enjoy exclusive ONVIA Owners Benefits, including Marriott Bonvoy Platinum Elite status upgrade, preferred rates and points at Marriott hotels worldwide, curated experiences redeemable through points, access to culinary, wellness, and retail partner offers, and personalized services through a dedicated concierge and certified service team. Prices start from AED 3,444,000 and handover is scheduled for Q4 2027.

Umar Bin Farooq, Founder, One Broker Group, the exclusive sales partner for the project, commented: “We are honored to partner with Abu Dhabi National Hotels on this landmark development. The Residences at Nasim Al Bahr presents a unique proposition in the Ras Al Khaimah real estate market. Not only does it combine premium waterfront positioning with the internationally recognized brand and hospitality of Marriott International, it also offers a compelling price point with an unmatched 40:60 payment plan, which makes this a unique opportunity in the booming landscape of Al Marjan Islands. The branded residence also differentiates itself with lifestyle benefits that come with Marriott’s ONVIA owner recognition platform. With our deep market expertise and ADNH’s reputation of excellence, we are confident these residences will become a destination of elegance and service on the northern emirate’s coastline.”

The demand for branded residences continues to grow among sophisticated investors who value quality, service, and long-term appreciation potential. Ras Al Khaimah’s branded residences sector has witnessed a boom where average prices surged 39% year-on-year in Q1 2025 and these premium properties are expected to comprise 25% of upcoming supply by 2030.

With nearly five decades of hospitality expertise, ADNH brings unparalleled service standards to The Residences at Nasim Al Bahr. The company’s portfolio of luxury hotels, including partnerships with the likes of The Ritz-Carlton, JW Marriott, to name a few brands, reflects its commitment to exceptional experiences. This hospitality expertise will be seamlessly integrated into the residential offering, ensuring owners enjoy the same attention to detail and service quality that defines ADNH’s acclaimed hotels.

Through this launch, ADNH strengthens its position as a key player in the UAE’s hospitality and real estate landscape continuing a legacy that began in 1976 and has since expanded to include some of the nation’s most iconic properties.

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